TEMS LTD (By Stephen Ford, in Canadian Business Magazine) ‘Ten o‘clock of a Sunday mornâ€" ing is no time to go knocking on the door of a farmhouse in Ontario or Quebec. Not that the countryâ€" folk are breakfasting or getling ready for church. No they‘re clusâ€" tered around the radio listening to OVR CRACKER BARREL COMMENTATOR a voice that sounds as if it came right from their own back concesâ€" sionsâ€"though it really picked up its mellowness in the nolsy clatter of Toronto‘s lower Yonge Street. From the lush acres down around Granby, Quebec, to the rockâ€"clustered farms of Algoma, one of Sunday morning‘s "musts" is to listen in on Andy Clarke and his Neighborly News. Old Andy‘s crackerâ€"barrel chat for fourteen minutes a week has been on the air more than five years bandâ€"running, longer than any other talker in Lamada excent Dalhousie Univerâ€" sity‘s Professor Stewart, who has been on the job almost ten. An increasing number of city folk are tuning in on the kindly and slightly husky voice of the former newspaperman but he still beams his broadcast right at the farm and the small town, He makes it a review of the interestâ€" “wmtpaphdondphl and think about in those important parts of Ontario and Quebec that lie outside the cities. Back in January, 1940, the CBC started the broadcast in coâ€"uperaâ€" tion with tho Canadian Weekly Newspapers Association.. It was an experiment in rounding up from happenings in the towns, villages and townships of Ontario. From the start it was an unexpected hit, rolling up so many listeners that it was extended to include. Quebec and identical weekly Neighborly ar.... kaaadeasta were‘ started in the weekly newspapers the week‘s News broadcasts were mu-ouu-u-.mmu-.w the Maritimes. Old Andy now reâ€" ceives probably the largest consistâ€" ent mail that goes to any _CBC Not one letter in fifty is critical. mu.mm,uw mmmflymm- “dqnohapuuu-oâ€"orl. u.ummm the C GOC TS LW ab Fhorme MB o WO CCL news of a fiveâ€"legged calf at Drumâ€" L 0_ 3 1 Li es _ Aevvagr mondville or a twentyâ€"eight pound muskic at Scugog Lake. He takes _4 anmmunications with high P ELEA U bis nowt wack u-lt-ï¬rlu-ztmk'ndl- Probably no news analyst on the L insedifhace xexinmr ie Co9e . Mmm“dm us s» Boredpene eprnnrrin e the preparation of a fourteen~ minute broadcast. Andy spends the Nee o e E0e snz aMBUOE PRARCCUCC DL first three nights of the week puffâ€" wuu.ypouhnfl-w 250 weeklies published in English in Ontario and Quebec,. By the Ssd ns w ar Ro [ o0A adcaradecapnpv6P °7 4 most interesting local items, he has ‘decided on the angles he‘s going to work into the next Sunday‘s broadâ€" cast â€" whether it‘s weather, com» munity enterprise, animat oddifits “’nmhmuudmm body can start more rural comme 2C 7000A shan Andv anâ€" EB OHERTC OO 0y3 time he has scissored the fifty or 80 i TE N000 uols‘ hs hak COUY ARR OTTLTC4 sha tion of a weekend than Andy anâ€" nouncing a claim for the tnllest wlmwmmdm iiyhock o P ""U" "lonts for RonPRCR® C 70 Ds nichts It takes two more nights for Andy to wrap up his broadcast in readiness for his Sunday spell at the microphone. B’I-" time he has & MN of ed newspapers and an average of thirâ€" C 20 a120 marhang © & ty items, including | P®DIDE _/ homey poem or a timely editorin} OMOF P Lmamen â€" names . for ;;"""“'I" en what (he . calls his Thursday, â€" Aprilâ€"26th, CONVENTION for the Election of Officers GONVENTION ANNUAL MEETING All Welcome for selection of Provincial . Candidate 8:45 P.M. PROGRESSIVE CONSERVATIVE ASSOCIATION (LINCOLN RIDING) ans . Andy would never miss checking one of the weeklies for fear he might slight a nonaâ€" genarian who has just had a birthâ€" day party. Reid Forsee, who produces the broadcast, says Andy‘s voice has none of the glibness of the profesâ€" slonal commentator and there he puuulflueronunmmmu so many city people turn the dial to his broadcast for a welcome change, ‘The sincerity in his voice is the reason his audience increases by the thousands each year. And Nlflo.