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ARE YOU FEEDING THEIR HUNGER FOR KNOWING? The age of learning is a wonderful time, A time you can't bring back. A time when it is almost impossible to satisfy the need to know. This need for knowledge is as important to y6ur children's future as love, moral standards, a comfortable, happy home, i _ And the time to satisfy this need is now. *- There is no better source for knowledge... for learning together... than the Encyclopaedia Britannica. In its more than 27,000 pages is gathered the living knowledge of our whole civilization. Ii has a place in every home where parents are concerned about the ever-growing-demands of the world upon their young. It is truth. It is unquestionable fact, And it is the beginning, the support, and the constant touchstone of education, If your children are at the age of hungering to know, isn't this a time you should think about the Britannica? They are at the brink of a demanding age in the history of the world, and what you give them now can be infinitely important the rest of their lives, Announcing the ENCYCLOPAEDIA BRITANNICA New cooperative offer includes a whole series of exciting learning aids at no extra cost Famous Book of the Year 28 Home Study Guides 50 Special Research Reports These are just a few of the special materials that make the Britannica a 10-year program for learning. Everyone knows that the Encyclopaedia Britannica is the greatest treasure-store of knowledge ever published. But did you know that the 24 great volumes are only part of the fun and excitement of owning the Britannica? With the latest edition, you can participate in a comprehensive Educational Program that makes your set even more vitally alive, Now included in the program are a number of special materials for children of all ages, as well as adults. These extra materials and ser- vices are available at no cost through our new cobperative offer, How the educational program works One feature is a Library Research Service. It consists of 50 personally prepared reports on topics of interest to Britannica families. Over the period of your children's education, these choose 'from this list, and receive their copies without cost, These are just two of the many family benefits owners of the Britannica enjoy. The materials for shaping and directing' your children's hunger for knowing are many, and their purposes varied, Is it any wonder Britannica families often consider the Britan- nica a way of living rather than just a superb reference work? Easy monthly budget plan for new edition The latest edition of Britannica is the greatest in our almost 200-year publishing history. An enormous printing, plus our direct-from-the- SW ------ Vi ------,-------------- T_T." "n°" publisher plan, enables us to pass real savings on to you. All 24 handsome volumes of this renowned reference library will be delivered to your home direct. Yet you pay later at a cost so low it's ad easy as buying a book a month! Preview Booklet Offered FREE Simply fill in and mail the coupon today, and we will send you, without cost or obligation, a copy of our beautiful new booklet which con- tains an exciting preview of the latest edition of the Britannica, Send no money. It's yours, absolutely free! However, to avoid disappoint- ment, please mail the coupon today while the supply lasts, ENCYCLOPAEDIA BRITANNICA, DEPT. W.T.R.-3 Terminal Building, Toronto, Ontario - Please send me, free and without obligation, your colorful Preview Rooklet which pictures and describes the ' icyelopaedia Britannica Educational Program, and also complete information on how [ may obtain the Britannica direct from the publisher, on an easy monthly budget plan, reports can be of special importance in their school work, They are complete, easy to read, and as current as the latest developments in the field. They are prepared at Britannica's expense. CRB Another is a series of Home Study Guides. Hy FRE | NAY womens Gas tach is a fundamental key to understanding a at a Np subject of major interest and importance. By 4 BOOKIE | A corporates i following 'a subject systematically, your chil- Nog a ren or you can acquire the equivalent o Hed oN ees : rovinee.. a Sl SUCH 9 1 £ a In the U.S, write E, B,, 4256 North Michigan Ave., Chicago 11, Illinois, _-- --_--_-- --"_--_------ UT _-- VV. "WW WV ------ Mail Coupon Now for (lease Print) : four-year course! Britannica owners can y » PRINTED-IN U.S.A. BY THE GREATER BUFFALO PRESS, INC.