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TIMES-GAZETTE TELEPHONE NUMBERS Classified Advertising RA 3-3492 All Other Calls . ..... Intermittent THE DAILY TIMES-GAZETTE RA 3-3474 Combining The Oshawa Times and Whitby Gazette and Chronicle Weather Report snow. Saturday. Colder, VOL. 86--NO. 39 Price Not Over Authorized AR Second Clots Moll 3 Por Post Office Department, OSHAWA-WHITBY, FRIDAY, FEBRUARY 15, 1957 EIGHTEEN PAGES CLYDE BEDELL Good Ads Seen By HENRY PRYSKY Good advertising has con- tributed largely to the prosperity and high standard of living which exist in Canada, the United States and Australia, the only three pro- gressing countries in the world, according to Clyde Bedell, of Park Ridge, Ill, one of the world's foremost authorities in creative advertising merchan- dising and copy consultant. Vital "While we gain information in many ways," Mr, Bedell lai ed, "the newspaper is man's chief source of information, enabling him to vote and to act intelligent- ly in any country. Where there is a non-newspaper reading public there is a public that is exploited| @ = and free institutions cannot' | thrive. | bs "In Canada, Australia and the : United States," Mr. Bedell point-| & ed out, "the three biggest coun- i | Humanitarian RUSS OUST SHEPILOV Tass Says Gromyko Appointed MOSCOW (Reuters) -- Dmitri Mr. Bedell was in Oshawa Thursday to address a special in- tries with the highest standard of living and the most money per | capita spent for advertising, we have the greatest newspaper reading public, the most freedom and the highest standard of liv- ing.' Mr. Bedell said that in the U.S,, | for a good many years, produc- tion per man hour has increased around two per cent annually. He attributed this increase to' better technology, machinery and meth- ods. He added that "if we get in- creased wages and are turning out more per man hour we get § more production." MASS SELLING Speaking on higher wages, the man who worked in all phases of | advertising emphasized that these i must be earned. If they are not, § the economy of a nation falls i down. | He stressed it was irgportant to { have mass selling in order to dis- i tribute the goods made available by the increased production. 'The # only way to achieve this mass selling," he stressed, "was through advertising." : structive clinic for retail mer-] Mr. Bedell said that If news- chants and advertising people of [papers were deprived tomorrow Oshawa and district, sponsored of advertising revenue the amount by The Daily Times-Gazette. The [of news and information they elinic was conducted at the couid print would be immediate- Genosha Hotel {ly very sharply reduced -- and (Please turn to page 10 for [subscription rates would . be other story and picture layout [sharply increased. of Mr. Bedell's advertising | "Subscription would fall off clinic held in the Hotel Genosha |sharply," Mr, Bedell said, "and Thursday.) public information would drop While he did not attribute this and the public would be ripe for prosperity solely to large amounts | exploitation, of advertising in these countries,| "A free, independent press can| Mr. Bedell, in an interview, de-|be certain of printing far more in- | elared that good advertising con-| formation than the public can ab-| tributed largely to this high stand- sorb," Mr. Bedell pointed out. In| ard of living. this way, he added, the people BE 2 ¥ CLYDE BEDELL The Cunard Liner Queen Elizabeth, world's largest pas- senger vessel, docks at Halifax after being diverted from New BUDGET FORECAST: By HARRY ROSENTHAL | ELMDALE, Kan. (AP) -- What kind of a man is Calvin Laskey, whose ade as ini and war hero melted away to ex- : pose a 29-year career of thievery, 4 people," army desertion and jail break- ing? 