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economist suntribune business saturday july 13 2002 last winter a fiasco for ice fishing from page 8 efficient use of their equipment and time that axiom applies even to christmas tree farming john klecher took up the pursuit in 1981 making use of 50 acres hed purchased in goodwood a manager with ap dominion mr klecher soon realized that to thrive in a competitive market hed have to increase production volume i figured if i got bigger i couldget better mr klecher said he eventually bought another 50 acres and leased 40 more securing enough land to ensure a continuous cycle of planting and harvesting and he began growing trees for the landscaping industry generating income in the spring and fall to supple ment the busy christmas season he hired a manager to oversee the operation full time as he did not want to sacrifice his primary career we became a victim of our own suc cess mr klecher said we got more efficient at it and kept expanding mr klecher 52 has scaled back the operation to produce only christmas trees but hes exploring more exotic species as a way of attracting a better dollar for his product he said he now devotes 16 to 20 hours a week to tree farming unfortunately my regular job is 60 hours a week mr klecher laughed time is of the essence for the season al business operator this year time ran out on outfitters hut operators bed and breakfast operators and other mer chants who depend on ice fishing on lake simcoe for a significant percentage of revenues an estimated 14 million was lost when winter refused to come and the lake for the most part remained open and inaccessible to anglers said daniel girard president of the georgina chamber of commerce he calls the winter of 2002 a fiasco that illustrates the need for entrepre neurs dependent on seasonal business to package their attractions and servic es luring lucrative tourism dollars from toronto and beyond were all in this together mr girard said for instance a pub is promoting din ner theatre packages at the red barn theatre in jacksons point to boaters who dock at the municipal marina such efforts would help put georgina on ontarios tourism map and allow business operators to make the most of their summer and winter seasons he be cool baby summer sale low monthly payments 0ac sheridan heating air conditioning 9054714222 said we definitely have the goods here mr girard said weve just got to package it right another important element of sea sonal business is the employment opportunities created especially for students for example paramount canadas wonderland hires some 4000 workers each summer most of them young peo ple who perform tickettaking security maintenance and perform in shows four thousand jobs thats a lot said alicia stanton manager of public relations and special events at the park for more than two decades universi ty college and high school students have applied at wonderland some of them returning summer after summer ms stanton said young people are attracted by jobs but also the prospect of spending a summer amid the buzz and thrills of the huge amusement park mr hall knows well the anticipation and trepidation that accompany sea sonal businesses he is also becoming acquainted with the eternal optimism required to be a farmer the hope of a good crop is a very powerful feeling he said wistfully the hope that next year will be better is a very powerful feeling sweet product popular from page 8 their skewers then putting out the cash to buy raw materials they set up a production process and schedule based on premarket sales and also promoted the product through public announce ments and flyer advertising they even had a website sales were held at various times throughout the year and the young entrepre neurs admit to being blown away by the clamour for their goods there would be kids who would come right in the middle of our math class and ask when the xtreme kebobs would be ready said evan lloyd the class attended a showcase of learning partnership 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