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The bake table in charge of Mrs. J. Phillips. Mrs J. Peddar and Mrs. C. Néwell, was a very popular table wiltii A variety "bf cakes, cookxes. bread, bis~ cuits‘ ‘pfes} tarts jams; and pickles for sale. Mrs. A. H. Hill acted as cashicr Tor the afternoon and the kitchen convenâ€" ers were Mrs. W. Banks, Mrs. J. Nichâ€" es and Mrs. A. Jacks. ols, Mrs. 2 j ~4 / ‘ The main table was covered with a lovely late cloth centred with flowers and tall tapers. Tea was poured from the silver tea services by Mrs. P. Moisâ€" ley and Mrs. E. Gilmour Smith. ful Spring ‘Téa‘ and sale of home bakâ€" ing on Saturday, April 7th. with the church ‘hall ;appropriately decorated with mock cherry blossoms, pussy wilâ€" lows and ‘an abundance of Easter flowers. * Greeting the guests were Mrs. R.‘E. Edleston, president of the W.A. and Mrs. C. Haystead, past president. jJoy United urch held a very successâ€" ful Spring sale of home bakâ€" Congratulations and best wishes are in order for Mr. and â€" Mrs. Shlrlcy §mith who were mafried mmfi‘ when" Faith‘s horizons gare unfuried © And ‘fulleÂ¥sight gives place to Hope‘s surmise Glories,;, unseen, < shall meet our wondéerifig eyes! y yf height. Thouglhiâ€""T‘see sky meet sea, and sea meet Yky, I know t.hwt other lands and kingâ€" doms fHte,; > Beyond fhat seeming boundary of the world." That spfcious circle, bounding hu man kightâ€" makes itâ€"lighter ! Standard Brands Ltd., Fraser Ave. Liberty St., Toronto, Ont., for your copy of the Gillett book that tells you how Gillett‘s clears traps and drainsâ€"cdestroys contents : of outhousesâ€"cleanses and sterilizesâ€"makes grand soap and helps you in a dozen other ways. It‘s FREE! T‘S like having wings to work with Gillett‘s. Housework seems lighter, time shorterâ€"â€"and dirt just doesn‘t have a chance. Usc Crilliett‘s in solution* for cleaning and washing up . . . full strength for cleagimg drains and sink pipes. Get somie today. *Never dismblve lye in hot water. Tl « action of the lye itself heats the water. * CANADA FREE BOOKLET! Send today to Timmins Dairy \___If you‘re, on the lookout for more energy and. vilality, don‘t pass up fresh milk. It‘s the delicious way to store up stamina for when you need itâ€"most. Serve the whole family fresh Timmins Dairy milk evefj day. It‘s the one way you‘ll know they‘re getting a sufficiency of nutritional element so necessary to good health. ‘Association of ‘Mountâ€" MADE IN on this KEEP Plenty ‘of milk handy, And ‘here‘s a health tip: Milk tastes dandy, And gives you more zip! Wifeâ€"Oh, no, I haven‘t. I‘ve. only one dress to match the two hats.â€"Exâ€" change. OJ Husbandâ€" What extravagance! You have two hats to match that one dress. An engagement of local interest lhas Just been announced. Mr. and Mrs. Alex Wilson of Hamilton announcs the engagement of their only daughter Cpl. Ishbel A. Wilson, (W.D.) R.C.A.F. Rockliffe, Ont. to L.A.C. Leo Finch>n St. Huberts, Quebec, only son of L.A.C. and Mrs. E. Finchen, 217, Pine Streot, South. Wedding plans are as yet, inâ€" definite. The werkly Whist Drive for the Ladies Auxiliary was heldâ€" on Tuesday evening, The prizc winâ€" ners were: Ladies, Mrs. A. Hass, Mrs. Richardson, Mrs. H. McQuarâ€" rie. Gents, Mrs. S. Shaw, Mrs. C. Forrester, Mrs. Porsley all playâ€" ing as gentlemen. j There must be something very good in this North Country air. Another set of twins was born in St. Mary‘s hospital last Friday. The proud parâ€" ents are Pte. and Mrs: Eric Luke. The babies are both girls weighing approxâ€" imately 6 lbs. and 5 lbs. and th>ir names are Mary Jane and Marie Anne The mother «<(the former Grace Ramâ€" say) and father and the babiecs are progressing favourably and the happy father has now returned to his station at Farnham. Sharing the same roo:n in the hospital is Mrs. Luke‘s sisterâ€" inâ€"law who gave birth to a son last Friday. The parents of the 6 lb. boy (Edgar Arthur) are Mr. and Mrs. Farmer, 4 Bordon Ave. So that‘s quile a family affair. Just think of what this will mean to the other relatives when the three birthdays «all roll around together! Nice going there Mr. Stork, not many families grow quite', that quickly in one day. *# â€" ~ Boy Scouts will be out again on ‘Saturday to cover some of the disâ€" tricts which were not covered in their fats collection last week. Don‘t forget ladies, this is the boys‘ war effort; help to encourâ€" age them by keeping your waste fats in a metal container réady for when.they call. You will also be helping along the explosives department of our munitions plants.