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In. and Throat) Doctur - Full Tim Expat-lama cmnm Audlologlsu STAFF PHOTO/JIM MASON United Way will soon hold a series of regionwide community informa- tion meetings for those interested in applying for funding. The first approved sttength investments will be announced early next year. The program will support proj- ects that bring residents, communi- ties, businesses, agencies and faith groups together to work on simple and collaborative responses to com- plex social issues and clearly show positive results. The program is an opportunity for established and informal volun- teer organizations to put forward ideas, strategies and action plans addressing needs and issues in our communities, Ms Murray said. “The single defining issue of our region is the intersection of pace, face and places of growth and our ability to support people, families and neighbourhoods,” she said. “This means our funding must extend beyond the formal agencies, programs and services/United Way traditionally funds. This means dig- ging deeper." In tandem with campaign direcâ€" tor Rickesh Lakhani’s announce- ment the current campaign has reached the $2-million mark, board vice-chairperson Helen Murray unveiled the inaugural United Way strength investments program, a yearly $150,000 pool to help volun- teer groups and individuals make a difference in their communities. Host organization Tommont Cat's massive excavating machines served Vaughan morning as UnitedWay ofii- ciale ran with the diging metaphor. The third annual United Way of York Region Week launched on an positive note Monday with attend- ees leaming the 2010 campaign is already at 25 per cent of its record $8 million goal. UNITED WAY: Campaign at 25% of record goal Strength investments program unveiled "United Way is digging deeper, BY CHRIS TRADER ctraber@yrmg. com _ gm IE5! Markham Stouffville Hearing Services Established 1990 377 Church St. Suite# 203 The Audiology Centre Established 1986 1333 Sheppard Ave. E., Suite# 340 Tpr‘anftalliearting West End Hearing Established 1991 1243 lslington Ave.. Suite# 711 For more information on the campaign, go to: uniteflgofirprkzggion. com “United Way is not testing on its already afiirming laurels (with) record annual campaigns and an investment of more than $5 million in local pro- grams and services in 2010," he said. “Strength investments funding is one of two game-changing announce- ments planned for the week. Both set to nansform our United Way and, potentially, our region.” “United Way’s on the ground where it’s needed, building solu- tions," he said. “We can all make a difference by taking partnexship to a different level. It's a The kick off to United Way week featured the first of two historic announcements, the second, in partnership with York University, was unveiled, community cam- paign chairperson and York Region Media Group publisher Ian Proud- foot noted. United Way represents the most meaningful and hands-on method for employees to give back to the community, Toromont Cat presi- dent Scott Medhurst said. Staff at the company has raised $500,000 since 2006. In addition to providing the forum, the company was title sponsor of the United Way Dragon Boat Festival. “It’s an important new dfi‘ection for United Way," she said. “It recog- nizes collaborative initiatives." York Region Alliance To End Homelessness executive director lane Wedlock lauded the program. “Research shows you can't just fund need. You also have to invest in what’s going on in communities already." investing in the very rich fabric that makes our neighbourhoods, com- munities and region great,” United Way chief executive ofiicer Daniele Zanotti said “Strength investments will be a unique stream, the comerâ€" stone of fimding going forward. NORTH YORK 41 6498-41 51 ETOBICOKE 41 6-233-8581 MABKHAM 905-471 4327 ‘BI'WCBS