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Town Hall Topics Joseph old Minutes Willed set the of which by sec nded far 1 that the the pt meeting embers be and LIBRARY CHRISTMAS HOURS Closed Sat Dec 24 Monday Dec 26 irday Dec 31 Jan 2 865 payment and be paid and the for the respective questing and Erring Corpora tio Civic Administration County York Council on November 18 port will be considered meeting of County Council Police Committee for their Blight Sec Newmarket Flood Plain lands Filed proposed plan of and located in the of East intimites rise Carried annd adopted the re dm Am it he better POP WALKER Mr Hands requested Mr CUSTOM BREWED to fit the festive mood right for times So light So sparkling So festive Because KINGSBEERand only KINQSBEER is Custom Brewed to your Mr Han Works C reported the Works Committee the Office Referred 10 Police request had bet from Mr Rose to on the Town owned building at the corner of Main Referred to Business Mr LaPlante change In the Federal which Is being investigated Mr Lloyd presented a report the whole of the green belt i included in the Ifaskctt Park Mr Hands enquired re plan and specifications for the monies paid to Coons and As policy for replacing lights and future replacement schedules from council as to what street and types of lighting regarding turkeys I the Hydro employees by Knap ton by C Lloyd Thai motion be withdrawn ham St which is the Improvement of eels under the Local Act has been be It resolved that Clerk and Engineer are ai under the Local Act to n of Maple St to sub- understood that subsequent dealt with by the Towr of Newmarket as soon Lloyd seconded by C J The at amended by the deletion the preamble and by the in- after the word re build the words Stewart SI and the northern portion tabled until the next meeting Moved by Lloyd by G Knapton Mayor and Clerk i o September by Lloyd tabled until t meeting of That Council hereby author- Department of Highways Bylaw Maintenance 10 under Byli Construction to Bridges Bylaw IE of 2000 from of Brit under Bylai The Construct lor Bylai 1 budget vea J t the above ried The bill I Sutherland Ave am children be ire authorized tc 59725 budget immediately presented and carried by C J Salisbury hereby authorized Monday December I960 be fixed as a Civic Holiday Moved by That the abov dealt with Moved by J Salisbury That the motion with the next i Council Carried by by C J Salisbury bury covering the service of phone extension in Newmar ket Police Station for the period May 1 to December 960 at a monthly rate of Police and ire Committee Moved by H dealt with immediately Car- Moved by J Salisbury for the Police Office Moved by Knapton That withdrawn Carried Mr enquired Mr Burton enquired year The owner had spent considerable money property sodding etc a It Express Than Dec Club Clippings Pony winter there will es for all club member working towards the and rtificatcs based on the Club Manual Meetings and North York Hunt Club at half hours and start Decern- the season there meeting adjourn notebook to lake I a contest for the best in the club each member tend the Junior Toronto ti MOTHER DAUGHTER CHRISTMAS SPECIAL fRrr SEWING MACHINE for your little girl With the purchase of new SINGER SLANTNEEDLE Model or The by Singer model Is a real machine not a toy SINGER SEWING CENTRE 195 Main St Newmarket TW 56371 What is advertising A couple of million years ago when Stone Age Woman was off the presses in a single hour And there are thousands looking for a nice tender steak she sent her husband out to people trying to do the same thing your grandmothers bag a mammoth A good mammoth of course But what- storekeeper did the same thing Cleopatras merchants did ever he brought back she pretty much had to take the same thing Mrs Stone Age Woman counted on her hus band to do to select to evaluate to advise to inform to In ancient Egypt things were bettor To satisfy inspire to sell The only difference is There are whims and wants merchants sailed across the sea things to buy everything from shoelaces to sports and caravanned across the desert with coffers of silk for There are more people to buy them There Is room her back kohl for her eyelids perfume for the sails of her for people to buy what they want So with every barge Unlike Stone Age Woman Cleopatra had her pick means at his disposal magazines newspapers and textures shades and fragrances vision the merchant of today must magnify his voice abetter Modem advertising And in your grandmothers day things At the corner drygoods store Mr Perkins offered her whole rainbow of fabrics for her camisole and every other store in town did the same Like Cleopatra your grand mother enjoyed it only more so She enjoyed being able to compare to select to try this and try that Best of all try to answer your needs interpret them even anticipate them At the same time it can make no demands upon you It cant make you buy anything It cant even make you read the ads Because in order to succeed it give you the ancient privilege of saying yes and saying no she enjoyed the luxury of being sold of being given the American advertising hies to be all this to you times choice of saying yes or no Today millions of people watch a television program in a single week Thousands of newspapers and magazines roll CLIFFORD STEERS INC ADVERTISING NEW YORK CITY