The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

THE DAILY TIMES-GAZETTE, Thursday, Jume #7, 1897 18 'The hottest thing this summer won't be the weather... -n " it' he sales ! It looks like we're moving into the biggest sales Summer in history! Predictions are that people this.Summer will spend far above the 43 billion retail dollars they laid out so freely last Summer. Some Selling Season! Do you know that people buy more in Summer months than most other months of the year? No wonder, since, as surveys show, more than 90% of the people are at home on an average day during the Summer! Only a few are away on vacations at any one time. And those who are away may be re- placed by visitors from other areas. Don't Miss These Sales! Somebody's going to get the business ... why not you? Whatever you sell, make sure you plan to promote your product or service all Summer long. Not to a few of your cus- tomers --but to everybody in the area who can possibly buy! That, of course, means in newspapers. No Summer Replacement for the newspaper! People keep on reading the newspaper all Summer long -- for news, foz amusement, for the advertising. Across the nation they go on buying 54 million or more copies of their newspapers daily through June, July and August The surest way to reach the most customers, most often most effectively, is in the newspaper. If you haven't already planned a steady series of Summer selling ads--call us today' All business is local . . . and so are all newspapers. THE DAILY TIMES-GAZETTE OSHAWA Combining The, Oshawa Times and Whitby Gazettz and Chronicle WHITBY Pl d.y \\ h