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14 THE DAILY TIMES-GAZETTE, Wednesday, March 25, 1988 FUTURE BRIGHT ' (Continued from Page 3) three previous sessions about Can- ada's historical development, its government and its relationships with business. They have unfolded the map of Canada before you and revealed the staggering wealth of its resources. All these things, 'gentlemen, have provided the foundation, the background for Canada's markets. They, indeed, have called the markets into be- ing. And now, we come to that practical and all-important phage which is purely and simply a con- sideration of the ways and means to capitalize. on all these things for the development of greater business opportunity and prosper- ity in Canada. "All I presume to do, therefore, is to be helpful, by drawing upon my experience, and thus, suggest how any business may operate most effectively in Canada with : Regard to the circumstances which "Now let me define the subdi- visions into which a discussion of my topic naturally falls, These are: The nature and sige of the market itself; and the functions of marketing as it applies to sev- eral geographic regions, always having regard to economic, social and political harmony. "What, then, is the market? The answer can only be:-- people, the customers who buy our goods and services. GROWING VIGOROUSLY "Canada's people number just over fourteen and a half million -- not a large population compar- ed with most nations of the world, perhaps, but a population, never- theless, that is growing rapidly and vigorously, decade by 'decade. Since 1941, Canada's population, including selective immigration, increased 21.8%, while compara- tively that of the United States has increased by 14.7%. According to conservative estimates, we can safely forecast a population of 16% millions by 1960, and of 20 millions by 1970. What's more, Canadians have the longest life- expectancy in the world -- so, gentlemen, with all due respect to Southern California, may I sug- gest Canada as a good place to retire in the autumn .of your years? "However, population is of lit- tle value as a market unless it has money to spend, so what of Canada's ability to buy? Here, gentlemen, the record is even more remarkable! The national income -- and I refer here to the country's earnings from current production, or potential spending money -- reached 18% billion in -- an increase of 179% over 1041! Today, after taxes and dol- Jar adjustment, the average Can- has two-thirds more to or save that he had in 1988. In consequence, ving stand- ards, second only to those of the though our distribution structure Foi some more than others-- for example, 'construction, indus- try and capital goods. As might be anticipated in a country which has grown and dev! so might- ily ina few decades, and whose gross national product has tripled since 1939, Canadian employment is at an all-time high -- indeed, virtually 100% employment pre- vails throughout the country. The expansion is pronouned in. all branches of Cakadins commerce and manufacturing. "So, gentlemen, within the narrow limits of my time, we can agree that Canada is in the midst of an era of unprecedented growth and spectacular development, and that its markets present oppor- tunities that are correspondingly inviting. Combine with that the soundness of our banking system and the sturdy common sense of our people, and who can question the golden destiny of our young and growing nation? Already, Can- ada is world leader in the pro- duction of nickel, newsprint, as- bes! are the world's s est pro- ducer of gold, alu um, wood pulp and hydro-electric power-- third in zinc, silver and uranium. Already we have become the world's third trading nation. THIRD BIGGEST COUNTRY "Let us turn now to distribution, and to the effect of distance, cli- mate, regional variations and other factors on the actual machinery of marketing, Canada is a land of vast distances and vast area-- the third biggest country in the world, yet its population of only 4 persons to t . square mile as com- pared witn 50.62 persons per square mile in the United States, is one of the world's sparsest. It is fortunate indeed that Canadians are a transportation-minded and a distribution-minded people. Our country developed first along the waterways of the St. Lawrence and the rivers which join it, then along the Great Lakes waterways --then finally, with a mighty surge Westward, along the two trascontinental railroads. As a result, our population is concen- trated in a long, narrow strip four thousand miles long and only a few hundred miles deep, within the limits prescribed by climatic conditions and rail, road and water transportation facilities. To the North lies a huge