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FIRST SHOWING TOMORROW and you're invited! new J MERCURY new in style. .. new in power... new in ride VISIT Bramley 'Motor Sales Limited | Tomorrow 'and SEE THE NEW 1954 | Mercury ON ofl-new 1954 MERCURY MONTEREY Four-door Sedan completely new | G1+V-Birirw: Canada's newest V-8... by the builder of more V-8's than all other makers combined DISPLAY Sensationally FROM FRONT TO REAR! POWERED TO IMPROVED POWER FEATURES GIVE NEW SAFETY, NEW EASE OF CONTROL It's here! The big, long, low-to-the-road Mercury for '54, with a completely new 161 Hp. Overhead Valve V-8 Engine of advanced design. Here's smoother, more flexible power--a safer margin of power for surging acceleration, for hill-climbing, for more "go" in mud and snow, for better per- formance in every driving situation. Here's all- new Ball-joint Front Suspension, introducing you to brand-new road-hugging stability on the curves and on the straightaway--and an even smoother ride. And here's a new, wider range of MAKE ALL 161-V: POWER STEERING® POWER BRAKES* 4-WAY POWER SEAT* MERC-O-MATIC DRIVE® ® Featured on Mercury Monterey : models; opti at extra cost on optional Mercury Custom smoother, YOUR DRIVING SAFER PERFORMANCE BETTER FLEXIBILITY BETTER ENGINE EFFICIENCY MORE POWER MEANS MORE PERFORMANCE BENEFITS! Mercury's vast power reserve gives instant response when you need extra speed --extra power for easier hill-climb- ing. Allnew design advancements give ieter operation, longer engine life and bnlliant economy. Mercury models in two superb lines : 5 : four magnificently luxurious Monterey models, newest fashion cars of the day : s . dramatically beautiful Custom models . ; : with new interior elegance, rich upholstery and appointments that challenge you to compare. And when you road 'test "54 Mercury, you'll discover it travels with almost unbelievable quietness. You ride so silently you can praise it in a whisper and be heard! See your Mercury Dealer and arrange to road test the 54 Mercury for the driving thrill of your lifel ° EASIER! Er REVOLUTIONARY ALL-NEW BALL-JOINT FRONT SUSPENSION Never before such a safe, mad-hueging ride! This ad- vanced-design suspension unit gives far better control and stability when cornering +. the most comfortable ride on any road. 'Introducing the MONTEREY "SUN VALLEY" an all-new sky-view car! Styling created by the car industry's leading designers and exclusive with Ford of Canada! Here's the newest of car fashions--the "Sun Valley" with transparent plexiglass top--an all-new styling concept that brings you an all-new driving sensation. It's just one of four superb Monterey models that widen the Mercury line for *54--each with the full complement of Mercury power fea tures, plus Merc-O-Matic Drive or (optional Touch-O-Matic Overdrive), custom radio, heater, Sea-Tint glass, turn indicators, winde shield washer, rear fender shields, bumpese grille guards and whitewall tires. BF Your Mercury Dealer invites you to see and road test 54 Mercury BRAML : : WHITBY Dundas St. West -- Phone 757 OSHAWA 1271 SIMCOE ST. NORTH - DIAL 3-4675 EY MOTOR SALES LTD. Your Authorized Mercury-Lincoln-Meteor Dealer NEWCASTLE No. 2 Highway East -- Phone 2871 RESEELS