Whitchurch-Stouffville Newspaper Index

Stouffville Sun-Tribune (Stouffville, ON), 3 Nov 2011, p. 3

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BUSINESS: How real are reality 'IV finds? The mp-rdlcd nunâ€"fiction show for 2010. accmding to USA Today. with an average 2.4 million viewers. shadows bidders at ' smragc content auctions in California and Nevada York Region storage professmnals are divided on whether it’s manufacmmd melodrama or a matmxrid depiénon of their enterprises. ' _ The buyers; are afforded a fivomlinu'tc louk-bmâ€"don'l-much inspection. The goal is to “turn a pmfit on the items in lockers whose owmrs have defaulted on Irma! fees. 0w real is rl‘ality 'lV's’ In the hugely popular gvnn', shows im‘ludc talent, survival and trawl cmmwlitinnx dirty and dangomus inbs, crime and punishment, pawn shops and MM. bidding on the contents of ck'linqucm smragt' kxtkcrs. Storage Wars. 2: mvnd-scawn mat-11v series. is just that. ' The consensus. however. is that the program has spawned massive interest in «wage auctions. look-but-dun't -tum:h impectiun. "The goal is to turn a profit on the item-s in lockerx whose uwnms have defaulted on rental fees. ‘th4: ethereal magnet. local storage man' agers believe. is the lure of hidden “That's the hope. definitely." sentinel Self Storage site manager Josephine Storage Wars has had a huge impact on the indttstry. including her SSO-unit \Witchurch-Stouffville facility. “-â€"~.-‘ .V." u.‘ .m.~.. «.3,"tr.";;gt I Wu,humuitshymthm WMMWUM - ittms.’ losephlne Rahim .S'mufl‘t'tllr Sentinel Sr” \‘mmgr me manger She also aintests the Shmv's stated profit margins hemth the cast of remrwing goods isn't fartnred in. .‘imne suspect pmdmerx uf staging contents. ‘ "I wuuldn't be surprised." she said. Her assistant, Andrew Stewart. 28. aim-«i. Hefx not a fan of the show or the genre. "It’s nnt reality." the Aumra resident saklr “It's scripted Reality TV is a waxle nn nut generation. It eliminates imagination and is an insult to viewers: “ I'hcrc's been lots of human and inquires," she said. "Auctinning units is faifiy new and wc'm adapting. ‘lhc recovery goes to pay rent and administration msta It's the lass! thing we want. but it's a way to get past- due accountx" . So much so. that on Nov. 9. Sentian will hold its first contents auction. Four units at the facility. at Stoufivifle and Kennedy roads. have defaultcd on mm; despite manage- ment's best cfiorts to assist clients. ‘ “ A fan of reality TV. mostly in lhe‘homc and garden category. Ms Rahim like-s Stnrv Stoufluillefacilig/ set to host own ‘5 to rage wars’ BY CHRIS TRABER a m‘bcrfl‘vrmgarm , He admits the show has generated interim calls to his 300 unit facility. but hemmains incredulous how the program's principal bidv dcrs continually uneanh valuable items. have a platoon 0f cycan appraisers and claim to make pmfits. yet never the viewer how and for how much they new]! the goods. Most viewers of_realily pngmmming sus- pend d'usbelicf to a dogma. Concord based Sherlt‘wk Self Storage man- ager Ryan lad views Stordge Wars as fabri- taxed. agc‘ Wars. “Vex, it's mall." she “I'm just not sum what kind or how many unhs they go through heft)": they find vintage. ur‘ valuable items." “Besides. we iust don't have many defin- quencies." he said. ' "ll's all fake." he “It's dcffl'mc-iy staged I don't understand now you can pay thou»- sa-nds for contents and make il back Frankly. mm! people store junk." Shedock attempted to hold auctions on abandmtcd units in the past. but no one sham-d up. Mr. Lad said. "th 340 umm at ladWard SI. Self Storage in Aurora are consnsxenuy 90 per cent rented and then: have been less than two defaults in life past year. manager lucy Rus Prior to Storage Wars. imcmst was in mm- aLx Now. il includes auctions. "We get a lo! M calls. but for me to hold an auction. we'd need thru- (11 four units. We don't have thaw defaults and honestly. when wc do. lhcm'wmthing Mmhwhilo” Ms Rus has seen the show and gm», pm- MOLLER INSURANCE 96-“2‘22'45 www.mOllerinsurance.com Edward St. Self Storage manager Lucy Rus shows one of the units at the facility. The Aurora doesn’t have enough customers who default on payments to make conterm audiom worthwhile, she A WhitdmrdI-Stouffviflc company is hosting an auction Ve’cdncuiay. lhc mamas pwple default on Lums mm as we“. Advantage Self Storage operations man ager and Aurora rosklml Brandon Schad said. Renters die. arc in prison. have no next of kin or the" emergency contacts can‘t he reached. 0!. Ihcy‘vv run nm of financh "minds. duccts the benefit of the doubt. . “It’s popular because in the (United) States. they have storage business-cs film we havo‘l‘im Hortom." she “In my opinion. the show is mality. but they ncvcrsay how many units they went through to find a good one and what they actually got for items.” “It's been great for business. thouthfs mack- purple aware." ' ‘ Typically. people rem storage units because of changes in their marital or house- hold Circumstances. Mr. Stman Divon‘c is a big factor. as is duwnsizing m staging a home [or sale. Mr. Schad manages tum ()nturm Inna tians and a total 012.0(1) storage umtx. “Personally. I like the show," he mm "They feature the. host of thr bunch Nut every unit has t'rcaxum Thi')‘ film that nnr m 100 units that has. the wuw fat-tut." Advantage holds Lnntcm auctium and rum thém akin to Storage Ways. he said Prior lo the shuw airing. he had an awragv of foul bidders. Now, mnrt' than 30 people attend his auctions~ The storage auction C(Im‘vpl is legitimate. he PtiZBS abound. Al hi» {who km! lion. 3 5~squam~fom unit yielded the Will rung bidder thn‘c lockcd boxes containng Vintage comic books “wonh a lonunv'l .\1 his Scattmrough site. a unit unnamed u 'camc of 40 valuable arcade ganws. F0: mom onSentme! in Stoufivme. visit wwwsemmLca/en/ontam self~stmqelstouflvile~séfl-sto:aqe HO.ME AUIO‘ BUSINESS 0 LIFE 51A" PHOYOISUSIE KOCKERSCHEIO'

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