The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

12 THE OSHAWA TIMES, Wednesdey, Moy 5, 1965 WHILE ONE-SHOT AFFAIRS FAIL, ADVERTISNG DOS HELP Ads Can Add 15 Per Cent To Sales By KEN SMITH (widely circulated weekly mag- Canadian Press Business Editor|azine in the U.S., involving the TORONTO (CP) -- Controlled) ads of 59 namebrand products} experiments indicate that news-|during a five-year period, 9.8 paper, radio or magazine ad-|Per cent of the readers would! vertising for every-day con- purchase a product during the sumer products can generate] Week following the appearance about 15 per cent more sales|° its advertisement. among people: exposed to the} When no ad appeared, 8.6 per ads, a United States researcher|cent of the readers would buy. says. buy. But the sales gain can be lost| 'This difference of 1.2 points, in two or three weeks if the|based on extensive data, indi- advertisement is a one-shot af-|cates that 14 per cent more r. i readers bought when Fam Those are findings reported|were advertisements of the by Daniel Starch, chairman of|brands in issues than soe Daniel Starch and Staff, con-there were not," Mr. Starc! sultants in business research, in) 54/4. a paper prepared for the 50th| For the introduction of new annual meeting of the Associa-| products, the percentage of tion of Canadian Advertisers. [new sales climbed as high as Noting that management now| 37 per cent following the inser- is demanding to know results of| tion of ads. advertising even more than it} The U.S. department of agri- did a few years ago, Mr. Starch|culture carried out studies of told the association of three|the effects of newspaper adver- separate studies relating to|tising on the sales of lamb, magazine, newspaper and radio! apples and frozen orange juice. advertising. Arrangements were made On the basis of the buying|with 78 supermarkets in six practices of readers of one'cities to measure sales. | |were 20 per cent higher when|turn for th re," Ae) the use theme was stressed and|said, "However, bear in mind 'a nine per cent higher when the|that this is for immediate, cur-| Ifort,"" "During periods when weekly brand than non-listeners."' eee gps i Mr. Starch said these extra Bewnpapers, saree Were © }| sales represented a return of 4 , Starch ' ' er higher," Mr. Starch) sound $3 for every $1 spent on APPLE SALES UP greene "Thi Il re- "In the case of apples, sales This yet petit ae. nf health theme was emphasized.|rent, additional purchases stim- This was an average of 15 per|ulated by the presence of an| a cent more sales during weeks! advertisement in an issue... « apples were advertised than 'Advertising often advertisements, "In the case of a nation-wide! chases. advertising campaign in news- 'The delayed effect of build papers of frozen orange juice,|ing up a large reservoir 0! sales were 13 per cent higher| preference and habitual buyin than it was expected they would|js probably, in the long run, th be without the promotional ef-'greatest value advertising con: tributes." In the radio study, data in- initiates! BR during weeks there were N0| purchase and use, and satisfac-| 7 tory use leads to repeat pur-| | dicated that 22.3 per cent of the listeners of a regular program bought an advertised product) compared with 18.6 per cent of the non-listeners, "This difference of 3.7 points indicates that close to 20 per) Day or Night | 1h cent more list s b this NEED... FUEL OIL? Col 723-3443 2% to 3 Ib. Avg. Tb, 29: ple, Gre Grn Save Twice with Trim and Price"--Leon, Meaty Loin Pork Chops JUICY VITAMIN RICH TAMPICO No. 1 C.A. FANCY NEW SPRING CARROTS GRAPEFRUIT WHITE ONIONS ue 33° McINTOSH APPLES Sproule's Red and White Corner Simcoe ot Mill Wilson Foodmaster" Red and White Wilson Rd. $. Shopping Ploze ' Brown's Red and White Brooklip, Ont. Maple Grove Red and White Maple Grove, EXTRA LEAN - MEATY - PORK 10 tor 69: 3-LB. € POLY BAG 3-LB. ec POLY BAG 5-LBS. GRANULATED SUGAR with the purchase of FOUR GENERAL ELECTRIC LAMP BULBS at Regular Price SAVE 4c! -- VALLEY VIEW Breakfast PRUNES <u. 49° SAVE 6c! -- GRIND TO YOUR OWN TASTE--EARLY RISER COFFEE pee |g ' BAG REGULAR 39% -- WESTON OR SUNBEAM 35° PKG. A OLL CHOCOLATE Swiss BEST BUY!