area of unin- habited and undeveloped waste- land -- but who can guess what hidden treasures lie buried be- | neath, its barren surface? "It can be seen then, that al- though Canada is indeed a country of vast distances, transportation, in its many forms, has simplified the problems of distribution. To move goods to market, Canada has More miles of railroad per capita than any other country in the world. In addition, Canada's trucking industry, which has shown tremendous growth in ° years, carries an even larger part of the nation's goods. No fewer than 14,000 Canadian com- munities depend exclusively on the motor car and truck all their transportation needs, and many of the great industrial projects currently under way in the North. land would have been impossible without the assistance of motor truck transportation. "As the years go by, and more colored shirts when they no longer further, we can establish the fact that large percentages of the Can. population are highly accessible to distribution centres. Metropolitan Toronto and Montreal each with more than a million in- habitants, together account for almost 18% of our total population. Vancouver, British Columbia's Ca- nada's third largest city, has a population of over half a million. Thus, although there are only 13 cities from coast to coast with populations in excess of 100,000, some 61% of our population can be classed as urban. Conversely, some 38% of Canadians live in smaller communities and rural areas. "Bearing in mind all the prac- tical standpoints we have men- tioned regarding the geographical distribution* and the varying den- ing techniques, it is logical to think of Canada as five separate and distinct marketing regions, These are:--the Maritimes or Atlantic Provinces, Quebec, Ontario, the Prairie Provinces and British Columbia. Distribution is organ- and platinum. Already we |ized branches, , outlets, sales and administrative forces which specifically serve these five particular regions. DEFINITE CHARACTERISTICS Each region and each of the separate Provinces which make up the Maritime and Prairie regions, has its own definite temperament- al, political and social character- istics which are important con- siderations from the viewpoint of all business relationships, es- pecially marketing. There is a strong sense of independence on the part of all--for example, each has its own separate and distinct Provincial Government, and at this moment, no fewer than five political parties are in power in the ten Provinces. Each region, therefore, realizing that it is a region, exerts its independence freely and constructively, and the prudent Canadian businessman, recognizing this fact, is always prepared to adapt and sometimes localize his merchandising, ad- vertising and distribution policies to fit this varied market. In my opinion this strong, independent regional spirit is in large part responsible for the virility and growing strength of Canada -- for behind the healthy spirit of com- petition 'which exists between Provinces there lies a deep unity of purpose, and an impregnable sense of national pride. "The most easterly of the five main regional markets is: the Maritime or Atlantic group, com- posed of the Provinces of Nowa Scotia, New Brunswick, Prince Edward Island and Newfoundland -- the newest of Canada's ten Provinces. The population of this region is about 12% of the national total, and its share of retail business approximates 7%. Income recent | is derived chiefly from the pulp and paper industry, fishing, agri- culture, and, in the case of Nova Scotia only, primary iron and steel production. SHREWD AND CAUTIOUS "Reserved ani undemonstrative many ways, somewhat of a skeptic, and with a very strong developed sense of the past be- fitting his long establishment in North America, the Maritimer is a shrewd and cautious prospect -- and | but, once sold, he becomes sa very loyal customer. Sincere and re- liable, he appreciates quiet good manners and the humor of under- statement -- and he responds to these same qualities in others. He is a deeply loyal Canadian, Rhine JAY of lf has set thé a 8 part of Canada, thanks to the constant emigration . | braine--and it is quite true that the SPLENDID OPPORTUNITY FOR YOUNG MAN WITH GOOD EDUCATION TO START A NEWSPAPER CAREER WE HAVE AN OPENING IN Maritimers are well represented on the faculties of a good number of Canadian--and American Uni- versities -- and other centres of "The Province of ebec "is Canada's oldest and Tp Pro- vince, five times the size of Texas, --though vast areas of the North are lihabived -- and with a population of four millions--some 20% of Canada' . agricultural and French-spea background, is the most es Sine evidence of the Industrial Revol- ution