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4 20A THE OSHAWA TIMES, Friday, June 18, 1965. Sentiment, Sense, Knowledge Used In Purc: 1. Mix sentiment with sense about your diamond ring. It's a lifetime purchase: so learn all details about it. 2. Choose a reputable jeweler. You will usually get your best values from the best - known Store. You don't '"'pay for the name" in diamonds. 3. How much should a dia- mond cost? The answer is in the diamond itself, so look for; Carat .. . f§ the tnit of weight used for diamonds. A carat is divided into 100 points. If a jew- eler refers te a 2-point dia- mond, it means that it weighs 2 quarter of a carat. Cut ... refers to the shape of the diamond and arrangement of facets (small planes that reflect light and make the diamond sparkle). The most popular cut is round, often called a brilliant. The pear-shaped diamond, wide at one end and tapering to a point, is worn with the point to- ward the fingertip. The emerald cut, rectangular in outline, has facets polished straight along the sides and diagonally across the corners. The marquise is boat-shaped with points on each end. The heart shape is sweet, sentimental and growing in popularity. The oval diamond combines the brilliance of a round diamond and the grace of a marquise. hasing Rings Color . ... Although the tradi- tional bridal diamond is clear and colorless in itself, it picks up and reflects colors within its range. Over 200 shades of white have . been identified -in dia- monds. Clarity . . . means absence of carbon spats, fissures or notice- able flaws. Diamonds showing no inclusions when magnified ten timés are rated Hawless and priced accordingly. 4. The solitaire, or single-stone ring, is the best buy for a given sum, since the stone is larger than the diamond can be in a ring set with a centre stone and small side stones or baguettes (straight-sided stones). , Metal ... platinum, palla- dium, or white gold makes a diamond - look -whiter, -whereas yellow gold matches the tradi- tional gold wedding band.. Plati- num and palladium are stronger than gold and hold the diamond more securely. But if you prefer a yellow-gold ring, simply order it with a platinum head (the top section holding the stones). 6, Finally, how does the ring look on your hand? Study the contour of your hand and the shape of your fingers. A small stone in a simple setting is pret- ty for a small, dainty girl, whereas a large hand may re- ()S)S)9)5)519)5)5)5)5)5)S)5)S)S)5)5) S)s) cannings ltd. A VERY PARTICULAR GROOM AND SHOP FIRST AT canning's men's wear. canning's offer a complete FORMAL RENTAL SERVICE @ TUXEDOS. in popular Lightweights _@- FULL DRESS @ SUMMER FORMALS -- Pure White Jackets @ CUTAWAYS. It's fashionable to RENT formal wear. CANNINGS are speciaf- ists in the field, maintdining.a complete stock of. up-to-the- minute styles from FREEMAN'S FORMALWEAR RENTALS of Torontd, You are assured of perfect fit, all garments thoroughly cleaned and pressed. Make*CANNINGS your headquarters for all your formal needs. "COMPLETE FOR EVERY OCCASION" canning's limited 20 King St. E ; . 725-1512 quire a more elaborate diamond mounting. Though the classic engagement ring is the round diamond soli- taire more and more couples are choosing rings that are dif- ferent in size, shape, and com- bination of stones. Precious gems such as sapphires, emer- alds, rubies and pearls are often combined with diamond settings for unusual and stunning. en- gagement rings. These can be more expensive than diamond rings, and their popularity var- ies from year to year. Another type is the combination engage- ment-wedding ring -- usually a wide band set with diamonds or other precious stones. Diamonds look bigger when they are flashing clean, so pull the "covers' off. What -are these "'covers'"'? Simply lotions, powders, soaps, face creams and natural skin oil that put a film on the diamond and cut down its. brillancy. Effective cleaning 'lights up" your diamonds. 1. Soapbubble bath: Whisk up hot suds with twe cups of water, a tablespoonful of household am- monia and a few soap flakes. Brush lightly on back and front of mounting with a soft tooth- brush or eyebrow brush. Rinse in hot water with a spoonful of ammonia; rinse again in clear hot water; drain on paper. 2. Detergent bath: Prepare hot suds with granular or liquid detergent. Soak the diamond for a moment and gently brush it while it's in the suds. Rinse un- der hot --_ water. Pat dry with soft cloth. 3. Cold-water soak: Soak diamond for 3 minutes half-and-half solution ef water and household Lift out the ring and brush back and front of mount- ing. Swish in the solution again; drain on 'issue paper. 4. Quick-dip bath: For a quick shine-up, use a prepared jewelry 'cleaner, following instructions carefully. eo I'm Told That. WARD'S from the Foremost Designers is the place to shop for SLIMWEAR Brassieres -- Girdles We Are Fitting Exporte OSHAWA For The Fresh Vital Look of BRIDE try the. Elizabeth Arden way to natural beauty 'Take along the Ardenette--a compact little kit containing the Elizabeth Arden beauty essentials. All the ingredients you need for complexion care anywhere, packed into this elegant, blue plastic case fitted with unbreakable travel bottles. 5.00 JURY & LOVELL tn. Cosmetic Department WHITBY , BOWMANV!I LLE