~Wouldn‘t it be a source of satisfaction if you knew that some of that fat from your kitchen was in the last round of to be fired. That‘s just how long we have to keep on helping this fats collection, until the very last round has been fired, so please don‘t think that it really doesn‘t matter any longer now that the war news is good. If we want to finish .the job properly this â€"time we . will have to keep the supplies roiling> until the very: end, so don‘t quit now we are nearing the finâ€" ishing post. On Wednesday afternoon ladies held their regular weekly Comforts Tea in the Legion Hail Ladies present were Mrs. A. Nichâ€" olson, Mrs. N. Borland (Sr.), Mrs. W. Wilkinson, Mrs. B. Richards, Mrs. FP. Curtis, Mrs. R. Hardy Mrs. E, Finchen, Mrs. Wilson, The ladies will hold a Rummage Sale on Saturday morning at 9a m in the Legion Hall. J. McGarry, Margaret McGarry Mrs. Boyd, Mrs, Hinds and Mrs Powley. St. and the groom is the son of Mr. and Mrs. C. E. Smith of Ottaâ€" wa. It was a very pretty wedding with spring flowers providing {.Ac background and the bride and hei attendants wearing white floor length gowns. The happy couple are at honeymooning. in New York. Mrs. Smith will reside at her parental home when her husband returns to his station with the Merchant Marine. # last Saturday in the First United Church, Mrs. Smith was the formâ€" er Iris Cocklin, daughter of Mr. and Mrs. D. Cocklin of "*~QUITE DIFFERENT ‘Arthur Studor Victim Snowplane Accident Recently There will be general regret in the death <of Arthur Studor recently at Red Lake, and sincere sympathy is extended to the bereaved family. The following in reference to the sad event is from last week‘s issue of The Rouynâ€" Noranda Press:â€" sc sns c m 5 Golden Beav ‘ - . New President of . _ The officers and members of Goldm Benver Lodg A.P . AM entertair ied Canadlan Red Cl‘ OSS Following the business meeting, Mr. Geo. Jenkin gave an enlightening talk on Beethoven and played "Largo Apâ€" passionato" from the Sonata in A. Minor, and the Second Movement of the Fifth Symphony both by Besthoâ€" ven. Mrs. Wm. Rinn and Mrs. A. Gamble then played a piano duet, "Ruins of Athens,’_’ by the same comâ€" pcoser. The meeting hack ed‘by singiig "The Ring,:.and by singing "* A telegram received on Monday by W. E. Leonard, of Excavators (Rock) Ltd., conveyed news of the drowning fatality at Red Lake on Sunday which brought deep regret to local friends of the victim, who was Arthur J. Studor, a diamond drilleer who had been engaged for the past twenty years. . It was decded that the P.M.T.A. fesâ€" tival scholarship should be awarded to the Junior piano group, of 12 years and under, alternating each year from senior to junior. Mr. H. Treneer was chosen to head a nominating committee consisting of Mrs. W. Rinn, Mrs. Stevenson Mrs. Jas. Barry and Miss Giovanelli. The Mrs. A. Gamble, gave an account of the Ontario Music Teaâ€" chers‘ Convention and the Northern Zone Convention which she had reâ€" cently attended and thanked the Asâ€" sociation for having sent her the P.M. T.A. delegate. Plans, were completed for the Gesn »Bartlett â€" recital which will beâ€" held May 5th. When these artists visited Timmins.last year, many â€"people were therefore it was decided to ‘hold this because ..of limited . seating . room, therefore it was decided to hodl this recital in the McIntyre gymnasium. The tickets are 75¢c. for adults and 50r. for students, are now on sale and can be.had from any member of the P.M. "From the meagre information conâ€" veyed