The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

WOMENS HE VIEWS I LENTEN FISH DISH Jean Stewart To Housewife Dirty Ilt a mockery of weather plani of man and Speedy Salmon Suppt WLA Hears tit Air Advertising nourishes the consuming power of men WORDS FROM THE WISE before a man the goal of a belter home better clothing better food for himself and his family It spurs indi vidual exertion and greater production It brings to gether in fertile union those things which otherwisa would never have met WINSTON CHURCHILL Advertising has induced progress In the use of facturers of new materials new tools and new processes of manufacture by calling their attention to which could be achieved and to the new uses to which they could be put Without suck advertising infc lion of this hind would take years to reach all of thosa who might benefit by it and progress would be delayed The preeminence of America in Industry which has constantly brought about a reduction in costs has very largely through mass production Mass production is only possible where then Is demand Mass demand has been created almost entirely through the develop- fiicnt of advertising CALVIN If I Wert starting life over again I am Inclined to think that I would go into the advertising business in prefer- to almost any other This is because advertising has to cover the whole range of human needs and also because It combines real imagination with a deep study of human psychology Because it brings to the greatest number of people actual knowledge concerning useful things it is essentially a form of education It has risen with evergrowing rapidity to the dignity of an art It is constantly paving new path The general raising of the standards of modern civilization among Advertising all groups of people during the past half century would have been impossible without the spreading of the knowl edge of higher standards by means of advertising The advertising profession Is an integral part of life of a free nation It hat helped create markets whm marked did not previously exist It has not merely sold products which the public twitted it has sold product which the public did not know it limited More important still it has made possible the only free for tin large scale manufacture of goods on a mast bam THOMAS I HOUSEHOLDERS LOAN An HFC Householders Loan I improve roinoilolini Ill- will arrange for cash from 1 IT And now long youll may how much month Drop In or phono borrow up up to to repny tow coll On all