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‘There are many people who would be tempted to give the snap judgment that this continent was preâ€"eminent in the matter of advertising and that for originality and enterprise in this line at least, Britain had much to learn from this side of the sea. The fact of the matter, however, is that slow old Britain actually can give pointers to this conâ€" tinent both in the quantity and quality of adverâ€" tising. As to the matter of mere publicity, that is a horse of another colour. In regard to advertisâ€" ing, radio listeners here may be tempted to think there is altogether too much advertising on this continent, especially in regard to soup and soap. But even in these two lines, the Old Country set an example in extent and variety and cleverness that has not been equalled in the United States or Canada, though more acceptable mediums were used than the radio, In the soup line what brand has been made such a household word all over the world as Bovril, in advertising which meat proâ€" duct more use was made of the bull literally than ever has been attained figuratively by this hemisâ€" phere‘s competitors. In soaps, where in civilizaâ€" tion is there man, woman or child allowed to lack ramiliarity with Sunlight Soap, Pear‘s Soap, or even Monkey Brand Soap, the latter being the only soap in existence that boasted that it would not wash clothes. . Once upon a time patent "FEditor and Publisher", the newspaperman‘s own newspaper, suggests that what is particularly needed these grim and stressful days is more humour, more wit and pleasantness, more of the light and engaging spirit. "Editor and Publisher" recognizes the seriousness of the times, the nceed for thought and interest and study and for careâ€" ful attention to the dangers that threaten the whole world of free men, but with all this kept firmly in mind the fact remains that a little humâ€" our lightens the load of life and wit and pleasâ€" antry can often drive home a point with more effectiveness than the most ponderous statistics. Editor and Publisher is right about this, and to judge by many of the United States newspapers circulating in Canada it may well be that the‘ sober thought of the day might well be lightened by a little able levity, to say nothing of the adâ€" vantage to the morale of the people on the conâ€" tinent that would flow from humour and even from irony. That gallant Polish radio announcer at Warsawâ€"may he never be forgottenâ€"proved beyond question the power of the gay heart to harass the enemy and strengthen the hearts to resist the foe. The British people have never lost their wit and humor despite all the perils they have been facing. Punch is as full of qiups as ever. The newspapers of Britain do not neglect the more serious side, but they have gathered unâ€" ponquerable strength from the fact that never for a minute have they failed to see the humorous side, the lighter issues that never fail to arise. It must be admitted that Canadian newspapers in the mass, while keeping the more serious features predominate, have held, too, to the saving grace of humour. Humour is a weapon and a shieldâ€" one of Britain‘s secret weaponsâ€"a weapon beyond theâ€"comprehension of the humourless Hun and the treacherous Fascistâ€"a shield that keeps from the people the cancer of defeatism and the danger of despair. The more desperate the situâ€" ation, the more valuable wit and humour and pleasantry are as factors in building and holding morale. The present war has been largely a war of morale. Every nation that has met defeat has first lost its morale, with the one exception of Poland â€" and Germany alone did not conquer Polandâ€"for Poland, with its great morale would have held out, had it not been for the stabbing in the back from another neighbour. So long as Britian holds unquenchable humourâ€"and there are ui thousand proofs a day that it doesâ€"in press and public addresses and on the street and in the inns and in the homesâ€"Britain will hold its morale and march on to final victory. And in thisâ€"as in so many other waysâ€"Canada is British, Ausâ€" tralia is British, all the Dominions and colonies beyond the seas are British. The spirit of humâ€" our is a great spiritâ€"the spirit of free men. Ediâ€" tor and Publisher does well to call for its fostering and extension in the newspapers of the United sStates. It will thrive in the free soil of that free land, so long as it remains free. Instead of the growing seriousness of the position quenching humour, it will bring out wit and satire and the gay spirit that Editor and Publisher suggests. It was thus in the last war, when humorists like Col. Watterson, of The Louisville