in Canada. Quebec's indus- trial production has more than doubled in Uis past ten years. "Today, e pulp and r production is still its of life--strong, simple, rooted in family, church, the land and the French language. Nobody who has not experienced it can quite conceive the gaiety, the charm, the urbanity, the spar wit and the other endearing quali- ties which are the very essence of the French - Canadian tempera- ment. More perhaps, than any other racial group, they are "Ca- nadians" -- Canadians! And they are among the first to respect a fully Canadian spirit -- not arro- ant nationalism, but a natural, audable sense of pride and affec- tion for one's own homeland. "Nowhere is the future more goiden and the market more re- warding than in the Province of Quebec. Naturally, this is a bi- lingual Province -- some 62% per- cent of the Province's population S| French only, and all mer- chandising, advertising and sales promotional material should, of course, be prepared with the par- ticular characteristics of the Prov- ince in mind. "Ontario is our third regional marketing area. This begt known Province, the very heart of Can- ada -- has four and a half million people, representing 33 per cent of the population. It accomplishes half of Canada's manufacturing output, and accounts for nearly 40 per cent of retail business. Here, then, is the largest sector of the Canadian market, nearest in ap- proach to an industrial region by American standards. '""Most American visitors to On- tario are struck by its similarity, in physical appearance and in the characteristics of its people, tothe East - Central United States. Most Ontarians could blend quite easily and unrecognizably into the en- vironment of an upper New York state town or into American cities like Rochester, Cleveland or De- troit. Visiting Englishmen ar-e equally struck by Ontario's British heritage, for a considerable por- tion of Ontario was settled by peo- ple of British stock. Ontarians tend to be staid, stable, conservative, and deliberate in their way of life and in their buying habits. "They are proud of their British connections. Neverthe less, they en- joy doing things in the American way -- because they recognize its practicality and advantages. "The automotive industry, I am happy to say, is Ontario's leading industry by a wide margin, follow- ed by pulp and paper, meat pack- ing, non - ferrous metals, primary iron and steel, rubber, machinery and agricultural implements. MOST APPROACHABLE "Further West now, in the wide | open spaces, we come to Market- ing Region Number Four the three Prairie Provinces of Mani toba, Saskatchewan and Alberta. The two and a half million dwell- ers in the Prairie Provinces, rep- resenting 18 per cent of the popula- tion, are the most approachable and the most extrovert of all Cana- dians. They, like their counter- parts in the American Western States, tend to be hail-fellow-well- met in their personal attitudes, bold and venturesome --- quick buyers and free spenders -- sud- den and often unpredictable in their buying patterns. "The Prairie people most clear- ly display the characteristics of folk who live and work and have fun in small communities. Rugged- ly individualistic in their way of life, they are easily irked by pio- tocol and restrictions. Free trad- ers, and the greatest of 'next | year's people", they are impatient with anything that resembles red tape -- including bureaucratic ten- dencies on the part of Government. Retail business in the Prairie Re- gion accounts for 20 per cent of the national total, and most Prairie income is derived from the land ee Jociuding the petroleum under n . "Prairie folk are particularly susceptible to the direct, personal approach in all merchandising and sales promotional activities. They want to know all about the product they are being sold, naturally enough, but they are just as much interested in and influenced by the personality, reputation and like- ability of the individual or the or- ganization doing the selling. VISION AND OPTIMISM "Over the Rockies, now, and in- to the most westerly of the five Canadian marketing regions -- British Columbia, fastest - grow- ing' of all the Provinces. Its popu- lation, now sight Canadian total, has increased a staggering 42'2 per cent since 1941, and the region accounts for some 11 per cent of the national volume of retail business. "The people of this California of Canada, our Gateway to the Pa- cific, can point to many amazing! realities to back up their hign vision and optimism. Immense de- velopments in the forest indus- tries . . . the world's largest alum- inum smelter, now under .on- struction at Kitimat, British Col- umbia . . . these things are typical of the wonders taking