Daily Times-Gazette, 17 Dec 1953, p. 3

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1954 CHEVROLET HAS IMPROVED PERFORMANCE * Designed for that lower, longer 'look so prized in modern automo- tive styling, the new Chevrolets meet other high standards be- sides eye appeal. The 1954 series has more power, better perform- ance and chassis improvements that will Substantially increase e and ¢ of mot- oring. For 1954, a , total of 13 body models are available in three series of cars. The Powerglide automatic transmission, teamed with a new 125-horsepower en- gine, is now optional on all cars Another outstanding development, also available as an option in all series, is Power Steering. Above is pictured the Bel Air four-door sedan. New Chevrolet Engines Feature Greater Power ! More power, an extension of the Powerglide transmission option! and Power Brakes to all models, and greater emphasis on the low, - flowing beauty of GM body design a few of the many exciting hanges to be seen in the 1954 Chevrolet. The latest models, now on dis- play at dealer showrooms across country, benefit as well from jestyied color-keyed interiors, a ler choice of rich exterior colors and chassis improvements to as- sure quieter operation with in- creased performance. Given special prominence in the presentation is the Bel Air Series, which Chevrolet pioneered so suc- Sastuly as a luxury line a year eight-passenger station ok brings (0 ig hve the number a ye Th the lineup of 13 passenger car models is the introduction of a utility sedan in t the Ong Fifty or lowest priced series. This body, replacing the former business coupe, offers an amazing 54 cubic feet of storage space. TWO ENGINE CHOICES Again in 1954 Chevrolets will be powered by a choice of two en- gines, each more powerful and re- sponsive than its 953 counterpart. The 115 horsepower "Blue Flame" engine is used in conventional-shift models. An engine of 125 horse- power is teamed with an improved Powerglide automatic sion, now available on all models, including the sedan delivery. Other chassis advancemnts cov- er imprbvements in the clutch of the conventional-shift models, giv- Flashing Blue Lights Carried By Snow Plows With first heavy snowfall requir: use of Ontario Department of | ways snow-removal vehicles ; ped with flashing blue lights, the motoring public is remmiad to watch for these signals and, there- By, avoid accidents and, - Ferhas. Jetion blocking of main thoro ates 'recommended by the Chief Constables' Association of Canada in 1951, flashing blue lights were first authorized to imdicate that a unit on which they are used is wid- er iow: yoNicles Sven 2 large snowplows, and usu: wo! be Jovi. m less than normal aS idea Worked out so well that blue lights was fin- ally % ha in the province to snow removal and winter mainte- nance equipment only. This was done by Ontario Regulations 140- 138 dated July 31, 1953, under the "Rov Traffic Act. ow that winter seems to have set all drivers of motorized i BR are urged to watch for flashing blue lights, especially dur- ing storms when snow plows and sanding trucks and endeavorin, keep main highways clear and free from treacherous glare ice. Large snow plows are a bit wid- of fap half of a two-lane high- The dangerous extra width is By en hidden by snow being re- moved from the road. Sometimes, the vehicles have to Tove, quite slowly and Detisly 0 the snowfall is he ay If following a blue-beam vehicle in. a storm, motorists are advi to keep fully 500 feet in rear of the plow, sanding truck or other mech- anism using flashing blue lights as warning signals to ing lighter pedal action, and a long- er, quieter muffler. ' xpanding its list of "firsts" in its price field, which last year was headed by 0] tional power steering, Chevrolet offers a "package" op- tion of electric front window and seat controls. Previously found on- in the most expensive makes this convenince provides passeng- er comfort through fingertip con- rol. The 1954 Chevrolets have a long- er, lower, fleeter appearance. The front bumper has been curved for- ward at both sides around the fen- ders to give a lower. more mas- sive effect. The grille, bumper guards, parking lamps and hood ornamentation have been re-de- signed to conform with the new motif. Although the general styling of the individual series' profiles remains much the same, design touches at the rear re-emphasize the distinction of the Chevrolet transmis- | line. of prime