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Be: 1 oo Five. Years "al ; ERE TG eb Et City, Oshawa Goes from S RLAR PTW Dif od ang OFFICE STAFF AND EMPLOYEES OF THE CENTRAL SPRING COMPANY hy trength to Strength "vos von sem WHE, OSHAWA DAILY TIMES -- Greater Oshawa Edition -- SATURDAY, AUGUST 11,1928 = w= cma omni cone 1 Uniform Lettering for New ) Buildings Character and Scale of Signe in Keeping with Architect- . ural 'Design T is interesting to pick up a recent bulletin of the Montreal Building Owners and Managers' Associa- tion and to find a 'list categorically setting forth the various materials, equipment and features of plan of a building in course of erection, ending with the injunction 'All lettering to be uniform." We do not know whether this in- junction represents part of the policy of the above association with regard to new buildings coming under the control of its members, or whether it is the dictum of the individual own- er or architect. Whatever the case may be, it is something which has much to commend it in a broad and general way, Admitting that in the present com- mercial day in which we are living, increasingly soin fact, lettering or window insignia has a special place, it can and should be properly used and controlled, In fact, along with window _ lettering. there is the ques- tion of 'suspended or overhead signs marring and sometimes menacing and blocking the vision, which forms a related subject of concern. Let any one, walking along the streets in the business districts, pause for a moment to consider the hopeless chaos of building signs and he will immediately become conscious of their spoiling influence from an archi- tectural viewpoint. . The question of some means of control in this con- nection is in no way new. It would seem, however, that the time has come when. some method of regula- tion should be adopted 'and made ef- fective, The ideal way would be to keep the matter of lettering and signs strictly under the control of ing, even after it is long completed and occupied. Such a suggestion, if adopted, would do much to prevent buildings from becoming unsightly and would result in lettering and signs which would be in character and scale in keeping with the archi- tectural design, REVISED BUILDING CODES "Many cities are laboring under difficulties because their building codes have not been revised for years. Antiquated codes prevent architects, engineers and contractors from tak- ing advantage of recent developments and improvements in construction technique," 'declared Arthur R, Lord, a member of the committee which is making a revision of the Chicago Building Code. "Lower rents, redue- tion in merchandise prices, and safer, more attractive buildings will result when municipal building codes are revised to recognize modern advances in construction science," he says, the architect who designs the build-' Edmunds Giving Great Service Numbers of people are always com- plaining about the dearth of romance in these swift modern times, © Just because the old oaken bucket's nest of germs has disappeared and milk- maids no longer trip down the King- ston Road singing roundelays or whatever it was they sang, these em- bittered souls say life's all wrong, ~ But tripping down the Kingston Road towards and into Oshawa will bring today's motorists to a real twentieth century romance in the solid lines and efficient service rend- ered by Edmunds' Battery Service, There it stands, One of the best service stations between Toronto and Montreal, with its owner--G, L, Ed- munds -- somewhere ahout directing the steady flow of service and more service, Yet, seven years ago this $25,000 plant wasn't any more than a dream, And G. L. Edmunds, fairly recently demobilized from the gallant 21st Battalion, Kingston, was starting business in a shed back of McCul- lough's Paint Shop on Ritson Road North, And if that isn't romance at its very best, then write your own. The shed has disappeared long since, but the knowledge and the will- to-serve that made the business grow is still the moving spirit of the Ed- munds' organization, This new motorist and battery ser- vice station combined has, in addi- GEORGE EDMUNDS Battery Expert and Proprictor of new Service Station tion, news value for every motorist in the city and those that pass through too, Mr, Edmunds is now prepared to give eight-hour battery service. A charging room is under construction now which will, with the plant's gen- eral equipment of "Tungar" rectifiers and low constant as well as standard potential chargers, will make for much speedier battery work, and that | 1 ; and widely | battery service was carried on at 11 this will be generally appreciated by the motoring public goes without saying, Closely associated with Edmunds are Fred Roussell, in charge of the battery room, aand "Kip" Rowden, well-known hockey star, chief of the light service--brake lining, greasing, and oiling--division, The -- Service Plant fronts north on -the Kingston Highway at Mechanic St. for 110 ft. Wide drive- ways lead up to the four gasoline fill- ers which serve as many cars simul- taneously, Tourist .and long distance motorists find rest rooms for both sexes of their parties at hand. These are provided with every convenience including wicker chairs and writing desks, Water is supplied through two hose outlets equipped with pistol-grip nozzles. Two air outlets supply tires with air under automatically main- tained pressure of 150 pounds, To the motorist's left is the oiling room with two seven foot cement pits which are connected by a cross tun- nel. Oil is drained off to under. ground settling tanks and recovered for final disposal through air pumps. Oiling is carried out under air pres- sure using the Alemite system, Back of the offices is