THE BORDEN 00.. LIMITED 140 St. Paul w., Manual Send Free Baby 800* ‘0: NAM... Annals: ‘13 the ideal food for the bottle-f ed baby because it is clean. uniform in composition. nutritious, most easily (ligated of all artiï¬cial foods and alwaya ready for instant use when diluted with plain boiled water. It is used more often than all other artiï¬cial 46 SPRUCE SOUTH FRANK BYCK foods combined. Phone 32 D. to, We believe a check-up among lead- ing advertisers will show that those ï¬rms that, have not retrenched on ad- vertising during 1930 are those which are in the best ï¬nancial shape today. Kincard'ine Review-Reporterzâ€" We note that at the provincial plowing match this year that women were en- tered in the competition. It's no use, fellows, you can’t keep 'em out of any- thing any more. This statement is a fair challenge to the courage and intelligence of both the sellers and the buyers of merchan- dise. It is based on good business sense and is no mere shouting, for the great packing house which Mr. Smith repre- sents is spending more this year, and proposes to spend more next year, than ever before. “Use advertising when sales are hard to. get.†urged Mr. Smith. “To com- bat successfully those ever present hu- man elements, procrastination and pre- occupation. advertising must be regu- lar and repeated. The necessity for re- gularity and repetition are even more urgent when there exists the additional element of cautious marketing. ‘ ‘ An- other advantage of advertising now is that the market is flooded with com- mcdities at greatly reduced prices. It is a good time to buy.†The pronouncement that those who employ advertising in times of depres- sion are those who best weather the gale, coming from a leading member and former president of the advertisers' association, is a signiï¬cant and promis- ing sign. PRESENT IS THE SENSIBLE TIME TO DO ADVERTISING The sensibie view that the present is a good time to advertise for quick trade recovery was presented in ex- cellent terms by Guy C. Smith, director of advertising and research for Libby. McNeil! Libby. in an address at the Washington convention of the Asso- ciation of National Advertisers. The following is from a recent editor- ial in The Editor and Publisher of New Ycrk City :â€" To Heat Your House in the . Easiest, Most Economical . . Way, We have Coal that is . . Prepared . . . . Clean, ...... Delivered . . . Clean and . . . Burns Clean . TIMMINS By assisting in mapping operations, the aeroplane has pushed the unex- plored frontier farther back In ï¬ve years than the canoe did in ï¬fty years. Especially is this so in lake areas of! the line of old-time travel routes. An illustration is cited in the inter- laced water bodies shown in the Pro- visional Edition of the Dryden sheet of the National Topographic series, newly issued by the Topographical Survey. Department of the Interior, at Ottawa, at nominal cost in folder cover or on linen back. This tract of 6428 square miles drains in three directions, north- westerly to the English river (Lac Seul) storage basin and finally into lake Winnipeg; southwesterly to the Lake of the Woods. the level of whose waters is a matter of international agreement; and northeasterly by lake St. Joseph and Albany river to Hudson Bay. A large portion of the northeasterly quarter of the mapped expanse eacn side of the main line of the Canadian Paciï¬c Railway forms part of the great Clay Belt of Northern Ontario. Dry- den, in the same latitude as Winnipeg, with a population of about 1,300 people, is the distributing and marketing point. It is situated on Wabigoon river close to its outlet from Wabgoon lake, by rail 82 miles east of Kenoraand 1024 miles northwest of Toronto. The chief in- dustry is a pulp and paper mill. A nursery m the vicinity growing native trees has proved successful. Prospect- ing is being carried on in the district. Besides having such facilities as a li- brary, hospital, theatre and newspaper, it is an outfitting point for hunters, trappers and sportsmen. Dryden is one of the best-served sec- "Lions in the district of Kenora in the matter of transportation facilities. A gravelled road runs through it from Dymen't to the east, on to Vermilion bay farther west on the Canadian Pa- ciflc railway. Another good road leads north from Dryden to Richan on the latter railway. Many secondary roads ‘ead off from these in dlflerent direc- tions past the homes of settlers whose buildings the map shows. Time was when it seemed unneces- sary to map the fur-trading tracts for the purpose of the few who made their liVing thereby. Furbearing regions are, with little variation. water strewn areas. In the last score of years water-strewn areas in Canada have become of vital interest as sources of potential power. or for water storage. ' This clay belt area, of which