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When you complain about improper advertising we do something about it Fast For example The case of the missing miles From the files of the Advertising Standards Council An advertisement for a car rental company carried an attractive offer of a fixed monthly rental rate plus a charge for each mile but failed to mention that the rate only applied if the customer drove a certain minimum number of miles This is the advertising rule that was broken No advertisement shall be prepared or be knowingly accepted which makes misleading or inaccurate presentations of actual and comparative prices From the Canadian Code of Advertising Standards For the complete code write to the address in the coupon below Heres what we did about it The Council ruled the advertisement to be a violation of the Code and the car rental company agreed not to repeat this offer without including infor mation about the minimum mileage requirement Keep this complaint notice If you see advertising you think is dishonest or unfair send it to us I 1 Advertising Standards Council COMPLAINT NOTICE Product or Service Date advertisement appeared Where it appeared TV Newspaper Magazine Radio a Outdoor Transit Name of publication or station Please investigate this advertisement which in my opinion breaks the Canadian Advertising Standards Code because Name Address Zone Province Advertising Standards Council 159 Bay Street Toronto 16 Ontario The Advertising Standards Council is a division of the Canadian Advertising Advisory Board We work for better advertising