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Result Of British Election May Hinge On Liberal Party =. Los Minority Party Supporters Might Vote Either Way By ALAN HARVEY Canadian Press Staff Writer Yondon (CP)--How the Liberals will vote is the largest single uncertainty in the forthcoming British general elec- tion. .The Liberals, admittedly, are odd man out in a politi- cal system dominated by two main parties. But the votes of Liberal: supporters may determine whether the next govern- men is Labor or Conservative. In the last election, Feb. 23, 1950, ¢- the Liberals entered 475 candidates and obtained 2,500,000" votes. In the Oct. 25 election the party will fight on a restricted front, leaving Liber- al voters' in many areas without 8 candidate of their own. Whether Liberals so deprived will vote Labor or Conservative is a matter on which newspaper com- mentors have largely remained si- lent. Some feel that the Liberal dilemma may express itself in widespread abstention -- that the Liberals having no candidate may not vote at all. Recognizing this possibility party headquarters have made arrange- ments to guide Liberal opinion on a national basis. An eight-point edi- torial quil will be given to cand- idates in ridings where no Liber- als are standing, the answers being expected to show whether Liberals could vote Labor or Con- servative without swallowing too many principles. The eighth key questions include queries of. electoral reform, legis- lation against monopolies, restric- tive .. practices, parliamentary control of public assistance bodies and the boards of nationalized in- dustries cooperation between work- ers and management, safeguards .for personal freedom and reduction of tariffs, preferences and trade barriers. Liberals are asked to find out what Labor and Conservative cand- idates feel on these issues, and vote for the one who seems near- ets to the Liberal ideal. One factor which so far appears to favor the Conservatives is that in some ridings arrangements have been made for an anti-socialist front. Under a tacit agreement, Conservatives in some constituenc- jes allow the Liberal candidate a straight fight against Labor in re- turn for a reciprocal arrangement in another area. On the other hand, the Conserv- atives may have antagonized Lib- . erals by listing some Liberal cand- idates in their own list, thereby giving these candidates an implied coloring of conservatism. The man- chester Guardian, respected organ of Liberal opinion, editorially bran- ded this practice as "unscrupu- lous." There is no easy guide to the ultimate destination of what might be called the '"'orphaned'" Liberal vote. The nine Liberal members of the present parliament disagreed so often they were called the split-tease" Liberals. One of the party's chief figures, Lady Megan Lloyd George, has said she wouldn't vote Tory under any circumstances. At the other ex- treme Lady Violet Bonham Carter, expected to be a successful Liberal canadidate Oct. 25, has referred to Conservative leader Winston Churchill as a Pericles among statesmen. . The party's predicament has a rather poignant quality. Nearly everyone agrees that the British people are predominantly Liberal in spirit, but that the two big parties are in an unassailable po- sition. The British system of none- transferable vote in single-member constituencies tends to squeeze out the Liberals, who prefer a form of proportional representation. Clement Davies and his followers went all out in the last election, but failed. They lost a lot of money in election deposits and will have to restrict the number of candi- dates to about 150 this time. An independent newspaper, the Observer, sees so little hope that it suggests the party think seriously of reducing its role to that of a political society. The Economist, also indepenedent, says the party has been kept alive as a national organization only 'by the reluctanc of men to let an old institution die." No Guesswork Today In Newspaper Circulation The Times-Gazette has frequently referred to its membership in the Audit Bureau of Circulations, but seldom has it paused to explain the interesting history and importance of this association of 3,370 advertisers, adveritising agencies and publishers. This Bureau, although not widely known to the general public, is recognized by authorities on the progress of American business as having played a major part in the growth and success of modern merchandising. Like many other things, ABC was born out of necessity at a time when publishers of newspapers and periodicals had no generally accepted or standardized means of telling advertisers about their circulation. There "were no standards for circulation values. Likewise, there was no standard method of accounting for or audit- ing the circulation that publishers claimed. The honest publisher who claimed 50,000 was at a distinct disad¢antage in meeting the claims of a competitor who might claim 75,000 but actually have only 25,000. In addition to audited figures the advertisers began to ask for more information concerning circulations. Who reads the publication? Where does it go? How much do people pay for it? The answers to these and other questions, of course, have an important bearing