--SAVE Se--ROBIN HOOD LAYER STYLE CELEBRATION wists 2 pxcs. 83° MIXES BEST BUY!--SAVE 6c--SOLID WHITE MEAT 7-02, 4l* TIN CLOVER LEAF - FROZEN FOODS» OF QUALITY SAVE 14¢ --- OLD SOUTH 6-02. 3 rns 59° ORANGE JUICE FANCY PEAS nee, 49° SUPREME BRAND COMPLETE YOUR SET! STARDUST STAINLESS STEEL TABLEWARE EACH PIECE AVAILABLE C BEST BUY! -- Save 15c! -- LIBBY'S wwe BEANS 4 eins 89° BROWNED TINS BEST BUY!---SAVE 10c!--5Se OFF 2-LB, PACK-- GOOD LUCK MARGARINE nce, 69° PKG, BEST BUY!---SAVE 13c!--REG. PKG. FOR Se ATTACHED TO GIANT PKG, AJAX LAUNDRY GIANT 87 PKG, BEST BUY!---SAVE 10c!--HOMOGENIZED-- YORK 2-LB. 79° ROUND JAR BEST BUY!--SAVE 4c!_-GREEN GIANT FANCY QUALITY -- NIBLETS BRAND ° 14-02, 37* TINS CORN DISCOUNT PRICES ! REG, 1.00 -- HOT LATHER SCHICK SHAVE CREAM 69° REG. 75! -- JOHNSON'S BABY POWDER in. 66° REG. 79¢! -- JOHNSON'S he BABY OIL Sat O9F REG. 79¢! -- JOHNSON'S BABY SHAMPOO salt BQe © fancy pattern. In white = only In assorted colors. mar y Limited Open 10 a.m. to 10 p.m. Daily Except Sunday A Division of the 5. S. Kresge Comp WOMEN'S SANDALS | Mamselle Originels Criss Cross vomp with fringed edge, full a ° WOMEN'S foam insole, cork heel and composition sole, Sizes 4 to 10. 3 DAYS ONLY WOMEN'S SANDALS Italian Import Sandals with cross over front strap, leather coy- ered foam iimele, cork heel and leather sole. 3 DAYS ONLY 'DRUG DEPARTMENT OPERATED BY G. TAMBLYN LIMITED PALMOLIVE AEROSOL RAPID SHAVE CREAM Lather at your fingertips. Softens tough beards quick- ly, MISS CLAIROL CREME FORMULA HAIR COLOR BATH No Pre Bleaching. Easy to apply. Complete selection of shades. BOXED CHOCOLATES Smiles And Chuckles KRESFAIR ASSORTED 1.87 1 Ib. Box 2% |b. Box TURKISH TOE PUMP Rich looking Brocaded pump with $2.96 gold binding, gold coloured lining and a new shaped low heel, Sizes 5% to 9. WOMEN'S TERRYCLOTH neater fit and full foom tole ond heel. Multi 3 DAYS ONLY -- Completely washoble step in Sieste Originals Washable slippers with 3 DAYS ONLY stripe, yellow, blue, id $ 4] ' red uae tans hai 1 WOMEN S CANVAS style shoes with elastic gore for extra fit, one piece moulded sole ond wedge heel. Black ond side elostic gore for 10. STEP-INS beige colors, Sizes 4 to 10. LET US FILL YOUR 728-5651 PRESCRIPTIONS ~-- wuite vou snop OPEN '10 A.M. TO 10 P.M, except Sundoy PRESCRIPTIONS TOILETRIES HEALTH & BEAUTY AIDS SHULTON SPARKLING MIST COLOGNE LUCERNE BATH BUBBLE OIL By Clifton Adds a refreshing touch to the bath, " 63: HEAD & SHOULDERS SHAMPOO | CONTROLS DANDRUFF One donfruff shampoo that really fi works. TUBE Vg. JAR Lovely, cooling aerosol spray in four fragrances. CREST TOOTHPAST WITH FLUORISTAN $1.79 For bright teeth. . : € BOXED CHOCOLATES Reduces cavities. Rowntrees Black Magic FAMILY SIZE .... 2 Ib. Box 3 49 1 Ib. Box s 87 1.77 DOOR CRASHER SPECIALS!! Thurs. 10 a.m. LADIE'S Bulky Sweaters through = with Thurs. 2 p.m. PLASTIC COATED OVAL Tubular Rugs Button Sizes Small end Medium. 3.97 Size 66 x 103 21.88 WHEN SHOPPING STOP AT K-MART'S BRAN MUFFINS 4 * doz. Located On No. GIBSOD G2OAG Friday 7 p.m. LADIE'S Squall Jackets With zippered front and pull string waist. Assort- Friday 10 a.m. MEN'S SPORT SHIRTS With button down col- lar and half sleeves. In various paisley patterns 1.47 Friday 2 p.m. BATH TOWELS Assorted Colors in Check Design. ed colors, 67c 1.99 FOR TASTY LUNCHES, SNACKS AND COFFEES STEAK VEGETABLE PIE DINNER With Potatoes, Veg, PIES PEANUTS ih ots, Ve 49° 145°. | 63: 2 Highway Between Oshawa And Whitby Thurs. 7 p.m. MEN'S COTTON Shortie Pyjamas With half sleeve, selec- tion of fancy patterns or plain eolors, 1.47 FRESHLY ROASTED SPANISH FRESH BAKED APPLE + i RS NMRA Reon i tei SS i, pes sisi ne ipa