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Car Buyer Gets More For Dollar An automobile was once a rich man's toy for more rea- sons than one. Not only was it expensive to buy, but it was costly to maintain, operate and repair. HEvery passing year, however, sees the pressure of the family car on that most sensitive of all nerves -- the pocketbook nerve ---~ easing mpre and more. To begin with, although the amount @n the price tag has gone up, the modern car buyer gets more for his dollar in dur- ability and reliability. The value increase fs made/ possible by the practically per- fect functioning of each of the modern automobile's 18,000 items -- most of them made by independent parts suppliers | who vie to produce better parts | at lower cos | ALLIES IN QUALITY Achievements like these are| the result of continuous re- | search and development by the} car manufacturers and _ their| allies -- the producers of basic | materials and component parts, Since steel is the most im-| portant element in automobiles -- upwards of a ton making up | two-thirds of the weight of a| typical vehicle -- the steel pro- | ducers are in the forefront of | automotive research and de-| velopment, U.S. Steel, for example, has design and engineering special- ists who have been trained in the automotive industry con- stantly working with car man- ufacturers and parts suppliers to upgrade quality, reduce costs, and increase reliability and durability. And during the time that a new car buyer keeps his pride and joy, he will be spending less to have it in top running order and fine appearance. | | Every year the list of improve- ments in this area gets longer. As a result the cost of car own- ership has been steadily re- duced. Take. for instance, the qual- ity control programs that all manufacturers have _ instituted at production lines. Individual parts, major components and the entire vehicle are checked continuously to make it likely that the buyer will have to make no major repairs or parts' replacements during the time that most new car buyers keep a car. More Business For Drive-Ins One key to business success today is not a better mouse trap but. a drive-in window. There are drive-in laundries, banks, movies, dairy and ice cream bars, churches and, of course, the original drive-in -- the roadside gasoline service | Station, Today the shortage of park- ing space in most metropolitan areas is contributing to the fur- their growth of drive-in indus- tries that dot the highways across the nation. It is estimated that nearly $1 of every $3 spent in eating | places daily goes into the cash registers of roadside eating places from the humble hot-dog stand to some of the plushier restaurants. Car owners are discovering they can do more and more things without much more effort than rolling down the} car's windows. Many a busi- ness has discovered that there is a competitive advantage in offering what amounts to curb- side service, There are drive-in bank win- dows, and movies. There are hundreds of curb service. mail boxes and telephones. Motels, of course, are no novelty. Neith- er is the supermarket, but the drive-in tax office and a pro- posed drive-in traffic' court are relative newcomers. There even is one insurance company that features drive-in claim offices, THE OSHAWA TIMES, Thursdey, March 22, 1962 7 SAFETY SERVICE WE DO ALL ADJUST BRAKES -- Thoroughly inspect brake lining and wheel cylinders, add heavy duty brake fluid if necessary, and precision adjust brakes. CORRECT WHEEL ALIGNMENT Scientifically inspect and correct caster and camber and return the toe-in to manufacturer's original specifications for your car. BALANCE FRONT WHEELS. Precision balance both front wheels and install all neces- sary weights to smooth your ride and correct uneven tire Easy Payday ..-FOR ONLY SAFETY CHECK Terms Don't Drive In Doubt... Be Firestone "Safety-Sure" Our free bumper to bumper safety check covers tires, brakes, front end, battery, lights, muffler, cooling system, suspension, fan belt, and other danger points. "Safety-Sure" cars get our free "Safety Checked" sticker. FIRESTONE BONDED BRAKE LININGS BRAKE RELINE SPECIAL @Reline All 4 Wheels @ Full Contact Adjustment © Repack Front Wheel Bearings 30,000 MILE GUARANTEE LET US SAFETY- CHECK YOUR MUFFLER Firestone Reduces lire Prices 5 to 25% HAMILTO N, ONTARIO ~Firestone Tire & C SEAT COVERS | 6.98 Terry Cloth | SEAT COVERS on 4.98 Firestone murriers eG AND UP 8 Policy from § to Feature premium rust-resistant steel inside and out. Double seams protect against deadly fumes. Quieter -- stronger -- built to last longer. INSTALLED BY EXPERTS AT SLIGHT EXTRA CHARGE Firestome srrcias ¥ a EE ' Pactiogs of GIANT BURPEE ZINNIA SEEDS ., . .No obligation... . Full Width CAR MATS FROM 2.98 SPOTLIGHTS ...2.98 WEDGE CUSHIONS S9. STORES A division of FIRESTONE TIRE & RUBBER Company of Canada Limited 190 KING EAST PLENTY OF FREE PARKING OPEN FRIDAY TILL 9 P.M. 725-6566