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a ida ulededvid hidden duoidreieiniioirtrtidehidedide deleted ca : ne hk Jhb dh J 2 tS PEN *rbddd - Paes { Oshawa Merchants Will Feature Window Displays, Bargains, Etc., All Next i Week on Merchandise That is Made Within the British Empire 5 | The Oslenva Daily Times [== The Oshawa Daily Reformer ; Empire Week Number : 92 OSHAWA, ONTARIO, THURSDAY, APRIL 19, 1928 saturday, April 21-April 28 | MPRE Shopping Week, one of the most potent efforts to promote Empire unity, is being observed throughout this dominion, in the week of April 21 to 28, and in no city will its influence be more noticeable than in Oshawa. From the smallest shop around the corner, to the largest departmental store, the Motor City will be permeated with the idea of buying Q Empiresmade and particularly Canadian-made goods. ar In order to bring home more clearly the idea behind {Empire Shopping Week, the call is being sent out to buy ex- " clusively at Pore in your own city during this week. Many of the local merchants will have special window displays, showing exclusively articles made within the British Empire, and featuring particularly those made in Canada. In this way the excellence of quality of the produce of the mother land and her thriving off- spring will no doubt be brought home to the buying citizens of this and every other community, and we venture to say that there will be little temptation for residents of Oshawa to buy articles foreign to the Empire or to the city. Being a Shopping Week, it commences quite appropriately on Saturday, Al Cs hd - LJ 3, H, R. H. PRINCE OF WALES Popular heir to the British throne who is a staunch supporter ot Empire Shopping Week. April 21, and continfies through Saturday Apri' 28. The merchants of the Motor City have lined up with enthusiastic patriotism behind the movement, and will make an especial effort to indicate the superior value >f Empire goods to the buying public. This has :ntailed the ordering of extra juantities of goods made within Canada, the Britist Isles and the Dominions beyond the seas, but every retailer is confident that he won't have to consider it a bad investment---quite the contrary. : This event is a new departure in Canada, no previous attempt having been made to bring Empire products before the consumer in such an organized way, and it is expected that Empire Shopping Week will now be an annual occurrence. 2 EMPIRE BUYERS ARE "Empire Buyers are Empire Builders." Deep down in our hearts we have an in- born sense of worth because we are' of British heritage--by reason of the blood of our British and Canadian forefathers, who had the stuff in them that makes' sturdy citizens, pioneers, explorers; auth- ors, musicians, statesmen, The romance of early exploration lies now' more than ever in the realm of trade and commerce, 80 the "executive committee of Empire Shopping Week chose as their slogan "Empire Buyers are Empire Builders," * * ® The Empire is a real thing, a thing of flesh and blood and spirit, and you and 1 at this moment are living and breathing parts of it. We bear the British halimark, which is now a Canadian hallmark also, The purpose of Empire Shopping Week in Canada is to bring to everybody's atten- tion during the week of April 21 to 28, all of the various products that are made in Great Britain, Canada and other parts of the Empire, and some of the underlying motives relative to trade, L 28 3 The Empire means a great deal to Can- ada; and Canada means much to the Em- pire, because here and there are tremend- ous resources of minerals and water pow- ers and farm lands, all providing oppor- tunities for the investment of money and the employment of men from other coun- tries of the Empire, Canada is a place where the empire can expand, and by de- veloping cooperative trade, we haste» *hat expansion, LN "Empire Buyers are Empire Builders" WY CPIRE BUILDERS SHOP IN OSHAWA NEXT WEEK