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Moffatt Motors Expect? $1,000,000 Sales for 1928 © With sales for the year 1927 .totalling nearly $700,000 the Mof- 'fatt Motor Sales Limited ranks to- .day as one of the leading sales or- 'ganization handing motor cars and .Bccessories in Central Ontario. Or- ganized in the year 1919, to handle 'the 8 cylinder Oldsmobile, the growth of the company has been both steady and rapid. In the year 1921 the company's sales totalled $110,000, while today they are more than six times as great, with "an expected total for 1928 of close +0 one million dollars. Splendid Busine:s Quarters Housed in comfortable and spac- on Simcoe street Moffatt Motor Sales "fous quarters "north, the Limited conduct a business which includes a variety of interests. M. R, JACOBI They have one of the finest show rooms in the city, They operate an up-to-date repair shop in connec- ton, while ther gasolne and service station is kept busy the year round. The building is a two storey solid brick structure of imposing appearance, with basement, It has a frontage of fifty feet on Simcoe street, with 40 feet on William street and a depth off Simcoe street of 150 feet. The Clifton Club apartments and offices are located overhead. A very fine repair shop with the latest devices in labor saving equipment and a separate car washing stand is located at the rear of the property, and there are ample transient car storage facilities provided, in addition. The biilding and equipment complete, east in the neighbourhood of $35,000. There is not a pillar or post in any of these buildings, leaving lly free for motorists patronizing this firm for storage or repairs. Organized in 1919 The company was first organized as the Moffatt Motor Sales Co. in 1919. At that time the firm was located in the Jackson Building on Simcoe street south, and the com- pany was formed to handle the big 8 cylinder Oldsmobile, brought out in that year by General Motors of Canada. Messrs. Ewart McLaugh- lin and Andrew Moffatt were the principals in the company. In 1920 the firm was incorporated as a joint stock concern under the name of Moffatt Motor Sales, Limited, with provincial incorporation, being one of the first small com- panies te secure joint stock incor- tion, although others soon fol-- owed, The stock was all sub- scribed for by the principals, none being sold to the public, First to Stock Radio An interesting feature in con- nection with the business of this enterprising firm is the fact that they were the first local concern to stock radios and radio parts. Even before the coming of the voice radio, a code machina was put in operation between a motor car and the Moffatt Motor Sales offices. One of the first voice sets in operation was constructed local- ly at their garage. The firm's first order for commercial '"'volce" sets was placed with the Canadian In- dependent Telephone Company of Toronto and amounted to over $1000, an unusually large order for those days. Later when radio music became more highly devel- oped, it was realized that this field belonged more properly to the music stores, and was consequent- [ly abandened, About this time Samson trucks and tractors were added. Four or five carloads wera sold locally dur- ing the short time that the Gen- eral Motor Co, were producng this farm equipment. Took Over Oakland In 1938 the firm took over the agency for Oakland cars, but with the advent of the 6 cylinder Olds- mobile this was discontinued, In 1923 the agency of the McLaugh- lin Bulek cars was secured, and this has proven a most popular line ever since, The following year General Motors trucks were added while in 19256 the agency was secured for the new Pontiac. This car has had a phenomenal sale, and indications are not want- ing that its popularity is but in its infaney, In fact the demand for Pontiac models locally has been so great that the company has had the general popularity of these models, resulted in the Company Greater Oshawa Edition -- SATURDAY. AUGUST 11, 1928 THE OSHAWA DAILY TIMES NEW RAMP GARAGE WILL COMBINE BEAUTY WITH UTILITY not renewing its contract with the Olds Motor Works at the beginning of the 1928 season.. At the same time it discontinued {its sale of Cadillac cars and therefora is now able to concentrate on the hand- ling of McLaughlin-Buick, I'ontiac and General Motors trucks, New Used Car Building Last fall a larga solid brick building 90' x 70' was huilt at the corner of Willlam and Prince streets for the exclusive use nf the used car department, Here « spec- ial repair shop for reconditioning used cars only is maintained. That the motoring publi: ap- preciate the expenditure 'of this money ta guard the quality and give service to used cars purchased difficulty taking care of its new customers, even with the increased accommodation, Nearly 200 new Pontiacs were sold in the past year. The increasing demand for Me- Laughlin-Buick and Pontiac cars due to the growth of the city and is indicated by the fact that in value of sales the Moffatt Motor Sales, Limited, has grown to he the largest used car dealer in Cen- tral Ontario, The general manager of the company is Morley R. Jacobi, who is also Vice-President, Ewart Mc- Laughlin is President and the other directors are Chas. M. Mundy of the Mundy Prigting Co.,, and Willis H. Tait of the Luke Furni- ture Co. The firm