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WomEN "0 MOWINCH LE WOMEN'S IDITOR DIAL RA, 3474 THE DAN TIESGALETTY, Tuertey, Aogost 4 WH BH HEAVY BRACELET CONCEALS WATCH This tewetled + Laver watch | flexible hrpesiel of hewvy wid from Switzerland is st Wh Iid over waleh engraved 1o CHILD GUIDANCE How To Prepare Child For A Happy School Life By 6, CLEVELAND MYERS Your task will he easter W your Yilh the guidance II your phy {ahtld has. Brmed good habils in delan, you will want to da your hesith snd cleaniines enjoying utmost 10 have your child physic: | proper foods, Kelng amp lagi i, helare amering we hol n a conlorming to rensonible fam her fly regulations. Even in the brief iarvil remmining, You ean 06 male Wagetel ink phi much 1a gel him on NTE BASIC BEAUTY! schedule alter school hegh Hl 4 dé don't hape to change nm aye wll ¥ gal once, It takes Lime and & good desl of patience EARLIER TRAINING His success and happiness # sohool depend on his eariier rai ng and present prachices gt wii ng an Wmself, feeling comior able when not Fight, in your pre ence, Hinding amusement alone snd | with other children of We age, ree specting the yights and possessions ol others and conperaling with any nerson Supervising im and Gating Ir him In your absence This ohild Is fertunate If you have heen reading to him In years, Begin to do so Al shee if you have nit, There's ho heller wh hd teneh him fe unl ale ware hin lov the alas prepay ation | COLORING AND DRAWING He 1% fortunate, tog, I he has Mind, for a number of years, fun Lat coloring, drawing, culling, pasts Ha and making simple things from | paper, enrdbonrd pnd other ma evils ' Mast important of all will he hig allity to engisie 0 normal play with other ehilidven of Ws age. Hf he has nit had the oppoariunity he fore, you migt at least Hind ways fo gel tn acquainted with a few ehildren who will he his clase mates, taking him into thelr homes attracting them ta his, How mug {more comfortable ¢ will feel on the Hyst day at sehiol, if he hia | already been playing with some of {the ehitdren wha'll he tere, It {would he better stl IF he could 1d | #0 to school, on the Hest day, wil [Budi 00mg |HOME of (howe playmates BRIGHT PROSPECTS Hy ANNE ADAMN in the meanwhile, help him to look forward to school, Bulll up 9 RL oR Bl 8 his hopes and protect him, If you fall Rew (he oasy-osew (Uuoks ean, fram unfavorable suggestions a fattening new detail this season abit seaol from anybody Note the comboriable, graceful 4: ANd when he rating from ui hool oe whirl, With # handy pocket fn] (he [est evening and thereafter, @ side seam. Three sleeve ve he an eager listener (0 what he guys of his experiences | slong equally smart! Pattern 4710; Misses' Bigos 12 IA, 40, 16, 20; 60, §¥, B4, 46, #4, 40 GAMBLER BURIED 48 Bilao 18 takes 3% yards d-ineh LOB ANGELES (AB)A erawd This pattern, easy to use, sim iol more than 1,000, olosely sul ple to sew, In tested 'far Nit Has veyed hy polloe, altonded funeral complete Vlusteated Instruction services Thursday for Tony Cor Bend THINTY FIVE CENTS neva, prolibition rum runner, for (Me) In eons. (stamps cannot he mer operator of a fleet of gam soapted) for this pattern, Print | bling vessels and af his death head pow) nin NAME, ADDRESS, | of a Nevada easing hotel, A solo WN UMHICH Int capped the seviees In a mar Homd oiler ta ANNE ADAMS, | tuary chapel hy ainging Wabash ally Times Cagette, Pattern | Canton Ball" which Cornera had opt, Oshawa, Ontario deemed Ws lueky song "They've not 'Sanforised =lahellod, hut don't worry, After a couple of washings they'll fit Tike a glove," Pyjamas lor any washable eotton) san fit like a glove in the first place and washing after washing 100 , if you make sure they carry , the "SANFORIEED"* label hears you buy loads Wark | This message WILLOWY WISP has a natural bent -- in any direction The WISP is a retaller who can be talked into almost anything «= when it come to the kind of national advertising support he thinks he wants from the makers of the products he sells, He's not sure where he's going because he's always being led He's absolutely sold on newspapers for his own advertising but lacks the foresight to urge manufacturers to use it, too, , 4. Fortunately the WISP is a rare creature, Most successful retailers know that a manufacturer's advertising can help them most effectively in thelr daily newspapers ---- where it stands shoulder to shoulder with their own advertising Most retailers, big and small, know that newspapers are the action prepared by BUREAU OF ADVERTISING, American Newspaper Publishers Association, Me. 18 in @ series of Rave Crastures mean == the place where people seek out advertising when buying decision time is at hand, That's why local advertising In newspapers stacks up to over $2,000,000,000 a year w= nearly six times the amount local advertisers put inte radio, more then eleven times the amount they put into television, Advertisers, local and national, placed more linage in newspapers the first six months of 1955 than in any similar period in the history of advertising, One reason is that smart retallers and smart manufacturers realize that nowhere can they advertise together so productively as in the newspaper, All business Is local . . . and so are all newspapers! and published in the interests of fuller u nderstanding of newspapers by THE TIMES GAZETTR