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i AS iso, sh Samo rer li arn hii = " v RTT fod a ------ lh, on ¥ a Ra a aah do Jt ma TI Rt og rt m-- Pon THE OSHAWA DAILY TIMES, THURSDAY, JANUARY 8, 1931 nan RA PAGE SEVEN Spend More Money In Advertising In Poor-Times Than Boom Times "Slump fails to check growth of «ord & Thomas and Logan" is the 1eadline of an article by B. C, forbes, of Forbes Magazine, in a ropyrighted newspaper article. The articles continues: "How is this for a business ach- levement? "We did $30,000,000 business in 1928, $40,000,000 in 1929 and $50,000,000 this year." That is the phenomenal record ot Lord & Thomas and Logan, adver- ising agency, whose direciing senius is Albert D. Lasker. He tarted with the firm thirty-three ears ago at $10 a week, and is now 'he weglthiest advertising man in he world. Imagine being able to roll up an increase in billings and collections f 26 per cent in this depression rear! How did Mr. Lasker do it? After correcting me by saying hat he didn't do it, but that his 'lfents and associates rather than he, did it, he explained, "We choose to work only for smart people; people who would be wecessful without us. All our slients have actually done a larger rolume of business this year than ast year----although, of course, the iollar total in a few cases has been ess, because of the decline in srices. "Unless a client has in his busi- ness the potentialities of growth, the elements of success, we are not interested in handling his advertis- ing. Unless our clients grow ana prosper, we wouldn't be able to grow and prosper. So we are care- ful to pick only such concerns as have in them leadership prospects and qualities. "Our clients, as a rule, spent more money in poor times than in boom times, because they can make more headway over competitors. That is exactly what has been hap- pening this year. "I have known "A, D." for twen- ty years, and my analysis of him is that he has a mentality not sur- passed by half a dozen men in any line is no accident." William Findlay of Toronto, one of the vice-presidents, and a direc: tor of Lord A Thomas and Logan, who is in charge of the agency's Canadian affairs, reports a substan- tial increase in the firm's business in the Dominion in 1930. "Several of our advertisers have enjoyed peak sales in 1930," said Mr. Findlay. "These are firms who have judiciously maintained, or ap- propriately increased their adver- tising appropriations, and whose sales organizations have put fresh efforts into their work, They have 1929 CHEV. COACH In New Car Condition ...... 1930 CHEV. SEDAN Can't tell from new . 1929 PONTIAC COACH 1928 CHEV. SEDAN 1929 ESSEX COUPE PHONE 1160 Used Car Specials Guaranteed like New ...... st TPE TPP PP PY Completely Overhauled .............ce..conne Ross, Ames & Gartshore Co.,Ltd. 185 KING STRKET W. OSRAWA HUDSON---ESSEX » serene asssinssennens PHONE 1160 proven that industry and advertis- ing will make headway over com- petitors, no matter what the con- ditions in business may be." The clients of Lord & 'Thomas and Logan in Canada, as a group plan increased appropriations for advertising in 1931. CURIOUS BALL AT COVENT GARDEN New Dance Demonstrated at Competition Held in London London.--The moochi ball at Covent Garden Opera House car- ried a stage farther in popularity a new dance which so far has not received wide acceptance by the general public. The prevailing taste was sufficiently indicated by the composition of the programme, which contained 53 foxtrots, 21 waltzes, three quicksteps, and three numbers for the new midway rhy- thm, The moochi demonstration took the form of a three-fold com- petition, the first for ladies alone (an unusual innovation), the sec- ond for amateurs, and the third for amateurs and professionals mixed. The moochi will have a consider- able fight for pre-eminence. It has a springy character, but very little freedom of movement in its design. The steps are short and the pro- gress of the dance seems to be punctuated by a curious stagger. As a challenge to the foxtrot or the waltz it lacks originality and style, and the music appeared to be mon- otonous. Nevertheless the demon- stration was keenly watched and seemed to be appreciated. A curious feature of the ball was the large numver of men in lounge units who were dancing with part- ners in evening dress, One man took the floor with perfect com. placency in plus fours. If dance fashions are changing the same canndt be said for the dance steps. which are still much the same as they were a year aro. "A LONG WAIT The office boy took off his cap, pre- sented the bill, and stood at ease. "My boss say's I'm not to go back until you give me the money you owe him," he said. "Oh," was the reply of the debtor. "I wonder if he'll recognize you in a beard ?"