have, down through the year, handled the agency for Punlop and Goodyear tires, and other well tried and popular lines of motor accessories as well, By combining buiness integrity with up-to-the-minute service and courtesy on the part of all employ- ees, Moffattt Motor Sales Limited have established an enviable repu- tation among the husiness concerns of this part of Central Ontario. That these qualities pay, is amply demonstrated by the manner in which their business has developed from year to year, MERRITT y Paint and \Cof Automobile Repair Company I -- EY District Agents for the 0 J Any and all styles of To Combine New Ramp Garage and Service Station Novel Scheme to be Worked Out By Mercury Service Limited--Flans Ready Civie progress in Oshawa is mov- ing eastward with unmistakeable emphasis. By the end of 1928 three of the finest bukiness strue- tures ever erected in Oshawa will have been completed or under- way to the east of the "Four Corn- ers, a term to designate the june- tion of King and Simcoe streets now officially frowned upon. The third of these structures is to be the Mercury Service Ltd.'s magnificent new garage building at King and Mary streets, the an- nouncement of which was first made on August 4, Plans have been drawn, and are being prepared for contract by C. | B. Dolphin, architect, Toronto, call for a structure of brick, concrete, and hollow tile construction to cost $80,000. It will be three stories in height and the feature of its providing storage for 169 cars is that en- trance to the various levels will be gained by winding ramps which the incoming driven to its assigned place, or down which the outgoing automo- bile may he driven to street level. Its architecture will be especial- ly creditable both to the company and the city. In general design conforming to the Spanish Mission type, yet showing distinct Moor- ish influence in decoration and outline, the new huilding is to be one of the most striking buildings that the passing tourist will see between Toronto and Montreal. It will be noted that the service | station of Mercury Service Ltd., is of the same design. It will, in fact form an extraordinarily at- tractive part of the completed group, appearing as a sort of one storey gateway-house to the larg- er building which will be erected in rear of the present station, yet joined to ft." The Mercury Service Station, completed only this year, is wor- thy of much more than passing in- | over | car may be | Some 15 men will be required to operate the combined service sta- tion and garage. In the latter, ev- ery facility for washing, oiling, greasing and road service will be carried out,by a staff of expert service mechanics. Night and day service will be given. It is understood that the invest- ing public will be given the op- portunity soon of taking stock in the company. An issue of cumu- lative preferred stock, carrying a 25 per. cent bonus of common stock, will probably be offered in a limited amount. The executive of Mercury Ser- vice Ltd., is the same as for the Ontario Motor Sales Ltd. Mr. J. Norval Wilson is president and general manager; with C. W, Den- tenheck, and J. G. Langmaid as first and second vice presidents respectively. L. M. Souch Is a di- rector and secretary-treasurer, and J. P, Mangan is director and legal advisor of the corporation, READY WITH AN ANSWER Pat was hired in a lumber office. A friend of the boss's decided to have some fun with the new hand when Pat was left in charge of the office, with instructions to take all orders which might come in. Going to a nearby store, the proprietor's pal called up the office: "Hello! Is this the East Side Lum- ber Company?" "Yis, Sorr." "Send me up 1,000 knot-holes." "What's that?" "One thousand knot-holes." "Well, now, an' ain't that a shame! We are just out of them. Sold them all to the brewery." "To the brewery? What do they want with them?" "They use them for bungholes in barrels." Compactness Key to Convenience in Design of Smaller Apartments TWO-STOREY nulla comprising store an apartment accommoda- tion is being completed for Dr. C. H. Tuck, the optometrist. Plans for the building were pre- pared by Mr. C. C. Stenhouse. Compactness and conveniences were the principal requisites in the design and construction of this build- ing. These considerations led to the introduction of wall beds, folding ironing boards, door beds and other features built into the walls. Such features are valuable where every inch of floor space contributes to freedom of movement and domestic efficiency. In one of his apartments Dr. Tuck is introducing an interest- ing innovation--the invention of Walter C. Fair, of Virginia=in the form of the poular dining-nook, furnished in a space-saving manner by means of fol io and disappearing wall fixtures. When the table and seats are folded into place and the French doors closed, the dining-room resumes its functions of a living room, electric jacket heaters in the bath- rooms for the purpose of supplying hot water when heat is not required for other purposes. The plumbing and heatine were installed by Ward- en Brown. The accommodation of the building comprises on the ground floor one four-room apartment, one large store, and one small store or office, The entrances will be done in kng- lish tile and the floors in maple. On the second floor there will be two five-room apartments and