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i ' » 8 i 2 THE OSHAWA TIMES, Wednesday, Moy 8, 1963 BUSINESS SPOTLIGHT 'Toronto Firm Makes '70 Kinds Of Rulers rg gig ote ge poet ' on machinery. By GREG MacDONALD \knew,"" says Peter Jorg-Jenson,|ager until his death at 41 in| The machinery, like the rulers Canadian Press Staff Writer |Acme's vice-president and gen-|1955, ° themselves, also had a low rate The company also does a large business in advertising with rulers and other products for commercial firms which dis- |trbute them to customers. It |was recently awarded the Ad- vertising Specialty Guild Inter- national bronze plaque as Cana- dian Supplier of the Year. Most of the rulers are made out of wood--maple from West- ern Ontario--though plastic is DELIGHTFUL GIFTS FOR SUNDAY, MAY 12TH, MOTHER'S DAY... and won't she be delighted with a lovely gift from Zeller's! Here ZELLER S CANADIANS are just a few "treasurers" . , . come to Zeller's and gift-shop for her Big Day! 3 Convenient Credit Plans to Serve You, R= TAILERS TO THRIFTY * The slogan of Toronto's Acme ewe and Advertising Co, Ltd. t well be "if we don't/l ee e, it doesn't exist," or "civ- tion cannot exist without easurement."" , Acme is one of the world's largest manufacturers of rulers co each year produces about 000,000 rulers of 70 different nds ranging in size from three|t, hes to 20 feet. + It makes rulers for profes- gional' groups, for carpenters, nters, artists and even one|j t tells a white lie--for fish-|t ermen of course. The company also manufac- fures cribbage boards, black- board brushes, over-size com- Passes and protractors for schoolroom use backs for out- door thermometers, dip sticks for gasoline stations and wooden blocks for Eskimo and Indian children. The smallest ruler it ever made measured only 1! inches. It was for the Defence Depart-| ment during the Second World ar and was used for accuracy| measurements on firing ranges.| MADE MYSTERY | * It also made a product called kh Beacon Bandersol for the de- partment in wartime. Today the! company still doesn't know what| it was used for. "We asked everyone from a folonel to a private to find out 'what they were for and no one eral manager. time was in charge of munitions and _ supplies, know either except wanted them as quickly as we could make them." duction is shipped to 15 coun- countries, the United States and Latin Amerca. An effort to get a foothold inthe Asian market 1902 by the late Henry E. It was purchased in 1936 by Mrs. C. B. Pribble of Toronto, who is still president. Her son, Ralph, directed operations as vice-president and general man- He said he once asked the ate C. D. Howe, who at the "but he didn't that he About 10 per cent of the pro- ries including Commonwealth s being made through a dis- ributor in Malaya, The company was founded in} Hunt. TO Ancus-GRAYDON CARPET COMPANY 282 King W 728-9581 RUG CLEANING The company has annual sales of about $650,000 compared with $27,000 in the 1930s and em- ploys 65 persons in a 38,000- square-foot building. of obsolesence. Some of it is as much as 60 years old and the company estimates it would cost more than $170,000 to re- place. The toughest part about seil- ing rulers, says-Mr. Jorg-Jen- son, is that: there is little ob- solescence--they don't wear out, He said he recently walked into a barber shop and found a ruler he had made 30 years earlier. Best customers are school children "who are always losing rulers and buying new ones." SATIN SHOES 9.99 DYED FREE TO MATCH any color, All sizes TAMMY Fashion Shoes 79 SIMCOE N 728-2491 " Weekend Fortisans Antique Satins 75 SIMCOE ST. N. Printed Bark Cloth «s. +: Specials 3 DAYS ONLY ...! THURSDAY -- FRIDAY -- SATURDAY 45" wide 98° 1.19 1.49 45" wide 1,98 and 2.49 45" wide Reg. 2.98 HOUSE Of FABRICS LTD. PHONE 728-7751 174 RITSON RD. S. FREE CITY WIDE DELIVERY UPER Specials for Thurs., Fri., Sat, May 9, 10° 11th |Gircorr § MARKET OPEN DAILY TILL 10 P.M. FREE PARKI NG IN OUR LOT PRESSWOOD'S CRYOVAC COTTAGE ESH SHOULDER CHICKEN COOKED FRESH LEAN BEEF RINDLESS ROASTING AND MAPLE LEAF CHOICE FRESH AND SMOKED MEATS ROLLS PORK CHOPS BACKS Macaroni & Cheese LOAF RIB STEAKS. . POT ROAST Breakfast BACON *""" FRYING CHICKENS "":. 1-LB, . 55° 2». 89° 3 ww 25¢ TUR PIES FROZEN TV DINNER TURKEY, BEEF OR CHICK. EN Reg. 69¢ SPECIAL 55° BROOKPARK FROZEN YY, CHICKEN OR BEEF - 2 for 59c, 41,00 mu 39° 69° . 39° 39° 43° LB. LB. i CELLO' PKG. FRESH FRUITS AND VEGETABLES SWEET VALENCIA ORANGES wage 49c LARGE CALIFORNIA. CELERY 2 1 35¢ THE LOVELIEST GIFTS... AT TINIEST PRICES! A GIFT "CLASSIC"... 