place in the hitherto undeveloped hinterland of this region -- rich in its resources and fore:t of power, mineral | wealth. Strongly influenced by the American West Coast, British Col- umbians are proud and indepen- | dent. The architecture of their Qu 23.5% of the national total and have increased 200% since 1945! TRADITIONAL CULTURE "This great French - speaking Province possesses its own tradi- tional culture and has created and cities reflects their interest in modern ways. In a very special manner, the people of this region seem to be an ideal blend of Brit- 2 Jump Ahead per cent of the |i 'ing of our nation. We shall build ish stabiity and American enthus- iasm. | "And now, what of the tem a-| ment of the Canadian people in New Homes OTTAWA (CP)--Residential con- struction increased sharply in Can- ada during 1952, reversing the downward trend of the previous year, Annual report of the Crown- owned Central Mortgage and Hous- ing Corporation, tabled Tuesday in the Commons by Resources Min- ister Winters, disclosed there were 83,246 houses started in 1952 com- pared with 68,579 in 1951. The 1952 ie was about par with that for A total of 76, houses were completed in 1 compared with 84,810 in 1951. Greater availability of mortgage money, materials la were given as reasons for the increased construction activity Tast year, Stable prices also were cited as a factor. The corporation said "there is reason to believe that this high level of starts may continue into the year 1953." it warned that availability of mo e money and of serviced land * become increasingly important as a brake upon house building at higher levels." eneral? We do have a lot of tra- itions that are very deeply rooted --our freely given allegiance to the Crown, for examplg -- the symbol of unity, of loyalty, of patriotism and affection. INSIST ON QUALITY: "We are inclined to be conserva- tive, deliberate, realists, practical- judging things for .their enduring Senior Hockey AJAX -- The Ajax Senior School Hockey team once again has claim- ed possession of the Ontarig South Public School Men Teachers' Fed- eration Cup which they won last year. At the annual Public Schools hockey tournament held at Brook- lin Arena recently, the Ajax team defeated Whitby Public Schools 6-3, and then disposed of Ray Doble's AJAX AND DISTRICT NEWS John Mills, Representative -- Phone Pickering 355-J-3 Rjax Schools Again Win Pickering team by a score of 52.! Sch The Aja> line-up was as follows: oal, Neil Burns; defence, Noel! owland, Don Palmer; centre, Bob | Brown; left wing, Mac Rowland; right wing, Lyle Jones; -spares, Ray Gilchrist, Rennie Boyle, Don Grierson, Bob Laycoe, Bob Boyd. The team was coached by Mr. T. Houghton and Mr. N. Ellis. The cup is to be presented next Monday night at the Home and | | School Club meeting at the Senior ool. Fashion Show Prize Winners AJAX -- The follo list of prize winners in the draw made at the Ajax-Varsity Chapter IODE, Ajax Fashion Show on Monday ev- ening in Rotary Hall. Electric clock, Mrs. R. Rowland; $5 gift voucher, Mrs. D. Sims: rhinestone bracelet, Mrs. Cooper; | salad servers, Mrs. J. Sanderson; oil painting, Mrs. E. Connor; tele- vision lamp, Mrs. H. Adams; bask- et of groceries, D. Dugdale; coron- ation tray and glasses, Mrs, J. Mills; box of hasty notes, Mrs. Webster; gift voucher (shoes), Mrs. L. Gilbert; Fancy basket merit rather than for their expe- diency. We tend to insist on qual- ity, on stability, on goods that last longer. We pay a great deal of attention to product reputation, and our product loyalties are very strong. In the motor car business, for example, I have observed this resistance to change. "Mark you, Canadjans, at the right time and in the right place --and often disastrously are ready to place a bet at the race track or gamble on the stock mar- ket. But, in general, we are not too respnsive to "something for nothing" or to the get-rich-quick philosophy. Yes, 1 suppose too many of us have had experiences with gold mines that turned out to be "moose pastures" and wi "the chance in. a thousand" that tuned out to be a complete "bust." "We are rather skeptical of the so-called bargain approach, not very fond of snap judgments--in fact we have invented something called a Royal Commissio® whi~h can successfully avoid making any kind of recommendation for years and years at a time! We are rath- er reserved and proud and not too | demonstrative. '""However, we are by no means difficult to do business with, as the record amply proves. We are not unreasonable or over-exacting, even if we do possess a kind of native caution. ; '"'As for the future of business, the outlook is most promising. Where else, in fact, is there gren:- er scope for economic growth and | business