interest are the two- tone interiors of all models. Styl- ists have taken full advantage of new fabrics to combine eye-appeal and practicability. NEW INTERIOR COLORS Many of the interior colors are new, such as the ivory and tur- quoise and beige and tan partner- ships. Customers now have the widest possible choice of color com- inations from which to choose. The Powerglide automatic trans- mission, now in service on more than 1,500,000 Chevrolets in the United States and Canada, is con- tained with modifications for im- proved traffic-passing ability. The new 125 horsepower engine with which Powerglide is teamed will appreciably boost performance, particularly in the higher speed ranges when emergency power may be required for passing or hill climbing. The power plant In the Power- glide option has a 235 cubic inch displacement and uses the time- proven valve-in-head cylinder prin- ciple with 5 horsepower avail- able at 3800 revolutions per min- ute. An innovation is the installa- tion of high-lift cams and improve- sed | ment in valve mechanism to make possible a freer intake of combus- tion mixtures and a more com- Rete expulsion of exhaust gases. he result is increased breathing Sitislancy Cd the compression ratio HEAVY DUTY VALVE MECHAN- Improvements in the new heavy- duty valve mechanism were i the ed not only to conform with higher cam lifts but to make all parts stronger and more durable. ydraulic valve lifters have been Fedesigned for more reliable tion. A composite camshaft gear, having an aluminum pi a, a synthetic rubber Ar and cast alloy iron hub replaces the bakelite rd fabric gear with steel hub. XCR alloy steel is utiliz- ed for exhaust valves for greater strength at high temperatures resistance to scaling and pitting. A new cast alloy iron camshaft 3 the "125° horsepower engine Ena rigidity and strength at h ner in ds. More strength, into valve-rocker pA) w, y a in the diam- eter attachment holes at each end. A cast alloy iron distributor drive gear replaces the former steel pe, to reduce wear on the cam- IMPROVED AUTOMATIC CHOKE Another mechanical improve- ment in the Blue Flame '125" ia: rhorsepower engine Yo an improved automatic choke to prevent stal- ling following oA starts. To al- low for heavy acceleration de- mands during warm-up, the therm- ostatic spring in the automatic choke has been stiffened and the Yeaeyum piston increased in diame- The Blue Flame "115" engine displacement is 35 cubic inches with the engine reaching a new 115 horsepower at 3600 rpms. Com- pression ratio is 7.5 to 1. Better economy and smoother, quieter op- eration are characteristics of this powerful engine. Pistons are of the same light- weight type familiar in the 1953 engines, but the piston pins in 1954 have been offset, contributing to quieter operation under all condi- tions. Smoother acceleration is provid- ed by a carburetor change to af- ford a better balance in fuel mix- ture. The power- Jet carburetor has a new double sep-iype power Ll in 1954 for smoother power pic NEW CLUTCH ASSEMBLY The new clutch assembly which Chevrolet has engineered for gear- shift models has smoother opera- tion and greater reliablity. In the previous design the pressure plate was driven from the clutch cover by three lugs. With the re-engin- eering of the part, the lugs are replaced by three equally-spaced, spring steel straps. The straps are riveted to the cover assembly and bolted to the pressure plate. Since the binding of the slots is now eliminated, the pressure plate al- ways makes a full pressure con- tact with the driven plate for tran- sfer of torque to the drive train. Also in conventional gearshift models changes have been incor- porated in the synchro-mesh trans- mission for increased durability and quietness. This effect has been | accomplished by redesigning the | two synchronizers, substituting the | single bearing with two new needle EVROLET (Continued on Page 11) BIRTHDAYS Congratulations are extend- ed to the following readers of The Times-Gazeite, who are celebrating their birthdays to- day, December 17. 453 OSHAWA Combining The Oshawa Times and Whitby Garzette and Chronicle THE DAILY TIMES.