in ~the telegram sent by Ed. Charlebois, of Rouyn, who. was in charge of â€"two drill crews for Mr. Leonâ€" ard at the Dickenson Red Lake propâ€" erty, it is understood that the victim of the accident was on the lake in a snowplane when the ice gave way and it plunged into the water, giving Stuâ€" dor no chance to save himself. Whether there were any other occupants of the snowplane or other ‘ fatalities is not known. Mr. Leonard has been in tonch with members of the family, but so far no news has been received of the recovery of the body. The late Arthur J. Studor is unâ€" derstood to have been about fortyâ€" seven years of age and his first emâ€" ployment in this district was at what was then known as the Waiteâ€"Montâ€" gomery mine (now the Waite Amulet) twenty years ago. In the long ensuing interval he worked with several comâ€" panies in the surrounding: territory, most of the time with the Continental under J. â€"M. Gibeau and under the present management, although he also spent some time with DeMorest Driilâ€" ing and Inspiration. He knew the entire western Quebec mining field and was regarded as a most. efficient and reliable operator. About a month ago he joined Excavators (Rock) Ltd. and went with three crews from here to the Red Lake district; While workâ€" ing in the Rouynâ€"Noranda district he made his home at the National Hotel in Rouyn. A man of buoyant spirit and hbappy manner, he had a large number of friends throughout this area, and enjoyed the confidence and regard of his employers, The officer:) and members of Goldexn‘ Beaver Lodg: A.F. AM. entertained at a very success{ul and most enjoyâ€" able "At Home" in the Masonic Hall last Friday evening when members and friends gathered for an evening: of dancing. Ron Jones and his orchestra supplied the music and an informal and friendly atmosphere preâ€" vaded the gathering right from the word "go‘" when th> Master of Cereâ€" monies, Mr. Fred Wolno, started the dancting with a lively Paul Jones. Several vocal selections; were rendered by members of the orcebhstra and there was"> not a~ dull moment alil | evening. Theâ€" dance continued until> the small wee â€" hours. Refreshments were servedâ€".by â€"~the â€"ladies. of the‘ Eastern‘Star. Everyone who atlendod; expressed the opinion that this was one of the most. enjoyab’le eyonings | that had been held there for some considerable time. Music Téachers Complete Plans for Recital on May 5th The general mecting of the P.M.T.A. which was held in the Timmins Cenâ€" tral school, Tuesday April 10th. at 8.30 p.m., was preceded by a mseting of the executive. His father, Jacob Studor, and 1 sister, Mrs. D. Moore, with four broâ€" Charles, reside at Timmins, while anâ€" other, Maxwell, Walter, Hubert, and other sister, Mrs. Coderre, lives at Peterboro, Ont.. and another brother Peter, is town clerk at Capreol, Ont. mins, where most of the members of the family reside and from which When the body is recovered the funeral wil} likely take .place at Timâ€" ~Family. <~Mrs: Hill ~served with ~thc British Red C®Ross in the last war, and today is active in Canadian Red Cross. ‘A daughter, Mrs. L. G. McDonald, was | with the â€"Canadian~Red Cross COorps; her husband, FIt, Lieut. McDonald. won the D. F.â€"C.â€" Mr. Hill‘s . son,â€" F.â€" G. Peter B. Hill â€"also won. this: â€"coveted decoration for his part in the mineâ€" layingâ€" operations which blocked + the ‘Kiel Canal. . Last year Mr. Hill travelledâ€"to Engâ€" ‘land at his own expen:»> to obtain a firstâ€"hand <picture of Canadian â€" Red Cross operations in Great Britain. For the past two years he has been presiâ€" dentâ€"elect of Division, and J1s eminently qualified to guide the: desâ€" tinies of thisr organization. â€" The Timmins firemen had â€"a busy, nme during the past. week, answering ‘no less than 17 calls, but none of them. were serious affairs, except two falss ‘ alarms. False alarms are always serâ€" ipus, entailing unnecessary and danger to the firemen. . Both the falss alarmsâ€" were reported toâ€"the «~police,. who are <working