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= Ss = Oshawa's "PURSE STRINGS' ....Are In Her Hands! HEN it comes to a matter of buying, of spending the - family household allowance, whether the purchase be one of commodities or amusements, of business or professional service--whether they be considered necess- ities or luxuries, it is, in the vast majority of cases, the woman who influences the final decision. For women are logical purchasing agents of the home, the guardians of household budgets and the custodians of the 'Purse Strings" in the average family. YOUR most important prospective customers are wom- en. Prospects waiting to be told about the values and 'the services you have to offer. Prospects ready to become buyers in YOUR store. And clever buyers they are too, abreast of the times. They KNOW what, whenand where to buy most advantageously, because they rely on the information gained from consistently reading the advertising in this newspaper, to guide them in their buying Ad 0 CO He YOU can most economically reach these buyers with the story of your store through this same medium. For YOUR advertising messages in the Oshawa Daily Times are placed in the same hands that control the operation of Oshawa's 'Purse Strings" EE ------ EE a The Oshmua Daily Times Central Ontario's Leading Newspaper