'He has » genuine humanitarian drive--he wants to do good for says William Pringle, . who prosecuted Laskey Monday + Gases nenstynensy bn www di ot | never in Korea. QUEEN ELIZABETH DOCKS AT HALIFAX HARBOR of waterfrdnt | destinations by train. Steamship strikes. The 83,000ton ship | clerks and college students landed 1,300 passengers from handled mooring lines and bag- a a ii - Southampton who went to their | Rage pen, Haliiax longshore York because Delving into the advantages fi-|can get both sides of questions | mancially of good advertising in|and can be informed politically, | newspapers, Mr. Bedell said that socially and economically, which | "good selling is good servicing in/is an absolute essential and a bul- | country. wark of any big democracy. A comparison of var-| CONVEY NEWS Mr. Bedell exclu le said that in a tiny and very sountries such as compact there can be a this: but "Switz Mr. "gave advertising are integrated with an|credit for giving mewspapers the By JAROLD MORRISON | entirely different set of factors at|chance to convey news to the pub- Sapagian To dor { work," he explained. lic, and added that advertising| © A -- Increased so-| He emphasized that it should be {permitted newspapers to print the ih Security benefits, including borne in the minds of retail mer-|opposed views of political parties ae er old age pensions, will be| chants that the more an ad serves |and economists and both sides of |! e jeature of the government's the public the more it profits the many varied questions. ji -58 budget, it was learned au- merchant. | "Without advertising," he thoritatively Thursday. . Considered as one of the world's| stressed, "newspapers would be-| Currently, no major cuts in per- foremost advertising consultants, | come thin and small and print but |S0nal or corporation Sneome taxes Mr. Bedell listed six indispensable little. Subscription rates would go are envisioned but there likely wi a pop of is | Teacher William Hopkins sum- med up the fairly general reac- tion to Demara's arrest when he said "I hope he can come back After all, what has he done but used. someone e < name? And all the good he has done with that| name must certainly outweight the bad." Police said Demara's career in- cludes simultaneous army and navy hitches, resulting in 1% years in a navy prison for deser- No Major Cuts lsrael Said Favorable peg North Centre) tried to ques- afeurary of this report but was|offer aimed at getting Israeli shut off. Mr. Knowles said a $5 increase|further clarification. in the $40-a-month payment would be "an insult to the good name of Canada." Mr. Martin made no. reply. ernment reached the Israeli Em- bassy here overmght. that Mr. Knowles's remark--made|t0 transmit the reaction to Dulles during the Commons question per. 25 soon as an appointment could iod--was comment rather than P€ Set up. questioning and he gave the floo:| va to another member. the Israelis specifically seek fur- TAKES INTO ACCOUNT [ther clarification of the U.S. posi- Harry White (PC --Middlesex tion on opening the Gulf of Agaba East) asked, if Mr. Martin would| Permanently to Israeli shipping. consider linking pension increases| There seems to be no doubt to rises in living costs. The min-|that on this point, and perhaps on ister replied that the government others relating to the Gaza Strip, takes into account all of these'the Israeli government wants matters. {more definite assurance of U.S. It is understood payment in- backing once Israeli troops are creases will cover not only old age out of the area, pensions but those granted to the! URE on oh Siu pnd veterans, GE (UI [OY JLOP There is still some doubt ! ithe illegai marriage. It was his To Dulles' Stand! what embassy officials call a "generally favorable" re tion Health Minister Martin on the|sponse fo State Secretary Dulles' troops out of Egypt. but has asked | Instructions from the home gov- Ambas- | Speaker Rene Beaudoin ruled/Sador Abba Eban was expected | Meantime, it was learned that, 10N TROUBLE t 'on a charge of illegally marrying) a couple while posing as a minis-| | ter. | The Canadian-born Laskey is {serving six months for performing |only 'wedding in nine months as ipastor of Eimdale Christian Church. The couple plan another ceremony. | The church thrived under his ministry. He was in great demand as a speaker and told a gripping story of his experiences as a pris- oner of war in Korea. But he was HID BEHIND LIES "I talked to him extensively {about his past," said Pringle. "He told me he was a foundling. He admits he's been in a lot of trou- ble. He said he's lied in the past. He said he had fo do it to cover {up his record. Each time he laid {the cards on the table. for a pros-| |pective employer he was turned away. It finally became unbear- |able and he used aliases. "Now, he said. he's glad it's all come out. In the future he will {tell the truth." Pringle said Laskey had a num- ber of color photographs of fires. | "He's been present at a number, of fires in this area but he denies having anything to do with them," Pringle said. | Police