The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

"The development of eye defects is usually progressive. Frequently faulty eyesight is not noticed in children until it seriously affects the clarity of sight. This is because the human eye strives to overcome adverse conditions and clear up vision. In doing this a strain may be imposed upon the nervous sysâ€" A wellâ€"known authority on the subâ€" ject says that eyesight conservation is now recognized as a major social and economical problem. Studies have inâ€" dicated that nearly oneâ€"quarter of the nation‘s children reach their majority with defective vision Nearly half of all adults have subâ€"normal eyes upon reaching the age of forty. From then on, eyesight declines rapidly; and at 50 years of age, fully 60 per cent of all adults have visual defects, Prevention and Cure M. J, Julian, president of the Better Vision Institute, one of the organizaâ€" tions coâ€"operating in the observance of this special week, says.â€"â€" ‘"The proâ€" blem of eyesight conservation divides itself into two phases:â€" (1) preventive and (2) remedial. Through the adopâ€" tion of betiter standards of eye hygiene during childhood, and the improveâ€" ment of the conditions seeing, millions of eyes would be saved from the rapid deterioration that now takes place during adolescene and early childhood. Improperly lighted homes and schools, bad reading habits and negelected simâ€" ple faults of vision are among the causes of failing sight in childhod. This is "Saveâ€"Yourâ€"Vision" Week! tem, and tue child becomes restless or that i No, don‘t simply shrug your dull, yet the connection of the ini;a-lto get ders and sav. "Oh, just another of | bility with the eyes may escape notice.l 1 those Weeks!" Child Appears Dull If g "Saveâ€"Yourâ€"Vision" Week has a "Uncorrected defects in children‘s? hness, . vital importance for the average man, eyesâ€"and 95 per cent. of sch defects : dustry woman aand child. Most people will:can be correctedâ€"often have farâ€"‘ Wh adimit that evesight is one of the most reaching social implications. Many| writer important blessings ~~f life and that authorities agree that uncorrected eyei swers every possible method should be utiâ€"| defects make it difficult for children : machi lized to conserve and improve sight. | to adapt themselves to cth°rs. Dr.! matte That is the purpose of "Saveâ€"Yourâ€", Samuel D. Risle: Vision" Weekâ€"to focus public attenâ€" the Philadelph tion upon eyesight conservation in all that many a ch its phases, to arouse general interest{eyes and strugg This is " Better Vision" Weekâ€"â€"Well Worth Observing Are You Planning the Proper Value on the Advantages of Eyvesight? THURSDAY. FEBRUARY 23RD. 1930 This is "Saveâ€"Yourâ€"Vision" Week! No, dGon‘t simply shrug your choulâ€" So, Are You Observing *"Saveâ€"Yourâ€"Vision" Week This Week? The Purpose of This Week is to Focus Public Attention Upon Eyesight Conservation in Ail Its Many Phases. Wall lamps like this may be moved anywhere and give scientific light. Wide variety of styles at surprisâ€" ingly moderate prices. Eyes stay Bright when you have Right LIGHT Controlling and Operating NORTHERN ONTARIO POWER COMPANY, LIMITED NORTHERN QUEBEC POWER COMPANY, LIMITED A Factor of Unemployment "Uncorrected visual defects sap the vitality of workers, make them less efficient, and rob them of ambition. Becaus>» ha lIfof the workers have imâ€" paired vision at forty, it may be held poor eyesight is a major factor in the difficulty of obtaining employment by men and women who have reached that age." There is no eyestrain with its accompanying discomfort and headâ€" aches in a properly illuminated home. There are no dim corners. No glare, No blighting shadows. â€" Correctly placed lamps â€" wall, table, floor â€" of the right intensity make it a pleasure to read, sew, play, work. Your home can be eyeâ€"saving at surprisingly small outâ€" lay: lamps, bought by the carton, cost little and we‘ll gladly help you with the proper placing. these facts logical and care of the for @ill who large incustrial plants, it was found that 44.3 per cen.. of them suffered from deficient eyvesight. And in many cases, the word "suffered" is particuâ€" larly appropriate. It is not too much to say that all executives should conâ€" sider some plan to remedy this situaâ€" tion, and all workers should fully coâ€" cperate not only for their own safety, but also for their allâ€"round general happiness. world. While stenmpgraphers, s2cretaâ€" ries, bookkeepers and others on the staff find that correct vision is an abâ€" solute necessity, clerks and other emâ€" ployees whose work may not prove so burdensome on the eves, will admit that in business it is difficult indeed to get along without good eyesight. Industry Looks to the Eyes If good eyesight is demanded in busiâ€" ness, it is even more necessary in inâ€" Why shorter working hours? asks one writer.. "Pceause of fatigus," he anâ€" swers himself. No human being is a machine. As working hours go on, no matter how strong the worker, his efâ€" ficiency lessens. Most shopwork of toâ€" day demands careful minut>, detailed