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12 TRE DAILY FIMES-GASETTE, Wednesday, Aprfl 10, 1957 Say Auto Dealers Use Misleading Advertising By HAROLD MORRISON Canadi an Press Staff Writer OTTAWA. (CP) -- Bootlegging, | Stude! ce-packing and misleading ad- Poop typify automobile retail ing today, says the Sun Life As- ho surance Company of Canada in a special study on the place of the auto in Canada's future. It criticized some of the current selling practices, charging major [Pro manufacturers with "prime re- sponsibility." But looking ahead over the next quarter-century it saw a banner future for the pas- senger car. Perhaps $1,500,000,000 or more ye may be poured out b; the industry for a Canada's car popu- lation may almost triple to 8, 000. One out of every three Cana. dians may own one, compared with the current one out of every 5.7 The number of families with two cars likely would increase sharply, perhaps more than quadrupling to 935,000 in 1980 from the present 200,000. The small car and the sta- tion wagon were expected to in- crease in popularity as the second car in the suburban home. SEES MAJOR CHANGES The auto itself would undergo major transformation, influenced increasingly by feminine 'bou- doir" type of designing and fish- bowl styling. In fact, remarked the company, the industry was ap- parently determined "to make the automobile a virtual goldfish bowl on wheels." In 25 years the independent pro- ducers, Py as Nash, Hudson Pad ebaker - Packard, might be- ¢ome extinct unless major support was given them. Their demise would leave Ford, General Motors Chrysler as the sole pro- ducers of Canadian cars. Prepared for the Gordon royal commission on Canada's economic prospects, the auto report was made public today, The commission, which made its preliminary report to parlia- ment in Jan and is scheduled al one late this these and other studies to help it reach its con- clusions. Another 21 studies are to be issued later in the year. VOLUME SELLING The Sun Life Company, report- ing on the current auto situation, said the leadership struggle by major producers has placed in- creased emphasis on volume sell- ing which has forced some dealer organizations to the wall. The pro- ducers were mostly to blame for aealer concentration on small profits and big sales, but the deal- ers themselves were partly re- sponsible. "The bootlegging, price-packing "There cau be no doubt, how- ever, that the Tanulaeturos are in a position to restrain the more extreme elements in their retail organizations if they so desire and the fact that they have not done s0 places the prime responsibility or the present situation upon COMPARES WITH U.S. Making some Solugatisla, the company estimated tha the average retail In price of a four-door sedan $2,192 in Canada, up from $914 in 1035; and $1,788 in the United States, up from In Canada, the average dealer's profit or mark-up doubled in the 20 years to from and more than doubled in the U.S. to $339 from $150. Including taxes, the Canadian factory selling pri had risen to $1,464 from $663 and in the U.S. to $1,317 from $530. Canadian manufacturing costs were estimated ab roughly 15 per cent higher than in the U.S. Cana- dian car prices were higher for three basic reasons, said the com- pany: Higher taxes, higher manu- facturing costs and higher whole- t in 1955|,6f Ch: PORT PERRY Eastern Star MRS. CHARLES REESOR Correspondent PORT PERRY -- The regular meeting Coronation Chapter: say; North Bay Chapter and [a apter, Toronto. The Worthy Matron, assited a the Worthy Patron, gave Suess a royal welcome and all for ec g to our Friendship Evening. The Benevolent Cominitise was pleased repo pro- ceeds from the euchre amounted to $30. The business of the meet- ing -was carried out in record time and a donation was made to the appeal from the veterans' camp fund. Near the close of the meeting an im ve ceremony was Jer. formed that of draping the altar in memory of a beloved past grand patron of the Grand Chap- ter of Ontario, the late Arthur Mason. Sincere sympathy of the sale and retail distribution costs. |qy As Canadian manufacturing vol- and over-allowance, advertising and unsound credit terms that typify ume increased, the Canada-U.S. re-|8ap would nrrow. tailing today seem to be attrib- utable at least as much to the desire for profit and prestige on the part of a minority of dealers as to selling pressure from the factories. fami ROOM AND BOARD ™HS SA THE MEQHANIGM WORXS SKETCH / | PRINCIPLE OF A WINDOW-SHADE ROLLER!...NSIDE THE CYLINDER 15 INVENTION A STRONG SPRING CONNECTED WITH A REVOLVING ROD ON WHICH ON THE PORT PERRY DDP Visits Rebekahs MRS, CHARLES REESOR Correspondent PORT PERRY -- An outstand- ing number of members and guests were on hand to welcome the District Deputy President, Mildred Rainey, of Heather Lodge, Orono, on her official visit to Maybelle Rebekah Lodge, Port Perry. The degree work was beautiful- ly exemplified with each officer filling her respective