Oshawa Daily Times, 4 Mar 1932, p. 10

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THE OSHAWA DAILY TIMES, FRIDAY, MARCH 4, 1932 Produce Prices on the Commercial Markets TORONTO PRODUCE (Buying) Toronto dealers are buying pro- duce at the, following prices: Eggs--Ungraded, cases return- ed, fresh extras, 23c; fresh firsts, 21c; seconds, 16c. Butter--No. 1 Ontario cream- | ery solids, 19% ¢; No. 2, 18%c. Churning .cream--Special, 16¢; No. 1, 15¢; No. 2, 12¢, f.0.h, ship- oints. ping points, 1 large colored, paraffined and government grad- ed, 10jc. Dressed Alive Poultry-- Chickens, over 5 Ibs, ea. 1 Under 5 Ms, each.... Fatted hens, over 5 IDs. : each " Over 4 to Over 3 to Young turke he, 5M 1 ig cach Ducklings, over Over 4 to 5 ihe. cac hs Old roosters, over 5 Ibs, each ois Guinea fowl, acl (selling) Toronto dealers are produce to retail dealers at following prices: Eggs---Fresh extras, 31 to ¢; fresh extras, to 30c; firsts, : 20 to 21c. firsts, 18¢; seconds, Butter---No, 1 ereamery, + 21 to 22¢; No. 2 creamery prints, | 20 to 21c. Cheese twins, 11%c; stiltons, 14c. twins, 181ic; tons, 20%zc. Poultry~ Chickens, 5 25c .; 4105 1 2 hs. 2c; under Hens, 5 bs. Geese, nr "uC. offering the! in cartons, loose, 29 hl New, la triplets, r Old, large, triplets, 181.¢c; 18¢; stil- to 6 Ibs, over 5 Ibs, 20 to 23¢ 22¢. Ducklings, 22 tc 15 to 18c. Turkey TORONTO FARMERS' quoiations Lawr- The following are retail, in effect on the ence Market, Toronto . Produc Eggs, extras, Do., Do., 1 Butter, dairy. Do., creamery, ) as Fruits and Vegetables-- Apples, bus . Bananas, doz. Cranberries, gt. Grapes, 1 Ib, Oranges, doz, Lemons, doz, Pineapples, each . Tangarines, doz, Beans, green, qt, Brocoli, bunch Brussels sprouts, Cauliflower, doz. St doz. Celery, head 5.0.10 0.15 1 baby Chicory, head Cucumbers, each Cress, 3 bunches vr Cabbage, doz. 651 Green peppers. 3 Eggplant, each Herbs, bunch Lettuce, héad : Mushrooms, Ib. ...... w... 0. 0} Potatoes, basket ..... Do., new, 3 Ibs, .. Onions, basket Parsnips, bag Radishes, 3 bunches .. . Rhubarb, 3 bunches ... .... Strawberries, vt. Squash, each Tomatoes, 1b, TORONTO GRAIN | ( Grain dealers at Toronto are |t quoting the following prices for ! 1c $s Lents, «| $4.70; | ket steady, | and medium, | near choice (Mrs. MARKET | dor days | and Yvonne, grain in carlots: Manitoba Wheat -- No 1 hard, 76e; No. 1 Northern 74c; No. 3 Northern, 67%¢; No. 3, 66ic; No. 4, 63c. Price on track lc higher than above, Manitoba Barley -- No, W., 49c, ] Manitoba Oafs -- No. 2 C.W,, 29%c; No. 3 C.W., 363¢c; No. 1 feed, 35¢; No. 2 feed, 33%zc. Millfeed (delivered Montreal freights, bags included): Bran, per ton, $19.75; shorts, per ton, £20.75; middlings, per ton, $25.- [EN Manitoba Flour -- First pat- in jute, $5.10, Toronto; second patents, in jute, £4.50. Ontario Grain -- Wheat, bic to 75c; barley, 3bc to 40c; oats, 24¢ to 26ec; rye, 44c; buckwheat, to 45¢; corn, 37¢ to 40c. o C. tol BUFFALO LIVE STOCK IZast Buffalo, March 3, -- Hogs --Receipts, 3,400 Most sales be- 15¢ higher. Weights above 230 Ihe, up most; 160-210 lbs, $4.- 75-$4.85; 230-260 1bs., $4.50- pigs, $4. Cattle -- Receipts, 150, Medium steers, $6.00; few at $6.75; common, 3.78 cutter cows, 25-$2.25. Calves -- Receipts 350. Veal- ers very slow and mostly steady. Good to cholce, $7.50-$8.00; in between kinds, #7.00; common $4.50-86.00. Sheep--Receipts 1,000. IL.ambs Good to choice woolskins few at $7.10; com- $5.75-86.50; $6.25; $5.75- steady, mostly $7.00; non and medium, shorn lambs, PE common, $5.25. Tyrone News Wesley Taylor, » Correspondent.) The Li The after she am la on cation [Lverton Mar- cagu | e- | Mr, k | to the Gilroy' and Jack, Mount Pleasant, spent Sunday at Mr. Harold Burgess'. Mrs. Stephens and Donald return- ed home after spending a week with friends here. Miss Marion Staples and Miss Grace Werry, nurses-in-training at Bowmanville Hospital, recently vis- ited the former's uncle, Mr, Wm, Staples. Miss Marion Roach, Bowmanville, spent Sunday at @Mr. R. Hatherly's, Mr. and Mrs. Herbert Burgess and Ilene visited at Mr. Robert Burgess, Orono. Quite a number with grippe. Mr. and Mrs. Floyd Dudley, Bil- lie and Donald, have returned home. Mr, Dudley has spent three weeks at Military School in Toronto, and Mrs. Dudley and children her parents, Mr. and