in Calgary said Laskey! passed himself off as an air force colonel there in 1945. They said Boston has asked for custody of {Laskey when he finishes his six- month, term, acDOUGAL, OF TV FAME, DIES TORONTO Dick Mac- Dougal, veteran radio and television personality, best known for his early evening CBC television show, Tabloid, died early today from his second heart attack in five weeks. He was 41. Death came at his home in the North Toron- to suburb of Richmond Hill. MacDougal, for many years was a disc Jockey in radio, and a jazz specialist. He be- came prominent with the ad- vent of Tabloid, a show de- voted to interviews with fa- mous personalities interlaced with MacDougal's often barb- ed observaiions. { | | whether it will be extended to fam: | ily allowances. The current bill is| $400,000,000 a year. Payments gol to some 2,300,000 families and| cover 5,500,000 children. | pensions and allowances. Atlantic Seaboard Strike | Negress, Babe Costing $3,000,000 Daily mite-laden suitcase exploded in the heart of Clinton's Negro sec- pessimism from mediators, em- ployers and the striking Interna- tional Longshoremen's Associa-| tion (Ind.). Thursday was no exception. [since Clinton High School admit- High hopes early in the day ted 12 Negro students last fall un- lapsed into an impasse. Later, fed- | eral mediator Robert H. Moore! said the parties were within "'kiss- ing distance." The 170-member employer group, the New York Shipping As- sociation, foresaw a strike settle- ment during the day. ILA Presi- dent William V. Bradley com-| mented: "We hope to fight it out! tonight." { But Thursday night, after nego-| tiations recessed until today, the union appeared tp take a dim view of what the employers termed their- "final offer." That was tempered, however, {restaurant and injuring a Negro woman and baby. The blast was the area's eighth, |ever, officers declined to specu- late whether the blast was con- nected with the school issue. The suitcase, which contained "several" sficks of dynamite, was placed on a concrete slab across the street from a restaurant where several Negroes were eat- a white man stop, leave the suit- case, jump back into his car and speed away. The restaurant, located in basement, was wrecked. Its ceil ing and inner walls were caved by ILA counsel Louis Waldman, lin and its windows blown out. who indicated progress had been] The woman, identified as "There has been no definite Emma Simmons, was hit hy fall- turndown. 'ing plaster. The 11-month-old girl, LATE NEWS FLASHES Israel Withdrawal Still Sought CAIRO (AP)--Informed sources said today U.S. Ambas- der a federal court order. In the/the last week in August, when the| absence of concrete clues, how-|{School board, under orders of al ing. The Negroes said they saw ---- Indians Want njures 'flying glass. | Also damaged was a nearby Williams, father of a 21-year-old! |senior suspended from the inte-| !grated school on grounds that hel others with a knife Feb. 4. | Clinton's racial troubles started | U.S. district court, admitted 12 | Negro students to the high school. Demonstrations during that week resulted in the national | they believe he is a native of Saint' § John, N.B FIRE DAMAGES Whitby this morning after the two occupants -- Mrs. Sandra Silverthorne and Richard Silver- thorne, 87, her father-in-law -- were forced to flee. An over- Shepilov has been relieved of his post as Soviet foreign minister and replaced by Andrei Gromyko, the Soviet news agency Tass an- nounced today. Gromyko, who rises from dep- uty foreign minister, is regarded as_a Stalinist. He rose to prominence in the Soviet hierarchy under former foreign minister V. M. Molotov. Shepilov, former editor of the % [Communist party newspaper Pravda succeeded Molotov as for- eign minister last June. Tass said Shepilov has been transferred to "other work." Nikolai Patolichev replaced Gro- myko. Patolichev has been a dep- uty foreign minister since last July. He is a member of the Com- munist party central committee. STALIN MAN Gromyko, who as first deputy was Shepilov's top assistant, is 47 and grew up in the Soviet foreign service under Stalin. He is regarded by Western dip- {lomats as a tough bargainer. Gromyko served as Soviet am- |bassador in Washington from 1948 to 1946 and then as the permanent Soviet representative in the United Nations Security Council. Tass reported earlier that Shep- ilov was