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n i on nc zn Pontlac Appeals to the Discriminating Tor Ne dn uhn lt in ) t i . 1i stt > > m s L N o T :: m 4 > = > i h N. > in > â€" e Ti n n = + PE o 2 4 T ol ue o e P S S The entire electrical system has greater capacity ang is an aid fto easy starting. â€" Improvemients in the carâ€" buretor manifolding also cut down ¢n the warmâ€"up period. required when starting. (‘The metered system of lubriâ€" cation and the gusher type of cooling are retained. is used for the first time on low and moderate priced cars. There is more room in all modelis. SBeats are wider. Headroom is greater. There is a departure in the style of the divideqd front seat of the Eight twoâ€" door medels. A treatment tctally different than that of any other car has been given to the hsods and radiators, in the shape of a pleasing arrangement of horizonâ€" tal and vertical grilles based upon the grilled louvres of the 1934 Pontiacs. Fenders and head lamps are tearâ€" dropped. The "V" windstream wincâ€" shicld, always a custom body feature, Th= application of advanced ideas o1 tearâ€"drop streamlining to the ensernble has been aideq by the development of the Fisher noâ€"draft ventilation solid stet1 "turretâ€"top" body. Another deâ€" parture from provious Pontiac conâ€" struction is the adoption of improved hydraulic brakes, with water and dustâ€" tight drums. Mechanically, there are many imâ€" provements. The kneeâ€"action units now are mounted on a 3§ inch torsional tubse extending under the front cf the chassis. It adds to the rigidity. Steerâ€" ing is made still easier, the steering gear vatio being increased to 17.5 to 1. The Portiac Motor Company presentls two lines of sixes as a ecompanion to its improved iStraight Eight. Improveâ€" ments have been made in the Figlit and in almost every instance the same features of design and construction are Included in the lower cost Six. Lowâ€"Priced Six and Improvâ€" ed Straight Eight Feaâ€" tured for 1935 by the Ponâ€" Of interest mechanically are the tiac ~â€" Phone 670 Lift the Hood...Open the Door! ONTIAC‘S new streamline almost tells the story of this car‘s smooth performance. But not quite! Let‘s take for granted that Pontiac is the smartest looking car of the year,; that it is lowâ€" priced. Let‘s look beneath the beauty of the car . . . under the hood . .. inside the doors. There, after all, Pontiac‘s engine is basically the same reliâ€" able unit that establish â€" ed Pontiac‘s reputation. In improvements only can you tell the differâ€" SIX AND STRAIGHT EIGHT Marshallâ€"Ecclestone Limited PONTIACâ€"BUICKâ€"OLDSMOBILE on alt models, new lamps, hydraulic prakes with double and triple sealed drums, new smooth acticn ¢tlutch, auâ€" t:matic choke on the Eight, airâ€"cooled generator with voltage regulator, interâ€" changeable main and connecting red bearing, steelâ€"spoked wheels, increased bearing, steel spoked wheels, increase«d steering gear ratio, Kneeâ€"Action units on rigid tubular cross memâ€" ber, and new radiator and hood grille3 carried out in distinctive and daring manner. On the Standard Six mode!ls Kneeâ€"Action is replaced with new Many improvements and refinemenis have ‘been made in the Eight oyer last year, most of which are incorporated in the new Six. They include a markâ€" ed change in appearance, newlyâ€"deâ€" signed solidâ€"steel Turretâ€"Top bodies by Fisher, builtâ€"in luggage space, concealâ€" ed spare tire, "V" type windshields, greater width in front and rear seals, new instrument panel, package shelf One of the outstanding features at any of the r:tor shows this year is the new lowâ€"pric:q4 Six which Pontiac has introduced to jcin the improved straight Eight to form the Pontiac presentation f~r 1935. A complete range of models in both the Six and the Eight are availâ€" able for public inspection. The new car is a sixecylinder edition of the Straight Eight, available in both Standard and De Luxe models, six of the former and four of the latter. Its wheelbase is 112 inches compared with 117 inches for the Eight, which is preâ€" sented in four De Luxe models. In appearance the Six closely duplicates the Eight in its new interpretation of modern streamlining. Bodies of all mdels in both the Six and Eight lines are more commodious gilver alloy conrecting rod bearings an alloy ¢f silver and cadmium said to proâ€" vide greater resistance to heat that is generated in high spsed driving, than any ba:oitt bearing metal used heretoâ€" fore. an improvement made possible by movâ€" ing engines and bodies forward. Reâ€" distribution of weight has improved the ride. Delivered at tactory, Oshaw a, Ont., fully equipped. F reight and Government license only extra. Prices of 8â€"cylinder models at factory begin at $1185. rronu _ °*9 3( (for the Stapdard