Mrs. Turner, Green River, Mrs. Robt. Burgess, Mrs, Taylor and Allyn recently visited Mrs. Enoch Stevens, Hampton, Mr , and Mrs. Arthur Smith and family, Raglan, spent Sunday at Mr. Ronald Scott's and visited her mother, Mrs. Thomas Scott who continues ill, Myrtle e Myrtle, March 2, - Me. and Mrs. Fred Beadle and baby, of Toronto, spent Tuesday with Mrs. | Beadle's parents, Mr. and Nrs. | Will J, Cook. ' Rev. Totton, who ha preaching on the Parables for sev- eral Sundays, gave a very | germon on the "Ten Virgins' Sunday evening. The choir Mrs, Levi Tordiff at the rendered an appropriate | ana Mrs. Roy Thompso | sang very feelingly, 'Even Me | Mr, and Mrs. George Hough- | ston, of Toronto, spent the week- end with their parents, Mr. and Mrs. J. E. Beacock. | Sorry to report that Mrs. Bert are still sick Ww. been , on organ anthem, zolofs Duff is confined to the house and Dr. John from an attack fsy. It is hoped that her c¢ondi- tion may soon be improved, Totton. assisted ministers, conducted revivi vices in Manchester last weel art aham {is moving rm east of Pros- he having pur- chased it in the fall from Mr. Jim Archer, It is generally - | eretted that this family are leav- | ing this neighborhood, but it i= hoped they may meet with con- | tinued success in their new en- under Moore's care, Je ring | Stews | pe wet this week _ | vironments. yeial hali was spent by all Saturday morni ratepayers attended y yol house r free sche cholars, It was dec oks fo th 1 stead of free ps was Mr. Mrs. arrival of gratulations to and Iter Jones on the boy. Church service ing at 7 o'clock. Mr. Edw Virttte with friends in next Sunday eve- spent a few Toronto re- | cently 'and Mrs. F. L, Byam, Doreen | spent Sunday and Mrs. J. Lillicrapp, Mr. yarents Mr. anni ington Mr, Arthur hig uncle's, Richards is visiting Mr. Charles Richards with her D. Hodg- Hicks is in Hicks is Mrs. Mrs. Down Mrs. Graf- Theodore ith his sister, McLaughlin, it Sunday Rey.) Andrew on. Mr . Earlby Stephens, Grace, Jean GRAY COACH LINES LIMITED- --supplies you with service at the cost of providing it. --pays its full share of the ex- pense of Ontario's highways. --has never received any form of subsidy. --is providing a necessary serv convenient and ice under strict Provincial regulation. Daily Coach Service OSHAWA Single 85c; -- TORONTO Return $1.55 . LEAVE OSHAWA AM, PM, 2.30 3.30 A50 530 6.30 hi.30 79 b9.30 10.30 di1.20 w--~Daily except Sunday, Tim unday Eastern Standard LEAVE TORONTO AM. P.M. e a7.30 8.30 9.30 10.30 11.30 P.M, 12.30 1.30 2.30 3.30 b--Saturday, Sunday and Holidays enly. d-$ only. COACHES STOP AT ANY POINT TO PICK UP PAS. SENGERS, SIGNAL PLAIN LY BY HAND TO THE _ DRIVER. Coach cohoetions. at Toronto for Butiale, pig falls, Hamilton, Brantford, L Detroit, Schomberg, Brampton, Barrie, py Mids land, Jackson's Point and intermediate points. ith her | Mr. Brooklin on Sunday night, ow to the serious illness of his moth- Miss Pearl Vance spent the | week-end with Peterboro friends. Mr. and Mrs, Victor Hudgins, of Toronto, visited the former's | mother, Mrs. Hattie Hudgins, on | Sunday. There are a number around the neighborhood sick with evere colds and sore throats, March came in fairly tame gave for the characteristic cold wind. | Benefit to Soil Humus, or decaying getable amtter, is that material which indirectly largely crop yields, Humus ca chased in a bag. The supp be kept up through the cons plication 'of barnyard manur the refuse, such as stubble or roots from the crops. soil and influences the temperat as well as the water holding ¢ city of the soil. It is peculia that it causes light soils to he more retentive and heavy soi's to have better drainage. According to W. controls | ure R. Re Ex , the supply of the peculiar must balance ir Super one faremrs sufficient soil it is necessary | use, not omy of imanure, Fh cropping system has taught states Mr. R | of the cheapest and. be | of sustaining' not only but also the humus in he | to grow ! in the rotation for a hay croy The Alfalfa root system is quite large and supplies, wher plouged, a very considerate addition to the humus content, This, featur. cf the crop must not be overloskel., Not only is it one of the best hay | ducers but it looks after subs.:qeunt | | | humus is | that | lens | fo keep but to a plant food soil is