The Oshawa Times, 9 Jan 1960, p. 16

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16 THE OSHAWA TIMES, Saturday, January 9, 1960 Spotlight Sale PHONE RA 5-7373 NOTE: DON'T MISS THIS OUTSTANDING EVENT! It's the first of Eaton's important series of "Spotlights" for 1960 . . . and we can assure you it is a GREAT SALE from every aspect. It brings you a greater-than-ever selection . . . and our New Year's cream-of-the-crop choice of beautiful, modern fabrics . . . a terrific range representing the well-known houses in Canada, Great Britain, the U.S., Switzerland, and other famed fabric centres. To-day's- art in FABRIC-WEAVING . . . at prices made possible by the experienced Eaton buying organization. COME . . . SEE FOR YOURSELF BUY FOR IMMEDIATE NEEDS AND PLANNED-SEWING FOR SPRING! HERE'S THRIFT- BY-THE-YARD THAT'S HARD TO EQUAL! 35" Wabasso Cotton Prints! Scores of Gay Designs! PATON Spontism A new range that baffles description -- so come, see, choose for yourself! These crisp, well woven, washable cotton prints are hard to beat at the price. Designs' in many sizes; : florals, geometrics, conventionals; prints for home fashions, aprons, smocks, quilt-making, : cottage wear, home decor. Predominant shades include: blue, pink, yellow, red, green, 3 mauve, tan, grey, navy -- mostly on white grounds. Not every colour in every print. B i 35" Washable Crisp Cotton Percale Prints - SATON Spotiim Spring seamstresses are watch or this item so be here early to make your selec- tion! Cotton percale pri ke th from their well-known makers, are a snap ot the price! Finely woven, beaut I ted, with the characteristic glistening finish, In demand for home fashions, children's wear, cottage togs, home-decor. Small, medium or large florals, dots Paisleys, geometrics in predominant blues, pinks, greens, vellow, red, novy-with-colour, black-with-colour, white-with-colour - but not in every m print EATON Spotlight 35" "Everglaze" 'Drip-Dry' Printed Cottons Sele, youd Cotton prints for easy core -- with » durable, lustrous "'Everg oe' finish that washes eosily, drips dry, needs no st h! An exciting collection of flowered p 5, geometrics novelty checks, slim strip 3 C ur f white, ¢ i v white « urful, practical cottons for fashions lore! Predominan t > plc 1 d, grey beige, Coribbeon blue, tan, aqua, rose, natural 0 5 ® EATON Spotlight 35" Imported 'Drip-Dry' Cotton Border Prints Sale, yord Ordinarily 1.19. They're in fr New Y \ a Qc ay ¢ esist sordered cottons thot nfinite v ) ) kirts with bright blouses retty \ \ \ t into a Summer wardrobe! Tr Brint h ob ' dark, predominantly red, blue ¢ wn ® 4 EATON Spotlight 42" Plain Colour "Celanese" Rayon Shantung Sale, yard Ordinarily 1.19 , . it ant. har sshable Sy ollie Ove ond weight! It comes in many y colour r your wardrob ¢ piecers, town dresses, gol tt [ mis H the re v natural, sky, pink, turc > 3 yellow. mu . a Kelly greens, royol, paddy eda gree cantelope, fuchsi black w EATON Spotlight 35" "Drip-Dry" Printed Cottons from New York Sole, yard Washable, crease-resistant, fine ven cottons -- rints that catch admiring Jes ou'll love these for their ality « 1 n nd v tv of lovely louring ew, floral stripes, East Indian fe rint al-lace potterns, new novelty checks. Bright an uted shac r ) es en t reds s bright blues, gold aque . r e. Canc i} r-- --- 35" "Braemore" 'Drip-Dry' English Cotton Broadcloth gl Ordinarily 1.49 , | g high-fashion fc wi be ul silk-like finis m atly in demon r childre ed dresse d le, crease-resistar 2 from England t's popu or dre b men's shirts: order -" of it from 1960's range © t I ht k yal, mauve, mint, moss green, rose, peach, ow, ta dian turquoise, pink mid-grey, red, New Range of 50" Flocked Nylon Sheer EA yarn Ordinarily 1.98 . . . in colours and patterns sg y chosen for the new season -- come and see this gay, glamorous group! Nylon she u"ll love for evening wear now . sheers for pretty dresses to take on a southe t 0 sew for summer for flower- s girls' or bridesmaids' frocks for colour, including white