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pecs caer fe Siw eee wy we ee 4G THE OSHAWA TIMES, Friday, October 26, 1962 Today's * TORONTO 11 A.M. STOCKS . res Stock The Canadian Press vidend, Lf Stock " in cents unless marked $./gqutham lot, xd--Ex-di' ) xr--Ex- xw--Ex-warrants. Net change 18) Texaco previous board-lot closing sale.) T INDUSTRIALS 11 Net 5 100 235 225 444 32 pe i 333 $12 6% 6h + % 84% 6% 34% 6% 6u4-- % 32. 33 47% 474 -- % 1% 11% 235 (235 +5 2% 29% 18% -- % # i > i r 3 $32 $u% iH ete sees is 45% 19%--% 3 $30% 39% 39% 215 215 215 --10 6 2% vi ey I " 21 _ a 12 12 -- "iW a ik Sales High Low o.m. Ch'ge 3 23% 25% 30 30 16% "4% 12% 12 Seles High Low a.m. Ch'se|u © Alminex Bailey $A 350 nf 500 1 Ba C Oil Lds = 1000 Cc Delhi 200 Cent Del 1143 re Sad 3 48 13 %--% 10 --% 12% 34+" 6% 75 $48% 48% 48% 210 210 210 +5 6% b4--% $57% 57 37 --% $11% 11% 114--% $55% 55% 55% + % $98 98 $21% 21% 21% 99% 9% 9% 280 300 380 «+3 385 380 380 --S5 %% ™% ™% 1% 7% %+% $36 66 $16% 16% 16% 30$105. 105 105 -- $11% 1% l1%--% 450 $16% 16% 16% $45% 45% 45%--% 310 «6310 «6310 29% 29% +1%% $4% 2% 24% 6 6 6 i228 Ts BenSnshSFech8ER ~ BSSqS8E88 225 $16 6 616 $16% $50 450 450 «+15 Mm Wh-- 455 455 23 $436 «643043 $58% 58% 58% -- 4% $41% 41% 41%4--% $73% 73% 73% + % $43% 494 434 --% +3% 3] 164 164 + %IG 3 50 + 450 $41% 41% 41% -- | $22% 22 455 +15 | Deni: 1800 3000 3500 | Medal Mill City 4 300 6000 37 | Northcal |Pac Pete | Pamoil 1 | Permo Phillips Place |Provo Gas 1800 | Triad Oi 700 Un Oils 1670 | Windfall 1000 Yan Can 3000 MINES MINES . A Arcadia 7000 27 27 | Ath C Cop 100 | Barnat 1500 | Bethim 200 Bibis 3500 | Bidcop 2000 |Camp Chib 250 |}C Tung 100 |C Silica 500 }Cent Pat 1200 Chib M 000 1800 3000 1500 22 us 33. «(3233 11% 1% Ii 75 975 3% 1625 116 + " 5 sa 200 100 100 100 --8 7 86700678 1% 1% UK 4+ % 500 31 31 31 1 Mo AD as 7 7 7. 75 «4760 760 --S Tee. ee 2 16000 A 2% 34--K% 200 230 230 230 $19% 19% 19% 7% 47% 4742 + % 9 9 10 " 3 6 +3 19% 19% 19% 1 il u+% 6 3% --1 36 718 733 TIS +38 310 310 «+20 0 4 16 SSSASERESs SVESSSLEE N Kelore Advance Planning, For Advertising "The concept of planning re- tail advertising in advance ac- cording to seasonal sales oppor- tanities has received full en- dorsement from three of the largest retail operations in the United States. As reported in the 12th An- nual Time Table on Retail Opportunities, just published by the Bureau of Advertising, American Newspaper Publish- ers Association, advertising ex- ecutives of Sears, Roebuck and Co., Montgomery Ward and Co. and F, W. Woolworth Co. all emphasize the importance to re- tailers -- both large and small -- of planning newspaper ad- vertising well in advance of the date it is due to appear. "The 1963 edition of the Annual Time Table is a bination tures an easel presentation sec- tion, 'How to Move More Mer- ket." The tion makes use of action photographs taken in department, discount and variety stores, and captures the motion, action and excitement of retail selling today. The presentation section also contains a 'Market Target Table" six major store types and four merchandise lines. ures can serve as a starting point for retailers im setting up their sales goals. The main section ef the new Time Table -- A 'Newspaper Advertising Planbook" -- con- tains 1 sales patterns presentation planbook "de- signed to show retailers the benefits of both merchants and conveners in careful advance planning of advertising effort," according to Mark R. Arnold, Retail Vice President of the Bureau. The Time Table is available to retailers in the U.S. and Canada through the 1,000 Bureau member daily newspapers, of which the Osh- awa Times is a member. 'The introduction to the Plan- book section of the Time Table chandise lines, advertising pat- terns for 75 more, plus sales pattern data for each of the 12 Federal Reserve Districts. The Planbook also features season-. al sales patterns for 17 Cana- chandise lines. 10-Year Term féatures the following state- ments: "Just as we plan ahead for mérchandising, so our advertis- ing plans are formulated well in afivance,"' says Arthur F, Male, advertising director of F, W. Woolworth. "This results in bet- ter conceived advertising, exe- cuted more easily, and the greatest possible return on our advertising investment." "The benefits from advance advertising planning are avail- able to retailers in every kind of business. According to J. W. Ryan, president of the Ryan Paint Co., Ltd., Montreal, Can- ada: "Our spectacular sales growth during the past few years has been due in large measure to a careful analysis of our complete advertising pro- gram, with special emphasis on tining and budgeting. Our ex- perience has proved beyond doubt that well-planned news- paper advertising is the best, most profitable way of reaching pfospects and building sales," Clarence and Eugene Futter, owners of Futter's shoe store in ishawaka, Ind., near South Bend are quoted in the Time) Table