on these cases,. Seventeen Fire Calls Answered in the Past Weekâ€" But None of Them Serious Except Two False Alarms Nine of the calls for chimney fires with no damage done. On Thursday ‘last there was a. call for a furnace thatâ€"was â€"smoking, the smoke in the â€"building being . noticed by the police and an alarm turned in. C. Bruce Hill, M. C., to Take Office April 16th TORONTO, April, 1945â€"C. Bruce Hill,M.C., wellâ€"known St. Catharines Ontario, manufacturer, will assume cf. fice as president of Ontario Division, Canadian Red Cross Society, at the annual mecting which takes place in Toronto on April 16th at the Royal York Hotel. On Sunday at 11.17 p.m.,.there .was a call to 203 Pins street south wheve a spark from the chimney set fore to the roof. The occupant of the house used a small. hose effectxvely calling the brigade and the fire was soon out with only slight damage to the roof. ' On Monday evening at 7.40 a pile of power poles were found to be. on fire The firemen got that little fire * out with only small.damage to the poles. Mr. Hill, president of St. Catharines branch 1939â€"44 comes of a Red Cross At 9 p.m. on Saturday there was a call to the river where a bonfireâ€" was blazing. â€"Bonfires are not permissable without â€"special permit from the ;F‘uc Chief or Deputy. h A grass fire at the . end of Kent st., across the tracks, on Tuesday night resulted in two calls, one by phone at 8.45 and the other by box alarm . at 8.45. The fire was extinguished by. the firemen with no damage resulting. Heâ€"‘No woman ever takesâ€"another woman‘s advice about frocks." Business Magazine:â€"One of the best sales executives in the profession says: "Whenâ€" you can‘t make sales, make friends." Sheâ€"*‘Naturally. â€" You don‘t ask the enemy how to win the war."â€"Sudbury Star. ' town he himsel! came to Rouyn in the early days of the local camy." THIS IS WAR â€" *"*Don‘t. Count Your Chicks ‘"‘ by Ingri aAnd Edgar d‘Aulaireâ€" The story of the familiar old proverb, "Don‘t count Your Chickens before they are hatchâ€" ed. "The Little Stone House," by Berta Elmer Haderâ€"About Mr. and Mrs. Doe and Dottie and Bobbie who wantâ€" ed a house in the country with lots of rooms, and trees and flowers all around and a babbling brook. “Lut.ie 3 by 'Mar\oot Austin .â€"GCOn.=~ cerning a boy who just did not want to go to school. "Georgie ‘" by Robert Bright. Georgie was a friendly little ghost who lived in the Whittakers‘ attice and haunted their house. "Mother Gocose," illustrated _ by Gustaf Tenggxenâ€" Contams all the oid nursery rhymes,. + Everyday Stories "Yonie Wondernose,‘"‘ by Margncxite De Angeliiâ€" ‘"Don‘t be a Wondeirmose, nowâ€" remember you dre the man of the house!"â€"said Pop as he went away and left Yonie to take care of the farm. That was hard for Yonie beâ€" cause he was a Wondernose who wausâ€" ed to know everything. "Mr. Tcootwhistle‘s Invention," by Peter Wellsâ€"AÂ¥ book for a little bsy who likes trains. "Their First Ig:0o," by B. True.â€" About Nuka and Palea, an Eskirmmo boy and girl, who go with their parâ€" ents to the Eszimo village for the winter. "Augustus Flics," by Le Grand.â€" Augustus was struck with the idea of building â€" model planes. In fact «ons sailed over the back fence and hit him on the head. Piclure Books ‘ "Wnigs for . Per.," by â€" Ingri Edgar d‘Aulaireâ€"About a boy who lived halfway between the s2a and the clouds in a farm ‘tucked under a crag. ‘"Creen Wagons," by Oskar Seidlin. â€" The Pedroni Theatrical: Troupe arâ€" rived > hungry and tired in the little town, of Waldau, Switzerland, to find that the Golden Apple, symbol of the town, had been sitolen. Su%plcxan falls on the tfiup €. t P j Intcrcptmg I’eoplc 6 "Curtain Calls For Mozart," "and "Curftain Cal‘s For Schubert,"â€" Two books by Apal Whesler, taking the form musical ; plays, presenting scenes from the lives of the composers Eight New Picture Books for the Smaller Tots. Some New Books for the Older Boys and Girls. Interesting Books About Interesting People. New Copies of Old Favourites The following are recent additions to the children‘s library at the Timmins public library:â€" "Augustus Drives A Jeep," by Le Grand.