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4 lj yorkregionwheelscom thursday march 82001 york region wheelscom rendezvous buicks exciting new entrylin the booming truck market combines many of the best features of sport utility vehiclespremium sedans and minivans were jproud to introduce rendezvous as the buick suv a new breed of sport utility that goes beyond the usual vehicle categories said buick general manager roger w adams its really the best of all worlds in terms of versatil ity security and comfort with our reconfigurable interior we believe this is the most versatile vehicle in the utility market he added its a great product for todays active families and a great example of general motors strategy to reach beyond tradi tional constraints and become the industrys product innova tion leader unlike traditional suvs of about the same size rendezvous offers sevenpas senger seating with its optional and comfortable third row of seats need fewer seats rendezvous can be easily reconfigured to create a huge cargo space of 1089 cubic feet rendezvous canbe ordered with versatrak gms innova tive all-wheel- drive system that provides surefootedness on all roads and- it can be equipped to tow up to 3500 pounds the first truckbased buick in nearly 80 years rendezvous will be intro duced as a 2002 model with production begin ning in the spring of 2001 it was unveiled at press conferences in early february of 2000 at the chicago auto show and in san diego we believe this is the most versatile vehicle in the utility markellts a great product for todays families roger w adams buick general manager calif in conjunction with the buick invitational golf tournament buick officials say there are sev eral reasons why it would build a truckbased vehicle after all these years one of course is that todays us vehicle market is about half trucks another is that a specific opportunity was seen for buick to reach out to new customers our research shows that the boomer and generation x groups who tend to buy suvs and other trucks acknowledge theres plenty of quality behind the buick mar- que adams said so the opportu nity is there to transfer what a vari- ety of customers like about a buick to a premium vehicle built accord ing to a completely new formula highly functional enjoyable to drive and very luxurious rendezvous brand manager jack bowen said that by combining the best features and design elements of todays suvs premium sedans and minivans weve been able to create a vehicle with real comfort allroad and allweather driving security and flexible cargo versatility buick rendezvous is ready to handle the pace and diversified tasks of todays hectic life and mark l reussits vehicle line executive noted that rendezvous is the first suv with a combination of threerow seating a low flat load floor allwheel drive and independent rear suspension our primary objective was to design a more innovative vehicle than those available today reuss said the marketplace is congested with three of these and a dozen of those to stand out and be recog- nizedas something special you need to be dramatically distinctive this is one goal i am sure we have achieved of rendezvous design liz wetzel its design chief said her team used buicks heritage of dis tinctive styling power comfort and security as a foundation but took rendezvous even further to add simplicity practicality and durabili ty characteristics that are gaining in importance m a r k h a m economist sun a metroland community newspaper 9 heritage rd markham ont l3p 1m3 9052942200 fax9052941538 ror hegion wheelscom publisher ianproudfoot general manager alvin firouwer director of advertising debra weller sales manager stephen mathieu j automotive account executive kim armstrong- 1