chair. Four | ™, new were initiat: into the order. Guests were present from Heather Lodge, Orono; Sunshine Lodge, Oshawa and Nipissing Lodge, North Bay. District Deputy President Mil- dred Rainey, in her delightful manner, gave a very interesting outline of her year's activities as well as highlights of the work of the order, in her official ad- dress. At the close of the meeting, the refreshment committee served a delicious luncheon and a social half - hour was enjoyed by all. Members and friends are asked to the be- Chap Worthy Grand Matron Edna Anderson (honorary member of Blue Ray) and her son in the loss of their beloved one. Invitations have been received from several chapters among which are Sunbeam, Oshawa; Twins Born In Brantford BRANTFORD (CP) Twin babies born in St. Joseph's Hos- pital here Sunday night are alive today because of the combined ef- forts of doctors, nurses and police in replacing their entire blood sup- The boy and girl were normal in every way except that their blood contained the wrong RH factor. The father, A. T. Vinall, has RH-positive blood and the mother RH-negative. To save their lives, it was ne- cessary to replace their blood with the same type as the Jute s, One pint of blood was needed f each child--but the hospital had only one pint of RH-negative. A call was sent to Hamilton and! a police escort sped the additional blood here. A doctor and nurses worked two hours replacing the boy's blood. to remember the special euchre and entertainment being held in th lodge rooms on April 12 by the C.P. and T. Committee. The proceeds will be used for Bene- volent work. This handy step stool ONLY "($3.49 VALUE) with your purchase of 2 quarts or more of SPRED SATIN .. LUSTRE 62 new pastels and natural wood tones GLID-TONE WOOD STAINS find 1,001 uses for this 3-step ladder Inside and outside your home! It's fight, yet sturdily constructed . , , will support heavy weights. 22-inches high, Folds up easily. Buy it now and seve! SPRED SATIN---the latex wonder wall paint goes on twice as easily as ordinary wall paint. So washable, it stays new-looking for years. Dries in 20 minutes, with no objectionable odor, Brush or roller cleans in water. In over a hundred beautiful colors. SPRED LUSTRE --the new semi-gloss enamel for kitchen and bathroom walls and all wood- work. Wonderfully easy to apply, Spred Lustre comes in colors that match those of Spred Satin to give you walls and woodwork that match or harmonize perfectly, Extremely durable and washable. Visiting Chapters At a a 12 Trains Collide! Function Markham, Laurel, Alohoa, Norta- cliffe, Scarborough, pbuh. were Large Fidelity and| white a were rushed to Deborah Chapters of Toronto, scene, An announcement from the official blood transfusion service these events shouid contact our lat Any one wishing to attend any of| were the Wor- ansportation convener, past ma- |' wel- {tron Jessie Espie. 24 Injured CAPETOWN (AP) -- Two crowded electric trains collided head on Monday in a Capetown urb, killing at least 24 persons. ured. quantities of blood from the Guest speakers thy Matron of Sunland Ch and Worthy Patron Judson Walk- 3 er, of Scarborough Chapter, The entertainment committee, Sandison y services here is separated into white and African classifications, according to the race of source, OS RASS a. TOPS FOR QUALITY SERVICE ATTENTION convened by Marian held a successful draw at the close of the meeting' and the peo the ceeds amounted to $10.35. e winner of hand - crocheted apron was Vera Capstick of Lindsay. The winners for rosery hampers were Judson W. Agincourt; Mrs. Martin, La Mrs. Jessie Richardson, Blue Ray; Mrs. Alice Barthau, Laurel; George Lane, Blue Ray; and Mrs. Gertrude Carey, Agincourt. An impromptu chorus was de- lightfully rendered by the win- ners and greatly enjoyed by every one. The committee regret- ted to announce that owing to| illness and other unforeseen cir-| cumstances in the community their well - arranged program of entertainment had to be cancell- ed. To wind up the evening's fes- tivities the refreshment commit-| tee served a delectable lunch. | Find Bodies | Woman, Tot WHITEWOOD, Sask, (CP)--The bodies of a woman and a baby found Saturday by a posse of po- lice and Indians on the Ocha- powace reserve about 15 miles northwest of here have been identified as Laura Morrison, 19, and her year-old child, residents of the reserve, | They are thought to have died | of exposure despite the fact farm- houses, where help could have been obtained, were within a short distance, have been heading for Regina after she had walked out in anger | from a drinking party, police said. | No signs of violence were found on the bodies and the woman and child were believed to have been The woman was thought to] Guelph Mercury Wins Award CHICAGO (CP) -- The Guelph Mercury today was named among 28 daily newspapers receiving the United States National Safety Council's 1956 "public interest awards." 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