- GAZETTE VOL. 12--No. 294 OSHAWA-WHITBY, THURSDAY, DECEMBER 17, 1953 PAGE THREE Collegiate Pupil ing Writer Knox Pupils Give Concert The Christmas entertainment presented by the pupils of Knox Presbyterian Church Sunday School, in the church basement on Wednesday night, was a suc- cessful and happy event for sid ren and parents alike. The e audience took keen delight hy e excellent program presented by happiness which attended the visit paid by Santa Claus. A. H. Dan- cey, superintendent of the Sunday School, was master of ceremonies. An innovation was the surprise prepared by the class of Grade VIII boys. This consisted of a large table with two electric trains, complete with stations, crossing signals, etc. Following the program the trains were put into operation to the delight of the younger children. The program included the fol- lowing numbers: "A Christmas Welcome' by Ross Taylor of the beginners' class; recitation and prayer, Grade III girls; carol, "Hark the Herald Angels Sing," Grade IV boys; "The Happiest Tree', recitation, Grade II girls; recitation, Matthew 2:1-10, Grade 1 girls. Duet, George Fowler and Teddy Eagleson, Grade VII boys; recita- tion, "Why", Grade I boys; reci- tation, "Putting Dolly to Bed", beginners; violin solo, '"'Hark the Herald Angels Sing", Walter Fow- ler; recitation, 'My Candle", Grade II boys; carol, Grade V and VI boys. Play, "Christmas Pudding", Grade V and VI girls: recitation, "The Minister to Tea", Teddy Eagleson; recitation, 'Shop Early', Grade VII girls; play, "The Gift 'oUMom QUALITY TELEVISION The Most Respected Name in Television Parkway Television at 918 Simcoe St.N. Diol 3-3043 Lynn Beverley Small, Louisa Street, Oshawa. Sally Hughes, 64 Orchard View Boulevard, Osh the children and shared in the |} Composed Two Selections Sung At Commencement Sixteen-year-old collegiate pupil Mary Apn Grace, in her third year at the Oshawa Collegiate and Vocational Institute, is a budding song writer. She recently composed "Waltzing with the Stars" and "Clown of Hearts" which || were sung at Oshawa commencements during the past two weeks by a 12-girl choral group of pupils from both collegiates. Some time ago she took the basic notes and words of the two selec- ") tions to Richard Schroder, music : MARY ANN GRACE froin White Feather", Grade VII girls. The singing of Christmas carols, under the direction of Mr. Dancey, interspersed the Plograim. Attended. by the si buted gifts to the teachers as well as the pupils.. Passamaquoddy Bay between New Brunswick and Maine is never blocked by ice. of "Jingle Bells", Santa ng paid a visit to the school and distri- | director for the Oshawa schools, | t | who arranged them for the choral | group. The touching "Clown of Hearts" and the beautiful lilting "Waltzing With the Stars" were an instant success with appreci- ative audiences. When Miss Grace composes a piece® she first takes a few notes for inspiration and then writes around them 'words that fit the mood. Words and music thus are built together to form the finished product. Only recently Miss Grace, who had but a rudimentary knowl- edge of piano, resumed piano study. She has had poetry published in The Canadian Statesman of Bowmanville and has the first drafts of a novel which she hopes to complete some day. First, though, she feels she needs a knowledge of Spanish language and history to add authenticity. She is also a Canadian High News The Nativity Service at ST: GEORGE'S CHURCH CENTRE STREET Friday, December 18 -- 8 p.m. The Bible Story in costume and carol -- A reverent preparation for Christmas. YOU ARE SINCERELY INVITED TO ATTEND correspondent. After high school, her aim is a university educa- tion and a career in music er writing. Miss Grace's home town is Oshawa, although she now lives with her family near Bowmanville. They moved to Alberta ten years ago and a few years back re- turned to Ontario. PRE-CHRISTMAS SALE VENETIAN BLINDS Only b4¢ a fe. & wp Plastic Tapes of oll colours ALLAN"S VENETIAN BLINDS 598 KING EAST 3-9662 PA GET "THE PICK OF THE FLOCK"! Order Your Fowl From Buechler's GOOD SELECTION OF DUCKS TURKEYS - GEESE CAPONS CHICKENS, ETC. -- ALL AT LOWEST MARKET PRICES! Eviscerated CHICKENS 2% TO 3 LBS, +45. LEGS and BREASTS -- Ib. 69° SMOKED HAMS Cooked pineapple hams - Smoked Picnic Shoulders - Cooked Picnic Boneless Tendersweet Hams - Butts « Ready-Cooked Hams, Shoulders Smoked 12 KING ST. EAST SLICED BREAKFAST BACON MEATY SPARE RIBS uw 49¢ FRESH GROUND Minced Beef 4 .-°1 SLICED BOLOGNA 2 ..49¢ SKINLESS WIENERS 2 65 POLISH SAUSAGE DUTCH LOAF SALAD LUNCH HEAD CHEESE 9/3,/1324) . DiAk 3.3633 MAG. & CHEESE LOAF ie © Porterhouse @ Cube Steak Sirloin Steak Boneless Rolled Prime Rib LB. STEAKS ¢ ROASTS ® Sirloin

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