elected as a secretary of the Soviet Communist party cen |tral committee at a plenary ses- sion of the committee Wednesday {and Thursday. Tass' announcement said: "The praesidium of the Supreme Soviet of the Soviet Union has re- leased Dmitri Trofimovich Shep- ilov of his duties of minister of , foreign affairs of the Soviet Union in connection with transfer te other work." BE I men chop; a wall and two holes in the Toof 1a DETAWA Lop) Finances that the federal gov to get at the blaze. Damage was [ estimated at $1,500, ernment make capital loans te [municipalities at low interest rates, \LABORITES JUBILANT { --Photo by Lloyd Robertson, | Whitby He disagreed Ars ay in Le, Commons with Michael Starr (P Ontario) on the relative interest Defeat British Tories LONDON (Reuters) -- 'A cabinet disturbed by Labor's by-election victory in London's North Lewis- ham district conferred urgently today on the causes of defeat. The result, declared just before midnight, was: Niall Macdermont, Labor--18, 516. Norman Farmer, Conservative --17,406. Miss Leslie Greene, Empire Loyalist--1,487. This turned a previous Conserv- ative majority of 3,236 votes in a straight fight against Labor into a Conservative defeat by 1,110 votes. The standing in the Commons after the by-election stands at 340 CLINTON, Tenn. (AP)--A dyna-|Jacqueline Gallaher, was eut by Conservatives or allies in the 630- seat House with 277 Labor mem- bers, five Liberals, one Independ- {tion Thursday night, wrecking a/sandwich shop owned by Steve ent and seven vacaiicies. SEES RENT ISSUE Labor, jubilant over its first and by far the most destructive, struck a white boy and threatened victory since the Conservatives returned to power in 1951, said the outcome is. a demonstration of public anger over the govern- ment's plans to allow higher house rents throughout Britain. Although the issue of Britain's armed intervention in Egypt started as a key topic, it was guard and state troopers being overshadowed by the domestic cent in by Governor Frank Cle--| ment. John Kasper. a segrega- |tionist from Washington, was sentenced by U.S. . To Retain Marriage Law | BRANTFORD (CP)--A dispute |over the legality of long house| | marriages remained deadlocked | | the new controversy as the campaign de- {veloped The verdict shattered Conserv- |ative hopes that the switch from the former Eden administration to government of Prime Minister Macmillan already has helped restore party prestige. The government is facing seven mare by-elections, and in six con- tests is defending seats. Labor said the drop of more than seven per cent in the govern- |ment's share of the total North WHAT NEXT? | Thursday night after long - house chieftains of the Six Nations re- serve met Dominion and provin- cial representatives seeking an agreement on the validity of mar- {to the spot rates charged in Canada and the United States for municipal loans and debentures. Replying to Mr. Starr, he said it is obvious that municipalities bore row on the U.S. money market be- rause interest rates there are lower than in Canada. Mr. Starr had asked whether the government planned to establish {a fund from which municipalities i i could borrow amounts necessary (Lewisham vote, if repeated | ~ capital works at low rates of (throughout the country In a gen- i. et "inctead of borrowing in eral election, would bring the op- |p Fie Ji high interest rates position to power with a majority | Mr. Harris said he believes of more than 150 seats. {most provinces have such funds WANT ELECTION flor Junicipal A » Both the Labor Daily Herald| ater, John Palle ee, and the right-wing Daily Express | asked Yliether the, government agree a general eléction should be Da ios le anacian valle. as a result of the Labor oda and thereby escape "the va noe : | paries of international exchange North Lewisham has done rates.' what the nation wants to do," The| Herald says. "The by-election, | fought on national issues, proves Car Crashes. Train, that the country wants a general | . . . [Jack Brittain Killed election to turn this government out. | TORQNTO (CP)--Jack Brittain, The Daily Express says "'Mac- 55, of Pickering was killed today millan has been a prime minister | when his light truck skidded into without a mandate. "Now he be-|a 60-mile-an-hour CNR train at a comes a prime minister whose level crossing in suburban Scar- party has been rejected in a key | borough. constituency. He has only one| Police said Brittain apparently course. He should appeal to the did not see the train in a snows electors with no further delay." storm until it was too late. Rircraft Carrier Magnificent Sinks Tug In Halifax Harbor HALIFAX (CP) -- The aircraft'ble trip across the Atlantic. carrier, Magnificent struck and! Part of her starboard bow was sank a harbor tug today in Hali- battered in during the trip but her fax harbor near the Angus L.