The Oshawa Times, 22 Jul 1960, p. 20

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20 THE OSHAWA TIMES, Fridey, July 22, 1960 * CANADIAN DAILY NEWSPAPERS HIT THESE 3 ALLTIME HIGHS! HERE'S THE PROOF OF THEIR POWER! and address and is voluntarily appended 4 A hooker gives a local dealer's name by him to a manufacturer'sadvertisement. Color use has grown steadily and is now available in over 80% of Canadian Dailies. Total paid circulation of the 90 Canadian Daily Newspapers is 3,846,791. (audited paid) In a country-wide survey conducted by Statistical Reporting and Tabulating Limited 38,436 households reported an average of 3.9 readers of daily newspapers per household. One full page advertisement in every daily newspaper in Canada costs only $42,250.00. CANADIAN DAILY NEWSPAPER PUBLISHERS ASSOCIATION *34 lines to a column inch 55 University Avenue, Toronto 1, Ontarie I. H. Macdonald, General Manager

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