crops in adition According to Hopper, at the New York Cornell Station, it. one case, oats after clover gave a yield J8.7 bushels and after timothy 437 bushels per acre. In another case where a number of plots had been in Alfalfa from 1913 to 1921, and a similar set of plots had been in tun. othy during thc same time, corn was planted in 1922 and prodoced 80.3 bushels per acre after the Alfal- fa and 541 bushels after the tim- othy, In 1923 the land was all seed- | ed to oats and produced 73.7 bushels | after Alfalta 62.8 bushels after tim- othy. In 1924 th. land was all seeded to wheat and produced 3v.6 bushels after Alfalfa and 36 bushels after timothy, At the Illinois Sta- tion, during a period of 33 years Shase 1893 on a good brown prairie $01 and oats rotation has averaged 35.4 bushels per acre, while in a corn, oats and clover rotation the yield las averaged 49.4 bushels per acre, Since 1904 part ofthe land in these rotations has regularly received lime, manure and phosphate, With ..his treatment the yields of corn in 'Hie corn and oats rotation have av- eraged 54.6 bushels per acre, while "tthe corn, oats and clover rota- tion the yields of corn have aver- ged 67.7 bushels per acre. The legume in these rotations evidently was beneficial, No doubt, partially because the supply of hue mus was greater when the clover was used. The use of legumes is one of the cheapest methods of keeping the soil in a high gtate of fertility, visited" w. | with | suf- | of pleur-| wry, local | Levi Tordiff was called to ing | from Alfalfa in Se soil Commends First 10t be pur- | Humus colors the | | | 1) prot- recognize,' the | to r2sort ro the | a Legume such as. Aljaifa, | of | the yield of corn in a corn: ORANGE PEKOE BLEND 'SALADA TEA "Fresh from the Gardens" EASTERN ONTARIO NEWS| To Control Barbers Ottawa---With a view to main- taining a uniformly high stand- ard of sanitary conditions there- in, barber shops, hair-dressing 1 establishments and heauty par- lours in Ottawa will ward come under the direct sup- | ervision of the Police Department und must pay an annual license fee of one dollar Thig decision was taken by the Ottawa Board | of Commissioners of Police at its z held in the Police » with His Hon- in the chair helpful ! Consider Salary Increases Kingston ~- Taking the that both Fire Chiefs | Armstrong and . Assistant I'red Reid were underpaid parks, ot a meeting of the aud Light Committee held | Tuesday afternoon, moved | the committee recommend an in- ge for both officers, but while reeing with Ald, Sparks that Chief and Assistant Chief should drawmg higher sal- members of the com- the present was : to ask the stand James Chief Ald. Fire on he i Belle Poor Quality ville. lee in where M, Callaghan, J end Harry Smith, local ants, are cutt s0 honeycombed boen. obliged to work, One other been working day tho past few y gtore a sufficient quantity but it fs feared that the about to dis ar for the time, thi: winter, 1e regi Cornell ice , has bec at they discontinue dealer ha and night for 5 In an effort to of ice last me have the ine ger Marche rs ( "ommunists? Trave ling in five * of private Ired jobles Dominion- vich will at riv ed in Kingston night way to a stop of the "Hun- deputa- city 11 : contin Ottawa without in Kingston. On one trucks appeared the sien ger Strikers." While the tion did not stop off in this ut "uesday and on their making number of name Leag Jortg a bearing the Cemmunist of the Young Aid Warm of St. John Ottawa commenda tion of the record dian branch of the Am- | bulance Association was given hy | the Earl of Bes the annual meeting shorough at of the PILLS bie N oa L KIDNEY AC waCHgLt DER TRO oy HEUMATIS at! p's 8,8 ny R pro- | Rheumatism Goes 'Swollen Joints Vanish How To End Rheumatism in Less Than a Week It you suffer from torturing rheumatic paing, sore muscles or stiff inflammed jointe, it's be- cause your system is full of the dangerous poisons that cause rheumatism and wake thousands helpless. What you need is RU- MA, and need it right now, All druggists sell it with guarantee, RU-MA acts on the blood, stomach, kidneys and liver, and drives the dangerous rheumatic poisons from the system through the natural channels of elimina- tion--it eases pain the first day. You must use an internal medi- cine to free the