Courierâ€"Journal, helped in the winning of the war. It will be so again in this war, when humour and wit, which are but the keener preception of things as they are and in their truer proportions, will hold the hearts of the people stout and firm and add to the confusion of the enemy. TIMMINS, ONTARIO Members Canadian Weekly Newspaper Association; Ontarioâ€" Quebes Newspaper Association: Class "A" Weekly Group TWO PHONESâ€"26 and 2020 Published Every Monday and Thursday by GEO,. LAKE, Owner and Publisher Bubscription Rates: Canadaâ€"â€"$3.00 Per Year PAE Potn PP BPA â€"AC P L â€"AL â€"A C P â€" PCO C E: Timmins, Ont., Thursday, Sept. 5th, 1940 Ee YVorcugine Advance BRITAIN MAKES SLOGANS United Statesâ€"$3.50 Per Yeat The past year may be viewed with regret. The second year may well be faced with confidence and high hope and the sure knowledge that the final victory for freedom and the right is a year nearer and a year surer than it was this time last year. â€"â€"¢ 3 *TE last year. 4 Te At this anniversary time, it would be well to read afgain and to heed again the royal British words of His Majesty the King:â€" Most people have noted the fact that the war is a year old now, and there is a general tendency to weighn the losses and the gains and make estiâ€" mates for the future. In the past brief year, Poland, Denmark, Norway, Belgium, Holland and France have been temporarily subdued by the gangster nations, but any thoughtful and honest student of affairs must admit that Britain is stronger by far than a year ago and able to face the enemy with greater effectiveness alone than when burdened with allies who were honeycombed with treachery. Britain gains in strength with every day. Britain still has control of the sea, and though greatly outnumbered in men and _ machines in the air, is proving its decided superiâ€" _ority in that element. It is true that for the first time in centuries Britain itself is in danger ofl invasion, but at the same time it is apparent thatl the Old Land is fully manned and equipped tol meet that invasion and throw it back. Britain, with command of the seas has full and free access to all the sinews of war, including food, while all *f Germanâ€"held territory faces a serious danger| of famine. In the year it would appear that the worst has happened, and there is little more for Britain to fear. On the other hand, every day adds to Germany‘s troubles, with Italy for a partâ€"| ner in crime, and a dozen lands to hold against the fury of sullen and oppr®*ssed peoples. The| strain on the Nazi morale grows each day, while j ‘Britain‘s morale was never higher, nor its people} more resolute and gallant. Britain is not only| confident in its own defence, but is now planning; to carry the war to enemy lands and wage an ofâ€"| fensive that will shake the hearts of the gang-i sters. The gangsters have little chance against a people who have the courage, the resources, the art and the skill, the men and the money and the will to build weapons of war of any and every kind needâ€" ed, and the genius to speed the work by slogans. It is interesting to note that even the strife and stress of war have not driven the cleverness and wit from British advertising. Johnny Walker is ‘‘still going strong," at three times the preâ€"war price. Even the necessary advertising for the war itself has the oldâ€"time British punch and pleasâ€" antry. Appeals for aluminum, old and new, are not surmounted by prosaic demands for old pots and pans to use in airplane construction. Instead the headline is:â€""Out of the frying pan into the Spitfire!" Pear‘s Soap for years was noted over the world for the remarkable art work in its advertising. The picture of the tramp who said that years ago he had used Pear‘s Soap and "since then hzd usâ€" ed none‘other" was a classic in its art and its humour. Turning hastily to Hymn 241, he started boldly to read:â€"â€" Hark the Herald Angels sing! Beecham‘s Pills are just the thing. One for man and two for child; Get your stomach reconciled. medicine advertising was looked upon as a peculiâ€" arly American custom, but even in this line, Old Britain showed the way with Bescham‘s Pills â€" which as anyune who ever saw a British newsâ€" 'paper. a British magazine, or even the average cheaper British book, knows was worth a guinea 'a box, though selling at mhch less. There is a story told and widely believed about the enterâ€" prise or the Beecham people. It may be too good to be true, but in any event it is true in its impliâ€" _cation of enterprise and ingenuity and lack of all other considerations. According to the story, the Beecham people, simply as an advertising plan, offered to supply the hymn books for a poor but