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economist suntribune wheels thursday june 20 2002 15 l a neighbourhood sale not to be missed by rod urquhart advertising writer unionville motors pontiac-buick- gmc wants to acknowledge its many neighbours and welcome new neigh bours to the dealership with its spec tacular yearly neighbourhood sale the nottobemissed neighbourhood sale is this saturday june 22 doors open at 8 am and it runs to 6 pm unionville motors has been your community dealer since 1973 its a familyowned and operated franchise that focuses on the local and regional market its motto is your best deal is right in your backyard we guarantee it and unionville motors lives up to that motto the bulk of our business is from the immediate area notes paul mortillaro general sales manager at unionville motors the neighbourhood sale this weekend is unionville motors way of saying thank you to their neighbours for their loyal patronage we are a community dealer our focus is targetted at our community we are appreciative of their patronage over the years so we hold a neighbourhood sale to acknowledge our neighbours and welcome the new neighbours that have come into the area we hope to meet them at some point explained paul and the general sales manager pointed out that this is the biggest sales event we have in terms of great deals buying and selling in terms of value and deals this is the biggest one we have sounds like a sale not to be missed unionville motors has expanded its entire facility and is a complete full service centre with drivethrough service centre and onsite collision cen tre an invitation has been mailed out to neighbours but readers of wheels in the economist suntribune are also invited we extend an invitation and a welcome to all our new neighbours they can come in and meet us and have a coffee with us explained paul unionville motors pontiac-buick- gmc is located at 4630 hwy 7 at kennedy road call 9054771666 or just drop in on saturday for the mam moth neighbourhood sale their website is wwwunionville- motorsgmcanadacom- the driving force behind soccer moms by catrina coghill wheelbase communications when did soccer moms go sexy i didnt get the memo that said they were trading in their sweat pants and minivans for designer suits and suvs seriously i didnt the next time you pass a high school baseball diamond with parents cheering in the stands look at the vehi cles in the parking lot take a quick count of whats there suvs as far as the eye can see i tell ya but is it just me i mean am i read ing too much into this or has there been a shift in the market who better to ask than a guy whose livelihood depends on deci phering the needs and wants of drivers and potential customers david wettstein a sales and leas ing consultant for general motors the manufacturers of the buick rendezvous which ill use to illustrate my point in a minute says the change has been noticeable and he has a the ory minivans have that stereotype you know the one that screams unavailable settled and hopelessly unexciting an suv is still a pretty big vehi- catrina coghill cle it has the size and the space that a soccer mom needs to get all the equipment in plus three or four kids but it doesnt have the stereotype translation they can still be hip i guess that would explain the lat est commercial for the rendezvous proof that maternal doesnt have to mean dull and boring ok and the fact that i watch far too much tv if you havent seen it let me fill you in set in the french quarter of new orleans the skit revolves around a woman whom were supposed to believe is a soccer mom dreaming continued page 16 to place your advertisement in wheels contact kim armstrong 9052942200 jitsta mi fumnu a m 1 bkt acura in markham just traded with only 43000 original kms auto air cd 13878 4door 5 speed ac in green 13878 auto air silver 1 great shape fully equipped excellent condition 13878 auto 2 dr i finished in beautiful silver honda cmc now only 12988 5 spd premium pkg tan on tan acura 16 el 16898 quads rear air heat mint nissan quest xe 14987 4 door auto air abs pdl only 53000 kms 9588 fantastic shape wonly 91000 kms fully equipped w leather certiifeo b drive gleam now only 7678 2hb auto ac alloys beige 2000 acura integra se 18744 oh my 1 owner low low kms in our show- room impeccable 17887 justin 2001 maxima anniversary edition 6 spd mint just traded with 33l v6 air quad seating 4 doors caravan sport now only 9987 auto leather silver on black coupe auto v6 t- leathe 21356 mint condition and t fully loaded 5 low kms honda accord se now 15888 mk honda accord 2 door loaded v6 leather slider s buck fully equipped excellent condition 14988 all prices plus pst gst admin lic gas acura in markham 5201 highway 7 east markham ontario 9059488866 wwwacurainmarkhamcom hwy 7 hhl markville shopping centre acura bmsb in cssgn markham steeles z 4 a a ul z z 401 0 9 z 0 5 s l i r h 3 8