Newmarket Public Library Digital History Collection

The Era (Newmarket, Ontario), August 1, 1979, p. 15

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Ondiemevete enewleeetion- Herein her-elee TheCaIeethIe uh-eeeueeaeesnslbmshereedmdlmt muummumuamwemcmam mmmmnmmdmnunmmsmmbnmm Menume sesmeeeae-Maeeeeeedwrma in ammo-mmmwawemuawpmnmau mummuww massage-mum ttia mm mmmmcmmimm terme ' MMHQIMWMHMWumMWCeMn Oeeeeein tantameeeww Wuumwmu.mmmuamm WtheedeMmM Oeeeeeereenareeewedtrernthe sserethshbeedwtsNeDeheers Made-ymeeseustereaarealwevsweleseesed "I am happy to be a part of K mart at a time when it has gone through Its most dynamic as. Our program's success is mainly due to the hundreds of dedicated employees. "We worlr as a team. Sales people. stockroom worters. store managers. buyers and office stall all contributed greatly. Our business recognizes individual achievement and we pride as on haying a large number of long term employees. The Kresge Company changed its name to K mart Corporation in 4977 end I am honoured to rt 0! the family. I want to sincerely thank everyone for their tremendous effort. Congratulations for over 30 years of dedicated service! ni u service 41 years service 36 years service 3 I years service OLIVER ii PAQUET JOAN RlCKARD s REID years service L ROUSSEAU PETERS J J 5 ' "UDE CADDELL 35 years service 3 G EDWARDS a years service wmmmw TM is PBEEAL ziEMY i em McCULLOUGH WW5 Ms W J LAMB BEACHAM n BLANCHETTE J E MCLEAN years service RUTH HENDERSON NNE COX 30 years service years service . n chn 38 years service ow McKEEN . o s CORNELL . r A NADON 32 years servrce r A MILLS years service A NAOEAU e s GLUTA NEWTON G B GRADEEN E J SOOLEY 40 years service MARJORIE BARRlE 39 years service c A ~AoAu 33 years service P BUICK MARY MCCONNELL A Ow: 37years service UNN ALICE DUNCAN MARY ANN NEALON K M MORTON MARGARET CAVANAGH NEIL KENNEDY ' giant step forward The birth of Changing lite styles mean new shopping habits ougn the years Kresge has kept a watchlul eye on wood market lt was discovered that today s -umer -s more astute than ever Low prices are a -~ when trying to keep a balanced budget. But Constimers also demand better quality for their Modern merchandise is a necessary Won 50 a brand new concept was designed to the COnsumer a real break That's why K mart born Located in the suburbs, K mart provrdes -- i is with department store merchandise tOr ' "Y Drices What makes K mart unique is the "merit layout. All your purchases can be made one floor under one root Everything trom spark '~ tomes, nails to power tools, hosiery to ~ a outfits. curtain rods to turniture. skates to hairpins to stereos and more Vears ago the Kresge people went to work K mart Battery was certilied tn the homes at Our K mart Brand Committee The May 978 Toronto Star Price Watch feature by Marilyn Anderson found the K mart battery to be the best buy at all carbon batteries tested How can K mart continue to disc0unt prices without gomg brolte7 We carry quality merchandise in a speci cally limited range Instead of stocking a wide variety of types, Out buyers pick Out the products which best represent each market. They know what sells they're experts This means rapid turnover and less storage pile-up Then we turn these gains over to the customer K mart added Kre e's good-old-tashioned satistaCtion guaran to make a winning combination that's laugh to best A combination that puts K mart ahead of most retail companies The K mart seed was planted 16 years ago The idea qwckly owered and now there are 103 K marts When the K mart program first got off the ground, the extent 0! its success was not antiCipated Frank Leier, Executive Vice President and Chief Operating Officer says, "Fifteen years ago we thought only a few stores would open Now there are l03 K marts in Canada with no end in Sight. H Mr leier, an employee ol 38 years. has witnessed the maturing ol the company For instance, the Manage- ment Training Program has given K mart the reputation of being a producer of well-trained people Now it has been updated because employees Start with a better educatIOn . Mr Leier explains. "In a K mart store there is a lull stockroom stall so the trainee starts as an auxiliary man He learns each facet of the operation and if he has potential he goes into the assistant managers program " Advertising is another area which numerous llyers and newspaper ads distributed across the COuntry telewsiOn and radio commercials prowde an excellent guide far the shopper Michael Clarke. Senior Vice President Stare Operations and Management says, "We are aggressive merchandisers and ecually aggressive in recruiting high calibre people 7his ensures the growth and strength of the company "Trainees come rorri all over the LOU/'NFY In areas where there are many I mart stores. the local colleges interview candidates l0r ow manage ment training program "Each new store opening is looked upon as an oppOrtunity ano reSpOnSibi/ity to develop future management " Mr Clarke started in 7946 as a Kresge stockman in Kingston On! My has been a store Manager, District Manager and Vice Preside/it 0' a "We have a higher capacity computer in a K marl Store than we did 20 years ago in ()u' head ()"icer says William Malta! 5' Vice Presoer ! and Chie' nancia ("ricer Ohv not there 7va {tee/t a if 0' i hartqes "We were one it? the first 'Ps'a rat's in Canada to have a i nmzmmmmd merchant! S m} System i' 28 {WW HEM 360-40 5 per'orm many loot tvor s which speeo up denier y at moo" urn! monitor Slut ks 3/7(7;}'il 9 s mm s also a System '0' aiii u".'\('r1yi."t [)ayri ant! S s 'mui'. 74 "NW t :trriputii' rt "w New Bramalea heat: it," i r w he iiiu times . arqer JU' t, yew W hair wile-o screens uh . h Unit up to the Ind/n CUVWUt/ft "Hall the K " ! SUVP "dv t m'l r0 cormiotws ilro'erx are pm (9.8580 WP/r) um and 'rartsrt tttec l0 hear] O'T'tt' NT " 6 'ulu . N"; ...'i" will take it" "live with. mm A he r a K "id" and age K may 9 ready tor K mart. Salesman were trained to ' new merchandise and discount prices were i ished To top it 0 we included tamous name ' - the same products that other stores sell - vie discount the prices. When customers see Our red and blue loco. they "WV are buying quality merchandise. Since Mme brands first came on the market in 1964. item has been tested to ensure that the quality ' l'. or superior to others on the market. A ' laboratory in the States is available to our But we do not always need sophisticated . t -- to test our products. Far example. the ourishing aeross Canada Personnel. stores Every year consumers see progress Stores constructed in new communities prowde better shopping taCilities. Because we are so price- oompetitive, many surrounding establishments keep a close eye on their prices K mart also goes in mi periodical tacelitts. We test new lixtures, displays and lighting Our merchandise assortment will always be improwng K mart a store built to keep up with the times And we think that's important because we know Our customers expect it has expanded immensely Along with

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