ambitious city church. There would be only a few lines of advertising, the Beechams promised. When the books were delivered the church auâ€" thorities were delighted to note that the front and back covers were not plastered with the name and fame of the popular pills Indeed, it seemed as if the Beecham people were generously donatâ€" ing the hymn books without even the stipulated few lines of advertising. But the joy did not last beyond the first use of the hymnals. Sadly, it was found that the "few lines of advertising" hadi been inserted all too well. When the clergyman announced Hymn 73, and proceeded to scan it, he was horrified to note that he almost read the words before he grasped one of the few lines of; advertising:â€" ' Keep thyself pure! Use Beecham‘s Pills i Through Life‘s loud strife, they cure all ills. | THE WAR A YEAR OLD THE PORCUPINE ADVANCE, TIMMIN®, ONTARIO | "Scores of St. Mary‘s houscholds started stoves _and furnaces last week to contest the cold August weather." So said a paragraph in the last issue of The St. Mary‘s Journalâ€"Argus. For years now The Advance, out of pure friendliness, has been urging the people of the South to come to the North to escape the unbearable frigid weather and the fierce snow storms of the South. This still holds good! But it appears now that the inâ€" vitation may be extended to apply also to such months as August, which the South apparently finds difficult to endure. Indeed, it may eventuâ€" ally be necessary, if things keep on going as they have been, to advise all in the South to move North for weather comfort during the whole year. There is always pleasant weather in the North. At least there is always enough of nearly every kind of weather each week that nearly every taste should be satisfied. i | | | ‘"We, in turn, pledged them a grant of $10,000 a month for six months. It was agreed that this grant would stop if they launched a campaign of their own during that time. We had advanâ€" ed $40,000 when they decided on a campaign, and our grant ceased,. Now they have found themselves in a posâ€" ition to return the money." a British ship carrying 300 children to safety. True to type! The children sang as they took their places in the lifeboats in perfect order and with a courage and consideration that avoided a single casualty. "It‘ll take more than that for Hitler to frighten us," was what one of the youngâ€" sters said. True to type. When the Germans torpedoed a British ship carrying German and Italian prisoners of war, the Germans and Italâ€" lans fought each other, kicking and gouging each other in their panic and selfish fear. True to type! Dr. Fred W. Routley, national comâ€" missioner of the Canarian Red Cross, commented, "The Canadian Red Tross is greatly appreciative of the action of the Canadian Legion. In the early stages of the war they asked our finâ€" ancial help in getting them started on an effective piece of work. We are embarking on our national campaign for funds at the time and the Canadâ€" lan Legion agreed to do everything they could to help us. Expressing appreciation of the asâ€" sistance given by the Red Cross, Brig,. Gen. Alex Ross, Chairman of the Canâ€" adian Legion War Services, stated in a letter accompaning the cheque for $40,000, ‘"We feel that it is only right that, having regard to the very many calls made upon the Canadian Red Cross, we should refund to you the sum made available to us. We are pleased to report that as a result of your asâ€" sistance we have been able to develop an organization which we feel is playâ€" ing a more and more important part in contributing to the welfare of the men who are serving in His Majesty‘s Forces." Torontoâ€"The Canadian Legion War Services has returned the $40,000 given that organization by the Canadian Red Cross Society in the early stages of the war, it was announced last evening. The money was advanced to the Canâ€" adian Legion to start it on its proâ€" gramme of work on behalf of the men of the fighting forces. Finding it necessary to launch a natâ€" ionâ€"wide appeal for additional funds some time ago, it is explained, the Legion has found itself in a position as a result, to return tlhe money conâ€" tributed by the Canadian Red Cross. Legion War Services Repay $40,000 Given by Red Cross Eighth winner of the Victoria Cross in this war is Secondâ€"Lieut. Ricâ€" hard W. Annand of the Durham ham Light Infantry. Twice in one night, during the British withâ€" drawal from Belgium, he went forâ€" ward singleâ€"handed with grenadss to delay the advancing Germans and returned to lead his platooh, although wounded. Ordered to fall back, he learned that his batman had been left behind. He returned and brought the man back