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y a emtdmsmbuhm ijjmoob v v r4s 1 escribing their product as bottled j j- water with attitude brian millsandi ft ryanmulholland formed wild v f rapids earlier this year m hopes of tapping into a bmoridbllar industry ww thejtimmgisgo entrepreneurepedallyconsidermgthe anxiety rampant in ontanconceming tap wathighltighteavby events of walkertons cdntamihatecl water working with a newmarket supplier the firmscopresiderifsplahto appfoachgro 5- cery stores acrossgreater toronto in hopes of supplying their product in vendor machines outside outlets where bottles of the water would be sold for 1 apiecefat least 75 cents cheaper than most competitors we could make more morieyon the vol- w ume instead jbtrrying abbutthe price of fi an indivfduafborae says mufliodahd we want tpsupply an attitude jvithjour waterr whefepeople at hockey arenas baseball parks and gymnasiums can enjoy our prod- uctv- ri s j v sounds like a winning formula doesnt it mius and mulholland are grade 12 stu dents at auroras cardinal carter catholic f s high school and formed their company and wrote a businesvplanas part of their entre- r preneunal businesscourse and although the budding executives may indeed discover the merits of the busi- ness venture later this spring they displayed t their business savvy at the schools firsts annual frade last thursdayrwhere investors were allotted 20000 irfplayvvv r v v money toinvest in any ofl6 new firms nina pizzuro foreground and jenriellcjaggernautli are the n and j in njs unique t its obvious their business course hasj todays youththe people we have talked i designs- j iy given the students the insight jn6j- with are drinking water likemad and i think 1 i f- whatstepstptaketoformanewcompanyc we can make money at this during the sum- encein the corporate world far removed down the road considering recent statistics and even jf they dont actually gointo busi smer added mulholland 7from the textbooks andexamsof the class- show nearly 60 per cent of canadians will z ness nghfi nowthey learnedlvaliiable ff business teachers sergio bertoloand room v operate a selfemployed enterpnse lessons t wishsat this age i waslexposedto- yolanda caruso organized the tradeshow to and the lessons learned from the course x teaching out of the textbook is good but something liki offer their students some valuable exberi- will certainly help many of the students i just learning from that textbook is not r mathand genoughthigh school business coursessg s should be a mandatory part of jhe curncu 4- lum stressed caruso hersejfaprmctoperj atof of two businesses learning tbtsefi uiefr- v ideastomvestoreiscndcmberauseyoujt need that money for the business whetheri jats from your parents or a venturecapitalist 7 ridges resident humberto simaorj- whq operates alegal consulting busmess ui toronto was impressed with many of tfie students ideas which ranged froms 3 s basebeat a clothing and cafe store an wit online marketing research company cauedjl dc2 and the hall of famesports bar v vv teaching out of the textbook tst good but just learning from that j 1- r texibbokishot enoughtfigkfr school business coufsesshouldbea mandatory partjofjhe curriculum u c iilji2ii4fsi there was also the silver bullit arcade staff photomike barrett njs unique designs offering flpwevbasketsv and club cougar a toronto night club vsmdentoperatorsannawhitnngtonvaxs marcel seereeramana matmewus masciangelowould turn sooosquare feet of j leased space into a popular dance hallusing the djs in need of work thanks tothe citys ban on rave parties fr vf f j jese are unique concepts arid ideas c ideas that have not been used beforetts not just the same old pizza jointpoiriteh outv y they have a catch to it ancl their timing is good iifj workshop sessions wgh- although the trade show offered a good men departmentmauncked outs f- international crosssection of exhibitors md intrigued imnanveafiee servimtohapjlorai ittransdort v businesspersonnean executive with tower jzjtjjiki in j it aiisi- 2 groupintemational canadaino iui lower icompanies discover a world of opportunities savstheii f c iti 1 x 4i wwi aayai mc tapping the global market t x hz 6 the same t j 6 j confidence group i i uy lapping uietyuucii inariieii ji freight exporter message remains the same t za uwu u j 11 three veteran export advisers are educating whether he and his colleagues are discussing c j t 4 oj ij ij ci firms on gaining afoothold in a marketahat v buta partnership effort betweeny6rk jexplaihed before the event lacked off early regions economic deveiopmentofficeandy r j human resources development canada ii fact there isalmpsuoo much informa- thing different than a veteran exporter a per- j helped curious representativesfromsmall and ionfrombewlderingamount of resources soivselling cookies octrees overseashas to r we wanted to give people some handson know what steps to takejust the same as during yesterdays inaugural exportpayx 1 if practical exposure withpeople who can pro- someone we have been dealing with since the export lnitiativejcontact the program hotline r exhibitors representing 21 government vvide the resources they need you can literally s early 1990s points out lynn wark asurface v at 905 8304444ext 1554orbyerhail at agencies and business institutions wereori v spend days on the internet accessing infor- transportation manager withtower group a exportegionydflconca x s4 c f ji i