Six 2â€" ence! Pontiac‘s interiors are finished in rich upholstery; expensively fitted for satisfying comfort and convenience. Throughout the Six and Eight you will discover extraâ€"value features not available in competitive cars. Everyâ€" where is evidence of an honest endeavor to give full worth for the money you invest in ’36 Pontiac. Why not [ 1 2_'Pass_ prove this by seeing ) and driving.the new ry, Oshaw a, models on display at d. F reight and > s e d n e our showrooms: Since Great Britain removed the tax of two cents a pint on beer, consumpâ€" tion has increased by eight per cent. and. in the opinion of motorists‘ orâ€" ganizations, this gives more support to the opinion that a reduction in gasâ€" oline tax would inevitably lead to highâ€" er ecnsumption of gasoline and increasâ€" =d revenue to previncial treasuries. Advance returns of Customs and Exâ€" cise authorities in England show 590,â€" 000,000 gallons of iseer sold last yearâ€" forty million gallons more than in the previcus year when the "penny a pint" tax was in force. ‘In Canada official statistics show that as gasoline tax has increased, sales of gasoline have decreased. standardized semiâ€"elliptic front springs. Owners of 1935 Pontiac Sixes and Fights will have the choice of nine basic colcurs in which the mdels will be finished, with mouldings, striping and wheels in colours to harmonize. All Eight models except the convertib!s coupe will be available in jet black which will make the attractive chromeâ€" plated grille wâ€"rk stand out by contrast. In addition, the De Luxe Coach withn trunk and the De Luxe Sedan with trunk will comse in Berkley Green and Boulevard Marcon. The De Luxe Conâ€" vertible Coupe will sport a finish called Diana Cream, and the De Luxe Coune a finish calleq HMHanson Brown. Black is available also on practically all the Sixes, Oshawa Maroon, Beaver Tan ind Cannon Green are colours appearâ€" ing on the De Luxe Six closed mode‘}s while brilliant Fern Green is reserved the De Luxe Convertible Coupe. Britain Proves that Tax Reduction Boosts Demand Exports of Canadian made vehicles increased 125 per cent. last year, with a total of 45,000 cars and trucks as compared to a total of 22,674 units in 1933. Motcr vehi¢cle exports last year were between three and four times those of 1932. Interiors are handsome and roomy There has ceen an allâ€"round increase in inside body dimensions for Which CANADA‘s MOTOR EXPORTS INCREASED 125 P.C. LAST YEAR the allâ€"steel Turretâ€"Top roof is largeâ€" ly respâ€"nsible. 4 GENERAL MOTORS VALUE Timmins Says Public Demand Makes Auto Design "But for me, or any other man in the automo‘bsile business, to tell you specifiâ€" cally what the motor car of the futurs will be like, what kind of an engine we will use, what kind of transmissiOn, rear axles, etc., the future cars will have all are cbviously impossibilities. I doubt whether any manager of any motor car ccmpany would be willing to write down specifically what he exâ€" pects to exhibit at next year‘s motor show. "I can tell you, however, that the car of the future will be better than the cars you see today, because it is impossible for an industry as great as the automcbile industry to stang still. I can tell you that if committee exâ€" perts selected the most advanced model and put it in a glass case to protect it from wear, that car would be just as much out of date five years from now, as a fiveâ€"yearâ€"old car is today. "The automcbile isn‘t simply the proâ€" duct of a single industryâ€"it is the proâ€" duct of many industries. It moves ahead as a result of new discoveries angq developments in the rubber indusâ€" try, in the steel industry, in the petroâ€" leum industry, and it moves ahead as the roads you drive on improve, or as the way the public wants to use this piecs c¢cf transportation machineiy changes from year to year. Address on the Motor Car of the Future. â€" Tribute Paid to Inventor of Dunâ€" lop Tire. Mcotor car manulacturers will never be content with their product regardâ€" less cf the degree of thsir pyblic acâ€" ceptance, declared Charles F. Kettering, viceâ€"president in charge of enginecring and research of General Mot:rs Inc., in a resent address at the Advertising Club in New York City. "I have betn ask>4 to speak to you for a few moments on the general sub>â€" ject cf "The Motor Car of the Future." "People are wondering, after seeing the new m:dels, whether there is anything new we can add to the motor car of toâ€" day. They have wondsred the same thing every year in the past, and each new year has brought a crop Oof imâ€" provements. "Basically, the automobile of the fuâ€" ture will be whatever you, the public that uses it, wants it to be, limited only by the ability of hardâ€"working. scientâ€" ists and manufacturers to give you