two offices. The floors on the second storey will be of oak. Each apartment will equipped with electric stoves a will be attractively finished through- out. The general contractor was A LE Eagl:son, while the :ub-contraciors included The Toronto Brick Com- pany, Hamilton Steel Company, Ca- rew Lumber Company, a d Hol Glass Company. The roofing was done by S. J. Gascoyne, of Whit'y, and the electrical work by E. Parl of Oshawa. The excavation was ( by J. D. Armstrong and the founda- tion and cement work by Norm bs The heating will be of steam, with Brown. And hear whistles The Dream-Bearer | Where weary folk toil, black with smoke, scream, I went, all fresh from dawn and dew, To carry them a dream. I went to bitter lanes and dark, Who once had known the sky, To carry them a dream--and found They had more dreams than I. | --Mary Carolyn Davies. Insulated Walls and Heat Values The several kinds of insulation on the market may be classified as board materials, semi-board or flex- ible materials, quilted materials, and poured materials. With the exception of cork, the major portion of the first three classes is composed of some filj- rous materials. Since the function of insulating materials is to reduce the eonduc- tivity of walls, they must necessar- ily have a high resistance to the flow of heat, or a low conductivity, and there must also be a' unit of measure for this conductivity, This unit is taken as the number of B,T.U's passing through one square foot of the material per hour per degree difference in temperature between the two surfaces for material one inch thick. The main thing to remember about this constant is that it is a measur- ing unit for the conductivity: the smaller it is the better the material. The numerical values of the constant have wide variations, as there are wide ranges of materials. One point which should be remem- bered when dealing with insulating materials is that insulating value is always quoted on pt one inch thick, whereas the average commer- cial thickness is one-half inch. If the materials are manufactured in more than one thickness, the builder should be sure that he gets the thick- Pod specified. Back plaster was formerly consid- ered to be a good insulator, but its real value is more that of a wind stop, as its conductivity instant is high. Building paper is also often con- fused. with insulating materials While it has a good insulating value per inch of thickness, the value of the thin sections used is not so much as a resistance to heat flow as it is to air leakage. Just what should be considered as a properly insulated wall depends upon so many factors that no definite construction can be set up as a stand- ard, but a wall which, in addition to being well built, contains one-half inch of good standard insulating ma- terial seems to be about the average practice. For instance, if a wall were built with lath and plaster on the in- side of the studs, sheathing, build- ing paper, and lap siding on the out- side, and in addition to this one-half inch of good insulating material were used, it would be considered reason. ably good construction. The longer I live, the more deeply I am convinced that that which makes the difference between one man an another--between the weak and the powerful, the great and insignificant --is energy, invincible determination, a purpose once formed and then death or victory.--Powell Buxton, 0000000000000 SMITH AE terest, Its beauty of design'sets it | apart even taken alone, In connection with it are ' huge gasoline storage tanks, hav- ing 37,000 gallons capacity, These are the largest storage tanks in [Eastern Ontario and among the very largest in Canada. The gas {8 supplied to waiting cars by the Farr Hydraulic Sys- tem which insures customers get- ting full measure for their money in gasoline coming from the un- derground storage tanks. The gasoline is delivered scientifically cooled, which enhances its efficien- '§| cy and represents a service not to he obtained elsewhere in the dis- trict, J. Norval Wilson, president of Mercury Service Ltd., states that. i the cost of the installation was |]| seevral times that generally used, but he believed, together with the other executives of the company, that the people of Oshawa were entitled to the best and would be appreciative of effort and money expended to give them the most satisfactory and complete service to be had anywhere on the contin- Duco Process. Metal Bumping Feeders Repaired Special Body Building and Body Repairing truck and car bodies made to order Local Agents for Brantford Auto Truck Bodies PHILIP SMITH Proprietor =a Oshawa Office and Warehouse, 637 Simcoe St. S.--Phone 346 WRECKED CARS REPAIRED AND MADE AS GOOD AS NEW SIGNS PAINTED AND LETTERING MERRITT Automobile Trimming Toronto--340 Front SE. E. Phones: Elgin 5523, Waverley 1375 Hamilton--17 Jarvis St. Phone: Regent 9839 | a . I In 11] i oN he new building garage will be PHILAE BYITH. ¥ S00: ad Mo Repaiy Lo. opi | iin an Servic 160 King St. Ww. Phone 1640 JUD all] will extend north 157 feet. while Prompt and Efficient rvice a_i the createst dimension at the rear ; ys of the lot will be 105 feet from Mary street eastward. The new building will be begun about October 1. 1928, it is stat- 84 na will be completed early in 9. OSHAWA / ) 4 No Connection With Any Other Transport Company A EO alld] A A (TG TI HHI J ~~