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N G Election News by almost a whin only ELECTRIC Main St Frank Kenning ton the 093 to total death of Deputy The two councillors down to defeat were Clj Draper with votes and four candidates were well off Heading the poll for school board was Arthur Pollock throughout election ORDER YOUR CANDIES Pollock William James Poyntz 4 Raymond Hayes and AURORA MINORS START TONIGHT All four teams operating Hockey Association Ha in the Will You Sally To The Alley and usually The iters particularly to mothers In the luxurious lanes of there are sports shops and even both bowl and babysit Bowling is especially popu- ar in Canada It has been es- Canadian bowls at some In his They reduced the band and used In this modern gam of up to miles an Only the heart of top quality maple is used the history of bowl Medieval churchmen ported that church tight fitting garb in the mid- more sidesplitting than they preferred Courtiers in the Cen to their handicaps and the Dutch who brought the g to play while dressed in stiff wheel collars Informality is the keyno in the modern game ham Lincoln helped this He often removed sleeves Comfort and a casual SUTTON JUVENILES LOSE OPENER 126 John Sutton fourgam card at Aurora rena tonight At Aurora Legion will Richmond Hill in a proceedings underway Richmond Hill in bantam This will be followed by a midget game at pm the nightcap Aurora DriveIns Richmond Hill Rams in The performe and rapped in si but it wasnt enough 1 Gary Palethorpe and Wa show Stew Payne fourgoal effort while John park the winning Jets BRADFORD HOLLAND Hub Soccer Win Pair First Night Henceforth theyre going Club basketball en ai Reason is that they November League branched season the Hub Page The Newmarket Ira Than Dee I INI and Bradford the He the Hub league play and the Roy Alymar and I 1 three points each two point the the nightcap against Bradford Richardson four Murray laghan two Mike and Bill Mc Thelcague now has a team Aurora High Schoo Teachers Ross and 12TEAM TR1C0UNTY LOOP NOW REALITY BEAUTIFULLY WRAPPED FOR CHRISTMAS THE BEST DRUG Hockey League Sutton or travell Mlnden Coboc group and berT will be Britain ana Little will pi home schedule with and Wilherfore eke as an independent at the end of the rain- Lea Sutton was secretary Bradford Marsh League Victors Newmarket Book In the kickoff In followu Canadian Lei with their Aurora opposite the Newmarket ft Strikes Spares the title of the Dorolhy Hewitt Dorothy offered a trophy Teachers JelleyUIflii PLAIN TALK about what advertising means to YOU A visitor from abroad who Is planning to write a book about America was ask ad recently to give his impressions of advertising- in this country He began like this Let a look at it this way I walk down Mai I mean beautiful clothes also beautiful sofas chairs and lamps and curtains and drapes And so many many things that take the drudgery out of living lighten labor and make life more comfortable and enjoyable 1 go into homes of people of modest in comes and I find all these things which all over the world are reserved only for the upper classes I see huge supermarkets shelves load ed with food that only the very rich can in other parts of the world pass factory after factory and see huge parking lots filled with cars be longing to the workers And I see your highways overflowing with see an active busy people Busy not merely with earning a living but with enjoying Living Thats my impression advertising But air he was reminded you are discussing our American way of life rather than advertising Advertising has played a mighty important part in all this but we can hardly give it all the To which he replied I believe you Americans are so close to advertising that you dont really see what it has done for you You don give advertising enough credit I have frequently been astonished at the distorted notions so many of your people haveof Unfortunately this is true If everybody really understood the part advertising has played in our American society we would have fewer mud who point to the few ads which are mislead ing or in bad taste and say This is advertising Here are a few facts which we believe will help you understand advertising the constructive force which has helped make the American standard of living the envy of the world MORE CUSTOMERS FOR MORE PRODUCTS American creative gen ius and wonderful ability for organiza tion have resulted in a tremendous flow crucial need for masses of people anx ious wilting and able to buy and con sume these goods Only a society with a constantly rising standard of living can provide the customers These cus tomers have to be sought taught and often persuaded to move higher in the scale of living This is the job of not only gives people news about new products but provides the urge for people to own and enjoy these products The wider and deeper the penetration of our products into the life of America the greater the need for more production This means more jobs More jobs mean more people able to enjoy what we make More people buy ing means more still more production And so on and so on The result is that more Americans can enjoy more of the fruits of their labor than people in any country anywhere in the world can en- Joy theirs THE CULTURAL EFFECTS OF AD- IfB because of advertis ing that our mass media of communica tion such as your daily newspaper can afford to command the finest talent for bringing to the American people infor mation stimulation entertainment and education which in other countries are available to just a very few people Advertising also makes its cultural con tribution in another way Advertising is in large measure responsible for better living less drudgery more leisure for more people This creates opportunities for intellectual and spiritual activities equalled in few if any other boats sports equipment and the ARE THE NEEDS OF PEOPLE Critics of advertising sometimes indict it for creating dissat isfaction in peoples with what they have and persuadng and cajoling them into buying what they neither need nor want But what are needs The needs of people in undeveloped countries are not the same as our needs Our needs of years ago are not same as they are today We don actual ly need electric razors electric refrig erators vacuum cleaners television sets shampoos beauty treatments packaged goods or even automobiles But would the critics of advertising stop encouraging people to want a better life Would they have the millions of people who create produce and market the socalled nonessentials thrown out of jobs Do they want us to go back to the more primitive living of other countries ADVERTISING PUBLIC SERVANT Frequently the advertising industry is called on to direct publicservice jobs for the Government as well as for private public service organizations This it does through The Advertising Council a nonprofit organization sup ported by American business and adver tising media Heres what President Eisenhower said to The Advertising Council in Washington several months For eighteen years you have been stimulating the nations conscience in areas where the voluntary work of great numbers of people has been necessary in order to promote worthwhile causes I know you have been in such fields conservation organized charities safe ty prevention of accidents and more recently in giving your efforts to the job of pointing out to our people the need for id f discipline if rent And I think no other body has done more in this regard in trying to infnrm America across the board of these things than The Advertising Council GREY ADVERTISING INC of advertisement presented by the Era Express a