prosperity? For those who are now established, what could be more stimulating thon have referred? SURE OF WELCOME . "To those of you wno have not yet entered the Canadian market, we say "Welcome!" and extend you a hearty invitation, as our good neighbors, to "go Canadian --to come in, get on the band- wagon, take you. part in building the Canada of tomorrow. You can be sure of a friendly and coopera- tive reception. For, above and be- yond mere business relationshios, the people of Canada consider themselves, in goodwill and friend- ship, as your partners in a great continent that is playing a deci- sive and beneficial role which may, wnder Providence, ke the salva- tion of the world at large. "Despite the turmoils and reper- cussions of the last war, and the anxieties and frustrations oi the present uneasy peace, we, the younger partner, look to the fu-| ture, not just with courage, but with enthusiasm and optimism. We can and must go forward -- not only to build greater prosper- i and security for ourselves, but also in order to keep stong the principles of a free and honorable society. "Those of us whose task and privilege it is to play a part in the development of Canada gladly pledge ourselves to follow the ways of justice and dignity in the build- with confidence, knowing that the foundations are already there, strong and deep-rooted -- founda- tions of, political civil and religious liberties, We shall build with hum- ility, conscious that the eyes of the world are upon us, and that our achievements, too, should be a source of encouragement and in- spiration. We shall build with thankfulness for.all the gifts with which Providence has endowed our land, and for the community of nations whose goodwill and noble Jirposes we are proud to share. e shall build with courage and vision, applying all of our resources to the designs of opportunity. In this twentieth century, may Can- ada accomplish its hopeful destiny with fitting credit' and = enduring distinction!" Foros Land of Sunshine A flying side trip fo Havana where you spend two nights and one day sightseeing is a feature of this attractive tour. visit St. Augustine, Silver Springs, Miomi you enjoy a four of Miomi and Miami Beach--then the Bay Cruise and a trip to Ke Scenic South In Florida you Tampo and St. Petersburg. In y West, And there's 4189" ROUND TRIP FARE FROM TORONTO change) fruit, Peter Benson; cigarette Bon {Miss A. Ruddy; three cans of Gleem, Mrs. Greening; large pot {of daffodils, Miss M. Moran; hand made wooden fruit bowl, Mrs. E. J. Taylor; fancy stationery, Mrs. G. Mitchell; giit voucher, Mrs. Staunton; chrome kitchen ston. Brian Glyn; Ronson lighter, Mrs. D. Rilsec; gift voucher, J. Fo.- kett; stationery, Mrs. G. Wiles; driftwood lamp, Mrs. G. Deeth; Swedish perfume bottle, Mrs. L. Williams; box gothic bra's, Mrs. H. Kennedy; electric clock, Miss Mary McRae: gift basket of fruit, Mrs. R. Barwick; cuff links, and Don Walker: Wearever pan, Mrs. F. Morrison; gift voucher, Mrs. A. Philp; Stationery, Mrs. J. | Brown; cuff links. Mr. Sharp; | Yardley cosmetics, A, Clouter, | Two lovely door prizes, a hes- tess chair went to Mrs. M. Mec- Donald, and a coffee table to Mrs. J. Foote. The mystery prize was {won by Mrs. Hilda Hintlinger, a merchandise voucher valued at It is interesting to note that the wooden fruit bowl and the drit- wood lamp mentioned above were made by pupils at Pickering Dis- | trict High School, under the: direc- tion of Mr. Fenton. Danie], son of Mr. and Mrs. Ross Fulling in Oshawa on Sunday. Mr, and Mrs. E. McNaul, To- ronto visited, Mr. and Mrs. Don Milne and family on Mrs. R. Gates has returned home from Oshawa Hospital where she was treated for an attack of pleurisy Jollowing the flu. . Mr. and Mrs. Cates 8 weeks old son is expected home today from the Hospital for Sick Children, To- ronto, where he underwent a suc- cessful operation. Miss Marilyn Silk celebrated her 12th birthday on Sunday and en- tertained a group of friends at a party on Saturday. Mrs, M. Sutherland spent the weekend in Toronto visiting her sister Mrs. Murray. Mr.