on the publication's value to advertisers, * Recognizing the mutual need for dependable facts and figures on circulation, a group of publishers and advertising men in 1914 formed a cooperative association which they called the Audit Bureau of Circula- tions. As a basis for common understanding and trust, this group encouraged participants to establish a definition for paid circulation and to create a common set of circulation standards for use in relations beween the buyers and sellers of advertising. The Bureau has a staff of experienced auditors who make a periodic audit of the circulation records of each publisher member, The reports which are based on these audits are then available to advertisers so they cam buy space in newspapers and periodicals on the basis of definite standards and known values. Mow has this association contributed to she growth of American business? The Bureau has, for example, provided a method for manu- fecturess 0 invest advertising money om the basis of faets, virtually eliminating the need for speculation im buying advertising spase. Con- sequently, advertising has been more effective, sales have inereased, production sehduies were enlarged. Larger production enables producers to operate at reduced unit eosts, passing the saving along te the eomsumer. Larger production also provides more employment. There is no place for waste or guesswork in modern business." This applies to the purchase of advertising as well as it does to raw materials and finished merchandise, In the case of merchants and other local advertisers it is just as important that they, too, use a definite measure of weight, quality, color, etc, and now ABC has made it possible for them to make their invest- ments in newspaper advertising by means of equally accurate and veri- fied information, . A cooperative and non-profit association, the Bureau is an outstand- ing example of self-government in industry. Its work is directly and mutually beneficial to consumers, merchants, national advertisers and publishers. The Times-Gazette welcomes any inquiry by advertisers concerning its circulation, Its circulation facts are made available to any interested advertiser through its ABC Audit Reports, \. TO CONFER DEGREES Kingston (CP) -- Twelve honor- ary degrees will be conferred by Queen's University Oct. 19 on out- standing Canadians, one American and one Englishman. Dr. W. A. Mackintosh, newly appointed prin- cipal, will be installed the same day. Flan MEDICAL PROGRAM 'oronto fCP) -- A pilot. program in decentralized medical education of graduate doctors will be launch- ed by the University of Toronto this month, President Sidney Smith announced last night. The plan, financed by a $4000 grant from the W. K. Kellogg Foundation, will send teams of senior nfedical teach- ers to Kirkland Lake, Port Col- borne, Fort William and Port Ar- thur for one-day round-table con- ferences with medical men, Among many varieties of wild flowers in the Yukon is occasional- ly found a pure white orchid with delicate fragrance. THE D OSHAWA AILY TIMES-GAZ Combining The Oshawa Times and Whitby Gazette and Chronicle : ETTE VOL. 10--No. 231 OSHAWA-WHITBY, WEDNESDAY, OCTOBER 3, 1951 PAGE THIRTEEN Ontario Spotlight NAME CATTLE JUDGE Toronto (CP)--Shorthorn cattle at the Royal Agricultural Fair opening here Nov, 13, will be judged by Richard S. de Quincey of Here- fordshire, England. Mr, de Quincey has been raising prize, shorthorns for 30 years and has jpdged shows in South America and the United States. ARRANGE GREETING Brampton (CP)--More than 14,000 Peel county school chil- dren, each waving a small Union Jack, will greet Princess Elizabeth and the Duke of Edinburgh when they arrive at Malton Airport Oct. 12, They will line up for a distance of a mile along the road from the airport. ORDER AMALGAMATION Port Colborne, Ont. (CP)--This town and the adjoining village of Humberstone will become one Jan. 1, 1952--if no one objects by Oct. 26. The order for amalgamation was signed by the Ontario munici= pal board Friday culminating years of effort by citizens of both com- munities. ISSUE NEW REPORT CARD Toronto (CP)--A new report card, the size of a brief case, has appeared In Toronto schools, replacing the small card used for 35 years. The new report sheet will tell the child's detailed health record, special talents, out-of-school activities, personality features and academic standing. WORKER WON'T LOSE Kitchener, Ont. (CP) -- City council took action last night to make sure that a city worker did not lose money by serving on a jury. Council passed a grant of $19 to make up the amount lost by the workman during the time he was on jury duty. STORK WINS RACE Niagara Falls, Ont, (CP)-- Taxi driver Harley Kendricks lost a race with the stork when he rushed an expectant mother to hospital. The baby was born in his cab. The baby died a few hours after its birth but the 25-year-old Cornwall moth- er is reported in good condition. MODERATOR ELECTED Port Celborne, Ont, (CP)--W. H. C. Guyatt of Binbrook was elected moderator of the Niagara-Hamilton Association of Baptist Churches at the 132nd annual meeting which opened here today. Some 200 clergy and lay delegates attended the ses- sions. Denies DOSCO Would Break