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c12 economist suntribune march 30 1988 korean electronics giant moving to markham plant robert donnelly correspondent hot off the press david mcholm left presi dent of datamark response group explains the operation of this printing press to roy davies account director of maclaren advertising during photosjoerd witteveen datamarks opening last thursday the company is located on valleywood drive and is involved in the direct mail marketing industry markham firm lands big deal robert donnelly correspondent andover telecommunications inc of markham recently announced the conclusion of its first major contract a deal reputed to be worth well in excess of one million dollars the company was formed in the fall of 1986 out of its predecessor meditech engineering a re search and development firm spe cializing in sophisticated tele phone systems designed for use by the hearing impaired currently the company claims it is the only m anuf acturer of such systems in canada however andover has since branched into other markets as well especially in the socalled third world coun tries the most recent contract in volves the sale of 3000 communi cator units and 300 mark iv units to a governmentrun company in india called hindustan teleprin ters inc these products are telexbased devices which allow for the com munication of data over long dis tances via satellite when ordinary telephone line transmission is either inadequate or simply un available for these reasons says marketing vicepresident leonard burke the telex technol ogy which is currently out of vogue in north america in favor of the more sophisticated compu tertocomputer electronic mail telephone linkups is a very hot item in developing nations burke describes the magnitude of the problem as follow in in dia there is one telephone for ev ery 800 people and 524000 vil lages who have no communica tion lines whatsoever this situation explains burke has allowed andover to carve a niche for itself in servicing to the needs of those developing nations lacking established communica tions links developing nations have more requirement for high technology at low prices we saw that very quickly he said the andover telex units sell for about 1600 well below the competitions retail of 4 to 5000 he said and as a result we real ly dont have any competition in this area the contract also includes a technology transfer fee of 150000 and related royalties shipment of the first 30 portable telex units is expected to take place within 30 to 60 days the company is also conducting negotiations with other third world countries such as mexico and panama which like india are in the process of improving their communications networks it should come as no surprise that markham is now home to the worlds 10th largest electronics manufacturer samsung electronics of cana da ltd part of a worldwide con glomerate of 30 companies gener ating more than 17billion us in sales each year joins the growing ranks of high technology com panies who are deciding to locate head offices here the companys new 25 million head office will also function as a service and parts depot as well as a 35000 square ft warehouse and distribution centre for a full line of electronic products including color televisions vcrs micro waves and home audio equip ment during its 10 years incanada the korean company has built up a respectable marketshare which now accounts for more than 25 per cent of the microwave ovens and 10 per cent of the vcrs sold still the company has not be come a household name primari ly because most of its products have been sold under different brand names through major re tailers and manufacturers which include sears eatons simpsons and the bay general electric and phillips after a careful study of the canadian market however sam sung has for the past three months been attempting to sell its pro ducts under its own name we are aiming at the middle to topline market competing with the popular japanese and amer ican products says company president seongjae lee these products are cuurently being sold locally through krazy kellys base electronics and on the west coast through futureshop outlets so far the products have been wellreceived by dealers and con sumers alike says lee the com pany also plans to introduce an inexpensive microwaveconvec tion oven early this summer which is expected to retail for under 600 to further increase consumer awareness for samsung products in canada an aggressive 15 mil lion advertising campaign is also but well have to look down the road a year from now and see what happens mpp gino matrundola speaks at the opening of samsung electronics canada inc in markham listening is y chueng of the companys us operation seongjae lee president of samsung canada and geoff mur ray national sales manager for the firm planned to promote a new product and a new slogan he said the ads which will be seen in major candian publications such as macleans and time maga zines will feature the companys new slogan play it again sam borrowed of course from hum phrey bogarts famous line in the movie casablanca currently there are 25 people employed at the markham facil ity which could depending on sales reach 100 employees in a couple of years says lee in fiscal 1987 sales in canada totalled 70million this year samsung projects sales to in crease to between 80 and 90- million he added furthermore the president in dicated that samsung may follow in the footsteps of another korean company notably carmaker hyundai in building a canadian manufacturing operation for its products its not impossible he said is real estate j the career for you i would you like to ask wj warren co ltd present new plazas w leasing the gateway to unionville k units from 450 to 1250 sq ft june 1st occupancy call ray or brad warren 4778188 kennedy fields s ai triple a location retail space beside milliken supercentre units from 600 sq ft up to 8000 sq ft call tom balkos 4778188 how do i begin what 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