what you want. "You hear a lot ¢of people talking about such questions as where the enâ€" gine will e on cars in the future. That isn‘t a basic issue. It isn‘t something on which the automobile business can become divided as people become dividâ€" ed in a political campaign. We do not want to get ourselves split up into a frontâ€"engine party and a rearâ€"engine party. We simply want to put the enâ€" gine where it will do the best job of propslling the vehicle, with a due reâ€" gard to the way that you, the owner, want to use the vehicle, and even such questions as how much luggage you want to carry and how many pecple you want to take with you. "I might turn the question around and ask you, what will the motor car of the futurs be likeâ€"what do you want it to be? "But you can not answer that quesâ€" tion either. You can nOt express an opinion or a desire about something you have never seen. All you can do, is to look at this year‘s mcodels, try them and by your experience with them give us some clue as to what the next majJjor move should be. "The problem of automobile design has undergone quite a change in the past 20 years. In the early days we had great difficulty in getting a mechanism that would runâ€"a car that had satisâ€" factory durability, etc. But with the continual scientific advance in research and engineering perfection, we are able today to give you mechanisms that are gquaite satisfactory. "It is in view of this that a new phasg in motor car engineering preâ€" sents itself, and that is the projlem of designing the car for what it was oriâ€" ginally intended to doâ€"provide transâ€" portation for people and do it more satisfactorily than we have done it up to this time. "Progress in motor car dosign is a job cf balancing one factor against anâ€" other. It is a matter of compromise. We have to reckon with variable factors in climate and ‘weather. The average car owner operates his car at a range of temperatures almost as great as the difference between the thermometer reading at the equator and at the north pale. Some people drive their cars alâ€" most entirely in level country. Other people use their cars on hills and mcuntains. Seme people use their "I khave mentionsd the influence that progress in other industries has on the progress of the automobile. I do believe many of us recognize that the pneumatic tire is the one and allâ€"imâ€" portant thing that has made the motor car industry. I have always wondered just exactly how Dunlop‘s ne’lghbmlml cars primarily on open highways and others use thsir cars almost entirely in congested traffic and we do not know when the car leaves the factcry, unâ€" der which Of these conditions it will be used. This comes back to the fact that the way you want to use your car deâ€" listed him when he proposed to fill a cube full of air and roll it on the ground when nobody up to that time haq ever seen anything but a sclid tire in con-u tact with the earth. And yet that very simple notion is that thing that makes termines how it will develop in the future, and what combinations or comâ€" promises Cf all these various factors will need to be worked out to produce the transportation that is most satisâ€" factory to you. P "Another one of the great influential factors that has entered into the buildâ€" ing cf motor vehiclese has been alloy steel. This has made possible the constructicn of lightâ€"weight, strong and ecxcecdingly durable mechanical parts. It has contributed to the safety of the motor car as perhaps no Other thing, because light steels have a characterisâ€" possible this encrmous transportatiOn system which we call the motor car inâ€" dustry, ‘because, without it, it would not make any difference what kind of engines or fuels we hadâ€"withâ€" out the pneumatic tire it would be imâ€" possible to have a high speed motor car. Until a few years ago, trucks usâ€" ed solid rubber tires, and they had to crawl along the highways. Today, they use pneumatic tires, angd because these tires are now practical for trucks, truck engines are now built to drive a truck at approximately the speed of a passenger car. tic of not breaking under overâ€"stress, but simply cf yielding with an obstinats resistance. The steel maker must reâ€" ceive a very great debt of gratitude for the contribution he has made to the building up of the motor car industry. There is every reason to believe he will continue to progress, which means that motor cars will continue to get better. ceive a very great debt of gratitude fox" "Actually, you do not discard last the contribution he has made to modsl. Ycu keep on using it. building up of the motor car industry.| You keep on driving it year after year There is every reason to believe he will ' until you had rather have a new model continue to progress, which means that | than the old one. motor cars will continue to get better.