Steel Union Sydney (CP) -- President Lionel A. Forsyth of Dominion Steel and Coal Corporation said yesterday a recent charge that the company tried to wreck the steel union here is "nonsense and can only be in- spired by an improper motive." In a policy speech on labor-man- agement relations, Mr, Forsyth spoke to the Maritime boards of trade on the wage dispute that has caused many walkouts, suspensions layoffs and curtailed production here since July. Noting that the Sydney local of United Steel Workers of America (CIO-CCL) disclaimed responsibi- lity for the work stoppages, Mr. Forsyth said the union executive, on the other hand, had never '"re- || pudiated these actions of their mem " He added: "I say this -- accept- | ing at its face value the avowal of the union that it did not initiate this unlawful method of procedure -- it does lie within its power to stop it and prevent its recurrence." Ed Corbett, union president, charged the company with an at- tempt to wreck the union when it announced two weeks ago a 10- cent hourly wage increase with a cost « of - living bonus --terms twice rejected by the: union, The current contract -- expiring next March -- provided $1.17 an hour. Driver Gives Life To Save Children Hamilton (CP) -- John Gordon Scott, 23, of Toronto gave his life yesterday in an attempt to avoid driving his truck into a group of school children, seven miles south- west of Milton. Police said Scott had just driven the truck over the brow of a hill when he noticed a group of chil- dren on the road. He swerved to avoid hitting them and the left front wheel dropped into an 18- inch ditch. Scott was thrown from the truck || and the rear wheel passed over his chekt. CUMBERSOME PEN The quill pen came into general use in the 7th century and was the chief writing tool of the western world for 1000 years. Gers 3-5=8 3-8) 3058 30598 3-3-2 Captain Mario Molinari, bearded commanding officer of a unit of the Italian Sixth Alpine regiment, puffs away at his pipe while recording his observations during recent training in the Alps. Members of the organization are specially train- ed mountain and ski troops. Italians Practice With Canadian Eqiupment Members of an Italian armored cavalry unit operate light tank and a Canadian armored scout car during a ground training exercise some- where in Italy, World News In Brief SEEK WAYWARD BUS Deseronto, Ont. (CP) -- Police are hunting for a wayward bus, missing with its driver since Mon- day night from this eastern On- tario community. The bus, owned by the J. C. Young Coach Lines, is new and red and has been used since Sept. 1 for carrying schoo! children. . CLERGYMAN FINED Windsor, Ont. (CP) -- There are no special dispensations for clergy- men in traffic court here when it comes to speeding violations. Rev. R. O. D. Salmon of Windsor dis- covered this yesterday when he was fined $25 and costs in court for travelling 70 miles an hour on a county highway. 926 CIVIL MARRIAGES Toronto (CP) -- Fewer than 1000 civil marriages were performed 'n Ontario in the first 11 months after the province's new marriage act came into effect. The act, provid- ing for performance of marriages | by judges or magistrates, came into effect Oct. 1, 1950. Between then and Sept. 1 this year 916 couples chose civil marriage. ASK PAY INCREASE Toronto (CP) -- The Ontario Pub- lic Health Association yesterday, asked the Ontario government Lo see that public health officers re- ceived better pay and a pension plan. The lack of financial reward and security is driving workers from the field of public health, often to jobs outside Canada, 2 resolution passed by the associs- tion declared. : CUT GASOLINE PRICES London, Ont. (CP) -- A gasoline price war took shape in the eily last night. Two major oil conmi- panies ounced reductions up fo 4% cents a gallon and § third firm indicated a .cut was contemplated today. Last night's announcement foliowed a cut of three cents locally by Sun Oil Com- pany a wekk ago. - CNS LINER FREED ; Montreal (CP) -- The 8000 - ton Canadian National Steamships lin- er Lady Nelson was grounded on a shoal for more than an hour: last night before being freed by five tugs. No damage resulted. RAPS 'HIDDEN TAXES' Vancouver (CP) -- Solon Low said here last night that the federal government's system of 'hidden taxes" was the cause of high prices. In an address prepared for delivery over CBC's national net- work, the Social Credit party lead- er dealt mainly with the govern- ment's attempts to halt the rising cost of living. } t } t i ; : | | | | } | ; } t : } t [eye > street defies tefed teed beer oes beet teed befed teleost bees bees = > Da So Sry or Seger Spor Sry = . EE, ¥ ~ gre for your-owm, ry . Sa ry" tT J hn In a wide arc . , . the fashion pendulum swings you into Fall. Starting from a close collar, following your natural shoulder line, flowing generously into a rippling fullness that goes to your hemline or straps at the three-quarter mark. We have executed this new trend in richly textured wools and the new poodle cloth, Stop in and see-the lovely swing of our'new coats, You'll want fst -- FI ~-- i ! swings this way ¥ ie 64 SIMCOE ST. NORTH - 'DIAL 3.7402 i 12Gb dees dees bees wf Ce YY Ye YT LT YY Yr SY Ye Ye Ye XE EXT XT =X) n \ »