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48 THE DAILY TIMES-GAZETTE, Tuesday, June 16, 1958 IDD3 =~ IDES / WITH PRIDE IV A GREAT TRADITION ~ FORD BUILDS FOR CANADA'S TOMORROW Today we of Ford of Canada join other companies bearing the same proud name in 25 countries around the world in saluting the Fiftieth Anniversa¥® of our parent firm, Ford Motor Company in the United States. We take pride in the fact that we enter our Fiftieth Year in Canada in August. Henry Ford was a man of vision and initiative. He wanted to build "a motor car for the multitude--so simple anyone could drive it--so rugged it would stand up under the roughest use." He wanted to build such cars so efficiently and in such numbers that any family with a modest income could afford to own one. The little group of Canadian business men who undertook in 1904 to build the Ford car in Canada were men of vision and initiative, too. These pioneers faced ridicule and in- difference, but their courage and determination carried their 'organization through to success. And so Ford of Canada expanded and grew because it continued to look into the future, and because it made a product which brought pleasure to millions; which freed the farmer from isolation; which revolutionized transportation and industry, and brought better working and living cone ditions to Canadians. Today, as we look back over the past, we gain inspiration to look forward to the future. We see before us constantly increasing opportunity to serve our country and its people in the era of unprecedented progress and prosperity which lies before us. We accept today, as we have accepted in the past, the challenge to meet the automotive needs of a nation that is going places--the challenge to build the best cars and trucks we know how to produce, and to ensure the complete satis faction of our customers. \ Our $65,000,000 program to enlarge i reser ee pro- ductive facilities already is more than half completed, and from coast to coast our 1,100 alert and progressive dealers are engaged in undertakings designed to provide even better service for their customers. Our company and our dealers are moving forward with a forward-moving Canada. With complete faith in the future of our great country, we build for Canada's tomorrow. f FORD OF CANADA y'. (31. = Nr cM e: Hl Sm e-- oe 7 a