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icity of Oshawa and our work- dain car market, and forged a ------jmen will never regret it." strong dealer organization from That statement was made in|coast to coast. A plant was 1944. How true all of it still is|built at Regina and the Windsor today. : plant was extended. In 1928 the |production reached what was STEADY PROGRESS \then a record figure of 104,000 f The years immediately follow-!cars, and employment of work- ing the great war were years of ers ran into several thousands| readjustment, but they were|These were boom days for| years of steady progress for|General Motors and for General Motors of Canada. The!Qshawa. | erection of new plant units and) 'phe onset of the depression| ar buildings was an imme-|rotiowing the disastrous stock | iate outcome of the taking over} ,arket crash of 1929 affected| of the industry by General MO-| General Motors just as it did| a Bi pose yet ae A all other industries in Canada.| Chevrolet and McLaughlin-Buick| Bae oe gee tena Pei My lines being produced. The plant produce cars, although at a re- -- por and north 'ak duced rate, and gradually the| m and Mary streets. In/jicture brightened. In 1938 the 1921 an engine plant was built company produced its one mil- at Walkerville, and also a plant|iionth automobile, having taken for making axles, |31 years to reach that figure. LOSSES TO COMPANY ; In 1921, the founder of the busi-| WAR aut case var of 1938 ness, Robert McLaughlin, pas-|war clouds were hovering on the sed away at the age of 86, He|horizon. In the previous foes had not been very active in the|the company had been approach-| business from the time the car- ed by the Department of Na- riage company was sold in 1915,|tional Defence. It asked what but one of his last acts when|the company's attitude would be he knew he had only a few/it it wanted to place orders for : days to live was to send for 15\war materials. R. S. Me- PROSP. ECTIVE NEW CUSTOMERS of - ig oe aa to saY/Laughlin discussed this with Prospective new car buyer | next 12 months. GM produced |8°00?¥e to them. Harry J. Carmichael and gave in dealer's showroom is sym- | 83,458 cars and trucks in the | Another loss to the company, his answer. It was this: "'There| bolic of a marked upswing in | first four months following the |2d a severe blow to R. S. Mc- isn't a thing this plant can do new car sales that began in| introduction of the 1962 |Laughlin came in 1924 when his|that it won't do to discharge) the last half of 1961 and is ex- | models, brother George decided to sever|its obligations to this country.| ted to hit full stride in the --GM Photo jhis connection with General|We will do anything you want." Lscroved oo |Motors of Canada. The two sil That was nd on pio years 2 THE OSHAWA TIMES, Tuesday, February 27, 1962 |thers had worked together in the |pefore the duihbeak of Wosld War Effort Of pusiness from their youth, andiwar Two. In 1938, a start was it was with sincere regret that) made with the buildin di 2 ig and) R. S. McLaughlin accepted his|testing of various types of army | brother's decision to retire. |trucks and armoured combat! GENERAL MANAGER NAMED Vehicles. These test orders re-| eca e '| One of the results of this re-|Vealed the efficiency of the itirement was the decision to|"eneral Motors organization The year 1918 was the year of|square meals a day and a nice|secure a general manager to 29d paved the way for carrying two great events for Oshawa and|bed to rest in and the rest is/help handle the growing rami-|°Ut. the flood of orders which| for Canada. It was the year fluff. fications of the business. R. S.