|deck load of 49 Sabre jets escaped Macdonald memorial bridge. One with a salt water drenching. body has been recovered. About a dozen light floats had The accident occurred as the been washed overboard by high- tg was manoeuvring the ship to-'running seas that destroyed one ward her berth, Other tugs rushed motor cutter, damaged two others |and a steel barge used for in- A naval spokesman said a tug shore work. of that size usuallv carries seven' The jets, 49 of them on the deck or eight crew members, and 11 in below-deck hangars, The Magnificent arrived in port were brought here from Glasgow, about 10:30 a.m.. probably for the Scotland, after service in Europe last time, after a rough-and-tum:/with the RCAF. Irks 84-Year-Old Liberal Wants Numbering them in this order, ruption of free institutions. This|™ay come down towards the end 4. Low prices. gime hopes to return to power in economy and standard of living of brellas in preparation for the that officials were currently con- "Everyone finds their produc- the royal visit? economy of a country," he added. Lest to discourage public interest Now Bogus Teacher ¥erinand Waldo Demara Jr., 35, Police said Demara admitted in session and may act today of- from the warden of Huntsville, factors needed for any country to|up and circulation would decline. [P® Feduetons in EXEise taxes on have a sufficiently high standard In this way the ground would be|2 Wide range of products. v 8 is' Ines le." of March or early in April, also is Mr. Bedell said these Points are is inescapable," he concluded likely to announce relaxations in sufficiently high standard of liv- federal credit curbs. This, in turn, ing Po al may influence a return to lower | rtu {interest rates. } Mass i g This would be the nucleus of a E Rai ; X ects aln June vote. Liberal members 5. Progressively increasing P ja : productivity per man hour. "== |r otted to_iave bows Hp : hs s as 5 g Mass selling and advertis For Royal Visit planning at a Wednesday caucus. "If vor | ate any 9 i Later it was learned that the her ig an a yone iw LISBON (Reuters)--The people cabinet has agreed to the prin- any country." state visit next week of Queen sidering whether the increase Dwelling' on the point in. Elizabeth and the Duke of Edin- should be $5 or $10 a month J Sha burgh Stanley Knowles (CCF---Winni- creased productivity per man One of the main topics of con- -------- - hour, Mr. Bedell explained it is| "5.7 © 4 : no good for wages to increase if Yersation in a country that prides : ha 3 itself on its cloudless skies is-- production does not climb accerd- i Lisbon newspapers have con- tion costs are going up and so gjtaq Weathermen and even as- prices jump as well," he explain- trologers. The verdict: wet. ed. It has been raining for the last HIGH WAGES 10 days t ' SiONz 2 : "High wages at the same pro- 1.gavs, with only an occasional NEW YORK (AP)--The outlook, y its for an end to the Atlantic coast He sad that without advertising in the actual arrival of the Queen ter today between optimism and it would be impossible to main- Saturday, when she wil: meet her despair tain free institution a democratic husband after a parting or 124! Since the start of the strike society because if men are to be days while he was touring the Tuesday there have been alter- free they must be informed. Southern Hemisphere nate flurries of hope and DEMARA AT IT AGAIN AUGUSTA, Me. (AP)--An im-|an instructor of *'superior qualifi-| postor who has posed as a Cana-|cations"" who taught North Haven, dian surgeon in Korea, among|Me., youngsters English, Latin other roles, pleaded guilty todayland French, instifuted recreation to a charge of false pretenses in|programs, organized a sea-scout getting a Maine island teaching'unit and won praise from his col- fob. a native of Lawrence, Mass, was/he was the man who, as Dr. Jos- ordered held for superior court |eph C. Cyr, served with the Cana- County Attorney Robert Marden|dian Navy and