Dryden is the outlet, was tapped by the main line of the Canadian Pacific railway in the middle '80’s. Township surveys were begun by the Ontario Government in the ’90’s. Since that time a line which has become the main line of the Canadian National Railways has been built, serving the northerly portion. Scenery in and about is most charm- ing. In the region of Wabigoon lake the Ontario government has surveyed or subdivided areas for summer resort purposes and a number of beautiful wooded islands are for sale. Muskilonge and pickerel in Wabigoon lake with. trout and bass in the numerous other lakes. and moose, deer and bear in the unsettled country to the south and west, provide sport unsurpassed. Ontario Government Surveys in ’90's The remaining three-fourths of the area exhibits the typical pre-cambrian characteristics with irregular contours and numerous lakes and streams. It is clothed with spruce, tamarack, pom- Obviously fur is the chief interest here. Indians of the Wabigoon Lake Indian reserve, as well as those of no- madic habits, make their living by hunting, trapping, and fishing when not actng as guides. Christening Canada’s Lakes Interest attaches to the naming of 364 places or features on the map from Pickwick and Twist lakes in the south, both, in the concrete sense, with a Pickwickian twist to them, to Wabi- goon (Indian for “white feather") and Dryden, named after Hon. John Dry- den, Minister of Agrihulture for On- tario. 1890-1905. If ofï¬cials had to de- cide on the names for 364 children in Ontario without duplicating the names of other children in the province or even in other provinces to any extent, they would have some such task as has been accomplished in the nomen- clature of the Dryden map. Features are named for people, for things, for happenings, for animals or for charac- teristics and some are named in des- peration. Ox-drift was so named by a railway constructicn gang after seeing some oxen cross a stream. Some of :the township names, given many years ,ago, commemorate generals or battles-in Ethe Boer war, such as Buller, Colenso, Wauchope, Maieking and Ladysmith. Aubrey township is in honour of Au- brey White, late Deputy Minister of lLands and Forests for Ontario. Amongst others are numerous musical {Indian names with their soft harmon- ;ies of n's and k's, such as Otukamam- [oam, Nemeibennuk, Manitumeig and .Kaopskikamak, all applied to lakes. iar, white birch, etc. Several mining claims have been taken up ‘in this portion, not-ably around Eagle and Anz- hekuming lakes. Betwen 40 and 50 miles of the Fort Frances-Kenora high- way crosses into the westerly edge of the expanse but otherwise transport throughout is ‘by water or by aero- plane, or by dogs in winter. Dryden Sheet Just Isgued by Tomm- phical Survey at Ottawa, Shows Tract of 6,428 Square Miles. Some Particulars About Dryden. NEW IUPUBRAPHIBM MAP 0F PARI {If IHE 8th BEN when cne considers that hundreds of thousands of lakes alone in Canada must eventually be named in the course of mapping the country, an idea. is ob- tained of a. phase of the work to which few people give much thought. THE PORCUPINE ADVANCE. TIMMINS. ONTARIO The New Liskeard Speaker last week sayszâ€"“The Magistrate's Court on Tuesday morning was of short duration, The only case heard was that of Mrs. Bettie Saloman, of Cobalt‘ who had been arrested for stealing silk under garments at the Chainway Stores in New Liskeard, a few days previously. The defendant has been a resident of Cobalt for some eighteen years. It ap- pars, Mr. Rea, manager of Chainway Stores, detected her in the act of pil- fering the articles and an arrest follow- ed, Mrs. Saloman being later bailed out She pleaded guilty and the magistrate gave her two years suspended sentence, ordered payment for the articles taken and also assessed the costs. It was shown that both husband and wife were working and she admitted the articles had been taken to send to relatives in Finland as Christmas presents. Her counsel, Mr. Mitchell, stated that she had. “intended paying for them." In passing sentence the magistrate said that those who were perpetrating the series of petty thievery now going on must not take .the sentence inflicted on the above defendant as a precedent. Enquiry by The Speaker has revealed the fact that there is hardly a store in town that has not suffered in this way. Mr. Rae tells us the case above is the sixteenth one where he has this year caught adults stealing. Another merchant says it is “simply terrible the way some people steal from the stores." He has had many cases and only re- pect for the families has kept him from making an example of some of the thieves. However, he tells us his pa- tience is exhausted and thieves are wise if they stay away from that par- ticular store. Another merchant tells of a valuable piece of wearing apparel being taken from a nail at his store door. Some go so far as to say that if “suspended sentence†is to be all the punishment these thieves are to receive they will take the law into their own hands and administer, at least, corporal punishment.