on white or blue, mauve, yellow, light green -- EATON Spotlight 40" Stunning Silk Warp Prints from New York Sale, yard (rayon and real silk) Ordinarily 1.69 . . . new orrival ne of the loveliest range of patterns imaginable! E one delights in these ve hey're charming for shirtwaist dresses with ™ skirts, blouses, little girls ty dresse and make beoutiful linings for any hions! Flowered pri -- SO ear ined, small designs, novelties! gold-tones, red, rose iue nes, browr jreen, vy, black-and-white 45" Crease-Resistant "Serrano" Suiting (eyon and cotton AO Spcruste Ordinarily 1.98 . . . a good looking n-like weave imported from the U.S.A. It's hand- ble and has a slight textured appearance. "Serrano" is ex mely popular ond makes spl hoice for suits or ski ( ro er-cog I jood weight for sheaths ™ and sport togs, men's wear. Eas s 'hand is se from these exciting shades: white, leafmint gre nat C Juoise, llow, pink, lilac, medium green, royal, Periwinkle blue, 35" Imported "Everfast" Printed Polished Sateen SATO Speight (Crease-resistant cotton) Everfast" fabrics are only at EATON'S! Our big Spotlight brings them at an outstanding saving! Hond-washable, pre-shrunk, crease-resista ottons with beautiful sheen! Hand ™ some American imports in 'Everfast's' new-for-'60 including gorgeous florals, noveltie other originals -- for d u hostess gowns. Predominant tones ige tone, blues, greens, red, tan, b w white, white-with-colour, 35" Imported "Everfasi" Printed 'Sunmere' Cotton (Creoxe- EATON Sonia Ordinarily 2.95 be advised -- come early! Last year's Spotlight offer swept them out quickly. This yea is quite the equal lovelier! All have the renowned ' Ever- ) fini or cre - and spot-r They're woven of fine "Supine" cotton - (as in luxury cottons). They' xpertly printed in designs off the looms for 1960 -- ed beouties, geometrics ond so on. Predominant shades: blues, green, brown tones white-with-colour -- right for most any fashion! 42" "Nysila" Acetate-and-Nylon Prints gi Only at EATON'S ond excitingly priced in this big Sale! Silk- vely new prints 1 this fine blend of acetate a le gr Ivourite rn or Summer fashions! Come eorly for best selection -- from nd | rals. conventional [} 1 colourful effects on white or in monot , stunning prints in black-and-white cluded: tenes of aque, avocado green sribbean- blue, tons, copen, gold-tones, red rose tones, some orchid and violet tc 45" Embroidered Rayon-and-Cotion "Serrano" EATON Spotlight Ordinarily 4.95 to 5.95 . . . another 'Only at EATON'S! An enchantingly pretty "Serrano" fabric ~-- beautifully 'em fered, 2a5/ sistant and hand-washab! Has "'Serranc's" excellent weight for translati o many smart fc ) ---- and a supple weave, easy to |] sew. A flatterer with its em floral designs, nply treated, and done in colourings that blend softly with grour f white, pink, natural, aque, blue, lilac, ton, light green, gold-colour, solid navy, block. Charming for sheaths, two-piecers, dresse EATON Spotlight 33" Embroidered Real Silk 'Honan' from Switzerland Sole, vor Ordinarily 8.95 . . . luxuriously lovely real silks -- done in unusually beautiful shades, ond woven in small, scattered embroidered designs that add exquisite enhancement, These for discriminating tastes to translate into stunning dresses, sheaths, two-piecers, lounge ™ fashions! Self-toned patterns on solid-colour grounds of powder, tan, Kelly, mouve, grey, beige, red, moss green, rose, navy, white, black. Others on grounds of white with aqua, red, royal, navy, Kelly. Beige grounds with tan; tan grounds with beige 35" Imported "Sanforized" Novelty Woven Cotton Ginghams Ordinarily .69 . . . Classic checks . . . new beautiful novelty checks, plaids and stripes! See these ta appreciate the quality ond fine, smooth weave! Small, medium and larger designs in a real roinbow-of- colourings! Ginghams all pre-shrunk for splendid laundering! V4" Checks in blue, pink, yellow, red, brown; Va" Checks in red or blue; 1" Checks in red or black. Predominating shades in other novelties: pink, blue, yellow, greens, red, tan, mauve, grey, tangerine, toost, turquoise, brown, black-and-white; also Black Watch Tartan! . 