|°ame after war was declared, | which brought the first world) : : |McLaughlin went to New York|2Nd_ the company was found) war to a close after four years FINE PHILOSOPHY jand saw Alfred P. Sloane, and|"eady for the great emergen- and three months of desperate| 'So I had in mind the fact that|put before him the need for a/°Y: fighting. It was also the year|in Oshawa we had to carry on, general manager. The choice) With the onset of production) in which the General Motors of|anq our workmen had to have iy on K. T. Kellar, who came of vehicles for war, the produc-| Canada came into being as aj, a 0 Oshawa at once and for two}; great Canadian and Oshawa in-|J0bS. This was the best way to/and a half years was vice- -- eee Ce ee dustry. It was the culmination| get jobs for them. I think the)president and general manager. down, and early in 1942 civilian of far-seeing vision on the part|General Motors is one of the|He then went to the Chrysler/needs had to give way to the of R. S. McLaughlin, who was finest and greatest corporations| Motor Car Corporation, of which exigencies of war, and the pas-| responsible pe Ss nemptiations in the world, with the finest men|"¢,, "eéeed aiier pene eneet car lines halted for the the McLaughlin automobile in-|2t,the head of it -- kindly, con-| managers up to the time when|@Wration of the struggle. The threats to tha Genient Motta siderate, high-grade and hono-|w, 4. Wecker, OBE, was drafted huge plant at Oshawa and those Corporation. Mr. McLaughlin Gk oh coe be te ee McKinnon Industries|in Windsor and Regina found had a fine business philosophy.| 7 ;. in good hante, in the so to occupy that position|themselves on an all-out war- Sued coupewiae isthe conor, [hands of General Motors today.|General 'Motors of Gena, a, time sit ag aay a a tion many years later, he said|!,°an Say this that whoever suc: Limited, a. this: : as the head of the institation| In 1926, a great expansion in pl Re a ete ed ewer "We had in mind all the time will be a high-grade man, an|the business and the Oshawa| or guuitas wean si . rarer that we had better interests tojhonorable man and a credit to|plant took place. Extensive ad-|yehicles of all cine, Oerlikon serve. -- as I was personally the institution. That is my fixed| ditions were made to the north gun mounts, six-pounder and concerned, money never meant/intention. That is why I havel nant and production went ahead|/Machine guns, and Mosquito anything to me, or to George or|stayed so long. I should have +, (fuselages -- to name but a few to my father. We never worked/been through long ago. But they by leaps and bounds. The swift) an of them bore the stamp of! for money. There was no moneyjdidn't want me to quit. They)stowth of an aggressive salesithe GM craftsman. It was a could hire us. I was through asjleft it to me. That was a grand|organization enabled the pro-|tremendous effort to provide the far as that was concerned, be-iday for the city of Oshawa when|ducts of General Motors to cap-|forces of Canada and her allies! cause in this world you get threethat sale was made, and the|ture the leadership of the Cana-|with the tools of victory. : PHOTO C0-OP Members of the OSHAWA & DISTRICT REAL ESTATE BOARD OSHAWA AJAX William Norris WH. 2-3364 John A, J. Bolahood Ltd. 725-6544-5-6 Paul J. Bolahood 728-4171 BOWMANVILLE ern 9795. mane neers 745-9670 DeWith & Mountjoy MA 3-3950 E. L. Disney 723-2333 Peter Feddema MA 3-3644 Guide Realty Ltd. 723-1121 P. Kowal Jr. MA, 3-5868 W. Ernest Holmes 725-2363 D. W. McQuay MA 3-3393 Howe & Peters Ltd. 725-4701 $. D: Hyman 728-6286 NEWCASTLE Uriah Jones 725-6412 John DeWith Newcastle 3341 Lloyd Metcalf Ltd. 728-4678 Stephen Macko 728-4661 : PICKERING Cyril E. Morley WH, 2-6212 Lloyd Metcalf 728-4678 Poul ayaa . Harry Millen 728-1679 sisi Caiaheba H, 2-5770 Wilfred McAuley 723-2512 - Robert S. McCallum 725-6402 WHITBY Carl Olsen 723-1133 W. Paul Ristow 728-9474 Schofield - Aker Ltd. 723-2265 J. A. Sheriff 728-1673 L. S. Snelgrove Co, Ltd. 723-9810 Melvin O. Tindall 725-0429 OFFICES AT Ralph H. Vickery 728-6228 3% SIMCOE ST. S. J. J. VanHerwerden 723-4471 OSHAWA, ONT. D. W. Wilson Ltd. 725-6588 Bowman & Gibson MO 8-3521 Olive Howe MO 8-5853 D. W. 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