joints and mus. cles of crippling stiffness, sore- ness and torturing pain. That's why RU-MA succeeds while ex- ternal remedies and pain deaden. ing drugs give only temporary re- lief. Jury & Lovell, Ltd, says no matter what kind of rheumatism you have, or how long you have suffered, try RU-MA---it must completely end all rheumatic agony or you get your money back, hencefor- | night | the that | | eity fovel ¢lafm will not be entertain- | ns | i mer= | ice | is wait | | Ottawa | the Cana- | Assocla- | | Publicity | to instruct | ders H { bonse. | an | fli School Board, The real value of the train- ; first aid anc home nurs- ing was particularly evident, gaid ilis Excellency, in Canada where inmense distances often make such training of the highest im- tion. Milk at Eight Cents Kingston, At the milk distributors of Kingston held on it was decided price of milk from per quart to 8 cents per quart, The new rate went into effect on Wednesday morning. For weeks past milk has been offered in Kingston at 8 cents per quart ov a few distributors, hut it was only at the meeting held on Tues- day night that the larger distrib- utors decided to cut the price to 8S cents per quart, a meeting of of the City Tuesday to reduce Claim Compensation for | of several gold fish and cther piscatorial rareties, valued at $146.75, is sought from the by Anson II. Pratt, but the A Unique Ottawa. the death The clai chol from the local the death.of his « included that wi mains caused lection, which more than three-score a gold veil- Royal Winter 1930, which he valued at F, B. Proctor, K.C., city so- r, has ruled that no special devolves. on the city to sup- water that will conduce to health of domesticated fish charge ion of the 1- i well a tall, st fish in the duty ply the Ex-Reeve Picton, W. Henry Dayton, ex-Reeve of Picton, and for gev- era} years a member of the Town Council, died yesterday, aged 88 Born in South Township of United Empire Loy- nl} stock,' he spent all his life Prince Edward County. for y-five years nducted a ber and builder upply busi- ness in Picton. He was a veteran cf the Fenian Ralds, a member f the United Church and a Con- crvative, Surviving are his widow and six sons, William and Wel of Picton; Fred and Ed- ward, Roch Herbert, of Og} a and Frank O., of Hamil- Passes years 1 he. co ter, of ester; ton, they distributed from their trans- | pamphlets | Trade Board Officers Preston. Officers ton's Board of Trade were in- talled follows: President, ¥. Shantz; V -President, J. 1. Thompson; Second Vice-Presi- ent, C. Pe rey Mason; Secretary, 5, Davis Tre asurer, E, Smith Tunuf. acturl ing, M. H. Mullin; Rullwar and Transportation, Ib J. Mosack; Mercantile, E. Yates; and Advertising Com- McKenna, of mittee, D, Consider Relief Depot Ottawa Board of Control! on Tuesday gave Social Serviee Commissioner C. &. Ford author- fty to call for tenders for the supply of groceries for for the three months May and June, him to prepare a re- on the advisability of the city purchasing supplies of gro- 'eries direct and distributing or- through a central ware- "The ind do this the better, 1 Cont. Geldert, but Cont. Dun- r thought caution should be the itchword, The city had lost woney by geing into the wood slginess some years ago, of ders April, port Hold Nominations Kingston Nominations the vacancy on the caused by the Isaac Plunkett, Friday of this week. held in Decem- Plunkett was elected to Victoria Ward on the the years 1932 and nominations will take place at 11, AM. Stover's store, 109 'fred street, on Friday, hetween 12 and 1 o'clock (moon), to res- ignation of held on At the ele ber, Mr: represent Board for 1933. "The tions Vandals Damage Organ Belleville, - are investigating damage to the pipe organ of St, Peter's Preshy- terfan church here. Vandals are bLeiieved responsible, Damage was sot at $1,600. Anglers Organizing Ottawa, -- Formation of a new orcanization to be known as the Ottawa Anglers' Association, was decided on at a meeting held 'in the Embassy Theatre, under the presidency of R. M. Oxley, A temporary executive was formed of 15 members, with power to add to their number. They were empowered to draft a constitu- tion and nominate officers to sub- mit to a further meeting to be called later when the committee is ready to report, "Highways Good Kingston. -- The Provincial Highways in the vicinity of King- dion are in excellent condition. The surface of the road is bare and there has been very little heaving of the surface this win- ter due to frost. The county Yoads are also in good shape and a certain amount of work is be ing carried on ou the county road system In the northern section of the county there is smow on some of the roads but in the ma- jority of places the road surface is clear FAMOUS PAINTING Government Pays $250, 000 for Giorgione "Tempest" Rome.