in a wheelbarrow before collopsing from his wounds. Lieut James Annand is a nephew of Major James Anâ€" nand, now director of a Kingston radio station. Won V. C. in Belgium All informations, evirence, if any, and the conviction and sentence, imâ€" ‘"No evidence was presented to the court," the magistrate said, in explainâ€" ing that he could have given the man a suspended sentence on his plea of guilty, or fined him the maximum fine of $500. me and said that Burger had agreed to an arrangement to bring Stevens beâ€" fore the court," Magistrate McKesâ€" sok stated. He said he understood that Burger was satisfied to have the acâ€" cused brought before the court because he was going out of the city and would probably be gone when the case would appear on the remanded date of Aug. When arrested on August 24, Stevens faced Magistrate McKessock on the two Defence of Canada Regulations charges‘ and was ordered to jail without bail for hearing on August 31. His court appearance was five days eapiier than scheduled by the Magistrate. "The first I knew about it was when Defence Counsel Waisberg telephoned Demanding a full report of the crown‘s handling of the two charges under the defence of Canada Reguâ€" lations against Stevens, Attorneyâ€" General Conant, after studying the full report of the proceedings submitted by Acting iCrown Attorney DeDiana, ordered his appointment as actingâ€" crown attorney suspended. It was dlearned that Mr. DeDiana held the appointment approved by the attornâ€" eyâ€"general‘s department for a 50â€"day period annually, and was to act in the absence of Crown Attorney Wilkins, or when pressure of court business requirâ€" ed Mr. Wilkins‘ attention elsewhere. Says Hearing Arranged Magistrate McKessock told The Sudâ€" bury Daily Star this morning at his: office in the Sudbury district courtâ€" house that arrangements had been made ‘between iCorporal J. D. Burger, of the Royal Canadian Mounted Polâ€" ice, in Sudbury, who laid the informatâ€" ions against Stevens, and Defence Counsel Harry Waisberg, for bringing the accused from his cell in the Sudâ€" bury district jail on Monday afternoon to face the alleged subversive stateâ€" ments charges. t 1 | | (From Sudbury Star) Notices of appeal of the conviction and sentence of Robert T. Stevens, wellâ€"known Sudbury theatre owner, fined $25 and costs, or 30 days in jail, by Magistrate J. S. McKessock, last Monday afternoon, on a charge of ulitering subversive statements, were served on the defendent, Stevens, and the presiding magistrate, Thursday afternoon, by Crown Attorney E. D. Wilkins, K. C., it was learned today. The appeal was launched by Crown Attorney E. D. Wilkins on instructions from Attorneyâ€"General Gordon Conâ€" ant. This came after perusal of the proceedings as handled fby Actingâ€" Crown Attorney Arthur J. DeDiana and the court‘s acceptance of the plea of guilty to the charge of making stateâ€" ments intended to cause disaffection to His Majesty. A second charge of makâ€" ing statements likely to prejudice the ecruiting, training, discipline and adâ€" mimstratxon of His Majesty‘s forces was withdrawn. A copy of the appeal was filed with the clerk of the district court, Murray Muligan, at the same time, it was further learned. Attorneyâ€"General Appeals Sentence in Sudbury Case Acting Crown _ Attorney Suspended as Result of Case. Kecent utterances by Col. Lindbergh â€" has tempted more than one newspaper to say that in view of his extreme Nazi views, it is regrettable that he has been allowed to fly so much in the North. _ Lindbergh‘s knowledge of flying in the North is not likely to be any serious menace to Canada. Without the help of Canadian airmen it is doubtful if he would even be safe in the air in the North. Some years ago when he attemptâ€" ed to make a flight from the United States to Japan by way of Canada‘s North, he was forced to make a landing in the Moosonee country. There experienced Canadian airmen found that the route he had mapped out for the flight was more than dangerous. Efforts to persuade him to take the only safe route were scorned by Lindâ€" bergh. The Canadian airmen practically comâ€" pelled him to abandon his idea of the route. Had Lindbergh followed his own plans, he would alâ€" most inevitably have paid with his life for his lack of knowledge of the North. At the time the i i Canadian people were pleased that their airmen A professor by the name of Underhill, or Underâ€" hand, or something, has been talking what apâ€" pears to be nearâ€"treason. Probably, the best way to treat this Underhill or Underhand man would be to use Hon. Mr. Cromwell‘s classic phrase, and simply call him a Canadian "Trojan Jackass," and let it go at that! industrious