--Tit- Bits. Leaders of Science Are | Now Turning to Religion (Editorial in Toronto Mail and Empire) On the eve of the New Year, the brilliant English essayist, Mr: G. K. Chesterton, wrote a striking ar- ticle for The New York Times re- garding "The Return to Religious Faith." He argues that a misin- terpretation of Darwin's doctsine started the world on the downgrade into an abyss of heartless material ism. A Darwinian phrase, 'the survival of the fittest," was accept- ed as justifying the law of the jun- gle in human affairs. It was only according to nature that the strong should trample the weak, There followed such a wave of scientific skepticism and so-called determina- tion as tended towards stark para. lysis touching the practical conduct of human life. Religious faith weakened; atheism increased, little warrant was left for moral re- straint. But, says Chesterton, we appear to be on the eve of a change for the better. In recent months, religi- ous belief has had the support of such scientists as Eddington, Ein- stein, Jeans, Millikan and Whit- ney. It would seem that Huxley and Herbert Spencer and the Vie- torian agnostics may be losing their grip on humanity. These men and their disciples thought it almost impossible that religion could sur- vive. It is all the more ironic that it has not only survived the always- changing formulas of the scientist, but is a perfect example, perhaps the only real example, of what the Darwinists called "'the survival of the fittest." Sir Arthur Eddington is be. i. "! and he maintains that man reully has free will and should hold fast to religion for dear life, Bir Ber- tram Windle, so widely known in Toronto, was science; and he held that the scientific mind finds com- plete satisfaction in religion. Dr. Whitney has declared that there is no rational description of the ulti- mate cosmic motion except the will of God. Dr. Robert A. Millikan, eminent physicist, after studying the cosmic ray, contends that the universe is not doomed to run it elf down; but is, on the contrary, like a clock being everlastingly wound up by "a creator constantly on the job.' Religious perssts because it can feed where the fastidious doubter finds no food; it can reproduce where the solitary skeptic boasts When a Man's Agon Gave a Girl Bliss At midnight Philip Dane was speeding across country at the whim of a jealous woman. In a few short hours he was to of being barren. "The intense in- terest of the moment is that the man of science, the hero of the modern world, and the latest of the great servants 'of humanity, has suddenly and dramatically refused to have anything more to do with thig dreary business of nibbling negation and blind scratching and scraping away of the very founda- tions of things" Many wise men have predicted that the present disturbed condi- tion of the worldwould be followed by a widespread revival of religion. GRAF ZEPPELIN RESTS FOR WINTER German Dirigible Had Busy and Profitable Season During 1930 Friedric hshafe n, Germany. ---- Resting in its big shed for the win- ter, Germany's globe-encircling Graf Zeppelin can look back on 1930 as its best and most profit able passenger vear to date. Four thousand and sitxy-three passengers were carried during the season's 104 flights, and al most a million pieces of mall, dis- tributed over an aggregate dis- tance flow of 71,260 miles. The income from these flights was suf- ficient to pay the officers ana srew, the motor-fuel bill, insur- an and depreciation Had the Graf Zeppelin confined itself comparatively short cruises. of 1,000 miles' or the showing would have been even better, for the extrd . costs for mooring and refueling, Wepara- to 80, tions on the South American flight do not enter into the less specta- cular European trips. Even the transatlantic flights of the Zeppelin could be put on a commercial, paying basis, esti- mates Capt, Ernst Lehmann of the Zeppelin company, if proper moor- ing facilities and refueling sta- tions were regularly established. Equipping a transatlantic Zep- pelin line with four or five ships and proper mooring masts and other landing facilities would cost, he calculatse, not more than $20,- 000,000. With such a line in opera- tion the cost per flight from Spain or Portugal to Brazil would aver- age, everything included, about $38,000. Carrying 40 passengers at $750 each would bring in $30,000, and freight and mail could be ex- pected to make up the other $8,000 and add a reasonable profit. Since its maiden flight in Sep- tember, 1928, the Graf has cruised an