~The Italian government hag purchased from Prince Alberto Giovanelli of Venice, the famous painting by Giorgione entitled h Tempest" and generally recognized as the most valuable privately-own- cd canvas in the world. Many large offers have been made to Prince Giovanelli, one of them being of $1,000,000 bu he was unable to accept any of them bhe- cause of the Italian law forbidding the exportation of works of art without the government's consent. Inasmuch as the Prince has never been able to obtain permission for the exportation of the painting, he has been obliged to accept the gov- Provineial police 10 cents | some ! . Maryshurg | land | Pres- relief or- | but decided | sooner we get busy | comment- H Separate | will | ernment's 'price, which is reputed to I be $250,000), "The Tempest", one of less than a score of authenticated works by the famous fifteenth and sixteenth ¢ artist, Giorgione, has hung i llery of the Giovanelli fam- | ily in Venice fo r-the last 150 years. Four years ago, it was learned, Sir Joseph Biron, of London of- | fered $l 000,000, the highest price | for a painting in history, on condi- | tion that it be taken out of the country. Hc made the offer in two | forms, one of $1,000,000 outright to Prince' Giovanelli and the other of [ $590,000 to Prince Giovanelli and | $500,000 to the city of Venice for | construction of a bridge. AVOID SHIPPING FEVER The Veterinary Director Gen- | eral has had preparcd for the as- | sistance of farmers and cattle- | men in the control of 'shipping fever" a special pamphlet which | deals in a precise and practical { manner with the subject. Ship- | ping fever is a disease of consid- | erable economic importance but one which can be controlled or | eliminated if practical measures are taken at the right time. Cop- | les of this pamphlet can he ob- tained by application direct to the Health of Animals Branch of the Department of Agriculture at Ottawa. QUARANTINE P.E.L FOXES As a result of a Ministerial Or- der of February 10, 1932, all | foxes entering or leaving the | province of Prince Edward Is- must be inspected by a qualified veterinary inspector. The order also provides that no foxes shall be imported into or exported from the island unless accompanied by a federal Tnspec- tor's certificate of inspection. BOUGHT BY ITALY: SUPERTEST'S BEST YEAR IN HISTORY Sales Increased, Assets Greater, No Bank Loans J. G. Thompson, President of Sup- ertest Petroleum Corporation Lim- ited, submitted the following report at the annual general meeting of the sharcholdérs, held in London, Ontario, yesterday. "In submitting the directors' re- port for the year ending December 31st, 1931, 1 am pleased to announce that your company has just com- pleted the most successful year in its history and we face the year 1932 in a stronger position in the Canadian petroleum industry than ever before, "Chief among the favorable de- velopments during 1931 was the in- troduction of the New Eupertest Wonder Gasoline on October 17th. As is generally known to our share- holders, Supertest has maintained a policy of marketing only the highest grade of petroleum products which the markets of the world, and par- ticularly this continent, can produce Supertest sets for its various products and then arranges with suitably equipped re- fineries to produce these products. Since the inception of the company, this policy has been rigidly main- tained and Supertest products have been improved from time to time in accordance with the improvements which have been made. in petroleum refining. Sales - Again Increase "The year 1931 revealed many en- its own specifications | SEUCTRALIZING CREAM The partial neutralization of the lactic acid in cream {is neces- sary to ensure the efficient pas- teurization of cream for butter- making, states W, ¥, Jones, B.S. A., Chief of the Division of Dairy Manufactures, Dominion Depart- ment of Agriculture, The pasteur- ization of unneutralized cream results in a high loss of fat in the buttermilk and a poorer quality of butter owing to higher curd content. When butter is = made from unpasteurized cream, neutralization is unneces- sary and inadvisable, a New York, N.Y.