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and Member of Audit Bureau Circulation and Class A Newspapers Serving Newmarket and the rural district of North York year publication Published every Wednesday at 30 Charles St Newmarket by the Newmarket Era Express Subscription and the Audit ktles ear In advance Slngla Second Class Mall THE EDITORIAL PAGE i DAY OF MARCH HUNDRED AND SIXTY- NEWSPAPER ADS NOT IDIOTIC The president of the Institute of Research Inc speaking to Toronto Advertising and Sales Club recently termed much advertising idiotic stupid and unscientific We would suggest that the speaker have been watching advertising either than that appearing in newspapers when he paper factual matter as price area coverage circulation guaranteed of course and Other factors which War lengthy con sidered study than claims often not only but frequently to quote the in an endeavor create an impression safeguards against allegations which are based on facts While occasionally advertisers may indulge in sensational- jam such is the unusual exception rather the general rule However it was reassuring to learn opinion of the research official for the point where we sus pected ourselves of becoming far too keptical as we became increasingly with the wild claims of the far too frequent attacks on common sense hich blast out from the television set perhaps rightly called the idiots box A reasonably close check of the which is part of a full evenings programming definitely leone down the line has a very of the viewers intelligence their efforts this month with the aim that with your help they can offer life to sonic a better and more active life to others and to all that important ingre dient Hope DIRECTION NEEDED It has been interesting to note there is some thought being given to the pos sibility that Newmarket might engage the services of a recreational director and during the last two sessions of town council much has been said in favor of the idea and about an equal amount of comment has been made against it Some apparently feel the expected costs the directors salary operating ex- Whodunit High Ground Draws Large Audiences SHIRT I he Customers Always Write SZSSL SHIRT SERVICED For Pickup the bound to occur make a total which would far outweigh any benefit received in the form of grants from the Community Pro grams Branch and actual benefit from the work of someone appointed to head recreation here Others on council feel real value would be received for the money spent and such an appointment would result in duplication of effort and ef fect a nig nfortunatcly because of the tireson epetition we can no longer class it fleeting annoyance Because of this if for no other reaso is heartening t by scanning the pages of the where news is offered i rather than capsule comment he businessmans claims for his nici J set out for all to read MARCH BRINGS HOPE larch is said to be the harbinger of and although the lion and the may be in conflict with the issue u t right to the last day of the with the fact remains that the the sun grows stronger and we ok for Spring Perhaps it hope most of us experience that March become a month when hope is a corn- share in The Red Cross brings to the fore the I for blood and the for the March Blood bottles The Newmarket District Unit of the Canadian Cancer has its campaign underway and Seal Campaign with New- Club spearheading the of crippled children has also It would seem to us the coordination of activities could be best effected by having one person in charge Unques tionably there have been many times when various organizations have planned something only to find a similar program is arranged for the same week or even the same night Recent examples of this type of con fusion occurred when the students of Newmarket High School and the staff of York County Hospital staged enter tainments on the same night while this week we have fashion shows at two lo cations on successive nights plus a short play showing in connection with the an nual meeting of The Childrens Aid So- Some no doubt hold the opinion we of Newmarket are overorganized but only through participation in our own choice of activities do we find in what we think is our particular sphere People having a vi constitutes recreation it naturally fol- a multitude of to be included Recreation to baseball swimming and golf to others represents activities such as choral so cieties bands crocheting drama and hor ticulture while still another segment in clude other activities in their program On top of this we still of service clubs and other association with pro irirf y cm in the Super tt05 kindly and un home Control Over the very responsive full house derstanding a perfect por trait of a Mother Superior Producer was F Andy Foot as Moiling the Driving aiound town Hie Little and a splendid job lie police guard was efficient other day I noticed some did having every phase of and brisk with just a touch at the right mo- Grade or girls returning from school they were who recently directed Cirn the artist trying and Cleopatra for the Au hard lo keep keep self con in high heels At first I rora group his skilful trol yet somehow conveying guidance High Ground the turmoil within brings the wives going to the Library came alive and proved a most role vibrantly to lift- for some new books but as Kay is very good was also responsible for as Miss Pierce the wardress elementary school students the set design and decor He of an approximate of 12 or Rose Murphy as Martha 13 years of age Willys mother was strident- I personally feel that the Public Schools should in Willy but very touching when struct their students through she told Sister Mary about the trial This was a first for school in a manner more be her struggle scene with Willy Ethel Codd was very good Maurice Moore assisted by age From the point of Brent this was her first view of the schools this per- John Murphy and is difficult and they Gee a Staler Josephine was Harry Loudly built the fine possibly feel that it is the excellent as a kindly sister sol Wardrobe mistress was responsibility of parents but with a sense of humour that Rose Murphy assisted by Kay the schools realise they are only collective body is cooking Makeup was by Norma Ted as Willy was so assisted by Barbara boy and girls This influ right in the part that each Fox and Susan Van ence I feel should not only Enjoy the Best in Convenient Living BRAMPTON s Styled and Priced for very Budget Visit Our Model Homes OPEN DAILY 9 TO 9 PM PRICES START AT DOWN PAYMENTS FROM SLESSOR MOTORS Newmarket LTD Yonsc St North of Davis Dr