â€" It:sall started when Augustus was playing jeep in the back yard and knozcked down Maw‘s clothesline ard clean wash. 4 "Lord Baden Powell," by. Howard Fast.â€" The sstory of the man who founded international â€" brotherâ€" hood of Boy Scouts. Recent Addition tothe | Children‘s Library at Timmins Public Library "Song Without Words " by John Erskine.â€" The life of the happicst and most successful of musical comâ€" posers. For older boys and girls. "Dune Boy," by E. W. Teale.â€" The story of Lone Oak and of the remarkâ€" able people who lived there. "@uakers Courageous,‘‘ by F. M. Fox The facinating story of some of early moneers to the New World. Adventure Stories "‘The Citadel of a Hundred Stairâ€". ways," by A. S. Malkus.â€" Tony, an . American boy, and Titu, a native, find the treasure house of the Incas hign in the Andes mountains. "Starbuck Valley Winter ‘"‘ by Haigâ€" Brown.â€" Don Morgan was sixteen and ready ; to: earn his living. His family expected him to take a job at tie fishing. cannery, but Don had other ideasâ€" he intended to spend theâ€"winâ€" ter trapping up in Starbuck valley. Secret of the Lodge," by Streatfield. The four Chandler boys and girls were sent off to Cornwall for ‘a visit with an uncle they had never seen, and soon found themâ€" selves prisoners! "Jungle River," by Howard Pease.â€"â€" Don Carter‘s father has been lost in the interior of New Guinea. Dan sets out to find him. "Logging Chance," by M. H. Lasher. Bob Lodell spends some time in a logâ€" ging camp in the Northwest. It is hard work but thrilling especially as ther2 is a mystery to solve. For older â€"boys and girls;. "My â€"Friend Plicka," by â€" Mary O‘Hara. + "Peter Pea ‘"‘ by N. G. Grishina. "A Street of Little Shops," by M. W. Bianco. + Hobby Horse Hill," by L. R. Davis. "Lorne Doone," by R. D. Blackmore "Downright Dencey,"‘ by C. D. Snedeker. s "Pablo of Flower Mountain,‘" by C. von Hagen. Pablo is very, very disconâ€" tented, for he wants something very much and.cannot get it. It is a horse. ‘"‘The Sky Bed " by Gudrun Thorne Thomsen.â€". A Norwegian story of .a bed with angels painted on its wooden canopy. h "Johnny Tremain," by Forbes. â€"The scene is Boston in: the, year 1773. The hero is Johnny who was apâ€" prenticed to a silversmith until a cruâ€" cible of molten silver ‘breg@ks‘‘and his right hand is® made useless, :FRrom then‘ on, the tragedy is Johnny‘s. to, fight against. For older boys and girls New Copies of Old Favourites â€" Swallows and Amazons," . by Arâ€" thur Ransome. "Winnie the Pooh," by*®A. A.‘ Milnâ€"s. "Anne of the Island," by L. M. Montgomery. "Two Logs Crossing ‘" by W. D. Edâ€" monds.â€" The story of a young . boy who went fur trapping with an Indian to pay back his father‘s debt and supâ€" port his widowed mather and younger brothers and sisters. . C Stories from All Countriecs . . "Hanrnah Marie,‘" by Richard Benâ€" nett.â€" Paddy and Joe and ~Hannah Marie sat on the little grgen ‘knoll at the west of a granary somewhere in Ireland when things began to hapâ€" "The Chinese Ink Stick," by Kuit Wiese.â€" It was made out Oof black earth after a recipe a thousand years old. On the. front of it there were golden letters; on the back, a golden dragon. "Silver Chief, Dog of the. North " by Jack O‘Brien. "The Return of Silver Chxef "_ by Jack O‘Brien. oys 5\ "The Story of Steam,” by Anne Coolldge Successful Event by Twixter‘s Club on Monday Evening "The Level Land,"‘ by Dola de Jong The story of a friendly Dutch famiy before and after the German invasion The: hall of St. Matthew‘s Anglican Church was filléd to capacity on Monâ€" day evenmg when the Twixters Club sponso #ted a @Quiz Contest, Social evenâ€" ing, afid Sale of Work. Mr, F‘red ‘Wolno was the master of ceremonies: for the evening and Mr. W. O. Langdon was the genial Quiz Master.. Afteér a few brief remarks, ‘outlining "the â€" workâ€" of <the club Mr. Wolno led the community :singing, Mr. Percy Bennetts