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™ "")" T rrr rer nm LL] RAL A AS ' » A LA mr \ THE DAILY TIMES-GAZETTE, Tuesday, June 33, 1008 99 eo You might Nave witHEEEEd fix Tere WITh your own eyes. And you, too, might have reacted in the same way: "Jebosaphat! Will the kid be okay3* But even though gon were Might at the spot... Roping to get the answers... chances are that you had to turn to a newspaper to get the whole story, Then, for the first time, you'd learn that the child's leg was Paught in a water pipe... that firemen cut the pipe first, and then removed it after greasing the child's leg. You'd know that the é i kid did come out okag J e 0S {) P at ° Being oy the spot 1s not much Detter than seeing dfie or two photographs of the action, or seeing a headline about it, or hear- ing a brief announcement. All of these can whet your appetite for news, Buf they sane Ww ® | ® not satisfy your hunger for the whole story. 1 t e 1 That's what the newspaper is for. Newspapers bring news pictures and sufficient wands. h 2 ) ) This goes for advertising, too. The brief message that Rangs In e 0 ay » : the air...or brief headlines here or there... may indeed have a momentary interest. But the newspaper ad carries the brass-tacks quality, the' Rrgency of the newspaper itself. Like a news item, the ad can be examined and re-examined, Can be read any time. Anvwhere. Can be clipved and carried in g pocketbook. And just as the newspaper speaks the special language of the town it mirrors, the ads themselves have the same important local quality. No other medium can match this quality. Add to all this the fact that the newspaper reaches just about everybody in town, not just fractions of audiences, and you know why the newspaper is the nation's most effective advertising medium. The newspaper is always "first with the most'