as follows: "We have found that careful advance plan- of our newspaper adver- tising pays big rewards, Cus- tomer buying patterns are our guide to serving the pub- lie and increasing sales vol- ufme. With us it has become axiomatic to concentrate on peak selling seasons; however, we find that greater results are obtained in these seasons tHrough use of timely ads at least once a week throughout the year." | For Two Bank Holdups MONTREAL (CP) -- Gerald |Descoteau, 23-year-old ex-con- |vict who committed two bank |holdups within 10 days after be- ling released from St. Vincent |de Paul Penitentiary, was sen- | tenced Thursday to 10 years im- | prisonment, | Descoteau was caught by pas- | sers-by as he was running away from a branch of the Bank of |Montreal last Aug. 27 after be- | ing handed $1,200 by a teller. Found guilty of the first charge, Descoteau changed his of Canada Aug 23, the. provincial bank robbery, pleaded guilty and was sen- tenced last month to three years. What The Marriage Manuals DON'T Say Did you know that almost every marriage manual} written since 200 B.C. has judged women by masculine standards? A forthright article in November | Reader's Digest reveals that in | all the discussion of. marriage about the relationship between men and women are being over- looked. Get your copy of Reader's Dist and . ba | xplore a comple' | you can exp! nos : new to true com The new Time Table fea-|' chandise in a Changing Mar- |' presenta giving monthly per-|' family expenditure figures for l These fig-|* for 18 U.S. store types, national] || sales data for some 100 mer-|:) dian store types and 29 mer-|! plea to guilty on the second| | charge -- a $890 holdup of a! | branch of the Provincial Bank) | Guy Buyse, his accomplice in| | and sex some fundamental facts | | a te Ae ee ee Sra ~~ ye ewe were Market 11 Net High Low o.m. Ch'ge Stock Sales Newnor Norgold Northgate O'Brien a 7300 4 ~* 1000 50 8 4200 100 100 865 100 5000 Willroy 500 Winch 9500 Wr Hare Young HG Yukeno Zenmac 2100 1000 4000 6000 Sales to 11 a.m,: 458,000, . y 4 : e -- SS SS 1 Se TRAE LE FE ENS GENTS "ie Sane fin a has in Sali i Dal andi ll bedi BUSINESS SPOTLIGHT Canadians Buy Life Insurance By GREG MacDONALD Canadian Press Staff Writer Canadians are becoming more a booklet issued by the Cana-|or 3,97 per cent of the sociation, Investment earnings, end of 1961 Canadians owned a triple that figure in 1950. The average amount of life in-| 1960. surance in force on each man,| The net in every four owned life insur-|per cent. ance at the end of last year per household' amounting to ap- 000,000 with proximately $11,200. tion of after-tax income put intol policy holders. life insurance in 1961 than in any other post-war year. Life insurance and annunity conscious of life insurance, Say$| premiums totalled $1,019,000,000/ €°S amounted to 11.9 per cent. dispos- Offi As- dian Life Insurance Officers able income available last seat. Scag guplial Of Comp The booklet shows that at the|are assumed in premium calcu- lations and help reduce the cost whopping $51,000,000,000 worth|to policy holders, provided 28 of life insurance -- more than|per cent of the income for Ca- nadian companies last year in rate of ' interest woman and child in the country|earned on investment was 5.1 was $2,750. About three families per cent compared with 4.98 Assets held in Canada for pol- with the average amount ownedlicy holders in 1961. was $8,855,- tuations in their total saving. an additional $2,800,000,000 was invested in There was also a larger por-|this country for 'United States)personal sav ings. In other Life insurance funds, says the booklet, had financed 46 per cent of the outstanding corpor- ate bonds to the end of last year, 30 per cent of municipal bonds, 16 per cent of provincial bonds, seven per cent of gov- ernment securities and 28 per cent of the mortgages in Can- ada. Policy reserves equalled 78.5 per cent of the total assets of Canadian companies, while other obligations to policyhold- Special reserves, other liabili- ties, unassigned surplus and the ies dL A NEE I ES maintain their saving through life insurance though they dipped into other savings or DIVIDENDS Volkswagen to Buy Mado wis the booklet, Parts in Canada buy their insurance in a highly 'a competitive, international mar- wags Comme Uke pene on! ket place, served not only by program Canadian companies, but also tty ter sara of te Canadian by United States, United King- ponents erials to. -- and other European com- ihoped to pa ig scm 7 panies. A total of 70 per cent of the veaae ar ae seo ony insurance bought here last year on in the expenditure 'by was placed with Canadian com- Volkswagen of piste than $6 panies. 