3 @ 99 nylon full slip, delicately touched with lace and 2 S 9 5 1 | 99 embroidery, White; sizes BA 80 420 55: oeeeees DEEP, DEEP LACE trim, lavished on an easy-care "Arnel" slip . . . what could be oat White; sizes 32 to 40, SUMMER LUXURY . nylon half-slip, trimmed with lace. White; sizes S-M-L. FOR HER LEISURE _ MOMENTS .. . "Everglaze"' cotton dusters, with lace "frill!" on collar, poc- kets. Blue, rose; S- Ne seers ceeee, Sure-To-Please GIFTS ! SHOP NOW AND "CHARGE iT" NO DOWN PAYMENT Sheer Nylons For Mother! *Specially Priced for Gift-Giving ! ZELLER'S OWN "RENDEZVOUS" BRAND! 400-needle 15-denier glamour-sheer nylons; leg-flatter- ing seamless micro-mesh! Non- runs in this group. New fashion SPECIALIZED SIZES! Easy-care 'Arnel' slip, lavishes with lace. White in sizes 32 to 40. Mom's shift gown, of rayon, luxuriously lace- trimmed. Extra large; white, pink; blue, su 2,99 som 2.94 SUMMER STYLES! FASHION-STYLED handbogs for Mom -- leather-like pat- ents, \ plastics, tapestries, Belgian linens. Colour choice REG. 59¢ SPECIAL shades; sizes 814 to 11. WEINERS 49° PORK HOCKS 5 is 1.00 WE SELL ONLY GOVERNMENT INSPECTED MEATS CATELLI MACARONI & rn 2O* Cheese Dinners "GLAMA CREPE" embossed cotton charmers, flower-print- ed, accented by contrasting colour. Summer-cool baby dolls, Capri pyjamas. White with pink or blue. S-M-L. NEW BRUNSWICK POTATOES 10-L8 BAG 29 BOXED PLANT, CABBAGE AND SPANISH ONIONS 39° box sib hd 2.99 NYLON GLOVES! SUMMER-SMART 40-denier nylon gloves, daintily trim- med. White, beige, black. Sizes 6 to 8, REG. 2 FOR 29¢ SPECIAL Multiplier and Dutch Set Onions per ib. 29. FULL STOCK OF RENNIE'S AND STEELE BRIGG'S SEEDS FRUIT BASKETS Made up to Order Cooked Ham © Cigarettes TOUR CHOICE Ton 09 hoe is, 49¢ with $3.00 or over meat order Tulip Margarine is, 17¢ Dempster's Bread 2 toaves 35° DEMPSTER'S 'Blueberry Pie rts ror 49° Pure Lard ™*"°°° us. 15¢ FAVORITE Ice Cream Bricks 5 tor 99° FREE FREE LIFELIKE ARTIFICIAL ORCHID WITH EACH PURCHASE AT OUR LINGERIE DEPT. THURSDAY, FRAY, SATURDAY, PRIL 9, 10 AND 1Tith, Aylmer Spring Sunshine Canned pee AYLMER CHOICE SAVE 8c Peach Halves 49 AYLMER CHOICE SAVE 9c Fruit Cocktail 49 AYLMER CHOICE SAVE 4c : Fancy Wax Cut Beans 49 AYLMER CHOICE SAVE 8c 35° 35° 19¢ 33° Feas and Carrots Blue Lake. Cut Beans Catchup 35° Pork and Beans 39° Blue Breeze '*°" oxo, 78° Specials i in Our Clothing and Health Aids Dept. AYLMER SAVE 8 Assorted Soups "*'™ "2 PLASTIC, -- neon ea 2% Musterole 55c MEN'S Adhesive Strips yc... 19° Esquire Socks Choice Peas Alka Selizer ** 2% 33¢ | Vick's Vaporub "* ;>; 50° Nylons 20-0Z. TNS 15-0Z. TINS 20-0Z. TINS ELECTRICAL APPLIANCES ONE LOW GIFT PRICE! PORTABLE "LADY TORCAN" HAIR DRYER FOR MOM! SPECIAL ZELLER GIFT PRICE 4.99 WITH CARRYING CASE SLICED 15-OZ. TINS 15-0Z. TINS SPECIAL ZELLER GIFT PRICE i Give Mother one (or more) of these quality appliances, complete with autot pic features, to make her job easi . wonderful way to show your appreciation! Value- packed price! 11-0Z, BOTTLE TINS Special 15-0Z, TINS AYLMER SAVE 7c 20-0Z. TINS KNOW _ Mother "" We just would love-a-"Lady Torcan hair dryer . . . makes hair- styling so effortless, hair-dos so professional - looking ! This little "luxury" will give her lots of pleasure ! PILLOW SLIPS 1 995.8 ? 25 TOWEL SETS 2.99 @ 3-speecd Hand Mixer @ Steam-and-dry iron; fingertip control "Remington" 15- cup topacity e Percolotor; REG, 69c © Extra-large hood FOR Pop-up toaster; ment e shede-adjust- e@ 5-position heat control REG, 1.49 PAIR Ledies' First Qualtiy MESH Per Pair @ Compact, smart styling | 50 cover Lightweight, portable BUY NOW & BUY NOW AND | e@ 10," squore fry pan "Frymaster" with Orengion e Sacharin Tablets *?; 50° Vick's Vatronol *** 50° FOR We Cash Baby Bonus and Pay Cheques CASH YOUR KELLOGG'S CEREAL COUPONS AND SAVE ON CORN FLAKES - RICE CEREAL AND KELLOGG'S "KK" CEREAL. Open 'Till 10 pm. Every Night REG. 1.29. English bone china cups and' saucers for her "'col- lection'. Many. delicate pat- terns. Specially priced:! NO DOWN PAYMENT EMBROIDERED TERRY towel sets in delightful designs! Two hand towels, two face cloths in many lively colours! "CHARGE-IT"! "CHARGE.IT" NO DOWN PAYMENT 1.25 per week 1.25 per week LUXURIOUSLY EMBROIDERED! Snow-white cotton pillow cases, with dainty embroidery motif and scalloped border. 42" size, DOWNTOWN | 21 SIMCOE ST. S. 723.2294 SATISFACTION GUARANTEED SHOPPING CENTRE 723-2209 Shpreeeeisnnsaes