young fellow, but before enlisting had been unemployed long enough, and through no fault of his own, to use up the small savings he had been able to make in his short working life. It is no reflection on this young man that he is forced to hitchâ€"hike on leaves. The shame is upâ€" on the authoritiee whd because of red tape or stupidity or meanness, fail to see that such young men secure free transportation on their leaves. The public would gladly pay the cost of this slight recognition of the brave men who offer their all in the defence of Canada and the Empire, |__The appeal will be heard at the next sitting of the district court, unless the |barties concerned request a special ;‘hearing before the court is scheduled ;cn Tuesday, October 1. This was reâ€" ported today by district Judge Edmund lProu]x The New Liskeard Speaker last week says:â€"*""Word was received> here on Tuesday of the death in Toronto the previous day of John Lambie, chicf of police in New Liskeard nearly twenty years ago. The funeral was held yesâ€" terday in Barrie. The late Mr. Lambie Leaving Sudbury late last night for Toronto, Mr. DeDiana, it is underâ€" stood, is in conference with Attorneyâ€" General Conant today to personally explain his handling of the proceedings against Stevens. It is said that he will also take up the matter of his suspenâ€" sion with Attorneyâ€"General Conant. Former Chief of Police of New Liskeard Dead posed by Magistrate McKessock, will have to be filed with District Court Clerk Mulligan by the magistrate under the notice of appeal. S. W WOODS., O.L.S, Registered Architect Ontario Land Surveyor Building Plans Estimates, Etc. 23 Fourth Ave, Phone 362 J. J. Turner Sons, Ltd. We Manufacture and Carry in Stock Arch.Gillies,B.A.Sc.,0.L.S. Credit Reports Collections Accounting and Auditing 10 Balsam Street North, Timmins Phones 270â€"228â€"286 P.O0, Box 147 â€"3Q9â€"£ SPECIALI8ST EÂ¥ye, Ear, Nose and Throat Empire Block _ Timmins 14â€"26 P.0. Box 1591 Ask Your FLAGS HAVERSACKS SNOWSHOES DOG â€" sSLEIGHS TOBOGGANS TARPAULINS TENTS EIDE] SJ DOG H HORSE BJ 0. E. Kristensen DR. E. L. ROBERTS CHARTERED ACCOUNTANT 60 THIRD AVENUE Phone 640 CHIROPRACTOR Xâ€"_RA Y NEUROCALOMETER Bank of Commerce Building PHONE 607 0 t # mm t 0 en # # smm # # omm # # i PETERBOROUGH, QONT Agents Everywhere Corporation Ltd. our Local Dealer for Prices or send your order direct to ROFESSIONAL CARDS G. N. ROSS A WNLNGS lfll-â€"llnâ€"flflâ€"filâ€"llâ€"â€"llâ€"" bumad SKIIS DO(G HARNESS PACK BAGS EIDERDOW N ROBF Timmins, Ont BLANKETS Speaker (desirous of raising money) â€"All who will give $10 stand up." held the ‘police post here for about two years, leaving town in 1922. Later, he was on the staff of guards at the Burwash Industrial Prison. He had been living in Toronto recently, it was stated here. Mr. Lamble, who was about 64 years of age, is survived by his widow, the former Caroline Halbert, and by three sons, Joseph, Kenneth and John Percy in Toronto, and Walter Halbert, who is in Kirkland Lake and who was formerly with the Bank of Nova Scotia in Haileybury." (Aside to musician)â€""Pla tional Anthem*‘."â€"Exchange "And you came through them all safely ?2" *NOt exactly," replied the "I married the fifth."â€"Globe and Mail. "Only five," replied the soldier, with becoming modesty. Dean Kester, K.C. "Did you participate in many engage ments while you were in France?" ask eéed the interested woman visitor. Third Avenue Swiss Watchmaker Graduate of the Famous Horological) Institute of Switzerland Phone 1365 LAWYERS, AVOCATS NOTARIES PUBLIC Hamilton Block, 30 Third Ave. Telephone 1545 Res, 51 Mountjoy St. 8. Phone 1548 MacBrien Bailey JAMES R. MacBRIEN FRANK H. BAILEY, L.L.B P. H. LAPORTE, C. C. A. Systems Installed Income Tax Returns Filed Phones 270â€"228â€"286 P.O,. Box 147 BARRISTER sOLICITOR NOTARY 13 Third Ave. _ Timmins ~14â€"26 THURSDAY, SEPTEMBER® STH 1940 10 Balsam St. North, Timmins, Ont. Accounting Auditing ARCHITECT 7 Reed Block Timmins Langdon Langdon BARRISTERS and SOLICITOR®S 14 Pine St, N J. E. Laccurciere Co. movies; never wanied to bridge; never wanted | anythinz. He was a blanket at the parties h attend because he alway asleen at them. C+ changed all this, Now caiurse his eyes aren‘t he‘s the life of the cart He nc Reforence Bchumacher High School and many others on request. Barrister, Solicitor, Etc. Bank of Commerce Building Timmins, Ont. omm t t ) § mm omm #1 § omcs § ce mm id $ § 4J mm i4 B4 $ > i( D. R. Franklin S. A. Caldbick Barristers, Solicitors, Eta MASSEY BLOCK TIMMINS, ONT, and South Porcupine L s A To o en d 1 Te 0 Th omm 0 Dh m ons WB c $R m m Carried On Too Long 24 Third Avenue Pressure Empire Block Phon« ay the ‘Naâ€" «1420 ~14â€"20 jag Câ€"