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FORD ATMOS "DREAM CAR" Improved Metal Reducing Thanks to the ingenuity of metallurgists, engineers and researchers, the unique quali- ties of steel are being advanc- ed and refined to do more and more. jobs in automotive pro- duction with a consequent re- duction in cost of car owner- ship because of increased dur- ability and reliability. Auto experts stress that only steel provides the combination of strength and formidability es- Costs sential to mass-produced bodies. Steels coated with ceramic or plastic are certain to find in- creasing use as the trend to ward lighter and more econom- ical to operate vehicles con- tinues. Ceramic coated steel mufflers are already in use on several current models. Stainless steel's unique qual- ities seem certain to make it a key automotive metal of the car The automobile is the family's magie carpet for vacations,and the rise in touring has brought with it some spectacular changes in motoring comfort. The future appears even more lavish. The days of the rustic cabin with bare furnishings and run down appearance have long since vanished. In fact, tourism is one of our most important industries. TRAVEL INFORMALLY Even if the family's destina- tion °; the heart of a city, mo- tels and motor courts make it possible to travel informally and by-pass the imposing hotel re- gistration desk and its sur- roundings, hardly the place to bring children after a long day of driving. However, the hotels are rec- ognizing the new trend to in- formality and, if they have not built motor lodge annexes, they are bending every effort to cater to this clientele. They are we!' aware that a sport shirt clad man trailed by a family in shorts and sneakers is gener- ally a responsible citizen and a source of revenue. Better cars and roads have future. heen the mainspring for this THE OSHAWA TIMES, Thursdey, Merch 22, 1962 § new phenomenon. Today when a man loads his family into a car for a vacation, it is not with trepidation about breakdowns en route or impassable roads. COMFORT IN DEMAND The whole nation has gotten to expect more ease and com- fort in traveling; in fact, people demand it. It also has raised the cost of daily travel, but has not raised the total cost of go- ing places. Thirty years ago it cost a couple $10 a day to travel --for food, gas and lodging. To- Auto 'Magic Carpet For Family Touring day the bill comes to $30. But today one can make a trip in his modern car over modern superhighways in about one third of the time. The time saved in going places means they can see more, more quickly and at less cost. Naturally the expenses for travel have gone up because the prospect is so attractive that more people are taking more and longer trips. Contributing to this is the greater amount of leisure time. SAVE... "AUTO LIABILITY INSURANCE PREMIUMS AS LOW AS $2 4.00 BUDGET TERMS AVAILABLE PER YEAR SCHOFIELD - AKER LIMITED 360 KING ST. WEST PHONE 723-2265 © Don Ellison @ Gerry Osborne @ Ralph Schofield © Reg. Aker = = -- ow one car excitingly YOU BE THE JUDGE !! For BIG CAR Looks... Luxury with Small Car ECONOMY (in MM -- Winnie imi new and refreshingly differ- ent, created by General Motors to satisfy those Cana- dians who want moderate yet Family-sized dimensions. ACADIAN -- precision engineered, quality-built to meet the highest standards of excellence. Its low price and economy of operation make it thrifty to own. Its spirited performance gives. you quick re- sponse in traffic and effortless cruising on highways. ACADIAN -- the car more people want at the price they want. Support The Easter Seal Campaign CLIF Dashing 2-Door Hardtop BEAUMONT COUPE ELOX & by VAUXHALL For 1962, Vauxhall's famous Velox and Cresta arrive on the scene with the exciting per- sonalities which are their very own. In these beautiful cars you'll find truly luxurious comfort for 6, with interior upholstering and appointments to please the most discrim- inating. And the Velox and Cresta match their vi transmissions -- smooth Synchro-Mesh and time- Cresta and see for year after year. 266 KING ST. WEST, OSHAWA gorous 6 cylinder power with two top tested hydramatic. Drive a Velox or a yourself why these cars are growing in popularity by leaps and bounds F MILLS MOTORS uu. PHONE 723-4634