35" Imported Mercerized and "Sanforized" Cotton Broadcloth Ordinarily .69 . . . this is woven from fine combed cotton yarns -- a lovely quelity to find at this price! It's dip-dyed in season's popular plain colours . . . pre-chrunk for good washing . . . Mercerized to give it a soft sheen. Choose for fashions, children's wear, home-decor! In white, ecru, light blue, baby pink, water green, maize, turquoise, lime, tan, pink, nile green, blue, light grey, tropical blue, peach, bitter sweet, gold-colour, paddy green, smoke grey, mauve, rust, 'moss green, red, brown, royal, wine, black. 35" Imported "Sanforized" Crease-Resisiant Denims Ordinarily .95 . . . splendid quality, hand-washable cotton denims in plain colours, colourful stripes and plaids, from well-known mills in the U.S.A, They'll play a big role in your fashion wardrobe -- for sports and resort wear, children's wear, and for home decor! Plain Shades in off-white, natural, sand, brown, taded blue, mid blue, tecl, turquoise, navy, coral, red, pink, light to darker greens, lime yellow, gold colour, tangerine, grey, red. Woven stripes in predominant brown, gold colour, yellow, greens, aqua, blues, turquoise, red, charcoal, coral, pink, beige, multicolours, colour-with-white Plaids in many stunning new colour-combinations! 35" Imported Plain-Colour Fine Wale Cotton Corduroy a great favourite for its excellent wearing weave and velvety-soft pile! A fine wale corduroy that makes up handsomely into campus - togs, sports fashions, children's clothes, 1 In great demand, too, for cushion-tops and home decor purposes 1960's colour range includes: white, shell pink, baby blue, red, Indion turquoise, copen, blue, teal, Caribbean blue, rust, royal, raspbe brown, melon, Kélly or dark greens, yellow, pumpkin, beige, dust rose, mid grey, A tremendously popular line jumpers, housecoat purple, charcoal, shocking pink, navy, black 35" Imported "Dan River" 'Wrinkle-Shed' "Sanforized" Ginghams High fashion woven cotton ginghams in the new patterns for 1960 a 'catch' for anybody's wardrobe sf pretty Spring and Summer clothes! Drip Dry and crease resistant as you love them woven of fine combed cottoh yarns in enchanting rainbow plaids, new novelty Dobby effects, colourful checks! Variety impossible to describe . . . but Included are predominating tones of blues, pinks, reds, greens, beige tones, | turquoise, tan, yellow, violet, gold-colour, lilac, black-and-white 45" Hand-Washable "Pongee" In New Prints From U.S.A. Secured from prominent American mills in a range of pretty prints for the New Year! This is an excellent weave and the material has a soft sheen that makes it a good choice for blouses and dresses. Allover flowered effects, floral-stripes, sprigged patterns, in predominant tones of Powder, pink, tan, medium blues, 'vellow, lilac, greens, grey. Not every print in every colour -- but a splendid choice! 56" "Sherwood" Celanese Rayon Plain-Tone Suiting Plain colours ond mixes in one of our most populor and practical suitings . . brought to you in this sale in new, lovely shades for Spring ond Summer! Hand-washable and crease-resistant weave that handles well and makes up smartly into suits, skirts, sportsweer, children's toggery. White, light blue, powder, aqua, Caribbean blue, royal, copen, navy, dark navy, pink, red, wine, yellow, beige, gold colour, emerald, cocoa, and mixes in light, mid and charcoal greys, blue, fawn 35" Imported Printed Dry-Dry Polished Cotton Ordinarily 1.98 crease-resistant fashion-loved cottons with a beautiful sheen , , . imported in many unusual designs from a well-known fabric house in the U.S.A. . a prize 'buy' for your new planned wardrobe! For fashions to go South or have for Summer -- small ond medium-sized florals, geometrics, conventionals. Predominant shades: blues, pinks, greens, yellows, tons, grey, aqua, mauve, tangerine, blacks and-white. 