†Farmer's Advocatezâ€"It was always considered necessary to have oranges for Christmas, but now the doctors tell us that an apple contains just as many vitamins, so there is another luxury we can get along without. The children, on the other hand, are not so anxious about the vitamins, especially those ob- tained via spinach and cod liver oil! STEALING FROM STORES MENACE AT NEW LISKEARD Mr. Pequegnat. who is an Asso- ciate of The Institute of Actuaries of Great Britain and a Fellow of The Actuarial Society of America, has been associated with the Mutual Life for the past twenty-two years, during which time he has held several important positions. Fol- lowing some years banking experi- ence, he joined the actuarial departâ€" ment of the company in 1908, was appointed Assistant Actuary some years later and Assistant Secertary in 1919. Upon the retirement of the Treasurer. Mr. J. H. Roos, in 1923. Mr. Pequegnat assumed his duties under the title of Comptroller, which position he has since occupied. Mr. Pequegnat's practical experi- ence in insurance and investments and his intimate knowledge of the cc‘mpany's affairs fit him admirably for the position to which he has just been promoted. For several years The Advance has been publishing letters and articlsn from the Canadian Social Hygiene Council, a volunteer body of citizens engaged in striving -to rouse public opinion against the unnecessary preva- lence of illness and to write the effort of everything to assist science in the conquering of sickness that may be avoided or cured. Come years ago a branch of the Canadian Social Hygiene was organized in Timmins but on ac- count of the number of other organiza- tions here this one did not appear to receive the,time and attention it de- serves. However, the efforts of the Canadian Hygiene Council receive the hearty opproval of the medical men of the proVince and is supported by all good citizens who give particular thought to the issues involved. From the Canadian Social Hygiene Council last week The Advance received an in- teresting and helpful article by John Burke Ingram, a health-writer of especial talent. This article is well worth the thought and study of all. In this article Mr. Ingram says:â€" GRIIS AND IURIES IASIE MIKE NJ DISEASE BERMS Disease germs have no political views. A typhoid microbe would bite a nice juicy Liberal just as quickly, but no quicker that he would gnaw a succulent Conservative. And when a flock of diphtheria germs swarm over a young- ster’s throat, they have a grim single- ness of purpose. They don’t hold de- bates and appeal to Mr. Speaker. They just feed and breed. Health Writer Makes Appeal for Patriotic Union in the Battle Against Sickness. What Has Been Accomplished and What May Be. Now, in a ghastly way there’s some- thing admirable about that unanimity. It’s kind of too bad that humans can't be equally unanimous about attacking germs, as the latter are about taking a whack at humans. Let’s consider that invading army of diphtheria germs for a minute. They kill about 1200 Canadian every year, out of total of 12,500 cases. Now sup- pose that that germ army was a human army. Suppose that that havoc was wrought by invading battalions oi Asiatic or European soldiers. What would Canada do? Can't you imagine it? Remember 1914’s mobilization! In a week, Cana- dian troops would probably have kicked the bligh'ters into the sea. Invading Canada. isn’t a. healthy pastimeâ€"for human enemies. But it’s a cinch for germs! Two per cent of our total population â€"â€"to wit 180,000 personsâ€" are always on the sick list. Sickness and prema- ture deathâ€"not all of it germ-caused perhaps, but half of it preventable. costs the country $1,311,000.00 annually. So you see, Canada, is at war. But most Canadian’s don’t realize it, be- cause the enemy is invisible. So very many deaths that we mourn but take as Acts of God are unneces- sary. Doctors know this. Most edu- cated people know that thousands of Canadians, every year, die years ahead of their time of diseases which could be prevented. Isn’t it stupid? It’s the public’s own fault. All those Canadians killed or merely made sick by diphtheria, sicken or die unnecessarily. Diphtheria can be prevented. by a safe 90 p.c. sure, toxoid preparation. Typhoid fever that kills 1,111 Canadians annually, scarcely bothered Canadian soldiers during the Great War because they were innoculated against it, as every- one should be who is in danger of com- ing into contact with it. In modern cities this innoculation is unnecessary becausel