000,000 in the next year for Cas with share capital accounted for the remaining 9.6 per cent. The booklet says that since 1926--the first year for figures were. available, one dollar in every four saved by Canadians was saved through life insur- ance companies. It says Canadians have stead- ily increased their life insur- ance savings despite wide fluc-| "In the depressed 1930s life insurance saving exceeded total words, Canadians continued to NET EARNINGS nadian-made products, He said a major item in the program would be tires, for By THE CANADIAN PRESS International Petroleum Co. which contracts were si with two Canadian companies @ Ltd., 9 mos. ended Sept, 30: 1962, $23,000,000, $1.58 a share; At a cost of more than $1,- 000,000 a year, he said, the MacMillan Bloedel and Pow-\tires would be shipped 'to West few days ago. 1961, $22,700,000, $1.56. NEW ell River Ltd., 3 mos, ended|Germany for mounting on alliA tree plantati Sept. 30: 1962, $7, cents a share; 1961, $7,554,829, 36 cents; 9 mos, ended Sept. 30: 1962, $26,013,295, $1.25 a share; cents, beam units and spark plugs. 610, 36|model 1200 Volkswagens manuy|known as Garden factured for export to Canada |grown into the biggest, Other items purchased here type in Nova Scotia. 1961, $19.706,054, 95|sheet metal, plywood, sealed/000 young trees, added to 750, \000 planted in the last 10 years. C4 INTRODUCING TELEVISION WITH THE DIFFERENCE Discerning television viewers want much more than adequate picture and sound. They demand a sharper, clearer picture and a high fidelity sound system worthy of the concerts and drama they enjoy. And because they want true value, they demand built-in dependability, too. Last but not least, they select television that will live in beautiful harmony with their other furniture. For all these reasons, more and more quality-conscious viewers are choosing Electrohome. In every price range, here truly is television with the difference! The superbly styled Courtleigh MK II exemplifies Electrohome perfection in styling as well as in sound and picture perform- ance. The COURTLEIGH MK II is a complete entertainment centre offering television, stereo hi-fi and AM/FM radio. Separate hand-crafted chassis with 26-tubes in all provide outstanding per- formance. Other features include famous Garrard "AT6" changer re ggg for Multiplex or stereo tape and provision for Satellite sound, ELECTROHOME # VALUE What are you looking for when you buy your stereo or television? For over half a century, Electrohome has felt the answer lies in three important areas. You want performance. Sound and picture reproduction that are as near perfect as COLLECTION STEREO ... HI-FI... TELEVISION is possible. You want reliability. When you buy any good set, you are investing an appre- ciable amount of money. You expect your investment to pay you a dividend of pleasure for many. years. . You want beauty. Your stereo or television is part of your furniture, You want. to be able to display it proudly, even when it is silent. The Electrohome engineering laboratories are among the. largest and most mod- ern in North America. But it isn't their size that's important, What matters is the people who staff them, They regard Electrohome's high quality standard as something to be surpassed. To them, research into improvement is an exciting challenge. Beauty is Deilcraft. Artists and craftsmen, dedicated to the time honoured art of creating beauty from wood. Did you know that all Deilcraft cabinets are hand-finished? There isn't a machine anywhere that can match the loving care Performance and reliability are in their safe keeping. of skilled hands. PERFORMANCE ... RELIABILITY ... BEAUTY ELECTROHOME # VALUE A. The Castanet MK II The drama of traditional Spanish design is reflected in the striking MONTEGO, while the CASTANET MK II is in today's tradition of elegant simplicity. Each is a masterpiece of Deilcraft furniture styling-crafted with meticulous care in selected hardwoods and protected by mar-resisting Diradeil finish. Performance equals their Precision 20-watt hand-crafted chassis have 12-tubes and 2 sili- con rectifiers for 19-tube functions. Equipped with Multiplex, they have 2 additional tubes and 2 dual diodes for 25-tube functions. 2-4" speakers and Garrard type '"'A" changer with weighted turntable and diamond stylus. The 8 pushbutton control panel includes Satellite switching and AFC. The Castanet MK II has 2-10" and 2-4" speakers and Garrard "AT6" changer with diamond stylus. The CONWAY is truly contemporary in its simplicity and flawless good taste. It chassis that performs 15-tube functions and de- ! The Garrard "Austoslim" changer is renowned for its smooth dependability, Balanced speaker system has 2-10" and 2-4" speakers. Facility for stereo tape and 360° Satellite Sound add to your pleasure outward perfection. features a transformer-powere livers a big 20 watts. in music." DOWNTOWN B. The Montego Stereo radio is optional. * HEAR THEM TONIGHT AT THE STORE * ENJOY ONE TOMCRROW IN YOUR HOME * ELECTROHOME HI-FI FROM $289 FS Jherneyg's CALL IN TONIGHT .. . DISCOVER STEREO HI-FI WITH THE DIFFERENCE D. The Conway The Montego has 2-10", 2-6" and 006