the battery service room which, with the inside oiling room, forms an "L" shape apartment, Room-wide metal doors slide up to along the ceiling on over- head carriers. These doors are of jointed metal sections and are so fine- ly balanced that a child's hand can manipulate them. Edmunds' Service Station was op- ened on June 1, 1928, and while new hattery room was being equipped, the Alchin Approves New Radio Models Looking towards a banner year in the sale of Rogers Batteryless ra- dios, which is becoming a rapidly in- creasing department of the business, and also in the new lines of electri- cal equipment, for which agencies were accepted this year, the Genera- tor and Starter Company, of which Church street under 'the name of the Ontario Battery Service, as it has for some years, The Ontario Battery Service was the second phase of Edmunds' ca- reer in Oshawa following the start in the Ritson Road shed. The new service station covers an area 60 by 40 feet. The building is of brick and reinforced concrete, built in a design that gains distinc- tion by architectural truth. A notable feature of 'the plant is the lighting. In front, two 20-foot standards on either side carry pow- erful floodlights which will illuminate the front of the station and drives d | at night with light "as bright as day." Having the Willard Battery Agency since coming to Oshawa, and which was handled so successfully at the Church street premises, Edmunds' Battery Service now adds En-Ar-Co Oil and White Rose Gasoline distri- bution to its business, The famous En-Ar-Co "Boy and Slate" with his widely-redd daily quip will add to the station's interest. Alderman George C. Alchin is presi- dent, is forging ahead to the position of Oshawa's most prominent enter- rises. The principal feature of the usiness is still, of course, the sale and repair of electrical parts, as their name suggests. Mr. Alchin apd his salesmen re- turned just last week from the con- vention in Toronto of Rogers Bat- teryless agents, and he is charged with enthusiasm over the new Rog- ers models that are in preparation, a few of them being now on display in his showrooms on Church street. The Rogers radios, Mr. Alchin points out, are the product of a Canadian inven- tor, backed by entirely Canadian capi- tal, and the success of the models produced is shown by the fac® that ast year Rogers had the largest sales of any radio-set corporation in Canada. Associated with Mr, Alchin in the Generator and Starter Company are W. E. Ward, vice-president, and R. G. Campbell, secretary-treasurer of the company. The company was formed in 1925 and succeeded the Generator and Starter Service, which had been conducted for some years by Mr. Alchin, Besides the distribu- tion of electrical equipment, the firm handles various motor accessories, and has placed on the road a truck which calls on all of the garages be- tween Toronto and Belleville, for which district the company holds ex- clusive distributing rights for many products. Among the new lines ad- ded during the year by the company are the Hotpoint electric ranges, Gaina-day "washing nfachines; 'Omne- Minute washing machines, Ohio vacuum cleaners, Ohio. electric floor polishers and United oil burners, As specialists in the work of re- pairing the electrical equipment of cars the Generator and Starter Com- pany Limited receives many of the "jobs" which the garage owners in the district find themselves unable to repair. The company also does all the electrical service work for Gen- eral Motors. In addition to the offi- cers already mentioned a staff of three is employed. The company as it now stands, with its large show rooms and repair shop at 15 Church street, is the interest- ing result of a small business venture started years ago in Bowmanville, As early as 1910, G. C, Alchin was en- gaged in repairing cars and at that time he opened a general garage in Bowmanville. It progressed favor- ably and in 1914 the owner opened a branch garage in the then town of Oshawa. It was not long until the Oshawa business located on Duke street be- came the main enterprise and the Bowmanville shop was closed. Ai- ter two years in the original Oshawa site, Mr. Alchin moved to Simcoe street north where he located in the building at present occupied by Johns Music Store. Later he went to 69 King street west and by 1922 was located on Church street opposite the present stand. Upon moving to Church street, Mr. Alchin, who had always been particularly interested in the electrical end of the garage business, no longer did general work, but specialized in repairing electrical parts, This feature and the sales service was greatly extended when the company was formed in 1925. 0) ) Units of General Motors of Canada--- AT OSHAWA Sales Conference Building Chevrolet Assembly Plant Buick Assembly Plant Stamping Mill-Welfare Building Trimming Plant--Shipping Docks Proving Ground Laboratory, HUTTON & SOUTE __ 6 James Street South he FAN. TRE ALR AN I IG TA AE I ons ER Ie pe 4 aan ITH a background In Hamilton--- Firestone Tire & Rubber Company of Canada, Lid. Steel Company of Canada, Limited Frost Steel & Wire Company, Limited McLarens, Limited Wagstaffe's Limited T. Eaton Company's Knitting Mills REGINA PLANT GENERAL MOTORS [= of years of specialized knowledge and practical experience in the field of industrial architecture Hutton & Souter have designed and directed the construction of many of the leading plants in Canada, of which the following is a partial list; =~ and engineering, Schools and Hotels-~ Deléa Collegiate Institute Memorial School Robert Land School Adelaide Hoodless School of Hamilton Oshawa Collegiate Institute and ENGINEERS Hamilton, Ontario he dle Sp 2 ARE Ram NAY 2 RNA RT aft THANE Boog LE i INDUSTRIAL ARCHITECTS kit BA BTR en MAM ma