aggregate of nearly 150,000 miles and carried 6,278 passengers and 2,200,000 pieces of mail and freight. How many more miles may be expected of it will be revealed to some extent during the exten- sive overhauling of the ship this winter, The Graf's 1931 flying program still is undetermined. A flight to the North Pole is considered prob- able, provided the new year brings a reasonable improvement in gen- eral business conditions. ¥ i i ZOOLOGICAL GARDENS HOTEL FOR ANIMALS Cros-De-Cagnes, "Please reserve rooms for 200 chimpanzees, without bath; also forty alligators, with bath." Such a telegram wouldn't worry the management of the Zoological Gardens here. For this is the world's strangest hotel. Wild ani- mals direct from the jungles are brought here for acclimization be- fore being distributed over Europe It's circus day every day, and carpenters are almost always busy preparing quarters for the incom- France. --- ing "guests," Great flocks of birds arrive almost overnight, A thous- and alligators were arranged for in a month. Apes, lions and other large animals worry the director not a whit, but birds-- FORECASTS FOR N. E. STATES Reports will Include Separate Forecasts For Every New England State Boston, Mass.--~Beginning January 1, the official weather reports for New England will be issued daily in separate forecasts for each of the six states, instead of two reports for nor- thern and southern New England, as formerly. For the benefit of fishermen and in- habitants of towns and cities along the New England coast, a special forecast will be made for the Atlantic coast north of Sandy Hook, N.J. This prediction will come under the head of "conditions," replacing the former forecast for north and south of Sandy Hook. Definite predictions for areas of the different States, it is believed, will make the weather report simpler to understand in all New. England lo- calities. Antipue Dealer--' This vase is over 2000 years old!" American-- Don't try that stuff on me, Big Boy. It's only 1930 now!"--Lon- don Dally Express. During recent army one contingent went playing the bagpipes. This will once again raise the question whether these weapons should be used in civilized warfare.--Punch. maneuvers into action 1f.1t should turn out that after all, Einstein ig wrong, it will be rather rough on those scientists who studied for several months in order that they might understand him.--Toronto Mail and Empire. Own "IT'S CHEAPER" Five Roses Bread Flour 98 Ib. bag ...$3.30 24 1b. bag .... .95 Hogg & Lytle Limited PHONE 203 WE DELIVEF = Prices of Foodstuffs continue on the downward trend. You will benefit mor. * han ever this Year 1931 - LOBLAW"S - 1931 The Family Larder for Nineteen Thirty-One by shopping the LOBLAW wi t fa ~SPECIALS FOR WEEK OF JANUx: STORE HOURS 8 a.m. till 6 p.m. , 8 a.m. till 12.30 Wednes- day till 10 p.m. Sat. urday Delivery 13¢ Extra 8 am. SPECIAL--LOBLAW"S Brown Label--Black or. Mixed TEA :.21° ». 41° Excellent Value because -- TEAS come to you Bi from GROWER EE Se SPECIAL--Sliced Singapore PINEAPPLE 2"i:~19- The Flavour of the Fruit and Syrup will Doubly Surprise You. The Perfect Jelly Powder "8th TO l4th-- Ee _ SPECIAL--Real Good Quality--Canadian NU-JELL rise | PIRAS The Coffee that Never Disappoints! Try It. Tins PRIDE of "So Good You'll Want More" COFFEE inn §° SPECIAL--It affords us muck pleasure to offer at such a low price Testy, CHEESE = The Spready - Another Ingersoll Product SPECIAL--Sovereign--Fancy Sockeye SALMO SPECIAL-- LIFEBUOY :iil.. SOAP Cake § Aylmer Choice Quality PEACHES "Neatn JOC make the speech upon which his business success depended. No one knew of the plans upon which he would now stake his future career-- no one except him and little Beth Shannon, his self-effacing, silently adoring secretary. ' No. 2 Size 13 Soaks Clothes Whiter! n?INSO Small, * Large, 24c 145 1b. Cc AY L NL a (Halves) ul & FROM A LOBLAW SHELF White Beans ontario Hand 5 4c Fry's Chocolate SYRUP Ruprter ve OPPORTUNE SUGGESTIONS ! Peanut Butter Jack and $ Jin 21c Brand... Toy Pail Plum Jam Red or Green-- 29¢ Orange Marmalade come. 2c Stoneless 40 oz. glass Jar Tomato Soup Campbelr's 2Tins ]9¢ 1'he midnight crash that disabled .im gave Beth her great opportunity to win his battle and his love. What Happened Next? "LOVE'S PRISONER?" By BARBARA WEBB Which Begins Saturday, January 10th in The Oshawa Daily Times Rolled Oats Fresh Milled 3m lle Corn Syrup Beehive Band 34c 4lc Pure Honey nature's Food 434 1b Pail Varuna Domestic hortening 2mm Ie Heol 1W.\' J CROCETERIAS CO. LIMITED Robin Hood Rapid OATS Largs Package 260 Aylmer Brand Chili Sauce 120s, Bottle 21 C 9 Groceterias in Ontario CASH. and CARRY SELF SERVE