--The tenth ane nual National Little Theatre tour- nament will open in New York on May 2, at a theatre to be announc- ed later. The first week, from May 2 to 7, will be devoted to the D Belasco Cup Match for short pl! and the sccond week, May 9 to 14, to the Theatre Arts Monthly Cuy Match for origi inal long plays. Last year's prize winner among the long plays was "If Booth Had Kissed, noy running at the Maxine Elliott Theatre with a professional production, couraging features in the operation of your company, chief which was the continued in salc. over previous years, and while, owing to the lower prices : which petroleum producty were $0 ld i during 1931, the dollar value ¢ increase 10t reflect the among do cS gress made, the increase in the sold, is most gratifying "Although net earnings in 1930 were the best in the history of the company, 000, we increased unit incre ases, Oi number of gallo earnings over the ious year, and in this connes is interesting to note 1 sales and ecarnings have tered each year since the incey of the company ten years a "Dividends were regularly clr ed and paid throughout the year and your surplus now stands in ex cess of $1,200,000. During the assets of substantially incr in excess of four vestments are pLav- bec at market price as at Des 1931. We are pleased to although a policy oi expansion was carried out during the past year and no new capital was received into the business, your company again finds itsclf at the close of the year 1931 free of bank loans. eport that being in excess of $5 00, « 1 are pleased to again report | tion it ks | Pompeian Massage after your | | | increasc | face is dirty The pores are like a met . . - that's why the pores of your face catch dirt; Clogged pores bring blackheads-- coarse pores--skin eruptions. Soap and water can't thoroughly remova pore dirt. Proof: After washing and shave ing rub Pompeian Massage Cream into your skin--around the nostrils --in the crease of your chin. Pink when you start, it soon rolls outin Hy pellets--almost black with irt. Result: A clean skin--clearly 1g hter--the healthy skin of the lete in the pink of condition. You can buy a jar of Pompeian Massage Cream for only 60c. you can at any first-class barber shop. Insist on the Genuine a a nt a ain . POM PEIANI The Original Pink a MASSAGE CREAM ---- all. from now. "NOW we can advertise it" Products are nearly always put on the market before they are ad- vertised. Quite frequently, changes have to be made in an article before the public generally will accept it. those are some of the things the public has to be consulted about. Sometimes a product won't sell at all and simply has to be discon. tinued. As soon as people show that they welcome an article and as soon as all refinements and improvements have been added, then you could hear the manufacturer say, if you could be in his office, "Now we can advertise." When you buy advertised goods, you may know they have gone through the experimental stages. You may be sure that the manufac. turer knows they are right and that he is willing to stake his reputa- tion on them. You may be confident that you are buying goods that have sold and that would continue to sell without any advertising at For advertising merely lets all the people know--now--what considerable numbers would find out by word of mouth ten years Of course, advertising goes a step farther. hardly ever tells all the uses of a product. It often doesn't give the real reasons for its superiority. Advertising tells people all about a product and the numerous ways in which they can use it. Whatever you buy, therefore, let the advertisements be your guide. When the manufacturer says, "Now we can advertise it," you know that you can safely say, "Now we can buy it." Color, design, flavor-- Word of mouth J daisy Ae rr TPR Mle he SER * ¥ Ls Si F y ' L k

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