The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

The food shoppers' | =" "Ge "a EE oe {| COME SHOP WITH THE SMART CROWD & GET Rebellion: ey "MORE POWER TO YOUR FOOD DOLLAR" FRESH CANADIAN LOIN PORK SALE One year later. | ow pon LOIN PORK | RIB fQrae™ -END we ND _Leon Weinstein, president and general manager of Power Super Markets recalls some of the benefits that came out of last 1 year's food shoppers' boycott. _HALF LOIN PORK HALF LOIN PORK | There's no doubt about it. Mr. & Mrs. Consumer came a Pie ¢€ TENDERLOIN ¢ out of last year's "rebellion" a winner. And rightly so. eRe 2% T0 3% LB. LB. al 5 70.6 LB. LB. i From where my associaes and I sit, we've seen several good things take place in the past 12 months. ge EXTRA SPECIAL ma SKINLESS AND SHANKLESS @ Fewer cents-off deals from manufacturers, one of the : irritants that tended to confuse shoppers, and a practice f ne - that also irritated some of the members of the : 0 OR HAL p ela ie Sn ns 5 i Shag a hee oro aersi } Senate-Commons Committee on Consumer prices. ; @ Packaging that is less flossy. There is still more work to Fed be done in this area, before consumers, and we at Power bad FRESH MINCED pla tda are completely happy -- but a start has been made. 4 P ORK SPARE RIBS LB. 5¢ @ A lessening of interest in gimmicks. I believe that most : PRESSWOODS GOLDEN VALLEY food shoppers realize you get what you pay for. Boat VAC ag ; Manufacturers are steering away from premiums inside pind RINDLESS BACON Pac LB. DACAgeS, And ae vig stores arp even kicked out fe 4 SHOPSY'S ALL BEEF i stamp plans and games because of the cost of these 4 Hie promotional vehicles. Foi VAC PAK WI ENERS LB. @ A more alert breed of food shopper emerged from the fo FRESH MADE SMALL LINK - nation-wide furor over food prices. Recent surveys j BEEF & PORK SAUSAGES 49° | &. L8 : confirm statements which I made last fall that a growing : C - number of shoppers were shopping more than one food ee FRESH ce . store for weekly specials. And indeed, they were making COD FILLETS LB 49 a j fewer impulse purchases a . shopping from a shopping id : list. | MARGAREE BRAND | | aN SMOKED FILLETS w 49° How a simple idea helped Power achieve aoe See ae | FRESH FROM THE TROPICS nt a Excellent customer communications LARGE SIZE : : We were fortunate at Power to have won over a lot of new EXTRA shoppers (about 1 in 6 food shoppers in Metro shop Power) in the past year. Last fall, when the "shopper's boycott" started, SPECIAL we were already in our fifth year as a price-conscious super | arket.... having ditc uv stamp plan i WwW combi ee ee 2 oe he rie te si FIRM RIPE IMPORTED New Crop U-S. No. 1 Grade U.S. No. 1 Grade gnized last year that our industry was to ame tor tne TOMATOES MP SWEET Floridas Finest Red or White shopper's rebellion, Not because the food chains were making EMPEROR GRAPES GRAPEFRUIT exorbitant Pe ofits, (which the Senate Commons Committee on 14 oz. All View c bo Consumers' Prices proved wasn't so), but because food chains in Cc Pe general failed to inform the public about the costs involved in T by A bringing products to your table, cs : | : | LB. [Bs | At Power, we did all we could-to present the facts to the public. seamnesers We didn't hide in an "ivory tower" hoping that the shoppers' : rebellion would go away. A positive outgrowth of our desire to : communicate with our shoppers was the idea of the Power PRESTONE BRAND PERMANENT TYPE- 69 PENNY POWER President's "Hot-Line". We encouraged shoppers to call ourtwo . -- - ANTI-FREEZE 1 GALLON . oo vice presidents, Bryon Sims and Harry Guest and myself with ag ( ; Sims 'y Guest and myself with. on APPLE complaints and suggestions. The idea has turned out to be one G.E. SHADOW BAN . 4 t ae De id ey of the best things we have ever done. We've learned a lot. And : 25.40 warts PKG. OF 3 te Po s - we've put in to work dozens of suggestions that have helped us LIGHT BULB _-- eee bg become better food markets from our customers' viewpoint. _ IMPORTED ENGLISH oo WE RESERVE TH HAND CUT 'SPRAY' ee Consumers have a right to be informed. And we'll be doing : W THIS WEEK'S 6 02 2 9° everything we can to see to it that Power customers get as | STEM ARE FEATURE JUICE GLASS nk 00 564 Ki} hey information ,a8 we can give them about the er they ee ean ( y in our stores through the President's "Hot-Line"... and HAIR SPRAY 00. 6©@6* ORAL ANTISEPTIC 4 =673* ae EAS ts | through our daily contact with f 2 i ADY PATRICIA HARD TO HOLD AVE27e GILLETTE SUPER STAINLESS STEEL SAVE a4e | . ne One earn HAIRSPRAY" @@* ~--- BLADES m 9988 . i 4 REGULAR OR DRY bai 7094 SUPER OR SLENDERLINE SAVE 14c ~ | HALO SHAMPOO "sh" 1 mi" 39°