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THE OSHAWA DAILY TIMES, MONDAY, FEBRUARY 8, 1932 EE -- a 9 | " ---- PER and advertised merchandise. Do not accept a substitute for what you name. Long experience has shown that goods which are widely and steadily advertised in the newspapers are the ones that are worthy of your faith. hed tf sis UPON BRANDED, trade-marked ~ 4 -- -- Cs gre a Hoo th & matiage to al Modern newspaper advertising does you a great shoppers--of both sexes service; it permits you to accept without fear goods anid varying incomes, | you have never tested. What others have believed in and accepted you also may buy with confidence. Advertisers must be, and remain, honest if they want to be successful in business to-day. Their announcements bear their names and signatures. They tell the truth to protect themselves as well as to safeguard you. | i £ a A i oy ? i { bid A newspaper advertisement is a publicly printed bond between advertising merchants and the buy- ing public. It is the strongest guarantee for goods "of honest quality at fair and competitive prices. Erp | Thrifty shoppers will buy advertised goods and by 4 Canadias Daly | refuse to accept any substitutes. | Newspapers Association