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Summer Months Drop In Canadian Content soars 48 Miles lquota of 45 per cent startingjmust be made for staff vaca- Out Into Space OTTAWA (CP) -- The 55-/next Oct. 1 and 55 per cent a tions. By DON HANRIGHT per - cent Canadian content)year later, But they said Mon- quota for television would be|day they were "impressed reduced to 45 per cent during) with arguments that this wou | the summer months under a/destroy needed program flexi- proposal announced Monday by)bility. the Board of Broadcast Gover- nors. said it will soon require TV sta-jintention of proposing, or put) tions to meet part of the over-|ting into effect, any change in/relief this year. all quota by programming 40-| the 55-per-cent-rule that _be- per-cent Canadian in the period'came effective April 1. of 6 p.m. to midnight when the we most people "ae Watching, Cor vnay the governors ind mon Meee amon te Be sated that the change of heart! ; iv »-owned | ¢ a oe tations to privately-owned iohiowed study of financial in Originally the governors pro. fOrmstien Sthrators of the i posed a specific evennig-hours dependent TV stations, which| have been on the air about 18 DIVIDENDS "i" me The BBG statement said it is "particularly difficult" for the By THE CANADIAN PRESS stations to maintain their Ca-) Canadian Canners Ltd., Class nadian content in the summer A 18% cents, July 3, record months, when the TV audience June 1. : tends to fall off, advertising Canadian Fairbanks - -- revenues decline and provision Co. Ltd., Class A 10 cents, June - a 1, record May 18. Canadian Western Natural BUSINESS SPOTLIGHT Gas Co. Ltd., common 17% i i osition to meet|research pilot Joe Walker rock- y this aca within the general/eted the X-15 a record 48 miles \regulations requiring 55 - per- int Five months ago, on Dec. 7,,cent Canadian content in each the board had issued an unqual-|four-week period throughout the At the same time, the BBGjified statement saying it had nolyear." \55 per cent after Oct. 13 THE OSHAWA TIMES, Rocket Plane | Tuesday, May 1, 1962 17 "When the stations have be- come fully established, they, LOS ANGELES (AP)--Crack 0 space Monday, then said: 'I had a feeling that if I ran) the engine much longer I was! going to be in orbit." He added: 'I could take orbit with no strain at all. The suc- cess of today's flight means In effect, the 20-week reduc- there is no question that we can tion in the general quota means|nut a winged vehicle in orbit reverting to the 45-per-cent Ca-/and land it as I did." | nadian content requirement) Wwajker, putting the X-15 into that had been in effect for the its steepest climb yet» streaked year preceding April 1. Pre-itg about 255,000 feet, 5,000 sumably the quota will rise to higher. than the rocket plane's designed maximum altitude and The BBG also announced it)38,000 higher than the previous has adopted an amendment in-/X-15 mark of 217,000. | creasing the maximum permis-| The 41-year-old national space sible commercial time on @ajagency pilot said only an ex- half-hour sponsored Canadian|treme effort to shut off his en- program by 60 seconds to five|gine kept him from going even minutes, 15 seconds. Propor-'higher. tionate increases would be al- His 3,443-mile-an-hour speed lowed on shorter and longer and 38 - degree climb angle programs. shoved him back into his seat --~j|with four times the force of | gravity. "IT had a little trouble reach-} ing the throttle. I kept missing} Meanwhile, they would need cents, May 31, record May 15; four per cent pfd. 20 cents, 5% per cent 27 cents, June 1, rec- ord May 15. Dome Mines Ltd., 17'4 cents, Customer Theme """"""" it by about an inch. Finally, 1} had to lunge forward to reach! gine running longer and with) the plane climbing at a shal-| lower angle, the X-15 is ex- pected to climb 75 miles, per- J July 30, record June 29. bd Dominion Foundries and Steel n ver 1sing Ltd., common 40 cents, July 3, haps higher record June 8. By FORBES RHUDE my opinion, are a contributing) Walker managed to cut off} Fitting Ltd., Class A 30 cents, Canadian Press Business Editor|factor to the growth of anxieties\the 57,000-pound thrust engine July 1, record June 7. TORONTO (CP) -- The cus-jin society today." after 81 seconds of burning Great Lakes Power Co. Ltd., tomer is king, and you must tell) Karl E. Scott, president of time. Another two or three sec- common 1714 cents, June 30,'him the truth. Ford Motor. Company of Can-!onds might have sent him as record June 1. This appeared to be the theme/ada, presented a four-point code|high as 300,000 feet. Hudson Bay Mining and of speakers at Monday's open-jfor both industry and adver-| About the possibility of put-| Smelting Co. Ltd., 75 cents,'ing sessions of the annual meet-|tising. He said industry must}ting a winged craft into orbit, | June 11, record May 11. ing of the Association of Cana-jemphasize utility and quality; |/he told a press conference: Noranda