No machine of today can equal the guiding human eye. But eyes are human and they tire more quickly than they should. Of 200.000 workers examined som» weeks ago in several While good evesight, as already noted . is essential for the best progress in business, industry and the other more serious walks of life, it is no less valuâ€" {.ble in the amusement and other lightâ€" ‘er spheres of living. In sames, as well as in work. a good pair of ey>s makes a lot of difference. Improve your eyesight, and you wil lantomatically imâ€" prove your golf, your bridge. At the Movies One hundred and ten million! A large number? Yes, but i no more than represents the numker of people who are ushered to seats in moation picture houses on this continent every week in the year. The average person sees 1 motion picture on an average of once : week,. Some go oftener. Did you »ver stop to think what that means? As a of fact it has been ostiâ€" mated that the average motion picture ‘eature has no less than 200,000 sepâ€" irate pictures. The pictures themâ€" selves (Cospite the title, "moving picâ€" ‘ures,") do not ‘"move." Instsad there are the hundreds of thousands of sepâ€" arate pictures printed on a reel and these whisk by the eyes at the rate oi 24 a second. Because they come along so0 rapidly, they appear to move. T is your sye that suggests to you that the pictures move. This is one of th»e modern hish speed jobs given to the human eye these days. While the movies may not do any actual injury to the sight, it will be admitted by all that ‘so far as defective eyes are conâ€" cerned, the motion picture films are a strain. The man with defective eyeâ€" sight will find that motion pictures do not assist in the conservation of eyeâ€" (Continued on Page FPour) COMPANY _ 14 Pine St. N. â€" Phone 835 Curtis Optical _ Remus Optical _ Irvin Rosner :o Just think what that means‘! If you haven‘t had your eyes examined there‘s an even chance that they need attention and you don‘t even realize it. It‘s hard to believe but it‘s an actual fact proved by a survey of thousands of people. The reason you can‘t detect faults in your own eyes is that you are accustomed to them as they are and don‘t know how well you should be able to see. Hundreds of people when first fitted with glasses are amazed at the clearness of the things they see. They say, "I never dreamed that things were supposed to look so clear and bright." The only way to be sure your eyes are correct is to have them examined. If you take your eyes for granted there may be a serious defect that causes incessant strain. This will use up vital nervous energy needlessly and affect your general health. Nervousness and headaches often result. Then, of course there is grave danger that your eyes will become steadily worse until your sight is Sight is the most valuable thing you have. Once lost it can never be replaced. Think for a moment how important your eyesight is to you. Your work, your recreation, your whole lifetime of happiness depends on good vision. Realizing their importance are you giving your eyes the attention they deserve. and the fo.llowingooptometrists publish this message with a sincere desire to make people .reallze the 1p1p0rtancc of an eyeâ€"sight examination to their health, wellâ€"being and enjoyment of life. can‘t buy a new pair so take care of your eyes! 2 know it; 5 have faulty eyes and DON‘T KNOW IT! ©"1,000,000. out of 10 adults have faulty eyes; This is Saveâ€"Yourâ€" V ision~â€" Week Better Sight from Better Light with BIRDSEYE reflector LAMPS GEoRGE Taylor Hardware UMITED WE sSERVE THE NORTH HEAD OFFICEâ€"NEW LISKEARD, ONT, Branch Stores ind Warchouses at Cobalt, New Liskeard, Swastika, Kirkland Lake, Ceochrane, Timmins, Ont Noranda, Que. PHONEâ€"300, 301, 1601, 1602, TIMMINS DEPARTMENT 17 Pine St. N. Phone 190 ASK FOR A DEMONSTRATION AT THE é FOR EVERY PURPOSE Birdseye lamps come in different wattages from 25 to 1500 watts. In types for home or commercial use. Inside silvered to reflect the light where you want it, either down in a beam or up for indirect lighting. No shades, reflectors or any special equipment needed. Fits any socket. For the same current consumption they give 1â€"3 more lightâ€" ing efficiency. Cost less for light. e LAST LONGER While guaranteed for 1,000 hours, tests usually show 1,500 to 2,000 hours. RFE LIC HT seriously damaged. Don‘t take this awful chance. Have your eyes examined this week by a competent optometrist. He will protect them with good care and good glasses, if glasses are needed. Your future happiness and usefulness depends on your sight so be sure your eyes are right. GIVE YOUR CHILDREN A FAIR CHANCE IN LIFE Better sight is a child‘s greatest ally. 83 of all knowlege is gained through the eyes. Faulty vision dulls the mind, causes irritaâ€" nility and failure. Good vision assures a keen, clearâ€"thinking mind, a sunnier disâ€" position, and is a sure guarantee of rapid progress in schoolâ€"and in the years ahead. You owe your child proper care of the eyes. 3e sure they see correctly. Arrange for an ecxamination at once. Eyesight Specialist Bucovetsky Bldg. Phone 1877