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16 THE OSHAWA sae. Wedneetey, March 29, 1967 Expectant Fathers Choose Wives Maternity Wear And Accessories By KARIN MOSER MONTREAL (CP) -- Hus- bands are the most important fashion consultants for the Jones, an expert on maternity 'wear and accessories. "It's amazing to see how many husbands come into the shop with their wives and help them select outfits ranging from sportswear to evening wear. If the husband likes something, it's sold." Mrs. Jones runs a_ small maternity shop--Great Expec- tations--which has been at the corner of Guy and Sherbrooke streets for 17 years. "We keep our fashions up to date to suit the demands of the young married mother-to- be who in many instances wants to incorporate the gogo mother - to - be, says Isobel Heidi's (To Age 13) Cream Weve Steam Wave All Weather Body Wave . OFF Wigs, and Wig 20% Hairpieces WINDSOR Cases Pho PERMANENT | SPECIAL FINAL DAY APRIL 7th REG. Body Perm for Students Lenolin Steam Wa Olive Oil Wave .. Coreer Girl ... Cutting and Styling Included HEIDI'S MODERN HAIR STYLING Experienced European Hair Stylists 367 WILSON RD. SOUTH | Modern Hair Styling SPRING | NOW Sieepase 50 5.00 » 10.50 7.50 + 12.50 8.50 15.00 10.00 coor U7.50 12.50 evceves 16.00 11.00 iSesayeas 18.50 14,00 PLAZA -- FREE PARKING ne 723-5631 look with her maternity wear. Many ready-to-wear items are available in bright colors fash- ioned along stylish lines al- though the prints and pattern are modified, not large and splashy. The total effect is sweet and perky." For the woman in her early 30s or even early 40s, classic lines and good fabrics are im- portant Silk and wool blend and crease-resistant synthet- ics are most popular. SEAMS ADJUSTABLE These are available in the form of suits, dresses or coat dresses and all have plenty of seam allowance. The dress or ensemble is adjusted to the figure throughout the preg- nancy by letting out the seams gradually thus main- taining proper fit of the gar- ment. "Conversely, the seams are taken in after the baby is born and the mother has a smart outfit to add to her regular wardrobe." A woman should never buy a maternity outfit just to 'get through" a pregnancy. During a pregnancy, more than at any other time, a woman should look as attractive as possible. Maternity clothes, to - fit properly, should be comforta- ble but not loose, says Mrs. Jones. A woman buying ma- ternity clothes for the first time should tell the saleslady what her normal dress size is. In most cases, if she has been pregnant more than _ three months, she will require an outfit one size larger. "Women seem to gain around | the hips first s so it i is important her garment does not feel uncomfortable or pull across the hip area. Some women think an outfit that s skims the body will hide a gain in weight. This isn't so. A snug pair of slacks or a tight skirt will only accentuate a state of pregnancy." A-LINE BEST A-line shaped dresses and | $ suits are most practical and | fit beautifully for four or five months without adjustments. Coats, too, are cut along the | A-line and seams let out as the woman progresses to her seventh or eighth month. Once again, these seams are taken in after the baby has been delivered and the new mother | has a smart and elegant en- | semble to wear. Sportswear is created to give the pregnant woman as much -comfort and support as possible and a woman should not hesitate to wear a bathing suit or slacks during warm summer months, says Mrs. Jones, Stretch panels are sewn into most sportswear items for added support and control, Skirts with mix-and-match tops are still a favorite and often husbands will purchase one or two new blouses as gifts for special occasions. "They are quite relaxed in a maternity shop and usually very happy. It is very touch- ing to see an expectant father come into the shop around Valentine's Day and_ buy something for his wife. 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'by "Caldwell" A Name Synonymous With Quality 2 FOR 77° 3 PAIRS 77° Towels SPROULE'S HAVE THE PRODUCE VALUES Finest No. 1 Grown in Red NEW BRUNSWICK POTATOES SPROULE'S SUPER SAWE Soil 5-lb. bag \ MAR corner of KING at RITSON ROAD, OSHAWA 9 UPER, AVE If Perfect 1.98 : aad Stock your own linen eloset high and give some as welcomed gifts! Their slight imperfections will hardly be notic- ed, Over 18 solid decorator colors to choose from! All are detailed with dobby borders. Generous 22 x 42-inch sizes, KETS Oshawa Shopping Centre 728-4626 and 5 King St. E., Bowmanville 623-5451 Ti P] By OTTA Torontc seven-n the wo project. They oil firn line wil ucts as birthda: But i young women- anyway tributin; federal -and the travel | The | Ken § haired, agency By C and his had sav dollars junket. 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