Mines Ltd., 55 cents, gian . Advertisers, representing|advertising must be informa-| The X-15 could not go into| June 15, record May 15 companies that spend many tional rather than exhibitionist; | orbit itself without major modi- Northern Quebec Power Co.) mijlions of dollars to attract the) management must not expect/fications, but "'the concept is Ltd., common 50 cents, Ju!' 25,! eystomer's favor. advertising to attribute to a practical. All we have to do is record June 30; 5% per ent) R Edward Liptrott, vice-/product something it does not|build the plane." first pfd. 69 cents, six per 'CN' president, Salada Foods Ltd.,/contain; and advertising people| Such a plane, the missile- second pfd. $1.50, June 1° "ec- said: should be more aggressive in|boosted Dynasoar Space Glider, | ord May 25. "We can make the costly mis-|telling management what itlalready is under construction. | Price Brothers and Co. Ltd., take of looking inwards at our- should do in its advertising. Air friction on re-entry into} two per cent on the four per|selves, our plants and processes One of the greatest challenges|the atmosphere is one of the cent redeemable pfd. stock,/rather than looking out at thejhe added is to keep pace with dangers cf space flight. So well July 1, record June 1. customer and the a. ere" ore customer sophistica-| did boy orto stubby- . Ltd.,/Keeping the customer in mind'tion. winged craft that skin tempera- pins bed haar May is the only road to real and con-| Mr. Liptrott emphasized the tures rose only to 1,000 degrees. 4 ate tinuing corporate success." limportance of knowing what|the X-15's black-painted heat re- i -------- K,. H. J. Clarke, manager of|business one really is in. sistant steel skin is designed to Canadian sales and market de-| He quoted another advertising withstand more than 1,400 de- velopment, International Nickel|authority as saying that if rail-|grees. Malayan News Company of Canada Ltd., said:| roads - pe sale rng ote | "Wh dverti ttempts|as in the transportation busi- | im. some advant NET EARNINGS to claim some advantage or|ness, rather than just in the Agency Urged some virtue for his product that cen of sheet paseo is either fictitious or not uni-|'hey now would control and op- ; KUALA LUMPUR Reuters)--/que, it is then that customer erate the competing transporta- My ae Cae a The Malayan director of infor-|disbelief or real resistance sets tion systems that have invaded Canada, 3 moa ended. March mation, Mohamed Sopiee, wants|in. That kind of advertising can their field. 31: 1962, $14,473,963, 61 cents a the country's press to get to-\be harmful not only to adver- \share on 23,799,498 shares; 1961, gether and establish a national,|tising as such but to our whole| ELKS WANT RESTRICTION |$19,380,073, 58 cents on 21,383,. non-governmental news agency./economy of which advertise) new YORK (AP)--The larg-\205 shares. Speaking at the inaugural|has become an integral part." jot iks lodge in New York| Dome Petroleum Ltd., 3 mos. meeting of the Malayan Na-)\ppacH HIGH LEVEL state has petitioned the order's|ended March 31: 1962, $450,000. tional Union of Journalists, he|" . w. H. Cruickshank, vice-/8tand lodge to eliminate a con-|(No comparative figures avail- said Sunday: "We want news president and general manager, stitutional clause that restricts| able for similar period in 1961). of this country properly collec-|m onto area, Bell Telephone|membership on a "'Caucasian| Fraser Companies Lid., 3 ted and sent out to other coun-| Company of Canada, said ad- only" basis. The letter, written)mos. ended March 31: 1962, tries... . vertising has helped drive this by New York lodge. one to the/ $893,687, 40 cents a-share; 1960,) "T am not saying that foreign|continent forward to the high- grand lodge, which convenes in| $345,167, 15 cents. | agencies are not doing their job|est jevels of living ever known|Chicago July 8, was made pub-| Saguenay Power Co. Lid., 3) --they are doing it efficiently--|t) man--and not only material lic Sunday by State Assembly-|mos. ended March 31: 1962,| but at present there is no comforts. man Bentley Kassal. $357,125; 1961, $429,065. | Malayan one." "But it has not been an un-| | Sopiee said big Malay anmixed blessing. The constant) newspaper concerns oppose the|use of popularity themes: That) idea because a national news| boys and girls won't mate with- PLAN YOUR LUTURE TODAY / agency would mean that the/out the use of certain products; | d smaller papers could compete|or themes that emphasize snob) against them more strongly.|appeal; or the countless sugges- But he thought an agency would tions that all homes must com- be estabilshed with or without/pete with medical laboratories) their help for cleanliness--such themes, in Discover the joy of walking! Women's Imported Crepe-Sole Shoes Natural walkers, these, for they come from two countries where walking is a national pastime! 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