~and Mrs, James Varty en- tertained their brother from Ban- croft and a nephew, Mr. Stan Froats of Bowmanville at a fare- well party for Mr. and Mrs. John Varty and daughter who are re-| turning to their home in Yellow- | knife. Mrs. Della Blakely and Mr. H. Hennessy have been visiting at the home of Mr. and Mrs, J. Varty, Windsor Ave. Miss Glenda Varty wishes to thank all her friends who were so kind to her while ill. Quite a lot of people here are confined to their homes with se- vere colds. EUCHRE CLUB NEWS = The Weekly Euchre Club met at the home of Mrs. Anne Batherson RJAX PERSONALS | Mr. and Mrs. Stanley Green, West Hill entertained at their home {the splendid prospects to which I| on Sunday in honor of Mrs. Green's father, Mr. George Fletcher, who was celebrating his birthday, Mr. and Mrs. Fletcher were quite tak- en by surprise on arriving at their | daughters to find all the family = "ed for dinner. Guests fi~m Torontod included Mrs :ather, Mr. George Denham, | Mr. and Mrs. John . Linda. Mr. Fletcher was pr i with a new wrist watch to mark the occasion. Sincere sympathy is expressed to Flight Sergt. and Mrs. R. Thomas in the loss of their infant daughter, Cheryl Ann, aged 2 days, Mr. and Mrs. Harvey Ariss, Mr. Alvin Ariss and Colin have return- {ed home from a 6 weeks tour of | the Southern States and Mexico. Mr. and Mrs. Walter Durston who also spent three weeks vaca- tion visting Mexico, are now back in Ajax. Mr. and Mrs. R. D. Rahmer re- turned last weekend from a three weeks stay in Florida. Mr, and Mrs. R. Chapman and son Don of Orono were dinner guests of Mr. and Mrs. D. R. Me- Rae on Friday. Mrs. J. Shearer attended the christening of her little grandson, last week, with the following win- ning prizes: 1st, Mrs. L. Milne; 2nd, Mrs. A. Baterson and con- | solation Mrs. W. Hannon. This ev- (ening the hostess will be Mrs, W. Hannon, 5 Maple Street. - Activities at Holv Trinity The Naomi Group of the W.A. Grild meets tomorrow, Thursday afternoon, at the home of Mrs. Pepper, 11 Edward Street, to fin- | ish quilting. | There will be no Lenten Service | this week. On Friday, March 27th, a bake | sale will be held at the home of | Mrs, Prentice, 98 Xi' fell i | from three until five. This sale is BOWMANVILLE $1000 Damage in Fire on Truck MANVILLE An estimat- amage ,000 was caused fire that broke ot in the cab ay one-ton pane! ck on a sideroad near Newtonville early vesterd--. with a re; destruction of ) holstery, instrument gauges, J operating controls. Provincial Police said the truck, own E. Hayward, Ni ville, had been parked overnight when 'fire broke out. Cause of the blaze was believed to be a short circuit in the electrical wiring. Fined for Use Of Spotlight BOWMANVILLE-Fined $10 for Rg spotlight toward oncom- ing traffic. H. Crawford, R.R. 1, Hampion, was one of four persons convicted before Magistrate R. B. Baxter here yesterday for viola- tions of the Highwav Traffic Act. Other fines were paid by G. Van. derbilt, Bowmanville, $15," for speeding; W. E. Hamilton, Oshawa, $5, for speeding in a 30 m.p.h. zone; C. McKenzie, Oshawa, $5, for driv- ing unacrompaniad hr a linan~ad driver when having only a temp- OT PY Awicoan? ro Tat Crawford, spotlight * beam the glaring light into the eves of a patrolling police con- stable. fined for misuse of a LOWESTOFT; England (CP)-- Older members of the Suffolk Brit- ish Legion, some of whom are nearly 80, can't always keep up at parades, a legion conference was told. Consequently at the annual parade in June leaders will slow gown from 110 #0 100 paces a pri=. ute. sponsored by the Martha Group of the W.A. Guild. Easter Services will be as fol- lows: Good Friday, morning pray- er at 9.30; Easter Day. Holy Com- munion, 7.00; Choral Communion, 10.00: Sunday "~hool service for all children, 2.00. F'STOPS HEADACHE W734 ASPIRIN KEEP YOUR BIRD HEALTHY AND HAPPY! A fine feathered friend can fill a home with happiness -- but your bird needs a properly balanced diet! Watch your canary or budgie thrive on BROCK'S Bird Seed or Budgerigar Food. BROCK'S are the specially prepared blends used by Canada's most sue- cessful prizewinners. And don't for- get that your bird must have Gravel! It's his only way of digesting his food. BROCK'S are a scientific blend of carefully selected choice seeds, the favourite of prizewinning bird fan- ciers. Important -- each package of Bird Seed contains @ FREE Bird Treat with yeast, so healthy, happy canaries. SEED OF. essential to of the year drive the action car powered by the Mighty new 140 h.p. red ram [engine Get set for the driving thrill of your life . . . with THE NEWSROOM OF THE DAILY TIMES-GAZETTE / Please contact MR. HOOD, EDITOR SY the mighty new 140 h.p. Red Ram V-8 engine of the famous "dome-shaped" combustion chamber design. This new engine packs more power punch per cubic inch displacement. It brings you the triple power advantages of "dome-shaped" combustion chamber . . . short stroke design . .. high lift lateral valves. More fuel energy goes into power, less is wasted in heat and friction. The Dodge Coronet V-8 is the lowest priced car with this modern engine design. VISIT YOUR DODGE-DESOTO DEALERS TODAY fo HOTEL ROOM 18 NIGHTS (2 i» @ room) sightseeing oll the woy when you go by bus. Ask your Agarit for more detalls of this ond mony other Pleasure Plonned Vacations. . thrill to a road-t: ride OSHAWA BUS TERMINAL ; 14 PRINCE STREET DIAL 3-2241