42" Printed "Drip-Dry" 'Sporisheen' from U.S.A. (cotton) Crease-resistant! Dries fast for @ minimum of ironing! Smooth-as-satin cotton with o beautiful sheen and a sturdy-weoring character qualities which make it a tremendous favourite for fashions galorel Slacks to slims, sheaths to two-piecers, for resort wear and home-decor! Smarter-thon-ever prints --- stune ning stripes, dashing dots, geometrics, nauticals! Novelty checks and conventionals, floral effects! In predominant tones of pink, turquoise, orange-tones, red multicolours, toast, gold colour, Caribbean and other lovely blues, natural, grey, moss green, antelope brown, black-and-white . " 45" 'Satin Maid' Cotton-and-Rayon Hand-Washable Prints A beautiful crop of prints for 1960 . . . in one of our most successful fabrics A fine cotton blend with "'Everglaze'" finish for crease- and soil-resistance; weaves that hand-wash and handle well. Have a lovely sheen -- a silk-like look! A terrific range of patterns ond colouring . . small, medium and large florals and conventionals on light or coloured grounds. Included: aqua, turquoise, royal, coffee tan, ave- cado green, beige, lilac, browns -- but please give second choice of colour. For dress fashions, linings home decor! 40" Imported Printed Real Silk Shantung Many different colour combinations . . . these lovely shantungs were specially chosen and printed for EATON'S -- and are an excellent quality weave! Here are prettier-than-ever prints, mony adapted from exclusive designs! New florals in predominating greens, blues, aqua, brown, tan: or gold colourings, Violet shades, rust tones. 54" Novelty Wool Tweeds in New-for-1960 Range Ordinarily 3.50 . . . tweeds that will 'make' the fashion! Wool weaves; wool and mohair; wool with small percentages of rayon or Acrilan! An interesting group of light ond medium weight tweeds for smart suits, slim skirts, jumpers, dresses, children's coats! Checked effects, plaids, monotone effects, colourful or pastel flecks. Predominant tones: powder, pink, lime, turquoise, aqua, natural, red, apricot, gold-colour, beige, rust, moss green, royal, brown, black-and-white. 40" Spot-Resistant Plain-Tone Real Silk Shantung Slated for a colourful Spring . . . this ever-popular real silk shantung with its special 'spot resistant' finish, A lovely dress weight and weave for many a new costume -- pretty dress or sun frock, two-piecer, blouse, or the slim shaft you plon to line for extra serviceability. Solid shades in natural, beige, bluebell, lark- spur blue, rose, deep turquoise, light rust, green, tan, grey, goldenglow, navy. black white 33" Plain Coloured Silk Honan from Switzerland Ordinarily much higher priced . . . last Spotlight offer on these distinguished silks proved a complete, quick sell-out . so you are advised to shop promptly to be sure of the colours you want! Swiss 'Honan' is a refined type of shantung -- makes up handsomely into dresses, two-piecers, suits, blouses! Fashion-shades include natural beige, coffee tone, steel grey, charcoal, toast, brown, gold colour, melon, tangerine, lime, avocado green, moss green, Nile, spruce green, violet, purple, turquoise, aqua, navy, 33" . 35" Beautiful Real Silk Prints from Switzerland Ordinarily 6.95 to 7.95 . . . a rare group! Printed real silks, printed Honan real silks, printed silk surrahs . silks from the looms of renowned Swiss mills . . . luxury prints in artistic colourings! Quantities are limited in both colours and designs -- so DO SHOP EARLY! Muted tones, multicolours, monotones ine cluded in florals, geometrics, polka dots, novelty designs; white ground and coloured grounds in group in predominant blue, greens, greys, browns, red tones, raspberry, black-and-white, navy-and-white -- an ex- citina choice for jacket-dresses, sheaths, blouses, etc.tc EATON Spotlight Sale, w]-18 TON Spotlight Sale, EATON Spotlight Sale, Yard \ ii ATON Spotlight Sale, w]-29 TON Spotlight Sale, EATON Spotlight Sale, wi]-59 TON Spotlight Sale i

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