| "In any one year, the introduction of "An equally important factor is the: a new model ssems to work a hardship. petroleum industry which supplies the'But it is only thecretical. It is only motor car industry its fuels and its}wha.t bookkeepers call a ‘paper loss.‘ If lubricants, There is hardly a crossâ€" | cars did ncot progress every year, if they road in the country that does not have j did not present continual improvements its filling station. Great improveâ€" | when the time came for you to buy a ments have been made in motor fuel in new car you would get nothing better recent years, but there still remains one | than you haqd before. But actually, of the greatest potentials for future f when you buy a new car after using an development in this field. Today we old one for three or four years, you get get, unfortunately, only a small pe~â€" Gecidedly bstter, at about entage Of the energy out of the fuel. the price you paid for your former car." SPEEDWAG ONS DELIVERY TRUCKS On Your Next Automobile Tornado Windstorm Cyclone Canadian Acceptance Corporation DUTY TRUCKS suggest to your dealer that you would like to purchase it on the "C. A. C. Deferred Payment Plan", which includes insurance protection for you against the following hazards: FIRE THEEFT TRANSPORTATION Deductible Collision Personal Accident There are many advantages which only a local office can give to you, and you will be assured of friendly and considerate coâ€"operâ€" ation at all times. 15 Reed Block Accidental Physical Damage, Death and Dismemberment f Civil Commotion )ck Telephone 425 JACK GRADY, Manager It has been computed that if we could utilize all the energy in a gallon c¢f fuel, we ought to be able to propel one of our lowerâ€"priced cars at least 300 or 400 miles on a gallon. "How much of this energy can ultiâ€" mately be utilized, we do nct know, beâ€" cause we do not know how fuel burns in the gas engine‘s cylinders ang what charges can be made in the fuel that will make it more efficient than it is now. It is cortainly true that the fuel progress will continue as it has over the last eight or ton years and that future developments will have a very great effect upon the sizs, power and econâ€" cmy of the moter car of the future." "As new are brought out and presented to the public, we always hear a great deal of discussion about what is called ‘the economic loss‘ which reâ€" sults from producing wetter models, beâ€" cause as a new model comes cn the market the used car value of the cars of previcus years naturally becomes lower. As a matter of fact, nothing has happenred to these oclder cars. The new, ultraâ€"modern Light Delivery Trucks provide speed and appearance for those requirâ€" ing equipment of this kind. The "Reo Speedwagon", recognized as an outâ€" standing truck for more than two decades, is thoroughly modern in appearance and emâ€" bodies all wellâ€"known Reo quality features. Reo Heavy Duty Trucks are to be found in all places where exceptional power and carrying capacity is needed. The new 1935 Reo Trucks are powered for speed and pull, streamlined for style, built and balanced for extraordinary wear. Hydraulic brakes, full floating axle and Reo transmission. $865.00 to $5220.00. Chassis on'!j, REO TRUCKS F.O.B. Factory. Stan'da,rd Factory Equipment. Taxes Extra. It‘s unnecessary to pay moreâ€"it‘s unwise to pay lessâ€"â€"than you would pay for a REO o Less Glamorous Hail Riot Earthquake announces a complete line of NECW 1935 caused by Aircraft Expecting Further Improvement in 1935 Automobile Industry Plays Important Part in the Betterment of General Business General Sales Manager, Reo Motor Co. of Canada, Limited. It is but putting into words, the conâ€" viction that is in the minds of all Canadian business men, for me to say that we all anticipate that 1935 will see a still further improvement in genâ€" eral business conditions in Canada. The automobile industry played a very substantial part in the improveâ€" ment of conditions in 1934, as this inâ€" dustry has so many ramifications, and directly and indirectly gives employâ€" ment to so many thousands of people. I believe I am quite safe in sayingy that when the records of business for 1935 are compiled, the autcmobile inâ€" dustry will again show a swostantial improvement over the preceding yeay, Gross weights have been decreased and pay loads increased in the 1935 trucks due to the use of lighter and more durable allsys. Engine and brakâ€" ing equipment has been improved. Solid tires are almost entirely obsolets and a commanding pjrecentage of the vehicles are being equipped with low pressure pneumatic tires. GROSS WEIGHTS DECREASED AND PAY LOADS INCREASED Flood Rising Water Explosion Timmins By P. J. Duggan