OMO--new word for brighinessi Most detergents ect clothes clean. So does Omo. Most deter- 5 ad : ; se gents get clothes white. So does Omo. But OMO adds BRIGHTNESS to cleanness and whiteness! Omo's secret is aremarkable brightening agent, developed for Lever Brothers. It adds brightness all along the line... not only to whites but 5 5 é to colors too, not only to cottons but to, the nylons and modern fabrics as well. Take home Omo. Try it. You'll see the bright, bright difference it makes in your very /irst wash...yes, your first wash,..or Lever Brothers will refund your money. New Heavy-Duty detergent i a la lh hh adds Brightness to cleanness & whiteness! j