presiding at the piano. _ "Fighting Ships of. the U.S.. Navy," by A. J.. Hepburn. . § "The‘ Story‘ Book: of Cotton," Maud and Miska Petersham "The Story Book of Houses,"‘ by by ‘The Story Book of Houses," by Maud and Miska Petersham. °* â€" "‘The Storyâ€" Book of, Rayon," . by Maud and Miska Petersham. Quiz Contest, Social Evenâ€" ing and Sale of Work Five ladies and five gentlemen were then chosen, by numbers,< to: compete in a quiz contest, the ladies wlnnpxg % by 20 points. Theatre tickets were ‘ $ ENAPORATED MILK Borden‘s Evaporated Milk is concentrated from purest, best quality dairy milk. But because it‘s evaporated to remove part of milk‘s natural moisture, it‘s extra creamy. Pasteurized and homogenized. Retains all the nutritive value of fresh milkâ€"with vitamin D added. WAN]’ TO COOK the kind of dishes‘that earn enthusiastic praise? Just follow this rule: In every recipe calling for milk, use doubleâ€"rich, creamy ‘Borden‘s Evaporated Milk. It makes filavors of soups, sauces, and desserts so much smoother, more tempting! Adds a rich, mellow taste to tea aud coffee, too! to get yourself _ kss . kissed between courses If it‘s Borden‘s, it‘s GOT to be good ! More than 2,250 clubs and 140,000 members throughout the United Statâ€" es and Canada will be affected by the decision, accordingâ€" to Ben Dean, Rapids advertising executive and president : of Kiwanis International. Mr. Fred Wolno and Mr. Harold Wood were in charge of the entertainâ€" ment for the evening. For the third consecutive year, Ki« wanis International voted to cancel its annual delegate wartime convention in line with Office of Defense Transâ€" portation regulations. given to each of the ten contestants. Winners® of individual prizes were as follows:â€"Miss : May Cadman, ‘ Missâ€" Eisie Clatworthy, Mrs. Ed. Pritchard, Mrs. Albert Cain, Mrs, Foy, Mrs. C. Briggs, Mrs. Jack Sears, Ed, Lacy and Ken Langdon. . Kiwanis was one of the first organâ€" izations to comply with an ODT request in 1943 to‘cancel large meetings and thus:conserve travel facilities, Kiwan. is conventions attracted 6,000 and 7,000 delegates in ordinary times Dean said. Mr. Bert Bridgeman, baritone soloist, sang several very pleasing numbers and was accompanied at the plano by Mrs. A. R. Chidwick, Ladies responsible for the work table and refreshments were:â€"Mrs. Wharâ€" ton, Mrs. Andrews, Mrs, Wolno, Mrs. V. Morrow, Mrs. J. Harrison, Mrs. E. Lacy, Mrs. V. Harris, Mrs. A. Johnâ€" ston and Miss Audrey Paice. Kiwanis International Again Cancels Convention Mr. Jimmy Marietti played a piano accordion and delighted the audilence with several enjoyable selectlons. "On the work table was a large varâ€" lety of hand made articles including embroidered pillow cases, hand towels guest towels, diamond patterned socks, sweaters, dresses, pot holders, shopping bags, ankle socks, baby wear, hand crocheted doilies and many other use ful articles. To climax a very enjoyable and sucâ€" cessful evening the ladies of the club served a variety of sandwiches, cake, tea and coffee. ue of a scries of messages sponsored b7 \! lite insurance companics in Canade ANSWER: They do not. They strive continuously, in good times and bad, to keep policies on their books, and they try to limit new business to an amount which a policyâ€" holder can afford. They know that a Japsed policy is like an ill wind, that blows nobody good. They know that the company, as well a@s the policyholder, suffers when a policy lapses. ANSWER: No, the fact is that the companies usuall suffer an actual loss. This is because lapses generally occur before the number of premâ€" iums paid is sufficient to reimâ€" burse the company for the expenses incurred in issuing the policy and the cost of the rotection afforded while the insurance was in force.* Q lifc insurance companies welconte lapsing of policies? They don‘t make a profit on lapses, then? It doesn‘t pay life insurance companies to lose policyholdâ€" ers and the old adage holds good that satisfied customers are the best asset any business can have. PAGE FIVE