modern cities pasteurize their milk and chlorinate their water and inspect their food supplies, and by do- ing all these things have cut their typhoid rate far below that of rural The tuberculosis death rate has been cut in half in the last 25 years, proof positive that it can be cut in half again with the next 25 by the exercise of intelligence. It still takes about 7,764 every year. Heart disease. ma- ternal mortality. cancer, all can be re- duced. Yet we let these things kill people who could be saved from them. Thae are some of the things we need: recognition of the principle of Dominion leadership in health conser- vation so that the Federal health de- it's a cinch for Canadian men germs! are sick all the The Powassan News last week says:â€" “We have no way of estimating the number of deer that have fallen to the hunters this season, but we do know that in all. the years of residence in this community we have never seen so much evidence of the great killing. and other citizens have commented likewise. A local hunters tells us that since ten years back he has never seen deer so plentiful as they were this season. One wonders what effect such a killing will have on the future of game in this dis- trict. At such a rate it will not take long to deplete the whole area which is now known as such a hunters’ para- dise. There ought to be further re- strictions before it is too late. The hunters tell us, too, that they saw very few fawns this year, and they came across two that had been partly devour- ed by wolves. One of the carcasses thus found was still warm, with the hind- quarters eaten away." St. Mary's Joum'al-Arguszâ€"With the air of sunshine and the tang of Autumn and the hot fowl suppers in full swing, life in the country has its compensa- tions just now. Stirling News-Argus:-â€"â€"A married lady in this neighbourhood had a surprise party on her [binthday recently and her husband presented her with a very pret- ty piano lamp. He was much flattered when she told him that she intended to give it his name ; until he asked her reasons for so peculiar a proceeding. “Well," said she, “you know, dear, it is handsome to look at, requires a good deal of attention; is not remarkably brilliant; sometimes unsteady on it legs; liable .to explode when half full; flares up occasionally; is always out at bed time and is bound to smoke.†REPORTS DEER PLENITFUL BUT WOLVES DOING HARM partment may carry on and extend its excellent work unhampered; Dominion- wide organization of county health units. fulltime medical departments of health to serve the rural areas. as many such units are now serving with excel- lent results; public education to urge individuals to have themselves exam- ined once a year by their family phy- sicians with the idea of detecting de- viations from normal health conditions. before these become serious. And last but not least, a national determination to take the offensive against disease germs, and to attack these. the worst of man's enemies, with something of the unanimity and singleness of pur- pose that they display in their unre- mitting war against us. 61/695 Preference Shares Simpsons, LiInited “from Contented Cows†Baby’s milk‘ia always safe if it is Carnation Milk. It is free from all bacteria, high in food value, and more digestible than milk in any other form. Wood, Gundy Company Limited 36 King Street West, Toronto Please forward me circular describing in detail Simpsons, Limited, 61/2% Preference Shares, Address Name ........... . ..... ............. ..... Write for Mary Blake Cook Book W Co... â€mind. Avian, Ont. Simpsons, Limited, controls The Robert Simpson Company, Limited, and its subâ€" sidiaries. These Preference Shares present the opportunity of obtaining safety of principal and substantial yield from the securities of one of the greatest Canadian merchandising companies. “Simpsons†has given satisfaction in business; its secur- ities are a conservative investment. Wood, Gundy Company Limited the Safeguarded Milk Price: At the Market, Yielding about 6.95%. And THE GOLDFIELD DRUG COMPANY $53fai3'isrdefia'636:E‘s» a... '1‘5 centsâ€"it's h There are six different salts in Kruschen that your body organs must have if you are to enjo good health. While â€you are losing at you will be gaining in vigor, energy, vitality and power of endurance. That means that soon you will be That means that soon will be able to walk many miles vim: fatigue and enjoy every step you nlk. Drug Stores all over Cuuda sell Kruschen sales. and_ Q _jnr_ costs but You can take off {at with Kruschen Salts if you will take one- half teaspoon in hot water every mornin before breakfast. modify your diet on exercise regularly. How can you walk on your {at if yea haven’t _any“eperg)_' ‘toudo _it ? Take Long Walks Fat Men are Told Thursday†Nov. 27th, 1930 30