ï¬y‘fllflllflldmflldflwl has a mysterious quality that makes deaf and nearâ€"deaf write to -ym_pfumchrulhll. Andy Clarke was no newcomer to the air when he started Neighâ€" borly News. For five years he had gone on the air with the nightly newscast of the old Toronto Globe, which was amaigamated in 1936 into The Globe and Mail of today. It was the regular thing for Toâ€" ronto newspapermen to tune in on the Globe broadcast at 11. o‘clock Defor® Tarning imâ€"each night. They did it not only for the lastâ€"minute news but because of Andy‘s homeâ€" |ywuhâ€"-mmm ally he gave them something to taik about. Greg. Clarke of the Toronto Star is one of Canada‘s bestâ€"known reâ€" porters and war correspondents. He is also a contemporary of Andy‘s and occasionally his wllfl | nounmeielst in " 14 among the newspaper craft as & twinklingâ€"eyed raconteur with An unending fund of stories. One of :.um.umtmm like "I used to listen to The Globe‘s news every night, lying on the floor with the Times Atias in front u-.wmmmmmmpu or China or wherever the little wars of ten years ago used to be, Also I used to like to hear Andy‘s slow draw! and offâ€"hand delivery mm“ymwmw- cast with a ‘Good evening, friends,‘ }umuflhhflm'flk- ed in on an allâ€"day poker game, w ns 4J in‘ get this fect broadcast. He didn‘t get his pages mixed up didn‘t :unlo over Adinar c onibe. Apuidnimiplent w ts ol l .ns An/iner c ooo any foreign names and even the mmumwm"'""‘ without Andy having to leave the nlhlsldpculn‘lflorll-. 1 1 on t en e m al was just lifting myself from the floor when Andy‘s voice came over the â€"air saying: "Well, how was that, Jack?‘ "He was still on hisâ€"phone talk» ing to Jack Sharpe, who handled M. _ â€"___ 8;00 P. M. se ~ COMMUNITY HALL, BEAMSVILLE FRIDAY, APRIL 27 the microphone at the radioâ€"station but who had apparently forgotten lomtclllolnu air. I was ch to myself when Andy said: ‘Say, Frank, I heard a good story todayâ€"its‘ about an Indian _ "Now it happens that I had been with Andy that afternoon when he heard the story. It was a good one, too, But it was not suited for the mir, especially in ‘Toronto. For a split second I was transfixed, halfâ€" raised from the floor on my fingerâ€" acterizes â€" Andy‘s telling, _In. _A moment, his voice was cut off and I feli back into a chair as relieved as if a Vâ€"1 had whistled right overâ€" headâ€"and then continued on." Many ‘a â€" story about . Andy Clarke‘s broadcasts is still told in the smoky rooms of the Toronto Press Club. But nowadays his broadcasts are different, more easyâ€"going, with no pressure of a newspaper deadline to worry him while he‘s doing the job, The sixty» mmn-oldlmuv-odlwrd ‘The Globe is still building up his following. He can‘t drive up to a filling station in rural Ontario and ask for halfâ€"aâ€"dozen gallons of gas without the attendant pricking up his ears, taking a sharp look at him. and asking eagerly: "Say, aren‘t you Andy Clarke?" ‘Then the gas stationman will ask him to wait a minute while he brings out his wife to meet him. He works at night, probably beâ€" cause of his thirty years on A morning newspaper. He has had dozens of offers to take over sponsored broadcasts or do special programs for fishing camps in Onâ€" tario. He thinks them over and alâ€" ways makes the same decision, which is really a capsule summary of the philosophy that has made him so many friends: "Well, I‘d like to do it, but I‘m busy enough. ‘There‘s no use gotâ€" ting too busy. T like time to think and if T get too busy I‘d have to quit thinking. It wouldn‘t be good THEâ€"GRIMSBYâ€"INDEPENDENT GOD SAVE THE KING Issued by the Progressive Conservative Association Your Victory Loan Salesman Will Call on You Soon . . . Give Him a Friendly Welcome Buy More Victory Bonds on the Deferred Payment Plan With Money as You Get It! And, to give yourself an objective to add to your savings, obligate yourself to hnynondwyMoadflddcnd payment plan. Make a first payment of xo%umwlluyuuduthbodl ..;udpythchl,u«vi&mfl'!“ ,o.'nh.om-puiodohixnodlu. Your Victory Loan salesman will give you a copy of the letter o the right. It h-mnmhlï¬:ï¬,w"‘" you.. Agy bank will lend you the money wdo_thhudthmlhebood! carn pays the interest on the bank loan. z«UICTORY BONDS 11 for selection of a Dominion Candidate 9:45 P.M. L. C. FORSTER, Everybody knows what a comforting thing it is to have money where you can get it when you need it. So, in most homes, the Victory Loan salesman gets a cordial welcome. He offers an opporâ€" tunity to you to help your country‘s war effort by just saving your money. In case of emergency you can get cash for your bonds at any bank . . . but you know that when you put savings into Victory Bonds they will likely stay there, intact . . . drawing good interest. Your savings are protected from your own temptation to use them. Buy all the Victory Bonds you can, with all the cash you have. National War.