performed surgery said Demara told him he wished despite only elementary medical to have his case disposed ofl training quickly and would waive grand The Augusta city jail desk ficer said he had received tele phone calls, all expressing sym pathy for Demara, from Texas Florida, California, New York and Canada Tex. state prison, where Demara| once was lieutenant of the guard The warden offered 'to help De mara in any way possible "SUPERIOR" TEACHER he charge resulted from h of living. [laid for the obstruction and cor-| The pre-election budget, which 3. Full employment, budget on which the Liberal re- Bedell warned, "vou impair the of sunny Portugal are buying um- ciple of a boost in pensions and ingly. what will the weather be like for ductivity means a standstill in the The government doing for 20 nl iy the Allantic soast Former Bogus Surgeon {leagues and superiors Jury action. The superior court is One call, the officer said, was role az Martin Danniel Godgart t best Sunday school ever had." suspie'ious becanse "Godgart! zine gart." Demara, nearly six feet tall and weighing more than 250 pounds, told police he went to remote North Haven, 12 miles off the Maine coast, because of its isola- tion Only a few residents Demara, t of the island's 415 claimed any suspicion of known as "one of the superintendents the Baptist ¥ Those who did said they were alked a lot." It was this trait that ed one islander to recall a maga-|¢ story on Demara and 3 G to check on tate police a Dame Institute in Alfred, Me. He studied at de Paul University, at- Falls gain state prison system in story packed and left riages performed by Indian chiefs. The Ontario viewpoint, ex- plained by R. J. Cudney, deputy 1 sador Raymond Hare has told President Nasser the United States is still insisting on unconditional Israeli withdrawal from the Gulf of Aqaba and Gaza areas, ' on Demara also, has a zoology professor masqueraded it Notre aoe aseeis. Ottawa Money For Athletes {long house marriages before last] aprawa (CP) Rev. Dan Mc July 1 are considered legal, but yor asked Prime Minister St. humanity--my relations with my|letic matters. none since that date are valid. |i. ,.an¢ Thursday whether sports 4 : : M. McCrimmon of Ottawa, reg-|fall under "arts or social sciences" | |€110W man -in some of the games| He did not disagree with their istrar of Indian membership inlinsofar as the projec Canada I played than in all the Latin and importance but he could not sug- |the Indian 'affairs branch of the|Council is concerned. Neither, ho Greek I studied," he said. Games |gest that they fell within the department of citizenship, said|/was told. taught courage, aim--'talking to|definftions of arts and social the matter Is provincial, not fed- The veteran Liberal MP from the point and not around it"'--|sciences. eral. [Fort 'Willlam, who was congratu- Patience, determination, and the| «yt may be that in the future | R. J. Stallwood, superintendent|lated earlier in the day by the ability to take both victory and|we should have some organization {of the Six Nations reserve south of House on his 84th birthday, spoke defeat with grace. |to take action in such matters." here, said. he believed the prov-jbriefly while the Commons was! Mr. St. Laurent replied that the (It might, for instance, be respon- ince has gone to the limit fo rec-|discussing a bill to set up the bill "does not provide for such en- sible for sponsoring Canadian par- lognise the long house faith, {eouncil, 'couragement as it might be in the ticipation in Olympic Game | 1 learned more that taught me [national interest to accord" ath- Canadian Proposals Studied OTTAWA (CP)--Far-reaching Canadian proposals, involv- ing the possible addition of naval or. air components to the United Nations Emergency Force in the Middle East, are un- der study in New York, it was learned foday. New Sky Giant Unveiled WASHINGTON (AP)--The U.S. Air Force has unveiled a gigantic new cargo plane--the Douglas C-132--which will have a speed of more than 460 miles an hour and be capable of carrying a 200,000-pound payload, theology school in Grand N.B., worked as an account ant at a Houston, Tex., hotel and yosed as a doctor of education to employment in the Texas 1955. In the latter job, as "Benjamin Jones," he rose to assistant war- len in charge of the most danger us criminals When official questioned him about a magazine ahout Demara, 'Jones ended